Food and Agriculture Technology and Products Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196144
  • Format: Electronic (PDF)
  • Number of Pages: 218
  • Author(s): Joshi, Madhavi

Report Overview

The Food and Agriculture Technology and Products Market size was estimated at USD 280 billion in 2023 and is projected to reach USD 550 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.80% during the forecast period (2024-2030).

Food and Agriculture Technology and Products Market

(Market Size)
$280 billion
$550 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.80%
2023 Market Size USD 280 billion
2030 Market Size USD 550 billion
Key Players John Deere, Cargill, ADM, Bayer, BASF

Market Summary

The food and agriculture technology and products market represents a dynamic and rapidly evolving sector within the broader food and beverages industry. This market encompasses a wide array of innovative solutions designed to enhance efficiency, sustainability, and productivity across the entire agricultural value chain. Key areas of focus include precision agriculture, which utilizes GPS, IoT sensors, and data analytics to optimize farming practices, and biotechnology, which develops genetically modified crops for improved yield and resistance. Additionally, the market includes advancements in food processing technologies, smart packaging, and alternative protein sources such as plant-based and cultured meats. The integration of automation and robotics in harvesting, sorting, and packaging is also a significant trend. This sector is driven by the urgent global need to address food security challenges, reduce environmental impact, and meet the demands of a growing population. Companies and investors are increasingly channeling resources into agri-tech startups and research initiatives, fostering a highly competitive and innovative landscape. The continuous convergence of technology with traditional agriculture is fundamentally reshaping how food is produced, distributed, and consumed worldwide.

Key Highlights

The food and agriculture technology market is characterized by several pivotal developments that underscore its transformative potential. A primary highlight is the widespread adoption of data-driven farming techniques, where companies like John Deere and Trimble provide farmers with real-time insights into soil health, crop conditions, and resource management. Another significant trend is the rise of the alternative protein sector, with industry leaders such as Beyond Meat and Impossible Foods revolutionizing consumer options and attracting substantial investment. Furthermore, advancements in supply chain transparency through blockchain technology are gaining traction, enabling companies like IBM and Walmart to enhance traceability from farm to fork. The development of novel food processing and preservation technologies that extend shelf life and reduce waste is also a critical area of innovation. Sustainability remains a core theme, with technologies focused on water conservation, reduced pesticide use, and carbon footprint minimization being heavily prioritized. These highlights collectively demonstrate a sector that is not only responding to contemporary challenges but is also proactively defining the future of global food systems.

Drivers, Opportunities & Restraints

The growth of the food and agriculture technology market is propelled by a confluence of powerful drivers. The escalating global population necessitates a substantial increase in food production, creating a strong imperative for technological solutions that boost agricultural output. Growing consumer awareness and demand for sustainably produced, traceable, and healthy food products further stimulate market innovation. Government initiatives and policies supporting sustainable agriculture and food security also serve as significant catalysts, providing funding and regulatory frameworks that encourage adoption. However, the market faces notable restraints, including the high initial cost of advanced technologies, which can be a barrier to entry for small-scale farmers. Regulatory hurdles and public skepticism, particularly concerning genetically modified organisms and new food technologies, also present challenges. Despite these restraints, the market is ripe with opportunities. The untapped potential in emerging economies offers a vast landscape for expansion and application of cost-effective agri-tech solutions. The continuous evolution of artificial intelligence and machine learning presents new frontiers for predictive analytics and automation. Moreover, the increasing corporate focus on Environmental, Social, and Governance (ESG) criteria is driving investment into technologies that promote circular economy principles within the food sector.

Concentration Insights

The competitive landscape of the food and agriculture technology market features a diverse mix of established multinational corporations, specialized technology firms, and a vibrant ecosystem of agile startups. Concentration is observed in certain technological niches where a few key players hold significant market share and intellectual property. For instance, in agricultural machinery and precision farming, companies like Deere & Company, CNH Industrial, and AGCO Corporation are dominant forces. In the seed and biotechnology segment, giants such as Bayer (Monsanto), Corteva Agriscience, and Syngenta Group command a substantial portion of the market. The alternative protein space, while newer, is seeing consolidation with larger food conglomerates acquiring successful startups. Meanwhile, the market for software and data analytics is more fragmented, with numerous players like Farmers Edge, Trimble, and smaller AI-driven startups competing for market share. This concentration dynamic creates an environment where strategic partnerships, mergers, and acquisitions are common as companies strive to offer integrated solutions and expand their technological capabilities. The presence of both giants and innovators ensures continuous competition and rapid technological advancement across the sector.

Type Insights

The food and agriculture technology market can be segmented by the type of technology and product, each addressing specific challenges within the sector. Precision agriculture tools form a critical category, encompassing GPS-guided equipment, drones for aerial imaging, and variable rate technology for optimized application of inputs like water and fertilizers. Biotechnology is another fundamental type, involving the development of genetically modified seeds designed for drought tolerance, pest resistance, and higher nutritional content. Food processing and safety technologies include high-pressure processing, pulsed electric field processing, and advanced packaging solutions with smart labels that monitor freshness. Automation and robotics represent a rapidly growing type, with systems developed for automated harvesting, weed control, and sorting in packing houses. Furthermore, supply chain and logistics technologies are crucial, featuring software platforms for inventory management, demand forecasting, and blockchain for enhanced traceability. Each technology type contributes uniquely to creating a more efficient, resilient, and sustainable food production system, and their integration is key to the market's overall value proposition.

Application Insights

The applications of food and agriculture technologies are vast and span the entire spectrum from production to consumption. In primary production, these technologies are applied for crop monitoring and management, utilizing satellite imagery and sensor data to make informed decisions about planting, irrigation, and harvesting. Livestock farming applications include wearable sensors for animal health monitoring and automated feeding systems that optimize nutrition. In the post-harvest phase, technology is applied in processing facilities through automated sorting and grading systems that improve efficiency and reduce labor costs. Food safety applications are paramount, with technologies enabling rapid pathogen detection and contamination prevention throughout the supply chain. For consumers, applications manifest in the form of novel food products like plant-based meats and dairy alternatives, as well as smart packaging that provides information on product origin and quality. Retail and distribution benefit from applications in inventory management and cold chain logistics, ensuring products remain fresh. These diverse applications demonstrate how technology is being leveraged to add value, enhance safety, and improve sustainability at every step of the food journey.

Regional Insights

The adoption and development of food and agriculture technology exhibit distinct regional patterns influenced by local agricultural practices, economic conditions, and regulatory environments. North America, particularly the United States, is a frontrunner in the market, characterized by large-scale farming operations that readily adopt precision agriculture and biotechnology. The region is also a hub for innovation in alternative proteins and food tech startups, supported by strong venture capital investment. Europe follows closely, with a strong emphasis on sustainability and stringent regulations driving innovation in organic farming, reduced pesticide use, and circular economy models. The Asia-Pacific region presents a high-growth market, fueled by the need to feed enormous populations in countries like China and India. This region is witnessing rapid adoption of mobile-based farming solutions and technologies suited for smallholder farmers. Latin America, a major agricultural exporter, is increasingly integrating technology to improve yields and supply chain efficiency. The Middle East and Africa show emerging potential, with a focus on technologies addressing water scarcity and food security. Each region offers a unique set of opportunities and challenges, shaping the localized development and application of agri-food technologies.

Company Insights

The food and agriculture technology market is propelled by a diverse array of companies ranging from established industrial giants to disruptive startups. Leading agricultural machinery and precision farming companies include Deere & Company, known for its connected farm equipment, and Trimble Inc., a leader in GPS technology and field mapping software. In the seeds and biotechnology sector, Bayer AG, following its acquisition of Monsanto, Corteva Agriscience, and Syngenta Group (part of ChemChina) dominate with extensive research and development portfolios for advanced seeds and crop protection products. The food technology space is marked by innovators like Beyond Meat and Impossible Foods, which have commercialized plant-based meat alternatives on a global scale. IBM is a key player in applying blockchain for supply chain transparency through its IBM Food Trust network. Other significant contributors include Danone and Nestl?, which are investing heavily in sustainable sourcing and alternative protein research. This competitive landscape is continuously evolving as companies pursue strategic acquisitions, partnerships, and internal R&D to strengthen their market positions and expand their technological offerings in this critical sector.

Recent Developments

The food and agriculture technology sector is witnessing a flurry of recent activities that highlight its dynamic nature. A prominent trend is the increased investment and series of funding rounds closed by agri-tech startups focused on vertical farming, robotic harvesting, and biofertilizers, indicating strong investor confidence. Major food corporations have been actively forming partnerships with technology firms; for example, several have joined the IBM Food Trust blockchain initiative to enhance supply chain traceability. There has been significant progress in the regulatory approval and commercial scaling of cell-cultured meat and seafood products by companies like Upside Foods and Eat Just. In precision agriculture, recent developments include the launch of more advanced drone systems with multispectral imaging capabilities and AI-driven analytics platforms that provide predictive insights for farmers. Furthermore, there is a growing emphasis on developing climate-resilient crops through gene editing technologies like CRISPR, with several products moving closer to market. These developments collectively point towards a sector that is maturing rapidly, with innovations increasingly moving from pilot projects to large-scale commercial implementation, reshaping industry standards and practices.

Report Segmentation

This comprehensive market research report on the Food and Agriculture Technology and Products Market provides a detailed analysis segmented across multiple dimensions to offer granular insights. The report is systematically divided by technology type, covering key areas such as precision farming, agricultural biotechnology, smart irrigation systems, food processing technology, and supply chain management solutions. It further segments the market by application, examining usage in crop farming, livestock monitoring and management, greenhouse applications, food safety, and novel food product development. A crucial segmentation is by product, which includes hardware like sensors and drones, software platforms for data analytics, and biologically derived products like biopesticides and bio-stimulants. The report also provides a thorough regional analysis, breaking down the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting key trends and growth patterns in each geography. This multi-faceted segmentation allows stakeholders to understand specific market dynamics, identify target segments, assess competition, and recognize growth opportunities tailored to their strategic interests within the vast food and agriculture technology landscape.

FAQs

What is the role of AI in agriculture?

Artificial Intelligence plays a transformative role in modern agriculture by enabling predictive analytics for yield forecasting, powering computer vision systems for disease and pest detection in crops, and optimizing resource allocation. AI algorithms process vast amounts of data from satellites, drones, and ground sensors to provide farmers with actionable insights, thereby increasing efficiency and reducing waste.

What are the key trends in food technology?

Key trends in food technology include the rapid expansion of plant-based and cell-cultured alternative proteins, the integration of blockchain for enhanced supply chain transparency and food traceability, the development of personalized nutrition based on genetic profiling, and advancements in food preservation technologies like high-pressure processing to extend shelf life without compromising quality.

How is IoT used in farming?

The Internet of Things is extensively used in farming through a network of interconnected sensors deployed in fields to monitor soil moisture levels, nutrient content, and weather conditions in real-time. This data is transmitted to central systems, allowing for precise irrigation, automated fertilization, and informed decision-making, ultimately leading to what is known as smart farming or connected agriculture.

Who are the major players in the agri-tech market?

The agri-tech market comprises a blend of established corporations and innovative startups. Major players include Deere & Company in precision farming machinery, Bayer and Corteva Agriscience in agricultural biotechnology, Trimble in GPS and field mapping, and IBM in blockchain for supply chains. Disruptive companies like Beyond Meat in alternative proteins and Indigo Agriculture in microbial seed treatments are also significant forces.

Which region is leading in agricultural technology adoption?

North America, particularly the United States, is currently a global leader in the adoption of agricultural technology, driven by large-scale farm operations, significant R&D investment, and a supportive ecosystem for agri-tech startups. However, Europe is also a strong contender with its focus on sustainability and precision farming, while the Asia-Pacific region is emerging as a high-growth market due to its vast agricultural base and increasing technological integration.

The Global Food & Agriculture Technology and Products Market size was valued at $XX billion in 2023, and is anticipated to reach $XX billion by 2030, growing at a CAGR of XX% during the forecast period. Citius Research has developed a research report titled “Food & Agriculture Technology and Products Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Food and Agriculture Technology and Products Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Food & Agriculture Technology and Products Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Food and Agriculture Technology and Products Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Food and Agriculture Technology and Products Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Food & Agriculture Technology and Products Market
• Research Methodology
• Executive Summary
• Market Dynamics of Food & Agriculture Technology and Products Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Food & Agriculture Technology and Products Market
• Cost and Gross Margin Analysis of Food & Agriculture Technology and Products Market
• Food & Agriculture Technology and Products Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Food & Agriculture Technology and Products Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Food and Agriculture Technology and Products Market Key Stakeholders

Below are the key stakeholders for the Food & Agriculture Technology and Products Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Food & Agriculture Technology and Products Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Food & Agriculture Technology and Products Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Food & Agriculture Technology and Products Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Food & Agriculture Technology and Products Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Food & Agriculture Technology and Products Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Food and Agriculture Technology and Products Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Food and Agriculture Technology and Products Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Food and Agriculture Technology and Products Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Food and Agriculture Technology and Products Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Food and Agriculture Technology and Products Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Food and Agriculture Technology and Products Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Food and Agriculture Technology and Products Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Food and Agriculture Technology and Products Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Food and Agriculture Technology and Products Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Food and Agriculture Technology and Products Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Food and Agriculture Technology and Products Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Food and Agriculture Technology and Products Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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