Dehydrated Meat Product Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195186
  • Format: Electronic (PDF)
  • Number of Pages: 194
  • Author(s): Joshi, Madhavi

Report Overview

The Dehydrated Meat Product Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 7.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.80% during the forecast period (2024-2030).

Dehydrated Meat Product Market

(Market Size)
$3.5 billion
$7.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.80%
2023 Market Size USD 3.5 billion
2030 Market Size USD 7.5 billion
Key Players Tyson Foods, JBS, Cargill, Hormel, Conagra

Market Summary

The global dehydrated meat product market is a significant segment within the broader food processing industry, characterized by the preservation of meat through moisture removal techniques such as air drying, sun drying, spray drying, freeze drying, and vacuum drying. This process extends the shelf life of meat products significantly while retaining nutritional value, making it a crucial solution for food storage, transportation, and availability in regions with limited cold chain infrastructure. The market caters to a diverse range of end-use applications, including ready-to-eat meals, soups and broths, pet food, and military rations. Consumer demand is increasingly influenced by the convenience, portability, and long shelf life of these products, aligning with modern fast-paced lifestyles. Key industry participants are continuously engaged in research and development to enhance production technologies, improve product quality, and introduce new flavors to meet evolving consumer preferences. The market is also witnessing a growing trend towards clean-label and natural products, prompting manufacturers to minimize the use of artificial preservatives and additives in their dehydration processes.

Key Highlights

The dehydrated meat product market is distinguished by several key factors that underscore its growth and operational dynamics. A primary highlight is the robust supply chain advantage these products offer, as they are non-perishable, lightweight, and easy to transport over long distances without refrigeration, reducing logistical costs and food waste. Another significant aspect is the technological advancement in dehydration methods, with freeze-drying gaining prominence for its ability to preserve the original taste, texture, color, and nutritional content of meat better than traditional methods. The market is also highly responsive to the global surge in demand for protein-rich snacks, with beef jerky and other meat snacks becoming popular among health-conscious consumers and athletes. Furthermore, the versatility of dehydrated meat as an ingredient in various cuisines and food products enhances its appeal across different demographic and geographic segments. Strategic collaborations, mergers and acquisitions, and capacity expansions by leading companies are also pivotal highlights shaping the competitive landscape and market reach.

Drivers, Opportunities & Restraints

Market growth is primarily propelled by the increasing consumer inclination towards convenient and non-perishable food items, driven by busier lifestyles and the need for on-the-go nutrition. The rising popularity of high-protein diets and snacks further acts as a major driver, positioning dehydrated meat products as a favorable choice. Significant opportunities exist in expanding product portfolios to include exotic meats and organic options, catering to niche but growing consumer segments. The development of innovative and healthier products with reduced sodium and no artificial ingredients presents a substantial avenue for growth. However, the market faces restraints, including the high cost of advanced dehydration technologies like freeze-drying, which can make the final products expensive. Fluctuations in the prices of raw meat and stringent food safety regulations across different countries also pose challenges to manufacturers. Additionally, growing veganism and the rising availability of plant-based meat alternatives could potentially restrain market expansion in certain consumer groups.

Concentration Insights

The competitive landscape of the dehydrated meat product market is moderately concentrated, with a mix of large multinational food corporations and specialized regional players. Leading companies such as Tyson Foods, Inc., Hormel Foods Corporation, and Kerry Group plc hold significant market shares due to their extensive distribution networks, strong brand recognition, and diverse product offerings. These established players often engage in strategic initiatives like acquisitions of smaller brands and investments in advanced manufacturing facilities to consolidate their positions. Simultaneously, numerous small and medium-sized enterprises compete by focusing on niche segments, such as artisanal jerky, organic products, or specific regional tastes. Private label brands from major retailers are also becoming increasingly prominent, offering competitive pricing. The market concentration is influenced by factors like technological expertise in preservation, access to quality raw materials, and the ability to comply with international food quality and safety standards, which can be a barrier to entry for new players.

Type Insights

The market is segmented based on the type of meat used in the dehydration process, with beef, pork, poultry, and others including fish and lamb being the primary categories. Beef-based dehydrated products, particularly jerky, dominate the market due to their widespread popularity as a snack food, high protein content, and strong flavor profile that is well-suited to drying and seasoning. Pork-based products, such as prosciutto and other dried hams, represent a traditional and premium segment, often associated with specific regional cuisines and gourmet food markets. Poultry, including chicken and turkey, is gaining traction as a leaner and often more affordable alternative, appealing to health-conscious consumers. Other types, such as dehydrated fish, are prevalent in specific regional markets and cuisines, particularly in Asia. The choice of meat type influences the dehydration technique employed, the final product's texture, and its target application, from snacks to culinary ingredients.

Application Insights

Dehydrated meat products find applications across a wide spectrum of the food industry. The dominant application segment is snacks, where products like beef jerky, meat sticks, and biltong are consumed directly. The convenience and portability of these snacks make them immensely popular. Another major application is in ready-to-eat meals and instant food products, where dehydrated meat is a key ingredient in dishes like soups, noodles, and camping food, requiring only the addition of water for preparation. The food service industry utilizes these products as flavor enhancers and ingredients in various cuisines. Furthermore, the pet food industry is a significant consumer of dehydrated meat, as it is used to produce high-value, protein-rich treats and meal toppings for pets. The nutritional supplement sector also incorporates dehydrated meat powders into protein shakes and dietary supplements for athletes and bodybuilders, capitalizing on its high protein content.

Regional Insights

Geographically, the market demonstrates distinct patterns of demand and production. North America represents a leading market, driven by high consumption of meat snacks like jerky, a strong culture of outdoor activities requiring portable food, and the presence of major manufacturers. Europe follows, with demand fueled by the popularity of traditional dried meat products such as Italian salami and Spanish chorizo, alongside a growing market for convenient snacks. The Asia Pacific region is anticipated to exhibit robust growth, attributed to rising disposable incomes, urbanization, changing dietary habits, and the increasing influence of Western food trends. Countries like China and Japan have their own traditional dehydrated meat products, and the market is expanding rapidly. Latin America and the Middle East and Africa are emerging markets, with growth potential linked to economic development, urbanization, and the gradual penetration of processed and packaged food products.

Company Insights

The market features a competitive arena with key players driving innovation and market expansion. Prominent companies include Tyson Foods, Inc., a global leader in meat processing with a diverse portfolio that includes dehydrated snacks. Hormel Foods Corporation, known for its brands like Justin's and Herdez, is another major player with significant investments in the snack segment. Kerry Group plc provides dehydrated meat ingredients to other food manufacturers. Other notable participants are Conagra Brands, Inc., which holds a strong position in packaged foods, and associated brands like Old Wisconsin. Specialized companies such as Jack Link's Beef Jerky focus exclusively on the meat snack category and have achieved substantial brand loyalty. These companies compete on factors including product quality, brand strength, flavor innovation, distribution network efficiency, and marketing strategies aimed at different consumer demographics.

Recent Developments

The dehydrated meat product market is dynamic, with recent developments focusing on innovation, sustainability, and market expansion. A prominent trend is the launch of new products featuring clean labels, with no artificial preservatives, colors, or flavors, in response to growing health consciousness. Companies are also introducing products with exotic flavors and global inspirations to attract adventurous consumers. There is a noticeable push towards sustainable and ethical sourcing of meat, with some brands highlighting grass-fed, free-range, or humanely raised credentials. Technological advancements are centered on improving the efficiency and output of dehydration processes to reduce energy consumption and costs. Furthermore, strategic acquisitions remain common, as larger corporations seek to acquire innovative smaller brands to diversify their portfolios and tap into new consumer trends. Investments in marketing campaigns, particularly digital and social media marketing, have intensified to engage directly with consumers.

Report Segmentation

This comprehensive market research report provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is primarily based on type, categorizing the market into beef, pork, poultry, and other meats to analyze the demand and growth prospects for each category. The report further segments the market by technology, covering key dehydration methods such as air drying, spray drying, freeze drying, and vacuum drying, assessing the adoption and efficiency of each technique. Application-based segmentation delves into the various end-uses, including snacks, ready-to-eat meals, soups & broths, pet food, and others, providing insights into consumption patterns across these sectors. Finally, the geographical segmentation offers a thorough regional analysis covering North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, highlighting key trends, growth drivers, and opportunities in each region to aid in strategic decision-making.

FAQs

What are dehydrated meat products?

Dehydrated meat products are meats that have had the majority of their moisture removed through various drying processes like air drying, sun drying, or freeze-drying. This preservation method significantly extends shelf life while concentrating flavor and preserving nutritional content, particularly protein.

What is the shelf life of dehydrated meat?

The shelf life of dehydrated meat is substantially longer than fresh meat, often ranging from several months to years when stored properly in a cool, dry, and airtight environment. The exact duration depends on the drying method, packaging, and storage conditions.

Is dehydrated meat healthy?

Dehydrated meat is a rich source of protein and nutrients. However, its health profile can vary; some products may be high in sodium and preservatives. Many manufacturers now offer healthier options with reduced sodium and no artificial additives, making them a nutritious snack when consumed in moderation.

How is meat dehydrated?

Meat is dehydrated using techniques that remove moisture. Common methods include air drying (hanging meat in a controlled environment), oven drying, and advanced industrial methods like freeze-drying (sublimating ice under vacuum) or spray drying. The method chosen affects the texture, taste, and nutritional retention of the final product.

Who are the key players in the dehydrated meat market?

The market consists of large multinational food companies and specialized producers. Key players include Tyson Foods, Inc., Hormel Foods Corporation, Kerry Group plc, Conagra Brands, Inc., and dedicated snack companies like Jack Link's. These companies compete through brand strength, product innovation, and extensive distribution networks.

Citius Research has developed a research report titled “Dehydrated Meat Product Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Dehydrated Meat Product Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Dehydrated Meat Product Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Dehydrated Meat Product Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Dehydrated Meat Product Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Dehydrated Meat Product Market
• Research Methodology
• Executive Summary
• Market Dynamics of Dehydrated Meat Product Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Dehydrated Meat Product Market
• Cost and Gross Margin Analysis of Dehydrated Meat Product Market
• Dehydrated Meat Product Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Dehydrated Meat Product Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Dehydrated Meat Product Market Key Stakeholders

Below are the key stakeholders for the Dehydrated Meat Product Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Dehydrated Meat Product Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Dehydrated Meat Product Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Dehydrated Meat Product Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Dehydrated Meat Product Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Dehydrated Meat Product Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Dehydrated Meat Product Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Dehydrated Meat Product Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Dehydrated Meat Product Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Dehydrated Meat Product Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Dehydrated Meat Product Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Dehydrated Meat Product Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Dehydrated Meat Product Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Dehydrated Meat Product Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Dehydrated Meat Product Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Dehydrated Meat Product Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Dehydrated Meat Product Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Dehydrated Meat Product Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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