Dextrates Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195193
  • Format: Electronic (PDF)
  • Number of Pages: 179
  • Author(s): Joshi, Madhavi

Report Overview

The Dextrates Market size was estimated at USD 220 million in 2023 and is projected to reach USD 500 million by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Dextrates Market

(Market Size)
$220 million
$500 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 220 million
2030 Market Size USD 500 million
Key Players Cargill, Tate & Lyle, Roquette, Ingredion, ADM

Market Summary

The Dextrates market is a specialized segment within the food and beverages industry, primarily focusing on excipients and sweeteners derived from dextrose. Dextrates are widely utilized as filler-binders in tablet formulations for dietary supplements and pharmaceuticals, as well as a carbohydrate source in nutritional products and infant formulas. Their high compressibility, low hygroscopicity, and pleasant taste profile make them a preferred choice for various applications. The market is characterized by steady demand driven by the growing health and wellness trend, increasing consumption of processed foods, and the expansion of the pharmaceutical sector. Key manufacturers are continuously investing in research and development to enhance product quality and explore new applications, thereby sustaining market growth. Geographically, North America and Europe are mature markets with significant consumption, while Asia-Pacific is emerging as a high-growth region due to rising disposable incomes and expanding manufacturing capabilities.

Key Highlights

The Dextrates market is distinguished by several key highlights that underscore its importance and potential. One significant aspect is the product's multifunctionality, serving as both an excipient in pharmaceutical tablets and a nutritive sweetener in food products. This dual applicability broadens its market reach and insulates demand from sector-specific downturns. Another highlight is the stringent regulatory compliance required for production, ensuring high quality and safety standards, which in turn fosters trust among end-users. The market is also marked by the dominance of a few established players who possess extensive technical expertise and robust distribution networks, creating high entry barriers for new entrants. Additionally, there is a growing trend towards the use of non-GMO and organic dextrates, aligning with consumer preferences for clean-label and natural ingredients. Innovations in production technologies aimed at improving yield and reducing costs are further propelling market advancement.

Drivers, Opportunities & Restraints

Several drivers are fueling the growth of the Dextrates market. The increasing prevalence of chronic diseases and the subsequent rise in pharmaceutical production are major drivers, as dextrates are essential in tablet manufacturing. The expanding functional food and beverage sector, coupled with rising health consciousness among consumers, is also boosting demand for dextrates as a carbohydrate source. Opportunities abound in the development of application-specific dextrates tailored for niche markets such as sports nutrition and clinical nutrition. The untapped potential in emerging economies presents significant growth prospects for market expansion. However, the market faces restraints including volatility in raw material prices, particularly corn and wheat, which can impact production costs. Stringent regulatory frameworks across different regions may also pose challenges for market players. Additionally, the availability of alternative excipients and sweeteners could restrain market growth to some extent.

Concentration Insights

The Dextrates market exhibits a concentrated nature with a handful of key players holding substantial market share. Companies such as Cargill, Archer Daniels Midland Company, and Roquette Fr?res are prominent due to their extensive product portfolios, global presence, and strong research and development capabilities. These industry leaders focus on strategic initiatives including mergers and acquisitions, capacity expansions, and partnerships to strengthen their market position. The concentration is also evident in the technological expertise required for production, which acts as a barrier for new entrants. Regional concentration is notable, with major manufacturing facilities located in North America and Europe, although companies are increasingly investing in Asia-Pacific to leverage cost advantages and growing demand. The competitive landscape is characterized by continuous innovation and a focus on developing high-purity and customized dextrates to meet specific client requirements.

Type Insights

Dextrates are available in various types, primarily differentiated by their particle size, compressibility, and purity levels. The most common types include spray-dried dextrates and crystalline dextrates, each catering to distinct applications. Spray-dried dextrates are favored in pharmaceutical applications for their excellent flow properties and compressibility, making them ideal for direct compression tableting. Crystalline dextrates, on the other hand, are often used in food and beverage applications where their sweetening properties and solubility are advantageous. There is also a growing segment of specialty dextrates designed for specific nutritional needs, such as those with modified dissolution rates or enhanced stability. The choice of type depends on the end-use requirements, with manufacturers offering tailored solutions to meet the precise needs of their customers in both the pharmaceutical and food industries.

Application Insights

Dextrates find extensive applications across multiple industries, with the pharmaceutical sector being a primary consumer. In pharmaceuticals, they are predominantly used as binder-fillers in tablet formulations, ensuring uniformity and stability of the dosage form. The food and beverage industry utilizes dextrates as nutritive sweeteners, bulking agents, and carbohydrate sources in products like infant formula, nutritional bars, and powdered drinks. The growing demand for dietary supplements has further expanded their application in encapsulating vitamins and minerals. Additionally, dextrates are employed in animal feed to enhance palatability and provide energy. Each application sector has specific quality and regulatory requirements, driving manufacturers to produce high-purity and consistent-grade dextrates. The versatility of dextrates enables their use in both solid and liquid formulations, underscoring their broad utility.

Regional Insights

Regionally, the Dextrates market is well-established in North America and Europe, where advanced pharmaceutical and food processing industries drive demand. North America, particularly the United States, is a significant market due to high healthcare expenditure and robust dietary supplement consumption. Europe follows closely, with countries like Germany and France being key consumers, supported by stringent quality standards and a strong focus on research and development. The Asia-Pacific region is anticipated to witness the fastest growth, fueled by expanding pharmaceutical manufacturing, rising disposable incomes, and increasing awareness of nutritional products. Countries such as China and India are emerging as important markets due to their large population bases and growing industrial capabilities. Latin America and the Middle East & Africa are also expected to contribute to market growth, albeit at a slower pace, driven by gradual economic development and improving healthcare infrastructure.

Company Insights

Leading companies in the Dextrates market include global giants such as Cargill, Archer Daniels Midland Company, Roquette Fr?res, and DFE Pharma. These companies have established themselves through extensive product portfolios, technological innovation, and strong global distribution networks. Cargill is known for its broad range of food and pharmaceutical ingredients, with a focus on sustainability and customer-specific solutions. Archer Daniels Midland Company leverages its extensive agricultural processing capabilities to produce high-quality dextrates. Roquette Fr?res emphasizes research and development to offer innovative excipients and nutraceuticals. DFE Pharma specializes in pharmaceutical excipients, providing high-purity dextrates for tablet formulations. These players engage in continuous product development, strategic collaborations, and capacity expansions to maintain their competitive edge and cater to the evolving needs of diverse end-use industries.

Recent Developments

Recent developments in the Dextrates market reflect ongoing innovation and strategic moves by key players. There has been a noticeable trend towards the production of non-GMO and organic dextrates to meet growing consumer demand for natural ingredients. Companies are investing in advanced manufacturing technologies to enhance product quality and operational efficiency. For instance, several manufacturers have announced capacity expansion projects in Asia-Pacific to capitalize on regional growth opportunities. Mergers and acquisitions have also been prevalent, enabling companies to broaden their product offerings and strengthen their market presence. Additionally, there is increased focus on sustainability initiatives, such as reducing water and energy consumption during production. Research efforts are directed towards developing dextrates with improved functional properties, such as enhanced flowability and compressibility, to better serve pharmaceutical and nutritional applications.

Report Segmentation

The Dextrates market report is segmented based on type, application, and region to provide a comprehensive analysis. By type, the market is divided into spray-dried dextrates and crystalline dextrates, among other specialty variants. The application segment encompasses pharmaceuticals, food and beverages, dietary supplements, and animal feed. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Each segment is evaluated in terms of market dynamics, trends, and growth prospects. The pharmaceutical segment holds a significant share due to the critical role of dextrates in tablet formulation. The food and beverage segment is driven by the increasing use of dextrates as sweeteners and nutritive agents. Regional analysis highlights the dominance of developed markets while underscoring the rapid growth potential in emerging economies.

FAQs

What are dextrates used for? Dextrates are primarily used as excipients in pharmaceutical tablets, serving as filler-binders, and as nutritive sweeteners in food and beverage products including infant formula and nutritional supplements.

How are dextrates made? Dextrates are produced through the hydrolysis of starch, typically derived from corn or wheat, followed by purification and drying processes such as spray-drying to achieve the desired particle size and properties.

Are dextrates safe for consumption? Yes, dextrates are generally recognized as safe (GRAS) by regulatory authorities when used in accordance with good manufacturing practices and are widely used in both food and pharmaceutical applications.

What is the difference between dextrates and dextrose? Dextrates are agglomerated mixtures of dextrose and other carbohydrates, often used as excipients, while dextrose is a pure form of glucose used primarily as a sweetener and energy source.

Why are dextrates popular in tablet manufacturing? Dextrates are favored in tablet manufacturing due to their excellent compressibility, low hygroscopicity, good flow properties, and ability to produce stable and uniform tablets without the need for additional binders.

Citius Research has developed a research report titled “Dextrates Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Dextrates Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Dextrates Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Dextrates Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Dextrates Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Dextrates Market
• Research Methodology
• Executive Summary
• Market Dynamics of Dextrates Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Dextrates Market
• Cost and Gross Margin Analysis of Dextrates Market
• Dextrates Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Dextrates Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Dextrates Market Key Stakeholders

Below are the key stakeholders for the Dextrates Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Dextrates Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Dextrates Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Dextrates Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Dextrates Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Dextrates Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Dextrates Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Dextrates Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Dextrates Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Dextrates Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Dextrates Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Dextrates Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Dextrates Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Dextrates Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Dextrates Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Dextrates Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Dextrates Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Dextrates Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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