The Green Moong Market size was estimated at USD 1.1 billion in 2023 and is projected to reach USD 1.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2024-2030).

Green Moong Market

Market Summary

The Green Moong market is a significant segment within the global pulses industry, primarily driven by its nutritional benefits and versatile applications in the food and beverages sector. Green Moong, also known as mung bean, is cultivated extensively in regions like Asia, North America, and parts of Europe, with India being a leading producer and consumer. The market caters to diverse needs, including direct human consumption, ingredient processing, and health-focused food products. Increasing consumer awareness regarding plant-based proteins and sustainable food sources has bolstered demand. The supply chain involves farmers, processors, distributors, and retailers, ensuring availability in various forms such as whole, split, and flour. Market dynamics are influenced by factors like agricultural output, trade policies, and shifting dietary preferences towards healthier alternatives. Companies are focusing on quality assurance and organic certification to meet regulatory standards and consumer expectations. The market is characterized by steady growth, supported by its integral role in traditional cuisines and modern health trends.

Key Highlights

The Green Moong market stands out due to its high protein content, making it a preferred choice for vegetarian and vegan diets. It is rich in essential nutrients like fiber, vitamins, and minerals, contributing to its popularity in health-conscious consumer segments. Key producing regions include India, China, Myanmar, and Thailand, which dominate global production and export activities. The beans are processed into various products such as sprouts, dals, and flours, used in snacks, desserts, and main dishes. Innovation in product development, such as ready-to-eat and fortified foods, has expanded its application scope. Major players like Adani Wilmar, LT Foods, and Narmada Farms are actively involved in processing and distribution, ensuring market accessibility. Sustainability practices, including water-efficient farming and non-GMO cultivation, are becoming pivotal in production strategies. The market also benefits from increasing adoption in Western countries as part of ethnic and fusion cuisines.

Drivers, Opportunities & Restraints

Drivers for the Green Moong market include rising health awareness, leading to higher consumption of plant-based proteins, and growth in vegetarian and flexitarian populations. Government initiatives promoting pulse cultivation and nutritional security further support market expansion. Opportunities arise from the development of value-added products, such as protein isolates and gluten-free alternatives, catering to functional food and beverage applications. Expansion into untapped markets in Africa and Latin America presents growth potential, alongside increasing demand for organic and non-GMO variants. However, restraints include susceptibility to climatic changes affecting yield, price volatility due to seasonal variations, and competition from other pulses like chickpeas and lentils. Supply chain disruptions and trade barriers can also impact market stability. Addressing these challenges through technological advancements in agriculture and efficient logistics is crucial for sustained growth.

Concentration Insights

The Green Moong market is highly concentrated in Asia-Pacific, with India accounting for a substantial share of global production and consumption. Other significant regions include Southeast Asia and East Asia, where countries like China, Myanmar, and Thailand contribute to output. In North America and Europe, market presence is growing due to immigration and rising acceptance of plant-based diets, though production is limited compared to Asia. Key companies such as Adani Wilmar, LT Foods, and Narmada Farms in India, and Archer Daniels Midland and Cargill in Western markets, play dominant roles in processing and distribution. The market features a mix of large multinational corporations and regional players, focusing on quality control and supply chain efficiency. Concentration is also evident in processing technologies, with advancements in sorting, cleaning, and packaging enhancing product appeal.

Type Insights

Green Moong is available in several types, primarily whole beans, split beans (moong dal), and flour. Whole beans are commonly used for sprouting, salads, and traditional dishes, valued for their texture and nutritional integrity. Split beans, with the husk removed, are ideal for dals, curries, and soups, offering quicker cooking times and easier digestion. Flour is utilized in baking, snacks, and health foods, such as gluten-free products and protein supplements. Organic variants are gaining traction, meeting demand for chemical-free and sustainably produced options. Processed forms like canned and frozen sprouts provide convenience for urban consumers. Each type caters to specific culinary needs and consumer preferences, influencing pricing and market segmentation. Innovation in processing techniques ensures product diversity and quality retention.

Application Insights

Applications of Green Moong span multiple segments in the food and beverages industry. In household consumption, it is a staple in Asian cuisines, used in dishes like khichdi, curries, and desserts. The food processing sector incorporates it into snacks, noodles, and ready-to-eat meals, leveraging its nutritional profile. Health and wellness products include protein powders, dietary supplements, and functional foods targeting fitness enthusiasts and health-conscious consumers. The beverage industry explores its use in plant-based milk alternatives and health drinks. Additionally, it serves as a key ingredient in animal feed due to its high protein content. Emerging applications in gluten-free and vegan products highlight its versatility. Restaurants and food service providers also drive demand through menu innovations.

Regional Insights

Regionally, Asia-Pacific dominates the Green Moong market, with India as the largest producer, consumer, and exporter, supported by favorable climatic conditions and traditional dietary habits. China and Southeast Asian nations like Myanmar and Thailand are significant contributors to production and regional trade. In North America, demand is rising due to health trends and ethnic diversity, with the United States and Canada importing to meet consumption needs. Europe shows growing interest, particularly in countries like the UK and Germany, driven by veganism and sustainable food movements. Africa and Latin America are emerging markets, with potential for cultivation and consumption growth. Regional differences in consumption patterns, processing capabilities, and regulatory frameworks shape market dynamics, influencing trade flows and investment opportunities.

Company Insights

Prominent companies in the Green Moong market include Adani Wilmar, known for its Fortune brand and extensive distribution network in India. LT Foods, with its flagship brand Daawat, focuses on quality rice and pulses, including moong products. Narmada Farms emphasizes organic and sustainable farming practices. In global markets, Archer Daniels Midland and Cargill engage in processing and trading, leveraging their supply chain expertise. Other players include local cooperatives and exporters in producing regions, ensuring market liquidity. Companies are investing in R&D for product innovation, such as fortified foods and efficient processing technologies. Strategic partnerships, mergers, and acquisitions are common for expanding market reach. Sustainability initiatives and certifications like USDA Organic and Non-GMO Project are key competitive differentiators.

Recent Developments

Recent developments in the Green Moong market include advancements in agricultural practices, such as the adoption of drought-resistant varieties and precision farming to enhance yield and quality. Companies are expanding processing capacities to meet growing demand, with investments in modern facilities for sorting, grading, and packaging. There is increased focus on sustainable sourcing and traceability, driven by consumer demand for transparency. Product launches in health-oriented segments, like protein-enriched snacks and ready-to-cook meals, are gaining traction. Trade policies and agreements, such as those affecting import-export duties, influence market accessibility. Technological innovations in supply chain management, including blockchain for tracking, are improving efficiency. Collaborations between agritech firms and farmers are promoting best practices and market linkages.

Report Segmentation

This report on the Green Moong market is segmented by type, application, and region. By type, it covers whole beans, split beans, flour, and processed variants. Application segments include household consumption, food processing, health and wellness products, beverages, animal feed, and others. Regional analysis encompasses Asia-Pacific, North America, Europe, Latin America, and the Middle East and Africa, providing insights into production, consumption, trade, and growth prospects. Each segment is analyzed for market trends, drivers, and challenges, offering a comprehensive view of opportunities. The report also includes competitive landscape assessment, profiling key players and their strategies. This segmentation enables stakeholders to identify niche markets and make informed decisions based on granular data.

FAQs

What is Green Moong? Green Moong, also known as mung bean, is a type of pulse widely cultivated for its edible seeds, valued for high protein content and use in various culinary applications.

How is Green Moong used in cooking? It is used whole in salads and sprouts, split for dals and curries, or as flour in baked goods and snacks, common in Asian and health-focused cuisines.

What are the health benefits of Green Moong? It is rich in protein, fiber, vitamins, and minerals, supporting digestion, heart health, and weight management, and is suitable for gluten-free and vegan diets.

Where is Green Moong primarily grown? Major growing regions include India, China, Myanmar, and Thailand, where climatic conditions favor cultivation, with India being the leading producer.

Is Green Moong available in organic form? Yes, organic Green Moong is produced without synthetic chemicals, meeting demand for sustainable and health-conscious products, with certifications like USDA Organic.

Citius Research has developed a research report titled “Green Moong Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Green Moong Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Green Moong Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Green Moong Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Green Moong Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Green Moong Market
• Research Methodology
• Executive Summary
• Market Dynamics of Green Moong Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Green Moong Market
• Cost and Gross Margin Analysis of Green Moong Market
• Green Moong Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Green Moong Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Green Moong Market Key Stakeholders

Below are the key stakeholders for the Green Moong Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Green Moong Market Report Scope

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Green Moong Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Green Moong Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Green Moong Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Frequently Asked Questions