Buckwheat Seed Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195011
  • Format: Electronic (PDF)
  • Number of Pages: 182
  • Author(s): Joshi, Madhavi

Report Overview

The Buckwheat Seed Market size was estimated at USD 220 million in 2023 and is projected to reach USD 500 million by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Buckwheat Seed Market

(Market Size)
$220 million
$500 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 220 million
2030 Market Size USD 500 million
Key Players Birkett Mills, Bob's Red Mill, Hodgson Mill, Nature's Path, Ceres Organics

Market Summary

The buckwheat seed market is a niche yet vital segment within the global food and beverages industry, primarily driven by the cultivation of buckwheat for human consumption and various industrial applications. Buckwheat, despite its name, is not related to wheat and is instead a pseudocereal, making it a popular gluten-free alternative. The market encompasses activities from seed production and distribution to farming, with the end products including groats, flour, and various food items. Demand is significantly influenced by the growing consumer shift towards healthy, plant-based, and non-GMO food products. Buckwheat is recognized for its high nutritional value, rich in proteins, fibers, and essential amino acids, which aligns well with modern dietary trends. Geographically, production and consumption patterns show distinct regional characteristics, with key players involved in breeding high-yield and disease-resistant seed varieties to meet agricultural and food manufacturing demands. The market is also supported by its use in cover cropping and soil improvement practices, adding an agricultural sustainability dimension to its value chain.

Key Highlights

The buckwheat seed market is characterized by several key highlights that define its current landscape and future potential. A major highlight is the increasing consumer awareness and demand for gluten-free products, positioning buckwheat as a superior alternative to conventional cereals. This trend is particularly strong in North America and Europe, where health-conscious eating patterns are prevalent. Another significant aspect is the crop's short growing season and low input requirements, making it an attractive option for farmers seeking resilient and sustainable cropping systems. The market sees active participation from both public and private sector entities in research and development aimed at enhancing seed quality, yield, and resistance to pests and diseases. Furthermore, buckwheat's role in the production of traditional foods, such as soba noodles in Japan and kasha in Eastern Europe, continues to sustain cultural demand, while its expansion into new product categories like snacks, beverages, and health supplements illustrates market innovation and diversification efforts.

Drivers, Opportunities & Restraints

Several drivers propel the buckwheat seed market forward, with the foremost being the rising global incidence of celiac disease and gluten intolerance, which boosts demand for gluten-free grains. Additionally, the increasing popularity of plant-based diets and functional foods supports market growth, as buckwheat is valued for its high protein and antioxidant content. Opportunities abound in the development of new buckwheat-based products and the expansion into emerging markets where health trends are gaining traction. The use of buckwheat in sustainable agriculture practices, such as cover cropping and honey production, also presents significant growth avenues. However, the market faces restraints including competition from other gluten-free grains like quinoa and amaranth, which can limit market penetration. Challenges related to buckwheat cultivation, such as sensitivity to climatic conditions and relatively lower yields compared to major cereals, may hinder production scalability. Price volatility and supply chain inefficiencies further pose risks to market stability.

Concentration Insights

The concentration of the buckwheat seed market reveals a landscape with a mix of large agribusiness firms and specialized seed companies dominating production and distribution. Key players such as KWS SAAT SE & Co. KGaA, Advanta Seeds, and Johnston Seed Company are actively involved in breeding and supplying high-quality buckwheat seeds to farmers worldwide. The market is relatively concentrated in regions with established buckwheat cultivation, such as Russia, China, and parts of Eastern Europe, where local companies also hold significant market shares. Research institutions and agricultural cooperatives play a crucial role in developing improved seed varieties, contributing to market concentration around innovation hubs. While the presence of numerous small and medium-sized enterprises adds diversity, the competitive dynamics are influenced by factors like seed technology, distribution networks, and partnerships with food processors. This concentration underscores the importance of strategic alliances and R&D investments in maintaining a competitive edge.

Type Insights

In the buckwheat seed market, type segmentation primarily differentiates between common buckwheat (Fagopyrum esculentum) and tartary buckwheat (Fagopyrum tataricum), each with distinct characteristics and applications. Common buckwheat is widely cultivated for food purposes due to its milder flavor and versatility in products like flour, groats, and noodles. It is the predominant type grown globally, favored for its adaptability to various climates and soils. Tartary buckwheat, on the other hand, is known for its higher antioxidant content and resilience to harsher growing conditions, making it popular in specific regional cuisines and health-focused products. Both types are subject to breeding programs aimed at enhancing traits such as yield, disease resistance, and nutritional profile. The choice between types often depends on end-use requirements, with food manufacturers selecting seeds based on desired functional properties in final products. This segmentation allows for targeted market strategies catering to diverse consumer and industrial needs.

Application Insights

Buckwheat seeds find applications across multiple segments within the food and beverages industry, driven by their nutritional benefits and functional properties. The primary application is in direct human consumption, where buckwheat is processed into groats, flour, and whole grains for use in products like pancakes, pasta, and breakfast cereals. The gluten-free attribute makes it a key ingredient in specialty foods for consumers with dietary restrictions. Additionally, buckwheat is utilized in the production of alcoholic beverages, such as beer and spirits, leveraging its unique flavor profile. Beyond food, buckwheat seeds are used in animal feed formulations, providing a high-protein alternative for livestock nutrition. The hulls and by-products are employed in industrial applications, including pillow filling and soil amendment materials. The versatility of buckwheat seeds supports a broad application spectrum, enabling market players to target diverse industries and consumer segments effectively.

Regional Insights

Regionally, the buckwheat seed market exhibits varied dynamics influenced by agricultural practices, dietary habits, and economic factors. Europe holds a significant share, with countries like Russia, Poland, and France being major producers and consumers, driven by traditional foods and growing health trends. The Asia-Pacific region, particularly China and Japan, is another key market, where buckwheat is integral to cultural cuisines, such as soba noodles, and is increasingly used in health products. North America shows steady growth, fueled by the rising demand for gluten-free and organic foods, with the United States and Canada expanding cultivation areas. Other regions, including Latin America and Africa, present emerging opportunities as awareness of buckwheat's benefits grows, though production remains limited. Regional insights highlight the importance of tailored strategies to address local preferences, climatic conditions, and supply chain logistics, ensuring market relevance and growth.

Company Insights

The competitive landscape of the buckwheat seed market features several prominent companies and organizations dedicated to seed development, production, and distribution. Leading players include KWS SAAT SE & Co. KGaA, which focuses on breeding high-yield and resilient seed varieties, and Advanta Seeds, known for its innovative agricultural solutions. Johnston Seed Company is another key participant, offering specialized buckwheat seeds tailored to regional farming needs. Companies like Sustainable Seed Company and Hancock Seed Company emphasize organic and non-GMO seed options, catering to the growing demand for sustainable agriculture. Additionally, research institutions and universities contribute significantly through genetic improvement programs and partnerships with industry stakeholders. These companies leverage advanced breeding techniques, distribution networks, and customer support services to maintain market presence, while also engaging in sustainability initiatives to align with environmental and consumer expectations.

Recent Developments

Recent developments in the buckwheat seed market reflect ongoing innovations and strategic movements aimed at enhancing product offerings and market reach. Key players have been investing in research and development to introduce new seed varieties with improved traits such as drought tolerance, higher yield, and enhanced nutritional content. For instance, collaborations between seed companies and research institutions have led to the release of buckwheat strains better suited for organic farming systems. There is also a growing trend towards vertical integration, where companies are expanding their operations to include processing and value-added product manufacturing. Additionally, market participants are increasingly focusing on obtaining certifications for non-GMO and organic seeds to meet consumer demands for clean label products. These developments underscore the market's dynamic nature, driven by technological advancements and evolving consumer preferences.

Report Segmentation

The buckwheat seed market report is segmented to provide a comprehensive analysis across various dimensions, enabling stakeholders to gain detailed insights. Segmentation by type includes common buckwheat and tartary buckwheat, each analyzed for their market share, growth potential, and application suitability. By application, the report covers food and beverages, animal feed, and industrial uses, highlighting demand patterns and innovation areas. Geographical segmentation breaks down the market into key regions such as North America, Europe, Asia-Pacific, and the Rest of the World, assessing regional production, consumption, and trade dynamics. Additionally, the report may segment by cultivation method, distinguishing between conventional and organic buckwheat seeds, to address the growing interest in sustainable agriculture. This structured approach allows for targeted analysis, helping businesses identify opportunities and make informed decisions based on specific market segments.

FAQs

What are the health benefits of buckwheat? Buckwheat is renowned for its numerous health benefits, including being a rich source of plant-based protein, dietary fiber, and essential nutrients like magnesium and antioxidants. It is gluten-free, making it suitable for individuals with celiac disease or gluten sensitivity, and it supports heart health, blood sugar control, and digestive wellness.

How is buckwheat grown? Buckwheat is typically grown as a summer annual crop, requiring well-drained soil and a cool climate. It has a short growing season of about 10-12 weeks, making it ideal for regions with limited frost-free periods. The crop is low-input, often used in rotation to improve soil health and suppress weeds.

What is the difference between common buckwheat and tartary buckwheat? Common buckwheat (Fagopyrum esculentum) is widely cultivated for food due to its mild flavor and versatility, while tartary buckwheat (Fagopyrum tataricum) is hardier, with higher antioxidant levels, and is often used in specific traditional dishes and health products.

Where is buckwheat primarily produced? Buckwheat is primarily produced in countries like Russia, China, and Poland, which are leading global producers. Other significant producers include the United States, Japan, and Ukraine, each with regional variations in cultivation practices and market demand.

Can buckwheat be used in gluten-free diets? Yes, buckwheat is naturally gluten-free and is an excellent grain alternative for those following gluten-free diets. It is commonly used in products like flour, pasta, and breakfast cereals to provide nutritional benefits without gluten.

Citius Research has developed a research report titled “Buckwheat Seed Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Buckwheat Seed Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Buckwheat Seed Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Buckwheat Seed Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Buckwheat Seed Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Buckwheat Seed Market
• Research Methodology
• Executive Summary
• Market Dynamics of Buckwheat Seed Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Buckwheat Seed Market
• Cost and Gross Margin Analysis of Buckwheat Seed Market
• Buckwheat Seed Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Buckwheat Seed Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Buckwheat Seed Market Key Stakeholders

Below are the key stakeholders for the Buckwheat Seed Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Buckwheat Seed Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Buckwheat Seed Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Buckwheat Seed Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Buckwheat Seed Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Buckwheat Seed Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Buckwheat Seed Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Buckwheat Seed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Buckwheat Seed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Buckwheat Seed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Buckwheat Seed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Buckwheat Seed Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Buckwheat Seed Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Buckwheat Seed Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Buckwheat Seed Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Buckwheat Seed Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Buckwheat Seed Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Buckwheat Seed Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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