Emergency Food Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196489
  • Format: Electronic (PDF)
  • Number of Pages: 211
  • Author(s): Joshi, Madhavi

Report Overview

The Emergency Food Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 16 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.20% during the forecast period (2024-2030).

Emergency Food Market

(Market Size)
$8.5 billion
$16 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.20%
2023 Market Size USD 8.5 billion
2030 Market Size USD 16 billion
Key Players Nestlé, Unilever, Kraft Heinz, General Mills, Campbell Soup

Market Summary

The emergency food market is a specialized segment within the broader food and beverages industry focused on providing sustenance during crises, disasters, or situations where conventional food supply chains are disrupted. This market encompasses a wide range of products designed for long-term storage, ease of preparation, and nutritional adequacy, including freeze-dried meals, canned goods, energy bars, and ready-to-eat items. Demand is primarily driven by increasing awareness of disaster preparedness among governments, organizations, and individual consumers, alongside a growing emphasis on food security. Key end-users span government agencies, defense sectors, non-governmental organizations, and individual preppers. The market is characterized by innovations in packaging, extended shelf life, and the incorporation of dietary-specific options such as gluten-free or vegan products. Companies operating in this space prioritize safety, quality, and reliability to meet stringent standards required for emergency scenarios.

Key Highlights

The emergency food market is distinguished by several critical attributes that underscore its importance and growth trajectory. A primary highlight is the integration of advanced preservation technologies, such as freeze-drying and dehydration, which maintain nutritional value while ensuring extended shelf lives exceeding 25 years in some products. Another significant aspect is the diversification of product portfolios to cater to varying dietary needs and preferences, including options for allergies, medical conditions, and cultural requirements. The market also benefits from robust supply chain strategies that prioritize resilience and rapid deployment during emergencies. Furthermore, increasing public and private investments in disaster preparedness programs globally amplify demand. Noteworthy is the rising consumer interest in sustainable and eco-friendly packaging solutions, aligning with broader environmental trends. These factors collectively enhance the market's robustness and appeal to a broad spectrum of stakeholders.

Drivers, Opportunities & Restraints

Key drivers propelling the emergency food market include the escalating frequency and intensity of natural disasters, geopolitical tensions, and public health emergencies, which heighten the need for reliable food reserves. Government initiatives and regulations mandating emergency preparedness further stimulate market growth. Additionally, rising consumer awareness through educational campaigns and media coverage encourages proactive stockpiling. Opportunities abound in technological advancements, such as smart packaging with sensors for quality monitoring, and expansion into emerging markets with growing urbanization and disaster risks. The development of nutritionally optimized and gourmet emergency food products presents another lucrative avenue. However, restraints include high costs associated with specialized production and storage, which may limit accessibility for budget-conscious consumers. Shelf life limitations despite improvements, and logistical challenges in distribution during actual crises, also pose significant hurdles. Balancing these dynamics is crucial for sustained market expansion.

Concentration Insights

The emergency food market exhibits a concentrated competitive landscape with a mix of large multinational corporations and specialized niche players dominating key regions. Companies such as Nestl?, Kraft Heinz, and Conagra Brands leverage their extensive distribution networks and brand recognition to capture significant market share. Simultaneously, focused entities like Mountain House and ReadyWise excel through product innovation and targeted marketing towards outdoor enthusiasts and preppers. Geographically, North America and Europe hold substantial market concentration due to higher disposable incomes, stringent regulatory frameworks, and greater awareness of disaster preparedness. In contrast, Asia-Pacific is emerging as a rapidly growing region, driven by increasing incidences of natural disasters and governmental focus on food security. This concentration influences pricing strategies, research and development priorities, and merger and acquisition activities, shaping overall market dynamics.

Type Insights

Emergency food products are categorized based on preservation methods and preparation requirements, with freeze-dried foods representing a prominent segment due to their lightweight nature, long shelf life, and retention of original taste and nutrients. Canned foods remain a staple, valued for their affordability and ease of storage, though they are heavier and have shorter shelf lives compared to freeze-dried options. Ready-to-eat meals are gaining traction for their convenience, requiring no preparation?ideal for immediate consumption during emergencies. Other types include dehydrated foods, which offer a balance between weight and shelf life, and nutritional bars designed for compact energy sourcing. Each type caters to specific use cases; for instance, freeze-dried products are preferred for backpacking and long-term storage, while canned goods are common in household emergency kits. Innovations continue to blur lines between categories, enhancing overall product appeal.

Application Insights

Applications of emergency food span multiple sectors, reflecting diverse needs and scenarios. The individual and family segment is a significant consumer, driven by growing DIY preparedness trends and home storage solutions. Government and defense applications involve large-scale procurement for national stockpiles, military operations, and disaster response initiatives, emphasizing bulk purchases and stringent quality standards. Non-governmental organizations and humanitarian agencies utilize emergency food for relief efforts in conflict zones and natural disasters, focusing on logistics and nutritional adequacy. Additionally, the commercial sector, including industries like oil and gas operating in remote locations, relies on these products for employee sustenance. Each application segment demands tailored product characteristics; for example, government contracts prioritize longevity and scalability, while individual consumers seek variety and taste. Understanding these nuances is vital for market players.

Regional Insights

Regionally, North America leads the emergency food market, attributed to high awareness levels, frequent natural disasters such as hurricanes and wildfires, and robust government policies like FEMA recommendations. The United States is a major contributor, with consumers actively engaging in preparedness activities. Europe follows, supported by similar disaster preparedness initiatives and a mature retail landscape that facilitates product accessibility. Asia-Pacific is identified as the fastest-growing region, owing to increasing urbanization, rising incidences of earthquakes and floods, and governmental investments in food security infrastructure, particularly in countries like Japan and China. Latin America and Middle East & Africa present nascent opportunities, driven by evolving regulatory frameworks and growing consumer consciousness, though economic constraints may slow adoption. Regional disparities influence product preferences, distribution strategies, and competitive approaches.

Company Insights

Prominent companies in the emergency food market include Nestl? SA, with its extensive product range under brands like Maggi and Nescaf?, leveraging global reach and R&D capabilities. Kraft Heinz Company offers canned and preserved products, benefiting from established supply chains. Conagra Brands focuses on diversified offerings, including healthy and convenient options. Specialized players like Mountain House (a subsidiary of Oregon Freeze Dry) excel in freeze-dried technologies, catering to outdoor and emergency markets. ReadyWise emphasizes direct-to-consumer models and innovation in meal variety. Other notable participants include Augason Farms, Peak Refuel, and My Patriot Supply, each carving niches through targeted marketing and product specialization. These companies invest heavily in quality assurance, customer education, and strategic partnerships to enhance their market presence and address evolving consumer demands.

Recent Developments

Recent developments in the emergency food market highlight a trend towards innovation and strategic expansion. Companies are introducing new product lines with enhanced nutritional profiles, such as plant-based and organic options, to align with health-conscious consumer preferences. Technological advancements include the adoption of high-barrier packaging materials to extend shelf life and improve sustainability. Mergers and acquisitions have been observed, with larger entities acquiring niche brands to diversify portfolios and capture emerging segments. Additionally, partnerships with government bodies and NGOs have strengthened, facilitating larger contracts and improved distribution networks. The COVID-19 pandemic accelerated these trends, prompting increased production capacities and e-commerce optimization to meet surging demand. These developments reflect a dynamic market responsive to global challenges and opportunities.

Report Segmentation

This report on the emergency food market offers a detailed segmentation to provide comprehensive insights. It is categorized by type, including freeze-dried foods, canned foods, ready-to-eat meals, dehydrated foods, and nutritional bars, allowing readers to understand product-specific dynamics. Application segmentation covers individual and family use, government and defense, NGO and humanitarian aid, and commercial applications, highlighting demand variations across sectors. Geographically, the analysis is divided into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, each explored for regional trends and growth potential. Further breakdowns may include distribution channels such as online retail, supermarkets, and specialty stores. This structured approach enables stakeholders to identify niche opportunities, assess competitive landscapes, and make informed strategic decisions based on granular data.

FAQs

What is emergency food? Emergency food refers to specially designed food products that have a long shelf life and require minimal preparation, intended for consumption during crises such as natural disasters, wars, or supply chain disruptions. These include items like freeze-dried meals, canned goods, and energy bars.

How long does emergency food last? The shelf life of emergency food varies by type; freeze-dried products can last up to 25-30 years when stored properly, while canned foods typically last 2-5 years. Factors like packaging, storage conditions, and preservatives influence longevity.

What are the best emergency food brands? Leading brands in the emergency food market include Mountain House, ReadyWise, Augason Farms, and Nestl?. These companies are recognized for their quality, variety, and reliability in producing products that meet safety and nutritional standards.

Why is emergency food important? Emergency food is crucial for ensuring food security during unforeseen events, providing essential nutrients when regular supply chains are compromised. It supports survival, reduces panic, and aids in disaster response efforts for individuals, families, and organizations.

How to store emergency food? Emergency food should be stored in a cool, dry, and dark environment to maximize shelf life. Original packaging is designed for protection, but additional containers like food-grade buckets with oxygen absorbers can enhance preservation. Regular rotation based on expiration dates is recommended.

Citius Research has developed a research report titled “Emergency Food Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Emergency Food Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Emergency Food Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Emergency Food Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Emergency Food Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Emergency Food Market
• Research Methodology
• Executive Summary
• Market Dynamics of Emergency Food Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Emergency Food Market
• Cost and Gross Margin Analysis of Emergency Food Market
• Emergency Food Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Emergency Food Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Emergency Food Market Key Stakeholders

Below are the key stakeholders for the Emergency Food Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Emergency Food Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Emergency Food Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Emergency Food Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Emergency Food Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Emergency Food Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Emergency Food Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Emergency Food Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Emergency Food Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Emergency Food Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Emergency Food Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Emergency Food Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Emergency Food Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Emergency Food Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Emergency Food Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Emergency Food Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Emergency Food Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Emergency Food Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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