Lentils Flour Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195578
  • Format: Electronic (PDF)
  • Number of Pages: 215
  • Author(s): Joshi, Madhavi

Report Overview

The Lentils Flour Market size was estimated at USD 420 million in 2023 and is projected to reach USD 750 million by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Lentils Flour Market

(Market Size)
$420 million
$750 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 420 million
2030 Market Size USD 750 million
Key Players AGT Food, Ingredion, ADM, Bunge, Anchor Ingredients

Market Summary

The lentils flour market is an integral and expanding segment within the global food and beverages industry, characterized by the processing of lentils into a fine powder used across diverse culinary and industrial applications. This market is primarily driven by the increasing consumer shift towards plant-based and gluten-free diets, alongside a growing awareness of the nutritional benefits associated with lentils, such as high protein, fiber, and essential vitamin content. The product finds extensive usage in baking, snacks, and as a thickening agent, catering to the health-conscious demographic and those with specific dietary restrictions. Production is concentrated in regions with significant lentil cultivation, and the market features a mix of large-scale international food processors and specialized niche manufacturers. The industry is witnessing a trend towards organic and non-GMO product variants, responding to the clean-label movement. Innovation in product development and strategic expansions by key players are shaping the competitive dynamics, aiming to capture a larger share in both established and emerging economies where dietary patterns are evolving.

Key Highlights

The lentils flour market is distinguished by several key factors that underscore its growth trajectory and commercial significance. A primary highlight is its role as a vital ingredient in the gluten-free food product sector, serving as an excellent alternative to wheat and other grains for individuals with celiac disease or gluten intolerance. The high nutritional profile, being rich in plant-based protein, dietary fiber, iron, and folate, positions it strongly within the health and wellness food trend. Furthermore, its functional properties, such as water absorption and binding capabilities, make it a valuable component in meat analogues and vegan food formulations, aligning with the rapid expansion of the plant-based protein industry. The market is also characterized by increasing investment in production technology to enhance yield and quality, ensuring consistent supply to meet rising demand. Branding and marketing efforts increasingly focus on sustainability and the low environmental footprint of lentil cultivation compared to other crops, appealing to environmentally conscious consumers and businesses seeking to improve their sustainability credentials.

Drivers, Opportunities & Restraints

The growth of the lentils flour market is propelled by a confluence of powerful drivers. The most significant driver is the escalating global demand for healthy, nutrient-dense, and plant-based food ingredients, fueled by rising health consciousness and the prevalence of lifestyle-related diseases. The expansion of the gluten-free products market and the increasing consumer base for vegan and vegetarian diets provide substantial momentum. Additionally, the versatility of lentils flour in various food applications, from bakery and confectionery to extruded snacks and soups, broadens its market reach. Opportunities abound in product innovation, such as developing flavored or fortified lentils flour variants to cater to specific taste preferences and nutritional requirements. The untapped potential in emerging economies of Asia-Pacific and Latin America, where disposable incomes are rising and Western dietary influences are growing, presents a significant avenue for expansion. However, the market faces restraints including price volatility of raw lentils due to climatic uncertainties affecting harvests, which can impact production costs and final product pricing. Furthermore, the presence of alternative flours, such as chickpea, almond, and coconut flour, creates intense competition, challenging market penetration and growth for lentils flour producers.

Concentration Insights

The competitive landscape of the lentils flour market exhibits a moderate level of concentration, featuring a blend of multinational agri-business giants and specialized smaller enterprises. Leading companies such as Archer Daniels Midland Company, Ingredion Incorporated, and The Scoular Company hold significant market shares due to their extensive distribution networks, robust R&D capabilities, and diversified product portfolios. These players often engage in backward integration, securing their supply chains through contracts with lentil growers or owning processing facilities. Alongside these corporations, there is a notable presence of regional and private-label manufacturers who compete on factors like price, organic certification, and catering to local tastes. The market concentration is influenced by the capital-intensive nature of milling and processing, which creates barriers to entry for new players. Strategic activities such as mergers, acquisitions, and partnerships are common as companies strive to expand their geographic footprint and enhance their production capacities. This dynamic ensures a competitive environment that drives innovation and quality improvements across the industry.

Type Insights

The lentils flour market is segmented based on the type of lentil used, primarily into red lentils flour and green lentils flour, each possessing distinct characteristics and end-use applications. Red lentils flour is known for its mildly sweet flavor and quick cooking time, making it highly suitable for purees, soups, and Indian dals. Its vibrant color and smooth texture when cooked also make it a popular choice for thickening agents in various culinary preparations. Conversely, green lentils flour, derived from larger lentils that retain their shape after cooking, offers a earthier, peppery flavor and is often preferred in applications where a more robust texture is desired, such as in veggie burgers, meatless loaves, and certain baked goods. The choice between types is largely dictated by the desired functional property in the final food product, such as binding, thickening, or nutritional fortification. Some manufacturers also offer blends or flour made from other lentil varieties like brown or black, catering to niche markets and specific recipe requirements, thereby broadening the product range available to food manufacturers and consumers.

Application Insights

Lentils flour demonstrates remarkable versatility, finding applications across a wide spectrum of the food and beverage industry. The bakery and confectionery segment represents a major application area, where it is utilized in the production of gluten-free bread, cakes, cookies, and pastries, providing structure and moisture retention while enhancing nutritional value. The snacks sector is another significant consumer, employing lentils flour in the manufacture of healthy crackers, chips, and extruded snacks due to its protein content and crisp texture upon frying or baking. It is increasingly used as a key ingredient in the rapidly growing plant-based protein industry, serving as a base for meat analogues, vegan patties, and sausages, where it provides binding properties and a meat-like texture. Furthermore, its use as a thickening and stabilizing agent in soups, sauces, and gravies is well-established. The home cooking segment also contributes to demand, as consumers incorporate the flour into traditional recipes and innovative homemade health foods, driven by the pursuit of cleaner labels and wholesome ingredients.

Regional Insights

The demand and production of lentils flour exhibit distinct regional patterns influenced by dietary habits, agricultural output, and economic development. North America, particularly Canada and the United States, is a dominant force both in terms of production, owing to large-scale lentil cultivation, and consumption, driven by a well-established health and wellness trend and a high prevalence of gluten-free diets. Europe follows closely, with strong demand in Western European countries like the UK, Germany, and France, where organic and plant-based food movements are robust. The Asia-Pacific region is anticipated to witness the fastest growth, fueled by increasing health awareness, rising disposable incomes, and the growing influence of Western food patterns in populous nations such as India and China. In India, lentils are a dietary staple, providing a natural base for the adoption of its flour in traditional and modern recipes. Latin America and the Middle East & Africa are emerging markets with growing potential, albeit from a smaller base, as local food manufacturers begin to explore its applications in regional cuisines and health-focused product lines.

Company Insights

The competitive fabric of the lentils flour market is woven by a diverse array of companies ranging from global ingredient suppliers to focused niche players. Prominent multinational corporations like Archer Daniels Midland Company and Ingredion Incorporated leverage their vast resources and global supply chains to produce and distribute lentils flour on a large scale, often offering it as part of a broader portfolio of pulse flours and specialty ingredients. Companies such as The Scoular Company and Best Cooking Pulses focus specifically on pulse ingredients, bringing expertise and quality to this segment. Other significant players include Parakh Agro Industries, which has a strong presence in the Indian subcontinent, and Nuttee Bean Co., known for its innovation in plant-based flours. These companies compete not only on price and quality but also on factors such as organic certification, non-GMO status, sustainable sourcing practices, and the ability to provide consistent product quality and technical support to their food manufacturing clients. This competition fosters a market environment conducive to continuous improvement and innovation.

Recent Developments

The lentils flour market has been active with strategic movements aimed at capturing growth and enhancing market positioning. A notable trend is the increased investment in expanding production capacities by key players to meet the escalating global demand. This includes the establishment of new processing facilities and the modernization of existing plants with advanced milling technology to improve efficiency and product quality. There has been a surge in product innovation, with companies launching new variants such as sprouted lentils flour, which boasts enhanced nutritional benefits, and pre-cooked or toasted flour for improved functionality and flavor in end-products. Strategic partnerships and acquisitions have also been observed, as larger firms seek to acquire specialized smaller companies to gain access to new technologies, product lines, or geographic markets. Furthermore, marketing and branding efforts have intensified, with a strong emphasis on digital campaigns highlighting the health, sustainability, and versatility of lentils flour to both B2B clients and end-consumers, thereby driving market education and adoption.

Report Segmentation

This comprehensive market research report on the lentils flour market provides a detailed analysis structured through meticulous segmentation to offer actionable insights. The report is segmented on the basis of type, distinguishing between key varieties such as red lentils flour and green lentils flour, analyzing their individual market dynamics, production volumes, and application preferences. The application segment is thoroughly examined, covering critical end-use sectors including bakery & confectionery, snacks, plant-based protein products, soups & sauces, and others, detailing the demand drivers and growth prospects within each category. Furthermore, the report offers a granular regional analysis, segmenting the global market into key geographic regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with further breakdowns into major countries within these regions to identify local trends, opportunities, and competitive landscapes. This multi-dimensional segmentation allows stakeholders to understand specific niche markets, assess potential areas for investment, and devise targeted strategies for growth and expansion.

FAQs

What are the health benefits of lentils flour?

Lentils flour is renowned for its impressive nutritional profile, offering high levels of plant-based protein, essential dietary fiber for digestive health, iron for oxygen transport in the blood, and folate which is crucial for cell function and tissue growth. It is also naturally gluten-free, making it a safe and healthy alternative for individuals with celiac disease or gluten sensitivity, and its low glycemic index helps in managing blood sugar levels.

How is lentils flour used in baking?

In baking, lentils flour is utilized as a primary ingredient in gluten-free recipes to create bread, muffins, pancakes, and cookies. It provides structure and moisture to baked goods, often being blended with other gluten-free flours like rice or tapioca flour to achieve the desired texture and rise. Its inherent protein content also contributes to the nutritional enhancement of the final baked product.

What is the difference between red and green lentils flour?

The primary difference lies in the source lentil and its resulting properties. Red lentils flour, made from split red lentils, has a milder, slightly sweet flavor and breaks down easily, making it ideal for thickening soups and creating smooth purees. Green lentils flour, made from whole green lentils, has a more earthy, peppery taste and provides a heartier, denser texture, suitable for applications like veggie burgers where structure is important.

Is lentils flour good for weight loss?

Yes, lentils flour can be a beneficial component of a weight management diet. Its high fiber and protein content promotes a feeling of fullness and satiety, which can help reduce overall calorie intake by curbing hunger pangs. Furthermore, its complex carbohydrates are digested slowly, providing sustained energy and preventing sharp spikes in blood sugar that can lead to cravings.

Can I make lentils flour at home?

Absolutely, lentils flour can be made at home using a high-powered blender or a grain mill. The process involves thoroughly rinsing and completely drying whole lentils before grinding them into a fine powder. It is crucial to ensure the lentils are bone-dry to prevent clumping and to achieve a consistent flour texture. Homemade flour allows for control over the source and quality of lentils, such as using organic varieties.

Citius Research has developed a research report titled “Lentils Flour Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Lentils Flour Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Lentils Flour Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Lentils Flour Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Lentils Flour Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Lentils Flour Market
• Research Methodology
• Executive Summary
• Market Dynamics of Lentils Flour Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Lentils Flour Market
• Cost and Gross Margin Analysis of Lentils Flour Market
• Lentils Flour Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Lentils Flour Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Lentils Flour Market Key Stakeholders

Below are the key stakeholders for the Lentils Flour Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Lentils Flour Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Lentils Flour Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Lentils Flour Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Lentils Flour Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Lentils Flour Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Lentils Flour Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Lentils Flour Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Lentils Flour Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Lentils Flour Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Lentils Flour Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Lentils Flour Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Lentils Flour Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Lentils Flour Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Lentils Flour Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Lentils Flour Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Lentils Flour Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Lentils Flour Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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