Pet Food Ingredients Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197126
  • Format: Electronic (PDF)
  • Number of Pages: 179
  • Author(s): Joshi, Madhavi

Report Overview

The Pet Food Ingredients Market size was estimated at USD 45 billion in 2023 and is projected to reach USD 70 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2024-2030).

Pet Food Ingredients Market

(Market Size)
$45 billion
$70 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.50%
2023 Market Size USD 45 billion
2030 Market Size USD 70 billion
Key Players ADM, Cargill, Ingredion, Roquette

Market Summary

The pet food ingredients market is a critical segment within the broader food and beverages industry, supplying essential components for the production of nutritionally balanced pet food. This market is characterized by a diverse range of raw materials, including proteins, cereals, vitamins, minerals, and specialty additives, all aimed at enhancing the health and well-being of companion animals. The increasing humanization of pets globally is a fundamental trend, driving pet owners to seek higher quality and more specialized nutrition for their animals, akin to human food standards. This shift is compelling manufacturers to innovate and incorporate premium, functional, and natural ingredients into their product formulations. The market is highly dynamic, influenced by evolving consumer preferences, stringent regulatory frameworks governing pet food safety and labeling, and a growing emphasis on sustainability and traceability within the supply chain. Key industry participants range from large multinational corporations to specialized ingredient suppliers, all competing on factors such as product quality, innovation, and supply chain reliability.

Key Highlights

The pet food ingredients market is distinguished by several pivotal developments. A prominent trend is the robust growth in demand for high-protein, grain-free formulations, mirroring human dietary trends like paleo and keto diets. This is complemented by a significant surge in the popularity of novel protein sources, including insect-based proteins and plant-based alternatives, catering to pets with allergies and owners concerned about environmental sustainability. Another key highlight is the accelerated incorporation of functional ingredients, such as probiotics, prebiotics, omega-3 fatty acids, and glucosamine, which are added to support specific health functions like digestive health, joint mobility, and cognitive function. The market is also witnessing a notable expansion in the premium and super-premium pet food segments, where ingredient quality and sourcing transparency are paramount purchasing factors for consumers. Furthermore, technological advancements in processing and preservation are enhancing the nutritional integrity and shelf-life of final pet food products.

Drivers, Opportunities & Restraints

The growth trajectory of the pet food ingredients market is propelled by several powerful drivers. The rising pet ownership rates, particularly in urban households, coupled with the increasing trend of pet humanization, form the primary demand-side driver. Pet owners are increasingly viewing their pets as family members and are consequently willing to invest in premium nutrition, which directly fuels the demand for high-quality ingredients. This is further supported by growing awareness about pet health and nutrition, facilitated by veterinary recommendations and online information resources. A significant opportunity lies in the development and commercialization of sustainable and alternative protein sources, which address environmental concerns and cater to the evolving ethical preferences of consumers. The market also presents substantial opportunities in personalized nutrition, leveraging data to create custom-tailored diets for individual pets. However, the market faces notable restraints, including the volatility in raw material prices and availability, which can impact production costs and profit margins. Stringent and often varying regulatory standards across different regions also pose a challenge for global ingredient suppliers, requiring significant compliance efforts.

Concentration Insights

The competitive landscape of the pet food ingredients market features a mix of large, diversified multinational corporations and smaller, specialized niche players. The market concentration is relatively high, with a few major companies holding significant shares due to their extensive product portfolios, global distribution networks, and strong research and development capabilities. These leading players often engage in strategic activities such as mergers and acquisitions, partnerships, and capacity expansions to consolidate their market positions and gain access to new technologies or regional markets. Despite this concentration, there is a considerable presence of specialized ingredient manufacturers focusing on specific segments, such as organic ingredients, novel proteins, or functional additives. These smaller companies often compete on the basis of product innovation, quality, and catering to specific consumer demands that larger firms may not address as swiftly. The market's structure encourages continuous innovation and investment in sustainable and traceable supply chains as key competitive differentiators.

Type Insights

The pet food ingredients market is segmented by type into several crucial categories, each serving a distinct nutritional purpose. The protein segment is the largest and most dynamic, encompassing animal-derived proteins like meat meal, poultry by-product meal, and fishmeal, as well as plant-based proteins from sources like soy, corn gluten meal, and peas. The demand for specific, named animal proteins is rising due to perceived quality and palatability. Cereals and grains constitute another major category, providing essential carbohydrates and fiber, though the demand for grain-free options continues to grow. Fats and oils are vital for energy provision and enhancing flavor; sources include chicken fat, fish oil, and vegetable oils, prized for their omega fatty acid content. The vitamins and minerals segment is essential for formulating complete and balanced diets, ensuring pets receive all necessary micronutrients. Lastly, a growing segment includes specialty additives like prebiotics, probiotics, antioxidants, and preservatives, which are incorporated to improve gut health, shelf-life, and overall wellness.

Application Insights

Pet food ingredients are primarily utilized across three main application segments: dry food, wet food, and treats and snacks. Dry food, or kibble, represents the largest application segment due to its convenience, cost-effectiveness, and long shelf-life. It utilizes a wide array of ingredients, with a high inclusion rate of cereals, grains, and rendered protein meals. Wet food applications require ingredients that contribute to moisture content, palatability, and texture, often featuring higher proportions of fresh or frozen meat, animal by-products, and gelling agents. This segment is associated with premiumization and is often chosen for its high palatability and perceived quality. The treats and snacks segment is the fastest-growing application, driven by the trend of rewarding and bonding with pets. Ingredients here are diverse, ranging from simple jerky made from a single protein source to functional biscuits fortified with vitamins, minerals, and supplements for specific health benefits. The innovation in application is significant, with ingredients being developed to meet the specific processing requirements and nutritional profiles of each product type.

Regional Insights

The demand for pet food ingredients exhibits distinct regional variations influenced by economic development, cultural attitudes toward pets, and regulatory environments. North America and Europe are mature and highly developed markets, characterized by high pet ownership rates, strong consumer awareness about premium pet nutrition, and well-established retail distribution channels. These regions are at the forefront of trends like humanization, premiumization, and the demand for natural and organic ingredients. The Asia-Pacific region represents the fastest-growing market, fueled by rising disposable incomes, rapid urbanization, and a growing middle class that is increasingly adopting companion animals and shifting from traditional feeding practices to commercial pet food. This growth presents immense opportunities for ingredient suppliers. Latin America and the Middle East and Africa are emerging markets with significant growth potential, though they are currently smaller in scale. Growth in these regions is driven by increasing pet adoption and the gradual expansion of organized retail and e-commerce channels for pet products.

Company Insights

The pet food ingredients market is served by a robust ecosystem of companies ranging from global agribusiness giants to specialized ingredient manufacturers. Leading players such as Archer Daniels Midland Company, Cargill Incorporated, and Ingredion Incorporated leverage their extensive portfolios and global supply chains to provide a wide range of commodities like grains, starches, and proteins. Companies like Darling Ingredients Inc. are key players in the rendered protein and fats segment. Other significant contributors include Koninklijke DSM N.V., which provides essential vitamins, nutrients, and specialty products, and BASF SE, a major supplier of vitamins and enzymes. The market also features specialized players focused on specific niches; for instance, Kemin Industries offers specialty additives for shelf-life and health, while Omega Protein Corporation is a notable supplier of fish-based ingredients. These companies compete intensely on product innovation, quality assurance, sustainability credentials, and the ability to provide consistent, traceable, and safe ingredients to pet food manufacturers worldwide.

Recent Developments

The pet food ingredients market is continuously evolving, with recent developments highlighting a strong focus on sustainability, innovation, and strategic growth. A prominent trend has been significant investment in and adoption of alternative protein sources. Several major ingredient suppliers have launched or expanded production capabilities for insect-based proteins and single-cell proteins, responding to demands for environmental sustainability and novel ingredients. There has also been a marked increase in mergers, acquisitions, and partnerships aimed at vertical integration or expanding technological expertise. For instance, companies have acquired specialty ingredient manufacturers to bolster their offerings in probiotics and other functional additives. Furthermore, advancements in processing technologies are a key area of development, with efforts focused on improving the nutrient retention and bioavailability of ingredients while also enhancing their safety profile. Sustainability initiatives have moved to the forefront, with companies increasingly committing to transparent, traceable, and responsibly sourced supply chains, often verified by third-party certifications.

Report Segmentation

This comprehensive market research report on the pet food ingredients market provides a detailed analysis segmented across multiple dimensions to offer granular insights. The report is structured by ingredient type, delving into the dynamics of proteins, cereals and grains, fats and oils, vitamins and minerals, and other additives. It further segments the market by application, analyzing the distinct demand drivers and formulations for dry food, wet food, and treats and snacks. A crucial component of the segmentation is by source, examining the market for animal-derived, plant-derived, and synthetic ingredients. Geographically, the report offers an in-depth regional analysis covering North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting key trends, growth rates, and competitive landscapes in each region. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand cross-segment dependencies, and make informed strategic decisions based on comprehensive, categorized market intelligence.

FAQs

What are the key drivers of the pet food ingredients market?

The market is primarily driven by the rising trend of pet humanization, where owners treat pets as family members and seek premium, human-grade nutrition for them. This is coupled with growing pet ownership rates globally and increasing awareness of pet health and wellness, prompting demand for functional and specialized ingredients.

Which are the major companies in the pet food ingredients market?

Prominent players include global agribusiness firms like Archer Daniels Midland Company and Cargill Incorporated, which supply a wide array of commodities. Other key participants are Darling Ingredients Inc. in rendered products, Koninklijke DSM N.V. in vitamins and nutrients, and specialized firms like Kemin Industries offering additives and preservatives.

What are the emerging trends in pet food ingredients?

Significant emerging trends include the adoption of novel and alternative protein sources such as insects and plant-based proteins to address sustainability concerns. There is also a strong movement towards clean-label and natural ingredients, personalized nutrition plans, and the incorporation of functional ingredients for targeted health benefits like improved digestion and joint health.

How is the demand for organic pet food ingredients evolving?

Demand for organic ingredients is experiencing robust growth, albeit from a smaller base compared to conventional ingredients. This evolution is fueled by pet owners' desires to avoid synthetic pesticides, fertilizers, and GMOs in their pets' food, mirroring their own consumer choices for organic human food products.

What is the impact of regulations on the pet food ingredients market?

Regulations have a profound impact, governing aspects like safety, labeling, claims, and permitted ingredients. Strict regulatory standards set by bodies ensure product safety and quality but also require manufacturers to invest significantly in compliance, testing, and documentation, which can affect time-to-market and operational costs.

Citius Research has developed a research report titled “Pet Food Ingredients Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Pet Food Ingredients Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Pet Food Ingredients Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Pet Food Ingredients Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Pet Food Ingredients Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Pet Food Ingredients Market
• Research Methodology
• Executive Summary
• Market Dynamics of Pet Food Ingredients Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Pet Food Ingredients Market
• Cost and Gross Margin Analysis of Pet Food Ingredients Market
• Pet Food Ingredients Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Pet Food Ingredients Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Pet Food Ingredients Market Key Stakeholders

Below are the key stakeholders for the Pet Food Ingredients Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Pet Food Ingredients Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Pet Food Ingredients Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Pet Food Ingredients Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Pet Food Ingredients Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Pet Food Ingredients Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Pet Food Ingredients Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Pet Food Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Pet Food Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Pet Food Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Pet Food Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Pet Food Ingredients Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Pet Food Ingredients Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Pet Food Ingredients Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Pet Food Ingredients Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Pet Food Ingredients Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Pet Food Ingredients Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Pet Food Ingredients Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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