Corn-Based Protein Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195152
  • Format: Electronic (PDF)
  • Number of Pages: 176
  • Author(s): Joshi, Madhavi

Report Overview

The Corn-Based Protein Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.80% during the forecast period (2024-2030).

Corn-Based Protein Market

(Market Size)
$1.2 billion
$2.6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.80%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.6 billion
Key Players Cargill, ADM, Ingredion, Tate & Lyle, Roquette

Market Summary

The corn-based protein market is a rapidly expanding segment within the global food and beverage industry, driven by the increasing consumer shift towards plant-based and sustainable protein sources. Derived primarily from corn gluten meal, this protein is valued for its high nutritional profile, including a significant concentration of essential amino acids, making it a viable alternative to animal and other plant-based proteins. The market is characterized by its application across a diverse range of products, from nutritional supplements and sports nutrition to animal feed and functional foods. Key industry participants are continuously investing in research and development to enhance extraction techniques and improve the functional properties of corn-based protein, such as its solubility and emulsifying capabilities. This focus on innovation is crucial for meeting the evolving demands of health-conscious consumers and food manufacturers seeking clean-label ingredients. The market's growth is further supported by the abundant availability of corn as a raw material, particularly in major agricultural regions, which ensures a stable supply chain. As sustainability becomes a paramount concern for both producers and consumers, the environmental benefits associated with plant-based proteins position corn-based protein as a key component in the future of food.

Key Highlights

The corn-based protein market is distinguished by several key factors that underscore its commercial significance and potential. A primary highlight is its superior amino acid profile, particularly its high methionine content, which is often limited in other plant proteins, making it a nutritionally complete option for various dietary formulations. This attribute is especially valuable in the animal feed sector, where it contributes to optimal livestock health and growth. Furthermore, the ingredient's non-GMO and allergen-free claims, when sourced appropriately, align perfectly with the clean-label trend dominating the food industry, appealing to a broad consumer base. Technological advancements in processing, such as enzymatic hydrolysis, have significantly improved the functionality and taste profile of corn-based protein, overcoming previous challenges related to bitterness and enhancing its applicability in a wider array of food and beverage products. The strategic activities of leading agribusiness and ingredient companies, including expansions in production capacity and the launch of specialized product lines, are accelerating market penetration and availability. These factors collectively highlight the market's role as a critical and innovative segment in the plant protein landscape.

Drivers, Opportunities & Restraints

The expansion of the corn-based protein market is propelled by a confluence of powerful drivers. The most significant is the global surge in demand for plant-based proteins, fueled by growing health consciousness, rising incidences of lactose intolerance and meat allergies, and ethical concerns regarding animal welfare. This consumer paradigm shift is a fundamental force driving product innovation and adoption. Concurrently, the robust growth of the animal feed industry, seeking cost-effective and nutritious alternatives to traditional sources, presents a substantial demand base. Opportunities abound in the development of specialized and application-specific protein isolates and concentrates tailored for niche markets within sports nutrition, clinical nutrition, and functional beverages. The exploration of corn-based protein in novel food applications, such as meat analogs and dairy alternatives, represents a vast, untapped potential for market players. However, the market faces notable restraints. Fluctuations in the supply and price of raw corn, influenced by climatic conditions and agricultural policies, can impact production costs and profit margins. Additionally, competition from other established plant proteins like soy, pea, and wheat, which may offer different functional benefits or consumer perceptions, poses a challenge to market share growth.

Concentration Insights

The competitive landscape of the corn-based protein market is moderately concentrated, featuring a mix of global agribusiness giants and specialized ingredient manufacturers. A handful of major players, including Cargill, Archer Daniels Midland Company, and Ingredion, hold significant market share due to their extensive integrated operations, from raw material sourcing to advanced processing and global distribution networks. Their dominance is reinforced by substantial investments in research and development, allowing them to pioneer new extraction technologies and expand their product portfolios with high-value, specialized protein ingredients. Alongside these leaders, several mid-sized and regional companies compete by focusing on specific application areas or by offering organic and non-GMO verified products to cater to discerning market segments. The market concentration is also evident in strategic activities such as mergers, acquisitions, and partnerships, which are common as companies seek to bolster their technological capabilities and geographic reach. This structure indicates a market where scale, innovation, and vertical integration are critical success factors, though opportunities exist for niche players to thrive by addressing specific customer needs.

Type Insights

The corn-based protein market is segmented primarily by type into isolates and concentrates, each serving distinct applications based on their protein content and functional properties. Corn protein isolate is the purest form, typically containing over 90% protein content. It is produced through advanced filtration processes that remove most of the carbohydrates and fats, resulting in a neutral-flavored, highly digestible powder. This high purity makes isolates ideal for applications where protein fortification is key without altering taste or texture, such as in clear sports drinks, protein shakes, and certain clinical nutrition products. Corn protein concentrate, with a protein content generally ranging from 60% to 80%, retains more of the native corn components. This type offers excellent functional properties like water binding, emulsification, and gelation, making it a valuable ingredient in baked goods, processed meats, and pet foods where it can improve texture and moisture retention. The choice between isolate and concentrate is a strategic decision for manufacturers, balancing cost-in-use against the desired nutritional impact and functional performance in the final product formulation.

Application Insights

The application of corn-based protein is diverse, spanning several key industries within the food and beverage sector. In the food industry, it is extensively used as a functional ingredient in bakery products, cereals, snacks, and processed meats, where it enhances nutritional value and improves textural properties like elasticity and firmness. The beverage industry represents a high-growth application segment, particularly for protein isolates that can be seamlessly incorporated into nutritional shakes, smoothies, and fitness drinks without causing sedimentation or off-flavors. The animal feed industry is a traditional and massive consumer of corn gluten meal, utilizing its high protein and energy content for poultry, swine, and aquaculture feed formulations. Furthermore, the burgeoning sports and clinical nutrition markets are increasingly adopting corn-based protein for its muscle-repair benefits and hypoallergenic nature, making it suitable for protein bars, powders, and medical nutritional products. Each application sector demands specific protein specifications, driving continuous innovation in product development to meet unique solubility, viscosity, and flavor requirements.

Regional Insights

The demand and production of corn-based protein exhibit distinct regional patterns influenced by agricultural output, dietary trends, and industrial development. North America, particularly the United States, is a dominant force in both production and consumption, owing to its vast corn cultivation, advanced processing infrastructure, and a strong consumer market keen on plant-based and healthy foods. The presence of major global players headquartered in this region further consolidates its leading position. Europe follows closely, driven by stringent regulations promoting sustainable ingredients, a high prevalence of vegetarian and flexitarian diets, and robust innovation in the food and beverage sector. The Asia Pacific region is anticipated to witness the most rapid growth, fueled by rising disposable incomes, increasing health awareness, a large population base, and the expansion of the animal feed industry in countries like China and India. South America and the Middle East and Africa are emerging markets, where growth is linked to increasing industrialization of food processing and gradual shifts in consumer dietary preferences towards protein-enriched foods.

Company Insights

The corn-based protein market features a competitive arena with companies leveraging their core competencies in agriculture and ingredient technology. Leading entities such as Cargill Incorporated and Archer Daniels Midland Company utilize their extensive grain processing networks and global reach to supply a wide range of corn-derived products, including proteins. Their strategies often focus on vertical integration, ensuring control from farm to finished ingredient, which provides cost and supply chain advantages. Ingredion Incorporated is another key player known for its specialization in ingredient solutions, offering various native and modified corn proteins tailored for specific food and industrial applications. Companies like Tate & Lyle PLC also contribute significantly with their expertise in texturants and stabilizers, often incorporating corn protein into broader ingredient systems. Beyond these giants, specialized firms such as Agridient Inc. focus on niche markets, providing organic or specially processed corn protein to meet the demands of specific consumer segments. The strategic focus for all these companies includes continuous investment in R&D to improve functionality, sustainability initiatives to enhance their market appeal, and geographic expansion to capture growth in emerging economies.

Recent Developments

The corn-based protein market is dynamic, with recent developments highlighting a strong focus on innovation and strategic growth. A prominent trend is the increased investment in research and development aimed at enhancing the sensory profile of corn protein, particularly reducing any inherent bitterness to make it more palatable for a wider range of food and beverage applications. Companies are launching new, cleaner-label versions and hydrolyzed forms that offer improved solubility and neutral taste, directly addressing previous formulation challenges. Strategic partnerships and collaborations between ingredient suppliers and food manufacturers are becoming more common, aimed at co-developing customized protein solutions for next-generation products like plant-based meats and dairy alternatives. Furthermore, several key players have announced capacity expansion projects and facility upgrades to meet the rising global demand, signaling strong confidence in the market's long-term prospects. Sustainability initiatives are also at the forefront, with companies investing in technologies to reduce water and energy consumption during the protein extraction process, thereby improving the overall environmental footprint of their products and aligning with corporate and consumer sustainability goals.

Report Segmentation

This comprehensive market research report on the corn-based protein market provides a detailed analysis structured through methodical segmentation to offer actionable insights. The report is segmented by type into isolates and concentrates, analyzing the production, pricing, and application trends for each category. The application segmentation delves deep into key end-use sectors including food products, beverages, animal feed, and sports & clinical nutrition, evaluating the specific demand drivers and growth prospects within each segment. Geographically, the report provides a thorough regional analysis covering North America, Europe, Asia Pacific, South America, and the Middle East and Africa, highlighting the unique market dynamics, regulatory landscapes, and competitive scenarios in each region. Furthermore, the report includes a dedicated company profiling section that offers detailed analysis of the key market players, their product portfolios, market share, business strategies, and recent developments. This multi-faceted segmentation allows stakeholders to understand the market from various perspectives, identify high-growth segments and regions, and make informed strategic decisions regarding investment, expansion, and product development.

FAQs

What is driving the growth of the corn-based protein market?

The growth is primarily driven by the increasing global demand for plant-based proteins due to health trends, dietary restrictions, and sustainability concerns, alongside its extensive use in the animal feed industry.

How does corn-based protein compare to other plant proteins?

Corn-based protein is noted for its high methionine content, an essential amino acid often low in other plant proteins, and it is generally hypoallergenic and non-GMO, making it a unique and valuable option in the plant protein landscape.

What are the main applications of corn-based protein?

Its main applications are found in the food industry for bakery and processed meats, the beverage industry for nutritional drinks, the animal feed sector, and the sports and clinical nutrition markets for supplements and medical foods.

Which region is the largest market for corn-based protein?

North America, led by the United States, is currently the largest market due to its significant corn production, advanced processing capabilities, and strong consumer demand for plant-based products.

What are the key challenges facing the corn-based protein market?

Key challenges include competition from other plant proteins like soy and pea, potential volatility in corn supply and pricing, and the ongoing need for technological innovation to improve functional properties like taste and solubility.

Citius Research has developed a research report titled “Corn-Based Protein Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Corn-Based Protein Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Corn-Based Protein Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Corn-Based Protein Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Corn-Based Protein Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Corn-Based Protein Market
• Research Methodology
• Executive Summary
• Market Dynamics of Corn-Based Protein Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Corn-Based Protein Market
• Cost and Gross Margin Analysis of Corn-Based Protein Market
• Corn-Based Protein Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Corn-Based Protein Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Corn-Based Protein Market Key Stakeholders

Below are the key stakeholders for the Corn-Based Protein Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Corn-Based Protein Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Corn-Based Protein Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Corn-Based Protein Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Corn-Based Protein Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Corn-Based Protein Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Corn-Based Protein Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Corn-Based Protein Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Corn-Based Protein Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Corn-Based Protein Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Corn-Based Protein Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Corn-Based Protein Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Corn-Based Protein Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Corn-Based Protein Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Corn-Based Protein Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Corn-Based Protein Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Corn-Based Protein Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Corn-Based Protein Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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