Beta-glucans Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194969
  • Format: Electronic (PDF)
  • Number of Pages: 218
  • Author(s): Joshi, Madhavi

Report Overview

The Beta-glucans Market size was estimated at USD 450 million in 2023 and is projected to reach USD 1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Beta-glucans Market

(Market Size)
$450 million
$1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 450 million
2030 Market Size USD 1 billion
Key Players Kerry Group, Super Beta-Glucan, Ceapro, Tate & Lyle, Garuda International

Market Summary

The beta-glucans market within the food and beverages industry represents a dynamic and rapidly evolving segment driven by increasing consumer awareness of health and wellness. Beta-glucans are naturally occurring polysaccharides found in sources such as oats, barley, yeast, and mushrooms, renowned for their cholesterol-lowering and immune-boosting properties. These functional ingredients are increasingly incorporated into a variety of food and beverage products, including bakery items, dairy alternatives, nutritional supplements, and beverages, to enhance their nutritional profile. The market is characterized by a growing demand for clean-label and natural ingredients, prompting manufacturers to innovate and develop new product formulations. Key players are actively engaged in research and development to explore novel sources and applications of beta-glucans, further expanding their use beyond traditional categories. The convergence of scientific research validating health benefits and shifting consumer preferences towards preventive healthcare is fundamentally shaping the market's trajectory, creating a fertile ground for growth and investment in this niche yet promising sector.

Key Highlights

The beta-glucans market is distinguished by several pivotal factors that underscore its commercial significance. A primary highlight is the robust scientific substantiation supporting the health claims associated with beta-glucan consumption, particularly its role in supporting heart health by reducing blood cholesterol levels and modulating the immune system. This strong evidence base provides a credible foundation for product marketing and consumer adoption. Another critical aspect is the versatility of beta-glucans, which can be seamlessly integrated into a wide array of food matrices without significantly altering taste or texture, making them a preferred choice for formulators. The market is also witnessing a surge in product launches featuring beta-glucans from diverse sources, such as yeast and mushrooms, alongside traditional cereal-based options, catering to varied consumer needs and dietary preferences, including gluten-free and vegan demands. Furthermore, strategic activities like mergers, acquisitions, and partnerships among leading ingredient suppliers are intensifying, aimed at expanding product portfolios and strengthening global market presence.

Drivers, Opportunities & Restraints

The expansion of the beta-glucans market is propelled by a confluence of powerful drivers. The most significant driver is the escalating global consumer focus on health and wellness, coupled with a rising prevalence of lifestyle-related diseases, which is fueling demand for functional food ingredients with proven health benefits. Governmental and organizational recommendations for increased dietary fiber intake further bolster this trend. A substantial opportunity lies in the untapped potential of emerging economies, where growing disposable incomes and increasing health consciousness present a vast consumer base for functional foods and beverages. Additionally, the exploration of novel applications, such as in sports nutrition and weight management solutions, offers new avenues for market growth. However, the market faces certain restraints that could impede progress. The high cost of extraction and purification, especially for non-cereal sources, can increase the final product's price, potentially limiting widespread adoption. Furthermore, regulatory hurdles and the need for stringent scientific validation for health claims in different regions can pose challenges for market entrants and slow down product innovation and launch timelines.

Concentration Insights

The competitive landscape of the beta-glucans market is moderately concentrated, featuring a mix of established multinational ingredient corporations and specialized niche players. Leading companies such as Kerry Group, Koninklijke DSM N.V., and Tate & Lyle PLC hold significant market shares due to their extensive research capabilities, broad product portfolios, and strong global distribution networks. These industry giants often focus on producing high-purity, well-characterized beta-glucan ingredients from various sources to cater to diverse application needs. Alongside them, several smaller, specialized firms concentrate on specific source types, such as mushroom-derived beta-glucans, leveraging their expertise to capture value in particular market segments. The concentration is also evident in specific geographic regions, with North America and Europe being hubs for both production and consumption, housing the headquarters of many key players. This structure fosters an environment of both competition and collaboration, where larger entities may acquire innovative startups to enhance their technological edge and market reach.

Type Insights

The beta-glucans market is segmented based on source type, primarily into cereal-based, yeast-based, mushroom-based, and seaweed-based variants. Cereal-based beta-glucans, sourced from oats and barley, dominate the market landscape. This dominance is attributed to their long history of use, widespread availability, and a substantial body of research, particularly from organizations like the European Food Safety Authority (EFSA) and the U.S. Food and Drug Administration (FDA), which have approved health claims regarding their cholesterol-lowering effects. Yeast-derived beta-glucans represent another significant segment, highly valued for their potent immune-modulating properties and frequent use in dietary supplements and functional beverages. Mushroom-based beta-glucans are gaining considerable traction due to their association with immune health and their appeal in natural and organic product formulations. Although currently a smaller segment, beta-glucans derived from seaweed are emerging as an area of interest for innovation, offering potential for new applications and catering to the demand for unique and sustainable ingredient sources.

Application Insights

Beta-glucans find diverse and growing applications across the food and beverage industry, driven by their functional benefits and compatibility with various product formats. The bakery and cereals segment is a traditional and major application area, where beta-glucans are used to increase the dietary fiber content of products like bread, breakfast cereals, and cereal bars, enhancing their nutritional label appeal. The beverages segment is experiencing rapid growth, with beta-glucans being incorporated into dairy drinks, plant-based milk alternatives, juices, and functional waters to offer health benefits in a convenient liquid form. Dairy and dairy alternative products, including yogurts and fermented drinks, frequently utilize beta-glucans to improve texture and boost fiber content. Furthermore, the dietary supplements sector remains a crucial application channel, especially for yeast and mushroom beta-glucans, which are often consumed in capsule or powder form for targeted immune support. Other emerging applications include their use in meat analogs, snacks, and confectionery, demonstrating the ingredient's remarkable adaptability.

Regional Insights

Geographically, the demand and adoption of beta-glucans in food and beverages display distinct regional patterns. North America and Europe collectively represent the largest and most mature markets. This leadership is underpinned by high consumer awareness of functional ingredients, well-established regulatory frameworks that permit specific health claims on packaging, and the strong presence of major manufacturing companies. The Asia-Pacific region is identified as the fastest-growing market, fueled by a large population, rising health consciousness, increasing disposable incomes, and a growing middle class eager to spend on wellness-oriented products. Countries like Japan and South Korea have a longstanding cultural acceptance of functional foods, which facilitates market penetration. Latin America and the Middle East and Africa are emerging regions with nascent but promising growth potential. Market development in these areas is primarily driven by urbanization, the expansion of retail chains, and gradual increases in consumer knowledge about the health benefits associated with dietary fibers like beta-glucans.

Company Insights

The beta-glucans market features a competitive roster of companies striving to strengthen their positions through innovation and strategic expansion. Prominent players include Kerry Group, which offers a range of bioactive ingredients; Koninklijke DSM N.V., known for its nutritional products and solutions; and Tate & Lyle PLC, a leader in food ingredients and solutions. Companies such as Lesaffre and AngelYeast Co., Ltd. are significant contributors, particularly in the yeast-derived beta-glucan space. Biothera Pharmaceuticals Inc. is recognized for its Wellmune branded yeast beta-glucan, widely used in food, beverage, and supplement applications. Other notable participants include Ceapro Inc., focusing on oat-based derivatives; Super Beta-Glucan Inc.; and Garuda International, Inc. These companies compete on factors including product purity, efficacy, sourcing sustainability, technical support, and the ability to provide customized solutions to food and beverage manufacturers. The strategic focus is increasingly on expanding production capacities, securing supply chains for raw materials, and investing in clinical research to further validate health benefits.

Recent Developments

The beta-glucans market is characterized by continuous innovation and strategic movements. Recent developments have been marked by a wave of product launches aimed at meeting the demand for clean-label and plant-based ingredients. Companies are introducing beta-glucan extracts from organic and non-GMO sources to align with evolving consumer preferences. There has been a significant emphasis on technological advancements in extraction and processing methods to improve the yield, purity, and functionality of beta-glucans, making them more effective and cost-efficient for large-scale food production. Strategic collaborations and partnerships between ingredient suppliers and food manufacturers are increasingly common, aimed at co-developing novel applications and speeding up the time-to-market for new products. Furthermore, investment in clinical trials continues to be a priority for leading players, seeking to generate robust data that can support expanded health claims and differentiate their offerings in a competitive marketplace, thereby solidifying their market position.

Report Segmentation

This comprehensive market research report on the beta-glucans market for the food and beverages industry provides a detailed analysis segmented across multiple dimensions to offer granular insights. The report is systematically divided by type, categorizing the market into cereal beta-glucans, yeast beta-glucans, mushroom beta-glucans, and others, detailing the characteristics and market dynamics of each variant. The application segmentation covers key areas such as bakery and cereals, beverages, dairy and dairy alternatives, dietary supplements, and other food applications, analyzing the adoption trends and growth prospects in each category. Geographically, the report offers a thorough regional analysis covering North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting regional trends, key consuming countries, and growth opportunities. Furthermore, the report includes a dedicated competitive landscape section, profiling major companies, their market shares, product portfolios, and recent strategic initiatives, providing a holistic view of the market structure and key influencing factors.

FAQs

What are the main sources of beta-glucans? Beta-glucans are naturally found in several sources, with the most common being cereals like oats and barley. They are also prominently sourced from yeast, particularly baker's yeast, and various types of medicinal mushrooms, such as shiitake and reishi. Seaweed is another, less common source that is gaining research interest.

What are the key health benefits of consuming beta-glucans? The consumption of beta-glucans is primarily associated with supporting heart health by helping to reduce LDL (bad) cholesterol levels. They are also widely recognized for their ability to modulate and strengthen the immune system. Furthermore, as a form of soluble fiber, they aid in digestive health and can help in managing blood sugar levels.

How are beta-glucans used in the food industry? In the food industry, beta-glucans are used as functional ingredients to enhance the nutritional profile of products. They are incorporated into items like bread, pasta, and breakfast cereals to boost dietary fiber content. They are also added to beverages, dairy products, yogurts, and nutritional supplements to provide stated health benefits.

Which regions have the highest consumption of beta-glucans? The highest consumption of beta-glucans is observed in the developed regions of North America and Europe. This is largely due to high consumer awareness, supportive regulatory environments for health claims, and a well-established market for functional foods and dietary supplements.

Are there any side effects of beta-glucans? Beta-glucans are generally considered safe for consumption for the majority of the population. However, some individuals, particularly those with autoimmune diseases or those taking immunosuppressive medications, should consult a healthcare professional before consuming high doses, especially from immune-stimulating sources like yeast or mushrooms, due to their potent effects on the immune system.

Citius Research has developed a research report titled “Beta-glucans Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Beta-glucans Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Beta-glucans Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Beta-glucans Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Beta-glucans Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Beta-glucans Market
• Research Methodology
• Executive Summary
• Market Dynamics of Beta-glucans Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Beta-glucans Market
• Cost and Gross Margin Analysis of Beta-glucans Market
• Beta-glucans Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Beta-glucans Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Beta-glucans Market Key Stakeholders

Below are the key stakeholders for the Beta-glucans Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Beta-glucans Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Beta-glucans Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Beta-glucans Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Beta-glucans Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Beta-glucans Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Beta-glucans Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Beta-glucans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Beta-glucans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Beta-glucans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Beta-glucans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Beta-glucans Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Beta-glucans Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Beta-glucans Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Beta-glucans Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Beta-glucans Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Beta-glucans Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Beta-glucans Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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