Food Grains Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197206
  • Format: Electronic (PDF)
  • Number of Pages: 210
  • Author(s): Joshi, Madhavi

Report Overview

The Food Grains Market size was estimated at USD 850 billion in 2023 and is projected to reach USD 1150 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 4.50% during the forecast period (2024-2030).

Food Grains Market

(Market Size)
$850 billion
$1150 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 4.50%
2023 Market Size USD 850 billion
2030 Market Size USD 1150 billion
Key Players Cargill, ADM, Bunge, COFCO

Market Summary

The food grains market is a fundamental segment within the global food and beverages industry, encompassing the production, distribution, and trade of essential cereal crops and pulses. This market is characterized by its critical role in ensuring global food security and serving as a primary source of nutrition for a vast portion of the world's population. Key grains include wheat, rice, corn, barley, and oats, which are consumed directly or used as raw materials in a multitude of food products, animal feed, and industrial applications. The market operates within a complex framework influenced by agricultural output, government policies, international trade agreements, and supply chain logistics. Demand is consistently strong and is primarily driven by population growth, changing dietary patterns, and increasing disposable incomes in emerging economies. The market structure involves a diverse range of participants, from small-scale farmers and local cooperatives to multinational agribusiness corporations and commodity trading firms. Price volatility is a persistent feature, often affected by climatic conditions, geopolitical tensions, and fluctuations in energy costs. The ongoing trends of sustainability and traceability are also gaining significant traction, influencing farming practices and consumer preferences worldwide.

Key Highlights

The food grains market is defined by several pivotal factors that underscore its importance and dynamism. A primary highlight is its inherent link to global food security, making it a strategically vital sector for governments and international bodies. The supply chain, from farm to table, is extensive and involves numerous stages including harvesting, processing, storage, transportation, and retail, each presenting unique challenges and opportunities for efficiency gains. Technological adoption is a major differentiator, with precision agriculture, genetically modified crops, and data analytics playing increasingly crucial roles in enhancing yield, reducing waste, and optimizing resource use. Another significant aspect is the market's sensitivity to external shocks; events such as droughts, floods, or trade disputes can cause immediate and substantial price disruptions, highlighting the need for robust risk management strategies. Furthermore, the market is witnessing a growing consumer shift towards organic and non-GMO grain products, which is creating new, premium segments and influencing production methods. The consistent demand from the animal feed industry, particularly for corn and soybeans, also provides a stable foundation for market growth, intertwined with the fortunes of the meat and dairy sectors.

Drivers, Opportunities & Restraints

The trajectory of the food grains market is shaped by a confluence of driving forces, promising opportunities, and notable restraints. A primary driver is the relentless growth of the global population, which directly amplifies the demand for basic food staples. Concurrently, rising urbanization and income levels in developing nations are leading to dietary diversification and increased consumption of grain-based processed foods and animal protein, thereby indirectly boosting demand for feed grains. Governmental support in the form of subsidies, minimum support prices, and stockpiling policies in key producing countries also acts as a significant market driver. Opportunities abound in the realm of technological innovation, such as the development of drought-resistant and high-yield seed varieties to combat climate change. The expansion of biofuel production, which utilizes grains like corn as feedstock, presents another substantial growth avenue. However, the market faces considerable restraints. Climate change poses a severe threat through increased frequency of extreme weather events, which can devastate harvests and create volatility. Water scarcity and the degradation of arable land are pressing long-term challenges. Additionally, trade protectionism and export restrictions imposed by producing nations can disrupt global supply chains and create artificial shortages, while fluctuating currency exchange rates impact the competitiveness of exports and imports.

Concentration Insights

The global food grains market exhibits a high degree of concentration in terms of both production and export. A select group of countries dominates the cultivation and international trade of major grains. For instance, the United States, Brazil, Argentina, and Russia are powerhouse exporters of corn and wheat. In the rice sector, India, Thailand, and Vietnam are leading suppliers to the global market. This geographic concentration means that production shocks or policy changes in these key nations can have immediate and profound effects on worldwide availability and pricing. The market is also concentrated at the corporate level, with a handful of large multinational companies exerting significant influence. Prominent players include Cargill, Archer-Daniels-Midland Company (ADM), Bunge Limited, Louis Dreyfus Company, and COFCO International. These agribusiness giants control substantial portions of the global grain trade, processing capacity, and transportation logistics, giving them considerable pricing power. This oligopolistic structure is characterized by extensive vertical integration, where companies are involved in everything from sourcing and trading to processing and distributing finished products. This concentration necessitates that other market participants, from farmers to buyers, remain highly attentive to the strategies and financial health of these major corporations.

Type Insights

The food grains market is segmented by type, with each category possessing distinct characteristics, production regions, and end-use applications. Cereals form the largest segment, with wheat, rice, and corn being the three most crucial grains globally. Wheat is predominantly cultivated in temperate regions and is primarily milled into flour for bread, pasta, pastries, and other baked goods. Rice is a staple food for over half the world's population, with major production centered in Asia. Corn, or maize, has incredibly diverse applications; while a food source in many cultures, a significant portion is used for animal feed and as a raw material for industrial products like ethanol, sweeteners, and starches. Coarse grains like barley and oats are also important, with barley being essential for the brewing and animal feed industries, and oats gaining popularity for their health benefits in breakfast cereals and snacks. The pulses segment, which includes lentils, chickpeas, peas, and beans, is another critical component. Pulses are valued for their high protein and nutrient content and are a key food source in vegetarian and vegan diets. Each grain type has its own specific agronomic requirements, susceptibility to pests and diseases, and price drivers, making the overall market a complex interplay of these individual sub-markets.

Application Insights

Food grains are utilized across a wide spectrum of applications, which is a key factor underpinning their consistent demand. The most direct application is for human consumption, where grains are processed into a vast array of food products. This includes staple foods like bread, rice, and pasta, as well as ingredients for snacks, breakfast cereals, and baking mixes. The animal feed industry represents one of the largest application segments, particularly for corn and soybeans, which are processed into feed for poultry, swine, and cattle. The growth of the livestock sector is therefore directly correlated with demand in this segment. A rapidly growing application is the industrial sector, where grains are used in biofuel production, most notably corn for ethanol. Other industrial uses include the manufacturing of adhesives, plastics, and textiles from grain-based starches and polymers. Furthermore, grains are used in the production of malt for the beer and whiskey industries, and in distilling for spirits. The market is also seeing innovation in application areas, such as the development of plant-based meat alternatives that often utilize wheat gluten or pea protein, creating new demand streams for specific grain types and driving value-added processing.

Regional Insights

The production and consumption patterns of food grains vary significantly by region, creating a complex global trade network. The Asia-Pacific region is the largest consumer and producer, driven by massive populations in countries like China and India where rice and wheat are diet staples. This region often requires imports to meet its internal demand, making it a crucial player in the international market. North America, particularly the United States and Canada, is a surplus region and a leading exporter of wheat and corn, benefiting from vast arable land and advanced agricultural technology. South America, with Brazil and Argentina as key players, is a major global exporter of soybeans and corn, with its agricultural cycle complementing that of the Northern Hemisphere. Europe maintains a strong production base for wheat and barley, with countries like France and Germany being significant producers; the region's market is heavily influenced by the Common Agricultural Policy (CAP) of the European Union. Africa represents a region with high growth potential but faces challenges related to infrastructure and productivity, often relying on imports to ensure food security. The Black Sea region, including Russia and Ukraine, has emerged as a formidable grain export powerhouse in recent years, particularly for wheat, significantly influencing global price dynamics.

Company Insights

The competitive landscape of the food grains market is dominated by a group of large, internationally recognized agribusinesses often referred to as the "ABCD" companies: Archer-Daniels-Midland (ADM), Bunge, Cargill, and Louis Dreyfus Company. These corporations are highly integrated, involved in sourcing grains from farmers, operating extensive transportation and logistics networks (including port terminals and freight vessels), managing processing facilities for crushing and refining, and marketing end products to food, feed, and industrial customers worldwide. Their scale provides them with significant advantages in risk management, market intelligence, and global reach. Beyond these giants, other important players include COFCO International, the overseas trading arm of China's state-owned food processing holding company, which has grown substantially through acquisitions. Glencore Agriculture is another major force in commodity trading. In addition to these traders, there are numerous large food processing companies like General Mills, Kellogg's, and Nestl? that are major end-users of grains, influencing demand patterns. Furthermore, specialized companies like Richardson International in Canada and Olam International also hold significant market shares in specific regions or commodity segments, contributing to a competitive and multifaceted marketplace.

Recent Developments

The food grains market is continuously evolving, shaped by recent geopolitical, technological, and environmental developments. The conflict in Ukraine, a major grain exporter, has caused significant disruption to global supply chains, leading to price spikes and heightened concerns over food security, particularly in import-dependent regions in Africa and the Middle East. This has accelerated efforts to find alternative supply routes and sources. In response to climate challenges, there is a intensified focus on developing and adopting climate-resilient crop varieties and sustainable agricultural practices, such as regenerative agriculture, to improve soil health and water conservation. Technological advancements continue to progress, with increased implementation of digital tools like satellite imagery, IoT sensors, and AI-driven predictive analytics for precision farming, aiming to optimize inputs and boost yields. The regulatory environment is also active, with ongoing debates and policy shifts concerning biofuel mandates, which directly affect demand for corn and other feedstocks. Furthermore, corporate strategies have seen a push towards greater traceability and transparency in supply chains, driven by consumer demand for sustainably sourced products. Mergers, acquisitions, and strategic partnerships remain common as companies seek to strengthen their positions in key markets or gain access to new technologies and distribution channels.

Report Segmentation

This comprehensive market research report on the food grains market provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry. The segmentation is primarily based on type, which includes key categories such as wheat, rice, corn, barley, and other cereals and pulses, allowing readers to assess the dynamics and prospects of each individual grain segment. The report is further segmented by application, covering critical end-use areas like food and beverage production, animal feed, biofuel and industrial usage, and other niche applications, highlighting the demand drivers specific to each sector. A crucial component of the segmentation is the regional analysis, which provides an in-depth examination of the market across key geographies including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa, detailing production, consumption, trade patterns, and regulatory frameworks unique to each region. This multi-faceted segmentation enables businesses, investors, and strategists to identify high-growth segments, understand regional nuances, assess competitive intensity, and pinpoint specific opportunities and challenges, thereby facilitating informed decision-making and strategic planning.

FAQs

What are the major types of food grains? The major types of food grains include cereals such as wheat, rice, corn, barley, and oats, as well as pulses like lentils, chickpeas, and beans. These grains form the foundation of global diets and agricultural economies.

Which region is the largest producer of food grains? The Asia-Pacific region is the largest producer of food grains, with countries like China and India leading in the output of rice and wheat, crucial for feeding their vast populations.

What are the main applications of food grains? The main applications are for direct human consumption as staple foods, as a key ingredient in animal feed for the livestock industry, and for industrial uses including biofuel production, particularly ethanol from corn.

Who are the key players in the food grains market? The market is dominated by large agribusiness firms often referred to as the ABCD companies: Archer-Daniels-Midland (ADM), Bunge, Cargill, and Louis Dreyfus Company, which control significant portions of global trade and processing.

How does climate change affect the food grains market? Climate change affects the market by increasing the frequency of extreme weather events like droughts and floods, which can drastically reduce crop yields, create supply shortages, and lead to significant price volatility.

Citius Research has developed a research report titled “Food Grains Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Food Grains Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Food Grains Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Food Grains Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Food Grains Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Food Grains Market
• Research Methodology
• Executive Summary
• Market Dynamics of Food Grains Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Food Grains Market
• Cost and Gross Margin Analysis of Food Grains Market
• Food Grains Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Food Grains Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Food Grains Market Key Stakeholders

Below are the key stakeholders for the Food Grains Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Food Grains Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Food Grains Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Food Grains Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Food Grains Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Food Grains Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Food Grains Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Food Grains Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Food Grains Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Food Grains Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Food Grains Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Food Grains Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Food Grains Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Food Grains Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Food Grains Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Food Grains Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Food Grains Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Food Grains Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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