Caramel malt Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195037
  • Format: Electronic (PDF)
  • Number of Pages: 177
  • Author(s): Joshi, Madhavi

Report Overview

The Caramel malt Market size was estimated at USD 180 million in 2023 and is projected to reach USD 400 million by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Caramel malt Market

(Market Size)
$180 million
$400 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 180 million
2030 Market Size USD 400 million
Key Players Briess Malt & Ingredients, Malteurop, Soufflet Group, Viking Malt, Weyermann

Market Summary

The caramel malt market is a significant segment within the global malt industry, primarily serving the food and beverages sector. Caramel malt, also known as crystal malt, is produced by roasting malted barley under controlled heat and moisture conditions, resulting in sugars that caramelize and impart distinct flavors, aromas, and colors to various products. It is extensively utilized in brewing beer, where it enhances sweetness, body, and hue, and in food applications such as baking, confectionery, and flavoring. The market is characterized by steady demand driven by the expanding craft beer industry and growing consumer preference for unique and premium food and beverage offerings. Key producers are continuously innovating to develop specialized caramel malt varieties that cater to evolving taste profiles and industry requirements, ensuring consistent quality and performance in end-products.

Key Highlights

The caramel malt market is distinguished by several key factors that underline its importance and growth trajectory. There is increasing adoption in craft breweries worldwide, where caramel malt is valued for its ability to contribute complex flavors and rich colors to beers, including ales, stouts, and lagers. Additionally, its application is broadening in the food industry, particularly in baked goods, snacks, and dairy products, as a natural flavor and color enhancer. The market benefits from advancements in malting technologies, which allow for precise control over roasting parameters, enabling the production of customized malt specifications. Sustainability practices are gaining prominence, with major players investing in energy-efficient production and waste reduction. Moreover, the rise of organic and non-GMO caramel malt variants is responding to consumer demands for clean-label and natural ingredients, further stimulating market development.

Drivers, Opportunities & Restraints

Several drivers are propelling the caramel malt market forward, including the robust growth of the craft brewing industry, which relies heavily on specialty malts for product differentiation. Increasing consumer inclination toward flavored and premium beverages and foods also fuels demand. Opportunities abound in emerging markets, where rising disposable incomes and urbanization are boosting the consumption of processed foods and alcoholic beverages. Expansion into non-alcoholic applications, such as malt-based health drinks and functional foods, presents additional growth avenues. However, the market faces restraints like volatility in raw material prices, particularly barley, which can impact production costs and profitability. Stringent regulations governing food additives and alcohol production in various regions may also pose challenges. Additionally, competition from alternative flavoring and coloring agents could limit market expansion to some extent.

Concentration Insights

The caramel malt market exhibits a moderately concentrated landscape, with a mix of large multinational corporations and specialized regional players dominating production and supply. Key companies such as Malteurop Group, Simpsons Malt, and Briess Malt & Ingredients Co. hold significant market shares due to their extensive product portfolios, advanced manufacturing capabilities, and strong distribution networks. These players often engage in strategic initiatives like mergers, acquisitions, and partnerships to strengthen their market presence and expand their geographic reach. Regional manufacturers also play a crucial role, particularly in local markets, by offering tailored products that meet specific customer requirements. The competitive environment is intensified by continuous innovation in malt varieties and processing techniques, prompting companies to invest in research and development to maintain a competitive edge and cater to diverse industry needs.

Type Insights

Caramel malt is available in various types, each characterized by different roasting levels and color ratings, measured in Lovibond or EBC units, which influence their application and functionality. Light caramel malts, with lower color intensity, are often used to add subtle sweetness and improve foam stability in beers without significantly darkening the product. Medium caramel malts provide a balance of flavor and color, contributing toasty and caramel notes, making them popular in amber ales and other beer styles. Dark caramel malts offer deep colors and robust flavors, including hints of toffee and roasted sugars, ideal for stouts, porters, and dark lagers. Additionally, there are specialized variants such as carapils malts, which enhance body and mouthfeel without adding color. The diversity in types allows brewers and food manufacturers to precisely formulate products to achieve desired sensory attributes.

Application Insights

In the brewing industry, caramel malt is indispensable for producing a wide range of beers, where it serves as a key ingredient for imparting color, flavor, and aroma. It is commonly used in ale production, including pale ales, IPAs, and brown ales, as well as in darker beers like stouts and porters. Beyond brewing, caramel malt finds applications in the food sector, particularly in baking, where it is incorporated into bread, biscuits, and pastries to enhance taste and provide natural coloring. It is also used in confectionery products such as candies and chocolates, and in dairy items like ice cream and malted milk drinks. Furthermore, the beverage industry utilizes caramel malt in non-alcoholic drinks, including malt-based health beverages and shakes, leveraging its nutritional benefits and rich flavor profile to meet consumer preferences for wholesome and tasty options.

Regional Insights

Regionally, North America and Europe are prominent markets for caramel malt, driven by well-established brewing industries and high consumption of craft beers. In North America, the United States leads demand, supported by a vibrant craft beer culture and numerous microbreweries. Europe, with countries like Germany, the UK, and Belgium, has a strong tradition of beer brewing, where caramel malt is extensively used in various beer styles. The Asia-Pacific region is experiencing rapid growth, fueled by increasing urbanization, rising disposable incomes, and growing adoption of Western food and beverage trends, particularly in countries such as China, India, and Japan. Latin America and the Middle East and Africa are emerging markets, where expanding food processing industries and rising demand for alcoholic beverages are creating new opportunities for caramel malt utilization and market expansion.

Company Insights

Leading companies in the caramel malt market include Malteurop Group, Simpsons Malt, Briess Malt & Ingredients Co., Viking Malt, and Great Western Malting. These players are recognized for their extensive expertise, high-quality products, and innovative approaches to malt production. Malteurop Group, for instance, operates globally with a focus on sustainable practices and customer-specific solutions. Simpsons Malt emphasizes traditional methods combined with modern technology to produce a diverse range of specialty malts. Briess Malt & Ingredients Co. is known for its organic and non-GMO options, catering to the clean-label trend. Viking Malt serves the European market with a strong emphasis on barley sourcing and quality control. Great Western Malting focuses on the North American market, providing malts tailored for craft brewers. These companies continually invest in capacity expansion and product development to meet evolving market demands.

Recent Developments

Recent developments in the caramel malt market highlight ongoing innovation and strategic movements among key players. Companies are increasingly launching new caramel malt products designed to offer unique flavor profiles and enhanced functionality for brewing and food applications. There is a growing emphasis on sustainability, with investments in energy-efficient malting processes and water conservation initiatives to reduce environmental impact. Partnerships and collaborations between maltsters and breweries are becoming more common, aimed at co-developing custom malt varieties that meet specific product requirements. Additionally, acquisitions and expansions are occurring to strengthen market positions and increase production capacities globally. For example, several major malt producers have announced facility upgrades and new plant constructions to better serve growing demand in emerging regions, ensuring a robust and responsive supply chain for customers worldwide.

Report Segmentation

This comprehensive report on the caramel malt market provides detailed segmentation to offer insightful analysis across various dimensions. The market is segmented by type, covering light, medium, and dark caramel malts, along with specialized variants, to understand demand patterns and application suitability. Application segmentation includes brewing, food, and beverages, with sub-categories such as beer production, baking, confectionery, and non-alcoholic drinks, highlighting usage areas and growth potential. Geographical segmentation breaks down the market into key regions and countries, including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, assessing regional dynamics, trends, and opportunities. Additionally, the report features competitive landscape segmentation, profiling major companies, their market shares, strategies, and product offerings, providing a holistic view of the industry structure and competitive environment.

FAQs

What is caramel malt used for? Caramel malt is primarily used in the brewing industry to add color, flavor, and sweetness to beers, and in food applications such as baking and confectionery for natural coloring and taste enhancement.

How is caramel malt made? Caramel malt is produced by steeping barley in water to germinate, followed by kilning and roasting under controlled heat and moisture conditions to caramelize the sugars within the grain.

What are the different types of caramel malt? The main types include light caramel malt, medium caramel malt, and dark caramel malt, each offering varying levels of color and flavor intensity for different brewing and food purposes.

Which regions are key markets for caramel malt? Key markets include North America and Europe, due to their strong brewing traditions, and the Asia-Pacific region, which is experiencing rapid growth in demand for specialty malts.

Who are the leading companies in the caramel malt market? Prominent companies include Malteurop Group, Simpsons Malt, Briess Malt & Ingredients Co., Viking Malt, and Great Western Malting, known for their quality products and industry expertise.

Citius Research has developed a research report titled “Caramel malt Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Caramel malt Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Caramel malt Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Caramel malt Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Caramel malt Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Caramel malt Market
• Research Methodology
• Executive Summary
• Market Dynamics of Caramel malt Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Caramel malt Market
• Cost and Gross Margin Analysis of Caramel malt Market
• Caramel malt Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Caramel malt Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Caramel malt Market Key Stakeholders

Below are the key stakeholders for the Caramel malt Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Caramel malt Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Caramel malt Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Caramel malt Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Caramel malt Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Caramel malt Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Caramel malt Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Caramel malt Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Caramel malt Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Caramel malt Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Caramel malt Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Caramel malt Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Caramel malt Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Caramel malt Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Caramel malt Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Caramel malt Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Caramel malt Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Caramel malt Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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