Europe Malt Extract Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195272
  • Format: Electronic (PDF)
  • Number of Pages: 219
  • Author(s): Joshi, Madhavi

Report Overview

The Europe Malt Extract Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.80% during the forecast period (2024-2030).

Europe Malt Extract Market

(Market Size)
$1.2 billion
$2.6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.80%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.6 billion
Key Players Briess Malt & Ingredients, Malteurop, Soufflet Group, Viking Malt, Weyermann

Market Summary

The Europe malt extract market is a significant segment within the broader food and beverages industry, characterized by steady demand driven by diverse applications. Malt extract, derived primarily from barley, serves as a natural sweetener, flavor enhancer, and nutrient source across various product categories. The market benefits from Europe's strong brewing heritage and the rising consumer preference for natural and clean-label ingredients. Countries like Germany, the UK, and Belgium are pivotal due to their established brewing sectors and innovative food processing industries. The market is also influenced by the growing popularity of craft beers and health-conscious consumer trends, which favor malt-based products for their nutritional benefits. Additionally, the pharmaceutical and nutraceutical industries utilize malt extract for its rich vitamin and mineral content, further broadening its application scope. Manufacturers are focusing on product innovation and sustainable sourcing to meet evolving regulatory standards and consumer expectations. The competitive landscape includes both large multinational corporations and specialized regional players, all striving to capture market share through quality differentiation and strategic expansions.

Key Highlights

The Europe malt extract market is distinguished by several key factors that underscore its dynamism and growth potential. One prominent highlight is the increasing adoption of malt extract in the health and wellness sector, where it is valued for its natural composition and functional properties. The region's stringent food safety regulations ensure high product quality, fostering consumer trust and market integrity. Another significant aspect is the technological advancements in extraction and processing methods, which enhance efficiency and product consistency. The market also sees robust activity in research and development, leading to innovative applications in sports nutrition and dietary supplements. Strategic partnerships and mergers among key players are common, aimed at expanding product portfolios and geographic reach. The shift towards organic and non-GMO malt extracts is gaining momentum, aligning with the broader trend of sustainability and clean eating. Furthermore, the rising demand for premium and specialty malt extracts in craft brewing and artisanal food production adds a layer of sophistication to the market. These highlights collectively position the Europe malt extract market as a resilient and evolving industry with multifaceted opportunities for stakeholders.

Drivers, Opportunities & Restraints

Several drivers propel the Europe malt extract market, including the sustained demand from the brewing industry, which remains a cornerstone of cultural and economic activity in many European countries. The growing consumer inclination towards natural and organic food ingredients further accelerates market growth, as malt extract is perceived as a healthier alternative to artificial additives. Opportunities abound in the expansion of application areas, such as in the pharmaceutical industry where malt extract is used in syrups and tonics for its nutritional benefits. The rise of the health and wellness trend also opens doors for malt-based products in sports nutrition and functional foods. However, the market faces restraints such as fluctuating raw material prices, particularly for barley, which can impact production costs and profit margins. Regulatory challenges related to food labeling and health claims require continuous compliance efforts from manufacturers. Additionally, competition from alternative sweeteners and ingredients poses a threat to market share. Despite these restraints, the overall outlook remains positive, driven by innovation and the enduring appeal of malt extract in traditional and modern applications.

Concentration Insights

The Europe malt extract market exhibits a moderate level of concentration, with a mix of large multinational companies and specialized regional manufacturers dominating the landscape. Key players such as Muntons PLC, Ireks GmbH, and Boortmalt hold significant market shares due to their extensive product portfolios, strong distribution networks, and longstanding industry presence. These companies often engage in vertical integration, controlling aspects from raw material sourcing to final product delivery, which enhances their competitive edge. Regional concentration is notable in countries with strong agricultural and brewing traditions, such as Germany, the UK, and France, where local expertise and consumer preferences shape market dynamics. Smaller players focus on niche segments, such as organic or specialty malt extracts, catering to specific consumer demands. The market also sees collaborations and joint ventures aimed at leveraging complementary strengths and expanding geographic reach. This concentration pattern ensures a balance between scale efficiencies and innovative, tailored solutions, contributing to overall market stability and growth.

Type Insights

The Europe malt extract market is segmented by type into liquid and dry forms, each catering to distinct application needs and industry preferences. Liquid malt extract is widely favored in the brewing and baking industries for its ease of use, consistent flavor profile, and efficient mixing properties. It serves as a key ingredient in beer production, providing fermentable sugars and enhancing mouthfeel and aroma. In the food sector, liquid malt extract is used as a natural sweetener in products like cereals, snacks, and confectionery. Dry malt extract, on the other hand, offers advantages in terms of shelf stability, transportation efficiency, and precise dosing, making it popular in pharmaceutical applications and powdered food products. Both types are derived from barley, though variations exist based on roasting levels and extraction techniques, resulting in different color and flavor intensities. Manufacturers often provide customized solutions to meet specific client requirements, further diversifying the product range. The choice between liquid and dry malt extract depends on factors such as production processes, desired product characteristics, and end-use industry standards.

Application Insights

Malt extract finds diverse applications across multiple industries in Europe, with the food and beverages sector being the largest consumer. In brewing, it is indispensable for producing beer, providing essential sugars for fermentation and contributing to flavor, color, and body. The food industry utilizes malt extract as a natural sweetener, flavor enhancer, and coloring agent in products such as bread, biscuits, breakfast cereals, and malt-based beverages. Beyond food and drinks, the pharmaceutical industry incorporates malt extract into nutritional supplements and medicinal syrups due to its high vitamin and mineral content. The nutraceutical segment is emerging as a significant application area, with malt extract being used in health powders, energy bars, and dietary supplements aimed at promoting wellness and vitality. Additionally, the personal care industry explores its use in skincare products for its moisturizing and nourishing properties. This broad applicability underscores the versatility of malt extract and its alignment with trends towards natural, functional ingredients. Innovation in application development continues to expand the market, driven by consumer demand for health-oriented and sustainable products.

Regional Insights

The Europe malt extract market demonstrates varied dynamics across different regions, influenced by cultural, economic, and industrial factors. Western Europe, particularly Germany, the UK, and Belgium, represents a mature and high-demand region due to its strong brewing culture and advanced food processing capabilities. Germany, known for its beer purity laws, is a major consumer and producer of malt extract, with a focus on quality and tradition. The UK market is driven by the craft beer movement and innovation in food products, while Belgium's specialty beers create niche demand. Southern European countries like Italy and Spain are experiencing growth, fueled by increasing consumer awareness of natural ingredients and rising disposable incomes. Eastern Europe, including Poland and Czech Republic, shows potential with developing food and beverage industries and growing export activities. Scandinavia emphasizes organic and sustainable products, aligning with regional consumer preferences. Overall, regional insights reveal a blend of established markets and emerging opportunities, with each area contributing uniquely to the continent's malt extract landscape. Companies tailor strategies to address local tastes, regulations, and market conditions to maximize penetration and growth.

Company Insights

The Europe malt extract market features a competitive array of companies, ranging from global giants to specialized regional firms. Prominent players include Muntons PLC, a UK-based manufacturer known for its extensive range of malt extracts serving brewing, baking, and food industries. Ireks GmbH from Germany leverages its expertise in malt and baking ingredients to maintain a strong market presence. Boortmalt, with operations across Europe, is a key supplier to the brewing and distilling sectors, emphasizing quality and sustainability. Other significant participants include Malt Products Corporation and Bairds Malt, who focus on innovation and customer-specific solutions. These companies invest in research and development to enhance product offerings, such as developing organic, non-GMO, and specialty malt extracts to meet evolving consumer demands. Strategic initiatives often include acquisitions, partnerships, and capacity expansions to strengthen market position and geographic reach. The competitive landscape is characterized by a emphasis on quality assurance, regulatory compliance, and sustainable practices, as companies strive to differentiate themselves in a crowded market. Collaboration with end-users for customized products is also a common strategy to foster loyalty and drive growth.

Recent Developments

Recent developments in the Europe malt extract market reflect ongoing innovation and strategic movements aimed at capturing growth opportunities. Key players have been investing in capacity expansions and modernization of production facilities to enhance efficiency and meet rising demand. For instance, several companies have announced new extraction technologies that improve yield and reduce environmental impact, aligning with sustainability goals. There is a noticeable trend towards product diversification, with introductions of organic, gluten-free, and specialty malt extracts catering to niche markets. Mergers and acquisitions continue to shape the competitive landscape, as firms seek to consolidate market share and expand their geographic footprint. Collaborations with breweries and food manufacturers for co-developed products are also prevalent, fostering innovation and market responsiveness. Additionally, companies are increasingly focusing on digital marketing and e-commerce strategies to reach a broader audience and streamline distribution. Regulatory developments, such as updates in food labeling laws and health claim regulations, prompt adjustments in product formulations and marketing approaches. These recent activities underscore a dynamic market environment where adaptation and innovation are key to maintaining competitiveness and driving future growth.

Report Segmentation

The Europe malt extract market report is segmented to provide detailed insights into various aspects influencing industry dynamics. Segmentation by type includes liquid and dry malt extract, each analyzed for their market share, growth trends, and application suitability. By application, the report covers food and beverages, pharmaceuticals, nutraceuticals, and others, highlighting demand patterns and innovation areas within each segment. Geographic segmentation breaks down the market into key regions and countries, such as Western Europe, Eastern Europe, Southern Europe, and Northern Europe, examining regional peculiarities and growth drivers. Further segmentation may involve analysis by source, such as barley, wheat, and others, to understand raw material trends and availability. The report also delves into distribution channels, including direct sales, distributors, and online platforms, assessing their role in market accessibility and consumer reach. Each segment is evaluated based on factors like market size, competitive landscape, and future potential, providing stakeholders with comprehensive data to inform strategic decisions. This structured approach ensures a holistic view of the market, enabling targeted strategies and effective resource allocation.

FAQs

What is malt extract used for? Malt extract is primarily used as a natural sweetener and flavor enhancer in the food and beverages industry, including brewing, baking, and confectionery. It also finds applications in pharmaceuticals and nutraceuticals for its nutritional properties.

How is malt extract made? Malt extract is produced by soaking barley in water to allow germination, followed by drying and milling. The malt is then mashed with water to extract soluble compounds, and the resulting liquid is concentrated into syrup or dried into powder form.

What are the benefits of malt extract? Malt extract offers benefits such as providing essential nutrients like vitamins and minerals, acting as a natural energy source, and serving as a clean-label ingredient free from artificial additives. It enhances flavor, color, and texture in various products.

Which countries are leading in the Europe malt extract market? Germany, the UK, and Belgium are leading countries in the Europe malt extract market, driven by their strong brewing traditions, advanced food industries, and high consumer demand for quality malt-based products.

What is the difference between liquid and dry malt extract? Liquid malt extract is a syrup form ideal for brewing and baking due to its ease of mixing, while dry malt extract is a powder offering better shelf stability and precise dosing, commonly used in pharmaceuticals and powdered foods.

Citius Research has developed a research report titled “Europe Malt Extract Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Europe Malt Extract Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Europe Malt Extract Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Europe Malt Extract Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Europe Malt Extract Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Europe Malt Extract Market
• Research Methodology
• Executive Summary
• Market Dynamics of Europe Malt Extract Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Europe Malt Extract Market
• Cost and Gross Margin Analysis of Europe Malt Extract Market
• Europe Malt Extract Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Europe Malt Extract Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Europe Malt Extract Market Key Stakeholders

Below are the key stakeholders for the Europe Malt Extract Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Europe Malt Extract Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Europe Malt Extract Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Europe Malt Extract Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Europe Malt Extract Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Europe Malt Extract Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Europe Malt Extract Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Europe Malt Extract Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Europe Malt Extract Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Europe Malt Extract Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Europe Malt Extract Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Europe Malt Extract Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Europe Malt Extract Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Europe Malt Extract Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Europe Malt Extract Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Europe Malt Extract Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Europe Malt Extract Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Europe Malt Extract Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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