Artificial Meat Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197049
  • Format: Electronic (PDF)
  • Number of Pages: 218
  • Author(s): Joshi, Madhavi

Report Overview

The Artificial Meat Market size was estimated at USD 6.5 billion in 2023 and is projected to reach USD 12 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Artificial Meat Market

(Market Size)
$6.5 billion
$12 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 6.5 billion
2030 Market Size USD 12 billion
Key Players Beyond Meat, Impossible Foods, Quorn

Market Summary

The artificial meat market represents a transformative segment within the global food and beverages industry, focused on producing sustainable and ethical alternatives to conventional animal protein. This market is primarily driven by innovations in cellular agriculture and plant-based formulation technologies, aiming to replicate the sensory experience and nutritional profile of traditional meat products. Key product categories include cultured meat, grown from animal cells in bioreactors, and plant-based meat, crafted from ingredients like soy, peas, and wheat. The industry is characterized by a dynamic competitive landscape featuring both specialized startups and established food conglomerates investing heavily in research and development. Market expansion is further supported by growing consumer awareness regarding environmental sustainability, animal welfare, and personal health concerns associated with high meat consumption. Strategic partnerships between biotechnology firms, food processors, and retail chains are accelerating product commercialization and market penetration across various geographic regions.

Key Highlights

The artificial meat market is distinguished by several pivotal developments shaping its trajectory. A significant highlight is the successful scaling of production capabilities for cultured meat, moving from laboratory prototypes to pilot-scale facilities, which is critical for achieving cost parity with conventional meat. Concurrently, continuous product innovation has led to the introduction of next-generation plant-based burgers, sausages, and chicken alternatives that remarkably mimic the taste, texture, and appearance of their animal-based counterparts. The market has also witnessed a surge in strategic investments and funding rounds from venture capital firms, corporate venture arms, and even government entities supporting food security initiatives. Furthermore, increasing regulatory approvals in key markets are providing a clear pathway for commercialization and consumer access. The active engagement of major food industry players through acquisitions, partnerships, and in-house development programs underscores the long-term strategic importance of this sector to the global food supply chain.

Drivers, Opportunities & Restraints

Market growth is propelled by a confluence of powerful drivers, including rising global population, increasing per capita meat consumption, and heightened consumer consciousness about the environmental footprint of livestock farming, particularly greenhouse gas emissions and land use. Health considerations, such as reducing the intake of saturated fats and antibiotics found in some conventional meat, are also significant motivators for consumer adoption. The market presents substantial opportunities in product diversification beyond burgers into seafood, poultry, and exotic meats, as well as expansion into untapped geographic markets, especially in Asia-Pacific where demand for protein is soaring. However, the market faces notable restraints. The high cost of production, particularly for cultured meat, remains a significant barrier to widespread adoption. Consumer skepticism and cultural acceptance in certain regions, coupled with regulatory hurdles and labeling controversies, also pose challenges to market growth. Navigating these complex consumer perceptions and regulatory landscapes is crucial for industry participants.

Concentration Insights

The competitive concentration within the artificial meat market is evolving from a fragmented landscape of numerous startups towards a more consolidated structure as larger entities enter the space. North America, particularly the United States, currently represents a hub of activity, hosting a high concentration of pioneering companies, research institutions, and investors. Key industry clusters are found in regions like Silicon Valley, where technology and biotechnology expertise converge. Europe also demonstrates a strong concentration of research-driven companies and has been proactive in regulatory discussions. The market is characterized by the presence of dedicated specialists like Beyond Meat and Impossible Foods, which initially dominated the plant-based segment, and cultured meat pioneers such as Mosa Meat and Memphis Meats. This is complemented by the active participation of established meat processors like Tyson Foods and JBS, and ingredient giants like Ingredion and ADM, who are leveraging their extensive production and distribution networks to gain a significant foothold in the market.

Type Insights

The artificial meat market is broadly segmented by type into plant-based meat and cultured meat. Plant-based meat currently holds the dominant market position, utilizing protein sources such as soy, pea, wheat gluten, and mycoprotein to create products like burgers, grounds, sausages, and nuggets. Continuous ingredient innovation focuses on improving juiciness, achieving realistic meat-like marbling with fats like coconut and cocoa butter, and utilizing beet juice or leghemoglobin for a bloody appearance. Cultured meat, also referred to as cell-based or lab-grown meat, is produced by cultivating animal cells in a controlled bioreactor environment, eliminating the need for animal slaughter. While still in earlier stages of commercial scaling, this segment holds promise for producing complex structured products like steaks. Each type addresses different consumer priorities; plant-based offers immediate scalability and familiarity, while cultured meat aims for an identical biological composition to conventional meat, targeting a different subset of consumers and sustainability metrics.

Application Insights

Artificial meat products have found diverse applications across the food service and retail sectors. In food service, which includes quick-service restaurants (QSRs), casual dining establishments, and catering services, these products are increasingly featured as permanent menu items, driven by partnerships between chains and artificial meat producers. This channel is crucial for building brand awareness and allowing consumers to trial products in a prepared format. The retail application segment, encompassing supermarkets, hypermarkets, specialty stores, and online grocery platforms, is experiencing rapid growth. Products are sold in various forms such as frozen patties, fresh sausage links, ready-to-cook grounds, and chilled deli slices, catering to home cooks seeking convenience. Another emerging application is in the industrial sector, where bulk ingredients like textured plant protein are supplied to food manufacturers for use in prepared meals, pizzas, and other composite food products, significantly expanding the market's reach.

Regional Insights

Geographically, the adoption and development of the artificial meat market vary significantly. North America is a frontrunner, characterized by high consumer awareness, strong venture capital investment, and a robust network of manufacturers and distributors. The United States is the epicenter of innovation and market activity in this region. Europe follows closely, with consumers demonstrating a strong affinity for sustainable and plant-based products. Countries like the United Kingdom, Germany, and the Netherlands are key markets, with the European Union also actively engaged in formulating a regulatory framework for novel foods like cultured meat. The Asia-Pacific region is identified as a high-growth market, fueled by its massive population, rising disposable incomes, and increasing concerns about food security. Governments in countries such as Singapore, which approved the first commercial sale of cultured meat, and Japan are supporting alternative protein development. Meanwhile, other regions like Latin America and the Middle East are in earlier stages of market exploration but present significant long-term potential.

Company Insights

The artificial meat market features a blend of agile startups and formidable established corporations. Prominent pure-play companies in the plant-based segment include Beyond Meat, known for its pea protein-based burgers and sausages, and Impossible Foods, recognized for its use of heme to impart a meaty flavor. On the cultured meat front, companies like Mosa Meat, Aleph Farms, and UPSIDE Foods are leading the charge in developing slaughter-free meat from cells. The competitive landscape is increasingly shaped by the strategic moves of traditional food industry giants. Tyson Foods, through its venture capital arm and in-house brand Raised & Rooted, and JBS, with its acquisition of Vivera and plans for cultured meat, are making significant investments. Ingredient suppliers such as Archer Daniels Midland (ADM) and Kerry Group play a critical role by providing specialized proteins, fats, and flavor systems that are essential for product development, thereby influencing the entire ecosystem.

Recent Developments

The artificial meat market is marked by a rapid pace of recent developments across technology, regulation, and commerce. A landmark achievement was the world's first regulatory approval for the commercial sale of a cultured meat product in Singapore, setting a crucial precedent for other markets. On the technology front, companies have announced breakthroughs in reducing the cost of cell culture media, a major expense in cultured meat production, and have developed scaffolds to create more complex meat structures like steaks and breast fillets. Major food service partnerships have expanded, with leading global QSR chains launching artificial meat products in new international markets. Furthermore, there has been a notable increase in collaborative efforts, such as joint ventures between biotech firms and large meat processors to co-develop and scale production capabilities. These developments collectively indicate a market transitioning from niche to mainstream, with intensified efforts to overcome technical and economic barriers.

Report Segmentation

This comprehensive market research report on the artificial meat market provides a detailed analysis segmented across multiple dimensions to offer granular insights. The report is structured by type, delving into the dynamics of the plant-based meat and cultured meat segments, including ingredient analysis and production methodologies. It is further segmented by application, examining the distinct trends, distribution channels, and growth patterns within the food service, retail, and industrial sectors. A crucial component of the segmentation is the geographic analysis, which provides an in-depth country-level and regional assessment of market size, growth potential, consumer behavior, and regulatory environments across North America, Europe, Asia-Pacific, and the rest of the world. Additionally, the report includes a competitive landscape section that profiles key companies, analyzing their product portfolios, strategic initiatives, manufacturing capabilities, and market share, providing a holistic view of the market structure and key players shaping the industry's future.

FAQs

What are the key factors driving the growth of the artificial meat market?

The growth is primarily driven by increasing consumer awareness of the environmental impact of traditional livestock farming, concerns over animal welfare, health considerations linked to reducing conventional meat consumption, and technological advancements in food science that improve product quality and taste.

What is the difference between plant-based meat and cultured meat?

Plant-based meat is crafted from plant-derived ingredients like soy, peas, and grains to mimic the taste and texture of animal meat. Cultured meat, also known as cell-based or lab-grown meat, is genuine animal meat produced by cultivating animal cells in a bioreactor, without raising and slaughtering animals.

Who are the leading companies in the artificial meat market?

The market includes pioneering startups like Beyond Meat and Impossible Foods in the plant-based segment, and Mosa Meat and UPSIDE Foods in cultured meat. It also features established food giants such as Tyson Foods, Nestl?, and JBS, which have launched their own alternative protein brands or invested heavily in the sector.

What are the major challenges faced by the artificial meat industry?

Significant challenges include achieving cost-competitiveness with conventional meat, particularly for cultured meat; scaling production to meet potential demand; navigating complex and varying regulatory approval processes across different countries; and overcoming consumer skepticism related to taste, price, and the perception of these products being overly processed.

Which region is expected to show the highest growth in the artificial meat market?

The Asia-Pacific region is anticipated to exhibit substantial growth due to its large population, rising disposable incomes, growing middle class, increasing concerns about food security, and governmental support for alternative protein sources in countries like Singapore and Japan.

Citius Research has developed a research report titled “Artificial Meat Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Artificial Meat Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Artificial Meat Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Artificial Meat Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Artificial Meat Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Artificial Meat Market
• Research Methodology
• Executive Summary
• Market Dynamics of Artificial Meat Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Artificial Meat Market
• Cost and Gross Margin Analysis of Artificial Meat Market
• Artificial Meat Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Artificial Meat Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Artificial Meat Market Key Stakeholders

Below are the key stakeholders for the Artificial Meat Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Artificial Meat Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Artificial Meat Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Artificial Meat Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Artificial Meat Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Artificial Meat Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Artificial Meat Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Artificial Meat Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Artificial Meat Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Artificial Meat Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Artificial Meat Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Artificial Meat Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Artificial Meat Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Artificial Meat Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Artificial Meat Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Artificial Meat Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Artificial Meat Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Artificial Meat Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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