Food Container Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197088
  • Format: Electronic (PDF)
  • Number of Pages: 216
  • Author(s): Joshi, Madhavi

Report Overview

The Food Container Market size was estimated at USD 120 billion in 2023 and is projected to reach USD 160 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 4.20% during the forecast period (2024-2030).

Food Container Market

(Market Size)
$120 billion
$160 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 4.20%
2023 Market Size USD 120 billion
2030 Market Size USD 160 billion
Key Players Amcor, Berry Global, Sealed Air

Market Summary

The food container market is a critical segment within the global food and beverages industry, encompassing a wide array of packaging solutions designed for storage, transportation, and preservation of food products. This market is characterized by continuous innovation driven by evolving consumer lifestyles, heightened demand for convenience, and increasing emphasis on sustainability. The proliferation of food delivery services, online grocery shopping, and ready-to-eat meals has significantly bolstered the demand for durable, lightweight, and eco-friendly containers. Key materials employed include plastic, glass, metal, and paperboard, each catering to specific application needs and sustainability goals. The market is highly competitive, with numerous global and regional players striving to enhance product offerings through advanced materials and smart packaging technologies. Regulatory frameworks concerning food safety and environmental impact also play a pivotal role in shaping market dynamics, prompting manufacturers to invest in recyclable and biodegradable alternatives.

Key Highlights

Notable highlights of the food container market include the accelerating shift towards sustainable packaging solutions, with biodegradable plastics and compostable materials gaining substantial traction. Innovations such as active and intelligent packaging, which extend shelf life and provide real-time freshness indicators, represent significant technological advancements. The market is also witnessing increased adoption of flexible packaging formats due to their cost-effectiveness and reduced material usage. Furthermore, the rise of e-commerce has necessitated the development of robust packaging that ensures product integrity during transit. Strategic collaborations and mergers among leading companies are frequent, aimed at expanding product portfolios and geographic reach. The emphasis on circular economy principles is driving investments in recycling infrastructure and the use of post-consumer recycled materials, aligning with global sustainability targets and consumer preferences for environmentally responsible products.

Drivers, Opportunities & Restraints

Primary drivers propelling the food container market include the growing demand for packaged food due to urbanization, busy lifestyles, and the expansion of retail chains. Increased health consciousness among consumers is fueling the need for packaging that preserves nutritional quality and prevents contamination. The surge in online food delivery platforms and takeaway services further accelerates market growth. Significant opportunities lie in the development of innovative, sustainable materials and smart packaging technologies that offer enhanced functionality and environmental benefits. Emerging economies present untapped potential due to rising disposable incomes and changing consumption patterns. However, the market faces restraints such as stringent regulations on plastic usage and waste management, which challenge manufacturers to adapt quickly. Fluctuations in raw material prices and concerns regarding the environmental impact of certain packaging materials also pose hurdles to market expansion.

Concentration Insights

The food container market exhibits a diverse competitive landscape with a mix of large multinational corporations and specialized regional players. Major companies such as Amcor, Berry Global, Sonoco Products, and Sealed Air Corporation dominate the market, leveraging extensive distribution networks and robust R&D capabilities. These industry leaders focus on strategic acquisitions and partnerships to strengthen their market position and diversify their product offerings. Regional players often compete on the basis of cost-effectiveness and localized supply chains, catering to specific consumer preferences and regulatory requirements. The market concentration is relatively high in developed regions, while emerging markets display fragmentation with numerous small and medium enterprises. Innovation and sustainability initiatives are key differentiators, with companies investing heavily in developing eco-friendly solutions to meet evolving regulatory standards and consumer demands.

Type Insights

The food container market is segmented by type into rigid and flexible packaging. Rigid containers, including bottles, jars, tubs, and trays, are widely used for their durability and superior protection, making them ideal for dairy products, beverages, and frozen foods. Materials such as PET, HDPE, and polypropylene are commonly employed in rigid packaging due to their strength and clarity. Flexible packaging, comprising pouches, bags, and wraps, is gaining popularity for its lightweight nature, reduced material usage, and convenience. Stand-up pouches and retort packaging are notable examples, offering excellent barrier properties and resealability. The choice between rigid and flexible packaging often depends on the specific application, with flexible formats increasingly preferred for snacks, confectionery, and ready-to-eat meals due to their cost efficiency and sustainability advantages.

Application Insights

Food containers serve a broad spectrum of applications within the food and beverages industry, including dairy products, bakery and confectionery, fruits and vegetables, meat and seafood, and ready-to-eat meals. Dairy applications require containers with excellent barrier properties to prevent spoilage and maintain freshness, often utilizing materials like HDPE and polystyrene. Bakery and confectionery items frequently employ flexible packaging for portion control and extended shelf life. Fruits and vegetables benefit from breathable films and modified atmosphere packaging to reduce waste. Meat and seafood packaging demands high-performance materials that ensure product safety and minimize leakage, with vacuum skin packaging being a common solution. Ready-to-eat meals and convenience foods drive demand for microwave-safe and easy-to-open containers, highlighting the critical role of packaging in meeting consumer convenience and safety expectations.

Regional Insights

Geographically, the food container market is analyzed across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Asia Pacific holds a significant share, driven by rapid urbanization, expanding population, and growing food processing industries in countries like China and India. North America and Europe are mature markets characterized by stringent regulations and high adoption of sustainable packaging solutions. These regions witness strong demand for innovative and eco-friendly containers, supported by advanced recycling infrastructure and consumer awareness. Latin America and the Middle East and Africa are emerging markets, with growth fueled by increasing disposable incomes, urbanization, and the expansion of retail sectors. Regional variations in consumer preferences, regulatory frameworks, and economic conditions significantly influence market dynamics and growth opportunities.

Company Insights

Prominent companies in the food container market include Amcor, Berry Global, Sonoco Products, Sealed Air Corporation, and Ball Corporation. Amcor is renowned for its extensive portfolio of flexible and rigid packaging solutions, with a strong focus on sustainability and innovation. Berry Global emphasizes plastic packaging technologies and has a significant presence across various end-use segments. Sonoco Products offers diverse packaging options, including paperboard and plastic containers, catering to a wide range of food applications. Sealed Air Corporation is a leader in protective packaging, providing solutions such as CRYOVAC food packaging systems. Ball Corporation is notable for its metal packaging expertise, particularly in beverage cans. These companies invest heavily in research and development to introduce advanced materials and technologies, ensuring compliance with regulatory standards and meeting evolving consumer demands for sustainable and functional packaging.

Recent Developments

Recent developments in the food container market highlight a strong trend towards sustainability and technological innovation. Major players have launched new product lines made from recycled and biodegradable materials, responding to increasing environmental concerns. For instance, companies are introducing containers with enhanced barrier properties using fewer materials, reducing overall environmental footprint. Strategic acquisitions and partnerships are prevalent, aimed at expanding capabilities and geographic presence. Technological advancements include the integration of smart packaging features, such as QR codes and temperature indicators, which enhance consumer engagement and product safety. Additionally, there is a growing emphasis on circular economy initiatives, with investments in recycling technologies and closed-loop systems. These developments reflect the industry's commitment to addressing sustainability challenges while meeting the functional requirements of modern food packaging.

Report Segmentation

The food container market report is segmented based on type, material, application, and region. By type, the market is divided into rigid packaging and flexible packaging. Rigid packaging includes bottles, jars, tubs, trays, and others, while flexible packaging encompasses pouches, bags, wraps, and films. Material segmentation covers plastic, glass, metal, paperboard, and others, with plastic sub-segmented into PET, PP, PE, and more. Application analysis includes dairy products, bakery and confectionery, fruits and vegetables, meat and seafood, ready-to-eat meals, and others. Regional segmentation provides insights into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. This comprehensive segmentation enables a detailed understanding of market dynamics, trends, and opportunities across different segments and geographies.

FAQs

What are the different types of food containers available? Food containers are primarily categorized into rigid and flexible packaging. Rigid containers include bottles, jars, tubs, and trays, often made from materials like plastic, glass, or metal. Flexible packaging comprises pouches, bags, and wraps, typically using films and papers. Each type offers distinct advantages in terms of protection, convenience, and sustainability, catering to various food applications.

Which materials are commonly used in food container manufacturing? Common materials include plastic (such as PET, PP, and PE), glass, metal (like aluminum and steel), and paperboard. The choice of material depends on factors such as the type of food, required barrier properties, sustainability goals, and cost considerations. Innovations in biodegradable and recycled materials are increasingly prominent.

How does packaging impact food safety and shelf life? Packaging plays a crucial role in maintaining food safety and extending shelf life by providing barriers against moisture, oxygen, light, and contaminants. Advanced packaging technologies, such as modified atmosphere packaging and active packaging, further enhance preservation by controlling the internal environment and inhibiting microbial growth.

What are the latest trends in food container innovation? Current trends include the development of sustainable packaging using recycled and biodegradable materials, smart packaging with features like freshness sensors and QR codes, and lightweight designs to reduce material usage. There is also a growing focus on convenience features such as resealability and microwaveability.

How are regulations affecting the food container market? Regulations significantly impact the market by enforcing standards for food safety, material safety, and environmental sustainability. Policies aimed at reducing plastic waste, such as bans on single-use plastics and extended producer responsibility, are driving manufacturers to adopt eco-friendly alternatives and improve recycling infrastructures.

Citius Research has developed a research report titled “Food Container Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Food Container Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Food Container Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Food Container Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Food Container Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Food Container Market
• Research Methodology
• Executive Summary
• Market Dynamics of Food Container Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Food Container Market
• Cost and Gross Margin Analysis of Food Container Market
• Food Container Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Food Container Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Food Container Market Key Stakeholders

Below are the key stakeholders for the Food Container Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Food Container Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Food Container Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Food Container Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Food Container Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Food Container Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Food Container Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Food Container Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Food Container Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Food Container Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Food Container Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Food Container Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Food Container Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Food Container Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Food Container Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Food Container Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Food Container Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Food Container Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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