Corn Protein Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195148
  • Format: Electronic (PDF)
  • Number of Pages: 222
  • Author(s): Joshi, Madhavi

Report Overview

The Corn Protein Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Corn Protein Market

(Market Size)
$1.8 billion
$4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 1.8 billion
2030 Market Size USD 4 billion
Key Players Cargill, ADM, Ingredion, Tate & Lyle, Roquette

Market Summary

The corn protein market is an integral segment within the global food and beverages industry, primarily driven by the rising consumer shift towards plant-based proteins. Derived from corn or maize through processes like wet milling, corn protein is valued for its nutritional profile, including essential amino acids, and is widely utilized as a functional ingredient. This market caters to diverse applications such as food products, animal feed, and nutritional supplements, aligning with the growing demand for clean-label and non-GMO options. Key industry participants are continuously investing in research and development to enhance extraction techniques and improve product quality, thereby expanding their application scope. Geographically, the market demonstrates a strong presence in North America and Asia-Pacific, supported by robust agricultural output and increasing health consciousness among consumers. The market's evolution is closely tied to sustainability trends and the push for alternative protein sources, positioning corn protein as a competitive player in the plant-based nutrition landscape.

Key Highlights

The corn protein market is characterized by several key highlights that underscore its growth and relevance. One significant aspect is the product's high digestibility and hypoallergenic properties, making it suitable for a broad consumer base, including those with dietary restrictions. Innovations in processing technologies have enabled the production of isolates and concentrates with enhanced functional attributes, such as improved emulsification and water-binding capacities, which are critical for food formulations. Major companies like Cargill, Archer Daniels Midland Company, and Ingredion Incorporated are leading the charge through strategic expansions and product launches, focusing on meeting the demand for sustainable and organic protein solutions. Additionally, the market benefits from the escalating popularity of meat alternatives and sports nutrition products, where corn protein serves as a vital ingredient. Regulatory support for plant-based ingredients in various regions further amplifies market prospects, encouraging investments and collaborations across the value chain.

Drivers, Opportunities & Restraints

Several drivers propel the corn protein market forward, with the foremost being the increasing consumer awareness regarding health and wellness, which fuels the demand for plant-based proteins. The trend towards vegan and vegetarian diets, coupled with concerns over animal welfare and environmental sustainability, significantly contributes to market growth. Opportunities abound in the development of novel applications, such as in the bakery and confectionery sectors, where corn protein can enhance texture and nutritional value. Moreover, the expansion of the animal feed industry, particularly in emerging economies, presents a substantial growth avenue due to the protein's efficacy in promoting livestock health. However, the market faces restraints including fluctuations in raw material prices and supply chain disruptions, which can impact production costs and availability. Additionally, competition from other plant-based proteins like soy and pea may challenge market penetration, necessitating continuous innovation and cost-effective strategies to maintain competitiveness.

Concentration Insights

The corn protein market exhibits a concentrated landscape with a few dominant players holding significant market share, alongside numerous smaller participants focusing on niche segments. Key companies such as Cargill, Archer Daniels Midland Company, Ingredion Incorporated, and Tate & Lyle PLC leverage their extensive distribution networks and advanced R&D capabilities to strengthen their positions. These industry leaders often engage in mergers, acquisitions, and partnerships to expand their product portfolios and geographic reach. Regional concentration is also evident, with North America and Europe being hubs for major manufacturers due to well-established agricultural infrastructure and high consumer adoption of plant-based products. In contrast, Asia-Pacific is emerging as a lucrative region with growing investments from both local and international players aiming to capitalize on the rising demand for protein-rich foods. This concentration dynamics drive innovation and competitive pricing, benefiting end-users with diverse and high-quality product offerings.

Type Insights

In the corn protein market, products are primarily categorized into isolates and concentrates, each serving distinct applications based on their protein content and functional properties. Corn protein isolates, with a higher protein purity often exceeding 90%, are preferred in applications requiring superior nutritional benefits and minimal interference with taste or texture, such as in sports nutrition and dietary supplements. Concentrates, containing lower protein levels but retaining more of the corn's natural components, are widely used in food and beverage formulations for their cost-effectiveness and functional attributes like thickening and gelling. Additionally, hydrolyzed corn protein is gaining traction due to its enhanced solubility and digestibility, making it suitable for clinical nutrition and infant formulas. The choice between types depends on end-use requirements, with manufacturers continuously innovating to improve extraction efficiency and meet specific industry needs, thereby broadening the market's applicability across various sectors.

Application Insights

Corn protein finds extensive applications across multiple industries, with the food and beverages sector being the largest consumer. In this domain, it is utilized in products such as baked goods, cereals, meat alternatives, and beverages to enhance protein content, improve texture, and serve as a binding agent. The animal feed industry represents another significant application area, where corn protein is valued for its nutritional benefits in promoting growth and health in livestock, poultry, and aquaculture. Furthermore, the personal care and cosmetics sectors incorporate corn protein into formulations for its moisturizing and film-forming properties, appealing to the natural and organic product trends. The pharmaceutical industry also employs corn protein in nutraceuticals and medical foods due to its hypoallergenic nature. This diversity in applications underscores the versatility of corn protein, driving demand and encouraging cross-industry innovations.

Regional Insights

Geographically, the corn protein market is segmented into key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. North America holds a prominent position, driven by high consumer awareness, advanced processing technologies, and strong demand for plant-based products, particularly in the United States and Canada. Europe follows closely, with countries like Germany, France, and the UK emphasizing sustainable and organic food ingredients, supported by stringent regulatory frameworks. The Asia-Pacific region is anticipated to witness rapid growth due to increasing population, rising disposable incomes, and shifting dietary preferences towards protein-rich foods, with China and India being major contributors. Latin America and the Middle East and Africa are emerging markets, where growth is fueled by agricultural advancements and growing investments in food processing industries. Regional insights highlight the global nature of this market, with each area presenting unique opportunities and challenges.

Company Insights

Leading companies in the corn protein market include Cargill, Archer Daniels Midland Company, Ingredion Incorporated, Tate & Lyle PLC, and Roquette Fr?res, among others. These players dominate through extensive product portfolios, robust research and development initiatives, and strategic global presence. Cargill focuses on sustainability and innovation, offering a range of corn-based proteins tailored to various industries. Archer Daniels Midland Company leverages its integrated supply chain to provide high-quality products, while Ingredion Incorporated emphasizes non-GMO and organic options to meet consumer demands. Tate & Lyle PLC and Roquette Fr?res are known for their technological advancements in protein extraction and application development. Additionally, smaller companies and startups are entering the market with niche offerings, fostering competition and innovation. Collaborations, partnerships, and expansions are common strategies employed by these firms to enhance their market share and cater to evolving customer needs.

Recent Developments

Recent developments in the corn protein market reflect a dynamic and innovative industry landscape. Key players have launched new products to meet the growing demand for plant-based proteins, such as Cargill's introduction of purified zein proteins for specific food applications. Archer Daniels Midland Company expanded its production capabilities through facility upgrades and partnerships aimed at increasing output and improving sustainability. Ingredion Incorporated has focused on developing clean-label corn protein solutions, responding to consumer preferences for natural ingredients. Additionally, there has been a surge in research activities targeting the enhancement of functional properties like solubility and emulsification, making corn protein more versatile. Investments in sustainable sourcing and circular economy practices are also prominent, with companies adopting eco-friendly processes to reduce environmental impact. These developments indicate a trend towards innovation, sustainability, and market expansion, positioning the industry for future growth.

Report Segmentation

This comprehensive report on the corn protein market is segmented based on type, application, and region to provide detailed insights. By type, the market is divided into isolates, concentrates, and others, each analyzed for their market share, growth potential, and key applications. The application segment covers food and beverages, animal feed, pharmaceuticals, personal care and cosmetics, and others, highlighting usage patterns and demand drivers across these industries. Geographically, the report examines North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, offering regional analysis including market dynamics, competitive landscape, and growth opportunities. Each segmentation is supported by qualitative and quantitative analysis, ensuring a holistic understanding of market trends, consumer behavior, and industry advancements. This structured approach enables stakeholders to identify niche segments, assess competitive positioning, and make informed strategic decisions.

FAQs

What is corn protein used for? Corn protein is primarily used in the food and beverages industry as a functional ingredient to enhance nutritional value, improve texture, and serve as a binding agent in products like baked goods, meat alternatives, and sports nutrition. It is also utilized in animal feed for its health benefits, and in personal care products for its moisturizing properties.

How is corn protein made? Corn protein is typically produced through wet milling processes where corn is steeped, ground, and separated into various components. The protein fraction is isolated and further processed through techniques such as centrifugation, filtration, and drying to create concentrates or isolates with desired purity and functional attributes.

Is corn protein gluten-free? Yes, corn protein is naturally gluten-free, making it a suitable ingredient for individuals with celiac disease or gluten intolerance. It is often used in gluten-free food formulations to provide protein content and improve product quality without compromising dietary restrictions.

What are the benefits of corn protein? Corn protein offers several benefits, including high digestibility, hypoallergenic properties, and a balanced amino acid profile. It supports muscle growth, weight management, and overall health, while also being sustainable and plant-based, aligning with environmental and ethical consumer preferences.

How does corn protein compare to other plant proteins? Corn protein is comparable to other plant proteins like soy or pea in terms of nutritional value, but it often has better digestibility and fewer allergenic concerns. However, it may have lower levels of certain essential amino acids, which can be mitigated through blending with other proteins or fortification in applications.

Citius Research has developed a research report titled “Corn Protein Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Corn Protein Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Corn Protein Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Corn Protein Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Corn Protein Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Corn Protein Market
• Research Methodology
• Executive Summary
• Market Dynamics of Corn Protein Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Corn Protein Market
• Cost and Gross Margin Analysis of Corn Protein Market
• Corn Protein Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Corn Protein Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Corn Protein Market Key Stakeholders

Below are the key stakeholders for the Corn Protein Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Corn Protein Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Corn Protein Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Corn Protein Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Corn Protein Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Corn Protein Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Corn Protein Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Corn Protein Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Corn Protein Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Corn Protein Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Corn Protein Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Corn Protein Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Corn Protein Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Corn Protein Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Corn Protein Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Corn Protein Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Corn Protein Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Corn Protein Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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