Asia-Pacific Coffee Pod and Capsule Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196288
  • Format: Electronic (PDF)
  • Number of Pages: 214
  • Author(s): Joshi, Madhavi

Report Overview

The Asia-Pacific Coffee Pod and Capsule Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 7.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 13.50% during the forecast period (2024-2030).

Asia-Pacific Coffee Pod and Capsule Market

(Market Size)
$3.2 billion
$7.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 13.50%
2023 Market Size USD 3.2 billion
2030 Market Size USD 7.5 billion
Key Players Nestlé, JDE Peet's, Starbucks, Lavazza, Illy

Market Summary

The Asia-Pacific coffee pod and capsule market is experiencing robust growth, driven by increasing urbanization, rising disposable incomes, and the growing adoption of Western lifestyles and coffee culture. This market encompasses single-serve coffee solutions that offer convenience, consistency, and a wide variety of flavors, catering to both at-home and commercial consumers. Countries such as China, Japan, South Korea, Australia, and India are key contributors to the regional demand, with a noticeable shift towards premium and specialty coffee products. The market is characterized by the presence of both global giants and local players, all competing through product innovation, strategic partnerships, and aggressive marketing. Environmental concerns regarding pod waste are prompting manufacturers to invest in recyclable and compostable materials, aligning with sustainability trends. The expansion of e-commerce and modern retail channels further facilitates product accessibility, making coffee pods and capsules a staple in many households and offices across the region.

Key Highlights

The Asia-Pacific coffee pod and capsule market is distinguished by several key highlights, including rapid technological advancements in coffee machine compatibility and pod design. Major companies are focusing on introducing organic, fair trade, and ethically sourced coffee options to appeal to environmentally conscious consumers. The versatility of pods, which are now available for various beverages such as tea, hot chocolate, and even soups, expands their application beyond traditional coffee. Another significant highlight is the aggressive expansion strategies employed by leading brands, involving collaborations with local distributors and retailers to strengthen their market presence. The growing caf? culture and the increasing number of dual-income households are propelling the demand for convenient and quick coffee solutions. Additionally, innovative packaging and flavor innovations, such as seasonal and limited-edition offerings, help brands differentiate themselves and foster consumer loyalty in a competitive landscape.

Drivers, Opportunities & Restraints

Key drivers propelling the Asia-Pacific coffee pod and capsule market include the rising consumer preference for convenience and time-saving products, coupled with the increasing penetration of coffee machines in households and offices. The growing middle-class population, along with higher disposable incomes, enables consumers to experiment with premium coffee experiences. Opportunities abound in untapped rural markets and the development of sustainable and biodegradable pods to address environmental concerns. The expansion of online retail platforms offers a significant avenue for market growth, providing consumers with easy access to a wide range of products. However, the market faces restraints such as the high cost of coffee machines and pods, which can be a barrier for price-sensitive consumers. Environmental issues related to plastic waste from non-recyclable pods also pose challenges, potentially leading to regulatory scrutiny and shifting consumer preferences towards more eco-friendly alternatives.

Concentration Insights

The Asia-Pacific coffee pod and capsule market features a concentrated competitive landscape with a few dominant global players and several regional and local companies. Key players such as Nestl?, with its Nespresso and Nescaf? Dolce Gusto brands, and JDE Peet's, with its L'Or and Tassimo lines, hold significant market shares due to their strong brand recognition, extensive distribution networks, and continuous product innovation. These companies invest heavily in marketing campaigns and strategic partnerships to maintain their leadership positions. Local players, particularly in countries like Japan and South Korea, compete by offering products tailored to regional taste preferences and competitive pricing. The market also sees the emergence of private label brands from major retailers, adding to the competition. Mergers, acquisitions, and collaborations are common strategies employed to enhance market presence and expand product portfolios, ensuring a dynamic and evolving competitive environment.

Type Insights

The Asia-Pacific coffee pod and capsule market is segmented by type into hard capsules and soft pods, each catering to different consumer needs and machine compatibilities. Hard capsules, typically made from plastic or aluminum, are known for their airtight sealing, which preserves freshness and aroma, and are widely used in systems like Nespresso. Soft pods, often made from filter paper or biodegradable materials, are generally more affordable and compatible with a broader range of machines, appealing to cost-conscious consumers. There is a growing trend towards the development of compostable and recyclable pods in response to environmental concerns, with manufacturers investing in sustainable materials. Additionally, pods are available in various blends, including espresso, lungo, and specialty flavors, allowing consumers to enjoy a diverse coffee experience at home or in office settings.

Application Insights

Applications of coffee pods and capsules in the Asia-Pacific region span residential and commercial sectors. The residential segment is the largest, driven by the increasing adoption of single-serve coffee machines in households, offering convenience and variety for daily consumption. The commercial segment includes offices, hotels, restaurants, and caf?s, where pods provide a quick and consistent coffee solution for employees and customers. In offices, the demand is fueled by the need for efficient beverage services that reduce preparation time and maintain quality. The hospitality industry utilizes pods to enhance guest experiences by offering premium coffee options in rooms and common areas. Additionally, there is a rising trend of pod usage in small retail outlets and convenience stores, providing on-the-go coffee solutions for busy consumers, further expanding the market's application scope.

Regional Insights

The Asia-Pacific coffee pod and capsule market exhibits diverse regional dynamics, with significant demand originating from developed economies such as Japan, Australia, and South Korea, where coffee culture is well-established and consumers have higher purchasing power. Japan leads in terms of market maturity, with a strong preference for premium and specialty pods. Australia shows a growing trend towards organic and sustainable coffee products. Emerging economies like China and India are witnessing rapid growth due to urbanization, increasing westernization, and the expanding middle class. In China, the market is fueled by the rising popularity of coffee among younger demographics, while in India, changing lifestyles and the influence of global coffee chains are driving demand. Southeast Asian countries, including Indonesia and Vietnam, present untapped potential, though challenges related to affordability and traditional tea consumption patterns persist.

Company Insights

Prominent companies in the Asia-Pacific coffee pod and capsule market include Nestl? SA, with its Nespresso and Nescaf? Dolce Gusto brands, which dominate through innovation and extensive marketing. JDE Peet's is another key player, offering brands like L'Or and Tassimo, focusing on premium quality and strategic expansions. Luigi Lavazza S.p.A. has a significant presence with its proprietary capsule system and emphasis on Italian coffee heritage. Illycaff? S.p.A. is recognized for its high-quality, sustainably sourced coffee pods. Local players such as UCC Holdings Co., Ltd. in Japan and Vittoria Food & Beverage in Australia compete by catering to regional tastes and offering competitive pricing. These companies engage in continuous product development, sustainability initiatives, and partnerships to strengthen their market positions and cater to the evolving preferences of Asia-Pacific consumers.

Recent Developments

Recent developments in the Asia-Pacific coffee pod and capsule market include a strong focus on sustainability, with major companies launching recyclable and compostable pod options to address environmental concerns. Nestl?, for instance, has introduced paper-based compostable capsules for its Nespresso system in certain markets. There has been an increase in strategic partnerships and collaborations, such as agreements between coffee pod manufacturers and machine makers to enhance compatibility and consumer convenience. Technological advancements have led to the development of smart coffee machines that can be controlled via mobile apps, offering personalized brewing options. Market players are also expanding their production facilities and distribution networks in emerging economies to capture growing demand. Additionally, there is a trend towards limited-edition and seasonal flavors to attract consumers and drive sales through novelty and exclusivity.

Report Segmentation

This comprehensive report on the Asia-Pacific coffee pod and capsule market provides detailed segmentation to offer actionable insights. The market is segmented by type into hard capsules and soft pods, analyzing the demand, growth trends, and consumer preferences for each category. By application, the report covers residential and commercial sectors, examining usage patterns in households, offices, hospitality, and other commercial establishments. Geographical segmentation includes in-depth analysis of key countries such as China, Japan, India, South Korea, Australia, and the rest of Asia-Pacific, highlighting regional dynamics, growth drivers, and challenges. The report also delves into the competitive landscape, profiling major companies like Nestl?, JDE Peet's, Lavazza, Illy, and regional players, assessing their strategies, market share, and recent developments. This segmentation enables stakeholders to identify opportunities and make informed decisions based on thorough market analysis.

FAQs

What are the key growth drivers for the coffee pod and capsule market in Asia-Pacific? The key growth drivers include rising disposable incomes, urbanization, adoption of Western lifestyles, and the increasing demand for convenient and consistent coffee solutions at home and in commercial settings.

Which countries are leading the coffee pod and capsule market in Asia-Pacific? Japan, Australia, and South Korea are the leading markets due to established coffee cultures and high consumer purchasing power, while China and India are emerging as high-growth regions.

What types of coffee pods are available in the market? The market offers hard capsules, typically made from plastic or aluminum for premium machines, and soft pods, often made from filter paper or biodegradable materials for broader machine compatibility.

How are companies addressing environmental concerns related to coffee pods? Companies are investing in recyclable, compostable, and biodegradable materials for pods, along with implementing recycling programs to reduce plastic waste and promote sustainability.

Who are the major players in the Asia-Pacific coffee pod and capsule market? Major players include Nestl? (Nespresso, Nescaf? Dolce Gusto), JDE Peet's (L'Or, Tassimo), Luigi Lavazza, Illycaff?, and regional companies like UCC Holdings in Japan and Vittoria in Australia.

Citius Research has developed a research report titled “Asia-Pacific Coffee Pod and Capsule Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Asia-Pacific Coffee Pod and Capsule Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Asia-Pacific Coffee Pod and Capsule Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Asia-Pacific Coffee Pod and Capsule Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Asia-Pacific Coffee Pod and Capsule Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Asia-Pacific Coffee Pod and Capsule Market
• Research Methodology
• Executive Summary
• Market Dynamics of Asia-Pacific Coffee Pod and Capsule Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Asia-Pacific Coffee Pod and Capsule Market
• Cost and Gross Margin Analysis of Asia-Pacific Coffee Pod and Capsule Market
• Asia-Pacific Coffee Pod and Capsule Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Asia-Pacific Coffee Pod and Capsule Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Asia-Pacific Coffee Pod and Capsule Market Key Stakeholders

Below are the key stakeholders for the Asia-Pacific Coffee Pod and Capsule Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Asia-Pacific Coffee Pod and Capsule Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Asia-Pacific Coffee Pod and Capsule Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Asia-Pacific Coffee Pod and Capsule Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Asia-Pacific Coffee Pod and Capsule Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Asia-Pacific Coffee Pod and Capsule Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Asia-Pacific Coffee Pod and Capsule Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Asia-Pacific Coffee Pod and Capsule Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Asia-Pacific Coffee Pod and Capsule Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Asia-Pacific Coffee Pod and Capsule Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Asia-Pacific Coffee Pod and Capsule Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Asia-Pacific Coffee Pod and Capsule Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Asia-Pacific Coffee Pod and Capsule Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Asia-Pacific Coffee Pod and Capsule Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Asia-Pacific Coffee Pod and Capsule Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Asia-Pacific Coffee Pod and Capsule Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Asia-Pacific Coffee Pod and Capsule Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Asia-Pacific Coffee Pod and Capsule Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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