Astragalus Root Extract Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194937
  • Format: Electronic (PDF)
  • Number of Pages: 208
  • Author(s): Joshi, Madhavi

Report Overview

The Astragalus Root Extract Market size was estimated at USD 70 million in 2023 and is projected to reach USD 160 million by 2030, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024-2030).

Astragalus Root Extract Market

(Market Size)
$70 million
$160 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.50%
2023 Market Size USD 70 million
2030 Market Size USD 160 million
Key Players Naturex, Indena, Euromed, Bio-Botanica, Martin Bauer

Market Summary

The astragalus root extract market within the food and beverages industry is experiencing notable growth, driven by increasing consumer demand for natural and functional ingredients. Astragalus, a perennial plant native to China and Mongolia, has been traditionally used in herbal medicine for its immune-boosting and anti-inflammatory properties. In recent years, its extract has gained significant traction as a valuable additive in various food and beverage products, including dietary supplements, functional beverages, and health foods. Companies are leveraging its adaptogenic qualities to cater to health-conscious consumers seeking products that support overall wellness and immunity. The market is characterized by a blend of traditional herbal knowledge and modern scientific validation, with research ongoing to further substantiate its health benefits. Key players are focusing on product innovation and expanding their application portfolios to capture a larger market share. The integration of astragalus root extract into everyday consumables reflects a broader industry shift towards clean-label and naturally derived ingredients, positioning it as a promising component in the functional food sector.

Key Highlights

The astragalus root extract market showcases several key highlights that underscore its growing importance in the food and beverages industry. One significant aspect is the rising consumer awareness regarding the health benefits associated with adaptogenic herbs, which has propelled the demand for astragalus-based products. The extract is rich in bioactive compounds such as polysaccharides, saponins, and flavonoids, which contribute to its antioxidant and immune-modulating effects. Another highlight is the increasing incorporation of astragalus root extract into various product formats, including capsules, powders, and liquid extracts, making it versatile for different consumer preferences. The market is also witnessing a surge in partnerships and collaborations between ingredient suppliers and food manufacturers to develop innovative formulations. Additionally, the trend towards plant-based and natural products aligns perfectly with the attributes of astragalus root extract, enhancing its appeal. Regulatory support for herbal supplements in several regions further bolsters market prospects. These factors collectively highlight the strategic significance of astragalus root extract as a functional ingredient in the evolving food and beverage landscape.

Drivers, Opportunities & Restraints

Several drivers are fueling the growth of the astragalus root extract market in the food and beverages sector. Primary drivers include the increasing consumer inclination towards preventive healthcare and wellness, which has heightened the demand for natural immune-boosting ingredients. The growing prevalence of chronic diseases and stress-related health issues has also led consumers to seek out functional foods and supplements containing adaptogens like astragalus. Opportunities abound in the expansion of product applications beyond supplements into mainstream food and beverage categories such as teas, juices, and snack bars. The rising popularity of traditional and herbal medicine in Western markets presents another significant opportunity for market penetration. However, the market faces certain restraints, including limited awareness in some regions about the benefits of astragalus root extract. Supply chain challenges related to the cultivation and harvesting of astragalus, which requires specific climatic conditions, can also impact availability and cost. Regulatory hurdles and varying standards across different countries may pose additional challenges for market players. Despite these restraints, the overall trajectory remains positive, driven by strong consumer demand and innovation.

Concentration Insights

The astragalus root extract market exhibits a concentrated landscape with key players dominating through strategic initiatives and extensive product portfolios. Companies such as Nature's Way, NOW Foods, and Gaia Herbs are prominent in this space, leveraging their expertise in herbal supplements and strong distribution networks. The market concentration is also influenced by the presence of specialized ingredient suppliers like Martin Bauer Group and Bio-Botanica, which provide high-quality extracts to food and beverage manufacturers. Geographically, concentration is higher in regions with a strong tradition of herbal medicine, such as Asia Pacific, where companies like Xi'an Greena Biotech and Shaanxi Honghao Bio-tech Co., Ltd. are based. These companies focus on sustainable sourcing and advanced extraction technologies to maintain product quality and consistency. The competitive landscape is characterized by mergers, acquisitions, and partnerships aimed at expanding market reach and enhancing product offerings. Smaller players often niche down into specific application areas or regional markets to carve out their presence. Overall, the market's concentration underscores the importance of innovation, quality assurance, and strategic collaborations in maintaining a competitive edge.

Type Insights

In the astragalus root extract market, types are primarily differentiated based on form and extraction method, each catering to specific applications within the food and beverages industry. The main forms include powder, liquid, and capsule extracts, with powder being widely used due to its versatility and ease of incorporation into various products. Liquid extracts are favored for beverages and tinctures, offering convenience and rapid absorption. Capsules are popular in dietary supplements for their precise dosing and portability. Extraction methods such as water extraction, alcohol extraction, and supercritical CO2 extraction influence the potency and bioavailability of the bioactive compounds. Water-extracted astragalus is rich in polysaccharides, making it suitable for immune support products, while alcohol extraction yields saponins like astragaloside IV, known for their anti-inflammatory properties. Supercritical CO2 extraction is gaining traction for its efficiency and ability to produce high-purity extracts without solvent residues. Each type offers distinct advantages, allowing manufacturers to select the most appropriate form based on their product requirements and target consumer needs. The diversity in types enables broad application across functional foods, beverages, and supplements, driving market growth.

Application Insights

Astragalus root extract finds diverse applications across the food and beverages industry, primarily in dietary supplements, functional beverages, and health foods. In dietary supplements, it is commonly formulated into capsules, tablets, and soft gels aimed at enhancing immune function and reducing fatigue. Functional beverages, including herbal teas, energy drinks, and wellness shots, incorporate astragalus extract for its adaptogenic properties, appealing to consumers seeking natural energy and stress relief. Health foods such as nutrition bars, granolas, and fortified snacks utilize the extract to add functional benefits without compromising taste. The pharmaceutical sector also explores its use in nutraceuticals for potential therapeutic applications, though this remains a smaller segment compared to food and beverages. The growing trend towards clean-label and natural products has further expanded its use in organic and plant-based food items. Manufacturers are innovating with astragalus root extract in combination with other superfoods and botanicals to create synergistic effects, enhancing product appeal. This broad applicability underscores the extract's versatility and aligns with consumer demands for holistic health solutions through everyday consumables.

Regional Insights

The astragalus root extract market demonstrates distinct regional dynamics influenced by cultural acceptance, consumer awareness, and regulatory frameworks. Asia Pacific holds a significant share, driven by the long-standing tradition of using astragalus in traditional Chinese medicine and its integration into local food and beverage products. Countries like China, India, and Japan are major consumers and producers, with robust supply chains and manufacturing capabilities. North America is experiencing rapid growth due to increasing consumer interest in herbal supplements and functional foods, with the United States leading in demand. Europe shows steady growth, supported by a rising preference for natural and plant-based ingredients, particularly in countries like Germany and the United Kingdom. Latin America and the Middle East & Africa are emerging markets, where awareness is gradually increasing, and economic development is fostering higher spending on health and wellness products. Regional differences in regulatory approvals for herbal ingredients can impact market entry and product positioning. Overall, while Asia Pacific remains the dominant region, others are catching up, presenting expanding opportunities for market players.

Company Insights

Key companies in the astragalus root extract market include established players and specialized suppliers focusing on quality and innovation. Nature's Way, a well-known brand, offers astragalus supplements emphasizing purity and potency, catering to health-conscious consumers. NOW Foods provides a range of astragalus products, including capsules and powders, backed by rigorous testing and quality assurance. Gaia Herbs focuses on organic and sustainably sourced astragalus extracts, appealing to the premium segment. Ingredient suppliers like Martin Bauer Group and Bio-Botanica supply high-quality extracts to food and beverage manufacturers, emphasizing consistent bioavailability and efficacy. Chinese companies such as Xi'an Greena Biotech and Shaanxi Honghao Bio-tech Co., Ltd. are prominent in the global supply chain, leveraging local cultivation and advanced extraction technologies. These companies invest in research and development to enhance product offerings and explore new applications. Strategic partnerships with food manufacturers and distributors are common to expand market reach. The competitive landscape is characterized by a focus on certifications such as organic, non-GMO, and GMP to build consumer trust and meet regulatory standards. Company insights reveal a market where quality, sustainability, and innovation are critical to maintaining competitiveness.

Recent Developments

Recent developments in the astragalus root extract market highlight ongoing innovation and strategic movements among key players. Companies are increasingly investing in research to validate health claims and explore new bioactive compounds within astragalus. For instance, studies focusing on its potential anti-viral and anti-aging properties are gaining attention, opening doors for novel applications in functional foods and beverages. There has been a surge in product launches incorporating astragalus extract into ready-to-drink teas, energy bars, and gummies, targeting convenience-seeking consumers. Partnerships between supplement brands and food manufacturers are on the rise to co-develop products that blend traditional herbs with modern tastes. Sustainability initiatives are also prominent, with companies adopting ethical sourcing practices and transparent supply chains to meet consumer demands for responsibly produced ingredients. Regulatory advancements in some regions have facilitated easier market entry for astragalus-based products, while in others, stricter guidelines are prompting higher quality standards. Additionally, technological improvements in extraction methods, such as ultrasonic and enzymatic extraction, are enhancing yield and potency. These developments reflect a dynamic market poised for continued growth through innovation and alignment with consumer trends.

Report Segmentation

The astragalus root extract market report is segmented to provide detailed insights into various aspects influencing the industry. Segmentation by type includes powder, liquid, and capsule forms, each analyzed for their market share, growth potential, and application suitability. By application, the report covers dietary supplements, functional beverages, health foods, and others, examining trends and consumer preferences within each category. Geographic segmentation breaks down the market into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, highlighting regional consumption patterns, regulatory environments, and growth opportunities. Further segmentation may consider extraction methods, such as water, alcohol, or CO2 extraction, to understand their impact on product quality and market adoption. The report also segments by end-use, including B2B ingredient suppliers and B2C finished product manufacturers, providing insights into supply chain dynamics and competitive strategies. Each segment is analyzed in terms of drivers, restraints, and future outlook, offering stakeholders a comprehensive view of the market landscape. This structured approach enables targeted strategies and informed decision-making for businesses operating in or entering the astragalus root extract market.

FAQs

What are the health benefits of astragalus root extract? Astragalus root extract is renowned for its immune-boosting properties, often used to enhance resistance to illnesses and reduce fatigue. It also exhibits antioxidant effects, helping combat oxidative stress, and may support cardiovascular health by improving blood flow and reducing inflammation. Additionally, its adaptogenic qualities aid in managing stress and promoting overall vitality.

How is astragalus root extract used in food and beverages? In the food and beverages industry, astragalus root extract is incorporated into various products such as functional drinks like teas and juices, dietary supplements in capsule or powder form, and health foods including nutrition bars and fortified snacks. It serves as a natural ingredient to add immune-supporting and energy-enhancing benefits without altering taste significantly.

Is astragalus root extract safe for consumption? Astragalus root extract is generally considered safe for most people when consumed in recommended amounts. However, individuals with autoimmune diseases or those taking immunosuppressant medications should consult healthcare providers, as it may stimulate the immune system. Quality and purity of the extract also play a crucial role in ensuring safety.

What is the source of astragalus root extract? Astragalus root extract is derived from the roots of the Astragalus membranaceus plant, primarily grown in regions like China and Mongolia. The roots are harvested, dried, and processed using various extraction methods to obtain the bioactive compounds, ensuring potency and efficacy for use in food, beverages, and supplements.

Are there any side effects of astragalus root extract? While astragalus root extract is well-tolerated by most, some potential side effects include mild digestive discomfort or allergic reactions in sensitive individuals. Overconsumption might lead to interactions with certain medications, particularly those affecting the immune system. It is advisable to follow dosage guidelines and seek professional advice if necessary.

Citius Research has developed a research report titled “Astragalus Root Extract Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Astragalus Root Extract Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Astragalus Root Extract Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Astragalus Root Extract Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Astragalus Root Extract Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Astragalus Root Extract Market
• Research Methodology
• Executive Summary
• Market Dynamics of Astragalus Root Extract Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Astragalus Root Extract Market
• Cost and Gross Margin Analysis of Astragalus Root Extract Market
• Astragalus Root Extract Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Astragalus Root Extract Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Astragalus Root Extract Market Key Stakeholders

Below are the key stakeholders for the Astragalus Root Extract Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Astragalus Root Extract Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Astragalus Root Extract Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Astragalus Root Extract Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Astragalus Root Extract Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Astragalus Root Extract Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Astragalus Root Extract Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Astragalus Root Extract Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Astragalus Root Extract Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Astragalus Root Extract Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Astragalus Root Extract Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Astragalus Root Extract Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Astragalus Root Extract Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Astragalus Root Extract Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Astragalus Root Extract Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Astragalus Root Extract Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Astragalus Root Extract Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Astragalus Root Extract Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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