Food Hydrocolloids Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196556
  • Format: Electronic (PDF)
  • Number of Pages: 211
  • Author(s): Joshi, Madhavi

Report Overview

The Food Hydrocolloids Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 16 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.20% during the forecast period (2024-2030).

Food Hydrocolloids Market

(Market Size)
$8.5 billion
$16 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.20%
2023 Market Size USD 8.5 billion
2030 Market Size USD 16 billion
Key Players DuPont, Cargill, Ingredion, CP Kelco, Ashland

Market Summary

The food hydrocolloids market is a critical segment within the global food and beverage industry, characterized by its indispensable role in modifying the texture, stability, and overall quality of a vast array of food products. These hydrophilic polymers, derived from natural sources like plants, seaweeds, and microbial fermentation, are primarily utilized as thickeners, gelling agents, stabilizers, and emulsifiers. The market's dynamics are driven by the escalating demand for processed and convenience foods, alongside a growing consumer inclination towards clean-label and natural ingredients. Manufacturers are consistently innovating to enhance the functional properties of hydrocolloids to meet specific application needs across various food categories. The industry is highly competitive and research-intensive, with key players investing significantly in developing novel solutions and expanding their production capacities to cater to the evolving demands of food processors worldwide. The market demonstrates robust growth potential, underpinned by technological advancements and the expanding application scope in emerging economies.

Key Highlights

The food hydrocolloids market is distinguished by several pivotal factors that underscore its significance and growth trajectory. A primary highlight is the irreversible shift towards plant-based and natural ingredient sourcing, aligning with global consumer trends for healthier and more sustainable food options. This has propelled the demand for hydrocolloids like pectin, guar gum, and locust bean gum. Another critical aspect is the exceptional functional versatility of these ingredients; a single hydrocolloid can perform multiple roles, such as thickening and stabilizing, which is highly valued by food formulators for cost-effectiveness and product simplification. The market is also witnessing intensified research and development activities focused on creating synergistic blends of different hydrocolloids to achieve superior textural and stability properties that single ingredients cannot provide. Furthermore, the robust growth of end-use industries, particularly meat and dairy alternatives, bakery, and confectionery, continues to generate sustained demand, making this market a focal point for investment and innovation.

Drivers, Opportunities & Restraints

The expansion of the food hydrocolloids market is fueled by a confluence of powerful drivers. The most prominent driver is the relentless growth of the global processed food industry, which relies heavily on hydrocolloids for product consistency, shelf-life extension, and quality enhancement. Concurrently, rising health consciousness among consumers is accelerating the demand for low-fat and high-fiber food products, where hydrocolloids are essential for replicating the mouthfeel and texture typically provided by fats. Significant opportunities are emerging from the rapid development of the vegan and plant-based food sector, which utilizes hydrocolloids to mimic the functional properties of animal-based proteins and fats. However, the market faces considerable restraints, including the volatility in the raw material supply and pricing, particularly for gums sourced from specific regions susceptible to climatic variations. Additionally, stringent and varying food safety regulations across different countries can pose challenges for global manufacturers, necessitating compliance with multiple standards and potentially limiting market entry.

Concentration Insights

The competitive landscape of the food hydrocolloids market is characterized by a high degree of consolidation, with a handful of major multinational corporations holding a significant share of the global revenue. Leading players such as Cargill, Incorporated, DuPont de Nemours, Inc., Ingredion Incorporated, Kerry Group, and Archer Daniels Midland Company dominate the space through their extensive product portfolios, strong global distribution networks, and substantial investment in research and development. These established entities compete on the basis of product innovation, application expertise, and strategic partnerships with food manufacturers. Alongside these giants, there exists a segment of specialized regional and local manufacturers who often compete by offering cost-effective solutions or niche products tailored to specific local market demands. The market concentration is further influenced by ongoing mergers and acquisitions, as larger companies seek to acquire innovative technologies and expand their geographic footprint to strengthen their market position.

Type Insights

The food hydrocolloids market is segmented by type into various categories, each with distinct properties and applications. Gelatin, despite being animal-derived, remains a significant player due to its excellent gelling properties, though its demand is being challenged by plant-based alternatives. Starches and derivatives represent a large and versatile category, widely used for thickening and texturizing at a relatively low cost. Xanthan gum is highly valued for its stability across a wide range of temperatures and pH levels, making it a staple in sauces, dressings, and gluten-free baking. Carrageenan, extracted from red seaweed, is extensively used in dairy and dairy alternative products for its effective stabilizing and gelling capabilities. Pectin, primarily derived from citrus fruits, is crucial in jams, jellies, and fruit-based products for its gelling power. Other important types include guar gum, locust bean gum, and alginate, each selected by food scientists for their specific functional benefits in different food matrices.

Application Insights

Food hydrocolloids find extensive application across a diverse spectrum of the food and beverage industry, fundamentally enhancing product quality and consumer experience. In the bakery and confectionery sector, they are indispensable for improving moisture retention, texture, volume, and shelf life of products like cakes, pastries, and candies. The meat and poultry industry utilizes hydrocolloids as binders and water-binding agents to improve yield, texture, and juiciness in products such as sausages and reformed meats. Perhaps the fastest-growing application is in dairy and dairy alternatives, where they provide stability, prevent syneresis (wheying off), and create a creamy mouthfeel in products like yogurt, ice cream, and plant-based milks. Beverages employ hydrocolloids as stabilizers to suspend pulp and particulates, ensuring a consistent product. Furthermore, they are critical in sauces, dressings, and gravies to provide desired viscosity and emulsion stability, preventing ingredient separation during storage.

Regional Insights

The demand for food hydrocolloids exhibits distinct regional patterns influenced by dietary habits, food processing intensity, and economic development. The Asia Pacific region is projected to be the fastest-growing market, driven by a rapidly expanding population, increasing disposable incomes, and the swift westernization of diets leading to higher consumption of processed and convenience foods. Countries like China and India are major consumers and also key producers of certain raw materials. North America and Europe represent mature and well-established markets characterized by high per capita consumption of processed foods and a strong presence of leading hydrocolloid manufacturers. These regions are at the forefront of innovation, particularly in developing clean-label and organic hydrocolloid solutions to meet sophisticated consumer demands. Meanwhile, Latin America and the Middle East & Africa are emerging as promising markets with growth potential linked to urbanization, economic development, and the gradual expansion of their local food processing capabilities.

Company Insights

The food hydrocolloids market features a competitive arena with several dominant players and numerous specialized contenders. Cargill, Incorporated leverages its extensive agricultural supply chain to offer a broad portfolio, including starches and pectin, focusing on sustainability and clean-label solutions. DuPont de Nemours, Inc., through its Nutrition & Biosciences division, is a technology leader with a strong focus on innovation and application expertise, particularly in dairy and bakery. Ingredion Incorporated provides a wide range of texture solutions, including native and modified starches, catering to diverse regional needs. Kerry Group emphasizes taste and nutrition, offering integrated solutions that often include hydrocolloids as key components. Archer Daniels Midland Company (ADM) utilizes its global footprint to supply a variety of hydrocolloids and fibers. Other significant players include CP Kelco, known for its pectin and gellan gum, and Tate & Lyle, a major supplier of starches and fibers, all competing on technology, product quality, and customer partnership.

Recent Developments

The food hydrocolloids market is dynamic, with recent developments reflecting the industry's response to evolving consumer trends and technological possibilities. A prominent trend is the accelerated investment in and launch of clean-label and organic-certified hydrocolloid products, as manufacturers strive to meet the demand for simpler and more recognizable ingredient lists. There has been a significant surge in research and development activities aimed at creating novel hydrocolloid blends that offer improved functionality and cost-in-use benefits for specific applications, such as plant-based meat and dairy alternatives. Strategic expansions and capacity increases have been announced by major players like Cargill and DuPont to bolster their production capabilities and ensure a stable supply chain. Furthermore, the industry has seen a rise in partnerships between hydrocolloid suppliers and food tech startups to co-develop innovative texturizing solutions for next-generation food products, highlighting a collaborative approach to market growth and innovation.

Report Segmentation

This comprehensive market research report on the food hydrocolloids market provides a detailed analysis segmented across multiple dimensions to offer granular insights. The segmentation by type delves into the market dynamics of key hydrocolloids including gelatin, xanthan gum, carrageenan, pectin, agar, starches, and others, analyzing the demand patterns and growth prospects for each category. The application segmentation provides an in-depth examination of their usage in bakery & confectionery, meat & poultry products, beverages, dairy & dairy alternatives, sauces & dressings, and other food applications, highlighting the specific functional requirements and market drivers for each segment. Geographically, the report offers a thorough regional analysis covering North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, assessing the unique market conditions, regulatory landscapes, and growth opportunities in each region. This multi-faceted segmentation allows stakeholders to identify niche opportunities and make informed strategic decisions based on precise and actionable data.

FAQs

What are food hydrocolloids?

Food hydrocolloids are a group of long-chain polymers that are hydrophilic, meaning they disperse in water to form colloidal solutions. They are primarily used in the food and beverage industry as functional ingredients to control texture, enhance stability, provide viscosity, form gels, and improve overall product quality and shelf life.

What is the source of food hydrocolloids?

Food hydrocolloids are derived from a variety of natural sources. Common sources include plants and seeds, such as guar gum and locust bean gum; seaweeds, which provide carrageenan, alginate, and agar; microbial fermentation, which produces xanthan gum and gellan gum; and animal bones and skin, which are the source of gelatin. Fruits like apples and citrus are sources of pectin.

What is the application of hydrocolloids in food?

Hydrocolloids are applied in food for numerous functional purposes. They act as thickeners to increase viscosity, as gelling agents to form gels in products like jellies and desserts, as stabilizers to prevent ingredient separation in emulsions like dressings, and as emulsifiers to help mix oil and water. They are also used for moisture retention, foam stabilization, and to improve the texture and mouthfeel of food products.

What are the different types of food hydrocolloids?

The market comprises several types of food hydrocolloids, each with unique properties. Key types include gelatin, starch and its derivatives, xanthan gum, carrageenan, pectin, alginate, agar, guar gum, locust bean gum, and gum arabic. Formulators often use blends of these to achieve specific textural and stability outcomes in finished products.

Which hydrocolloid is most widely used?

While usage varies by region and application, starches and their modified derivatives are among the most widely used hydrocolloids globally due to their abundance, cost-effectiveness, and versatile thickening properties. However, hydrocolloids like xanthan gum and carrageenan are also extremely prevalent and critical in specific applications such as gluten-free baking and dairy stabilization, respectively.

Citius Research has developed a research report titled “Food Hydrocolloids Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Food Hydrocolloids Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Food Hydrocolloids Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Food Hydrocolloids Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Food Hydrocolloids Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Food Hydrocolloids Market
• Research Methodology
• Executive Summary
• Market Dynamics of Food Hydrocolloids Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Food Hydrocolloids Market
• Cost and Gross Margin Analysis of Food Hydrocolloids Market
• Food Hydrocolloids Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Food Hydrocolloids Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Food Hydrocolloids Market Key Stakeholders

Below are the key stakeholders for the Food Hydrocolloids Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Food Hydrocolloids Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Food Hydrocolloids Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Food Hydrocolloids Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Food Hydrocolloids Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Food Hydrocolloids Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Food Hydrocolloids Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Food Hydrocolloids Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Food Hydrocolloids Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Food Hydrocolloids Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Food Hydrocolloids Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Food Hydrocolloids Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Food Hydrocolloids Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Food Hydrocolloids Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Food Hydrocolloids Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Food Hydrocolloids Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Food Hydrocolloids Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Food Hydrocolloids Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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