Acetylated Starch Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194868
  • Format: Electronic (PDF)
  • Number of Pages: 204
  • Author(s): Joshi, Madhavi

Report Overview

The Acetylated Starch Market size was estimated at USD 280 million in 2023 and is projected to reach USD 550 million by 2030, exhibiting a compound annual growth rate (CAGR) of 10.00% during the forecast period (2024-2030).

Acetylated Starch Market

(Market Size)
$280 million
$550 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.00%
2023 Market Size USD 280 million
2030 Market Size USD 550 million
Key Players Cargill, Ingredion, Tate & Lyle, Roquette, AGRANA

Market Summary

The acetylated starch market is a specialized segment within the food and beverage industry, characterized by its focus on modified starches that enhance product performance and shelf stability. Acetylated starch is produced through esterification, introducing acetyl groups to the starch molecule, which improves its functional properties such as stability, texture, and resistance to retrogradation. This market caters primarily to food manufacturers seeking reliable ingredients for applications requiring thickening, gelling, or stabilizing agents. Key drivers include the growing demand for processed and convenience foods, alongside the need for clean-label and functional ingredients. The market is competitive, with several global and regional players investing in research and development to innovate and meet evolving consumer preferences. Geographically, North America and Europe are mature markets with stringent regulations, while Asia-Pacific shows significant growth potential due to rising disposable incomes and urbanization. The industry is also influenced by trends toward sustainability and non-GMO products, prompting manufacturers to explore novel sources and production methods.

Key Highlights

The acetylated starch market stands out due to its critical role in improving food texture, consistency, and shelf life, making it indispensable in products like sauces, dairy, and baked goods. A key highlight is its versatility; it functions effectively across a wide pH and temperature range, unlike native starches. The market is driven by advancements in modification technologies, allowing for tailored solutions that meet specific application needs. Major companies such as Ingredion, Cargill, and Tate & Lyle are leading innovation, focusing on developing acetylated starches that align with health trends, including reduced-fat and gluten-free products. Regulatory approvals from bodies like the FDA and EFSA ensure safety and broaden adoption. Additionally, the shift toward bio-based and sustainable ingredients is prompting investments in eco-friendly production processes. The market's resilience during supply chain disruptions, owing to diverse raw material sources like corn, wheat, and tapioca, further underscores its stability and growth prospects.

Drivers, Opportunities & Restraints

Drivers in the acetylated starch market include the rising consumption of processed and packaged foods, where these starches act as essential stabilizers and thickeners. The growth of the food service industry and increasing demand for convenience foods are significant contributors. Health trends favoring low-fat and functional foods also drive adoption, as acetylated starch can mimic fat textures and enhance nutritional profiles. Opportunities abound in emerging markets, particularly in Asia-Pacific and Latin America, where urbanization and changing lifestyles are boosting demand for processed foods. Innovation in non-GMO and organic acetylated starches presents another avenue for growth, catering to the clean-label movement. However, restraints include stringent regulatory frameworks that vary by region, potentially limiting market entry. Fluctuations in raw material prices, dependent on agricultural outputs, can impact cost stability. Additionally, competition from alternative hydrocolloids like xanthan gum or pectin may challenge market expansion, necessitating continuous innovation and cost-effectiveness from producers.

Concentration Insights

The acetylated starch market is moderately concentrated, with a mix of global giants and specialized regional players dominating the landscape. Key companies such as Ingredion, Cargill, Archer Daniels Midland, and Tate & Lyle hold significant market shares due to their extensive product portfolios, robust R&D capabilities, and global distribution networks. These players focus on strategic acquisitions and partnerships to strengthen their presence, such as investing in production facilities in high-growth regions. Regional manufacturers, particularly in Asia-Pacific, are gaining traction by offering cost-competitive products tailored to local preferences. The market concentration is influenced by high barriers to entry, including technological expertise, regulatory compliance, and capital investment for modification processes. Collaboration with food manufacturers for customized solutions is common, enhancing customer loyalty. Despite consolidation trends, niche players thrive by focusing on organic or non-GMO segments, indicating a dynamic competitive environment driven by innovation and sustainability initiatives.

Type Insights

Acetylated starch is categorized based on its raw material sources, with common types including corn-based, wheat-based, tapioca-based, and potato-based variants. Corn-based acetylated starch is the most prevalent, owing to the widespread availability of corn and its cost-effectiveness. It offers excellent thickening properties and is widely used in soups, sauces, and dairy products. Wheat-based acetylated starch is favored in regions where wheat is abundant, providing similar functional benefits with a neutral taste profile. Tapioca-based starch is gaining popularity due to its non-GMO and gluten-free attributes, aligning with health-conscious trends; it is often used in gluten-free baked goods and beverages. Potato-based acetylated starch is valued for its high purity and smooth texture, making it ideal for premium food applications. Each type has distinct characteristics, such as viscosity and stability, allowing manufacturers to select based on specific application requirements and regional preferences.

Application Insights

In the food and beverage industry, acetylated starch finds extensive application across various segments due to its functional enhancements. It is prominently used as a thickener and stabilizer in sauces, dressings, and gravies, where it ensures consistent texture and prevents separation. In bakery products, it improves moisture retention, softness, and shelf life, making it essential for items like bread, cakes, and pastries. The dairy industry utilizes acetylated starch in yogurts, ice creams, and puddings to provide creaminess and stability under freezing conditions. Processed meats benefit from its binding and water-holding capacities, enhancing juiciness and texture. Beverages, including fruit drinks and nutritional shakes, employ it for suspension and mouthfeel improvement. Additionally, it is used in confectionery for gelling and in snacks for coating applications. The versatility of acetylated starch allows it to meet diverse processing needs, driving its adoption across multiple food sectors.

Regional Insights

Regionally, the acetylated starch market exhibits varied dynamics. North America and Europe are mature markets, characterized by high consumption of processed foods and stringent regulatory standards. These regions focus on innovative, clean-label products, with manufacturers investing in non-GMO and organic variants. Asia-Pacific is the fastest-growing region, driven by rising disposable incomes, urbanization, and expanding food processing industries in countries like China, India, and Indonesia. The demand for convenience foods and improved shelf stability fuels growth here. Latin America shows steady growth, with Brazil and Mexico leading due to their robust food and beverage sectors. The Middle East and Africa present emerging opportunities, supported by economic development and increasing adoption of Western dietary habits. Each region's regulatory environment, raw material availability, and consumer preferences shape market strategies, prompting global players to adapt offerings locally.

Company Insights

Leading companies in the acetylated starch market include Ingredion Incorporated, Cargill Incorporated, Archer Daniels Midland Company, Tate & Lyle PLC, and Roquette Fr?res. Ingredion is notable for its broad portfolio and innovation in specialty starches, focusing on sustainability and clean-label solutions. Cargill leverages its global supply chain and R&D prowess to offer customized acetylated starch products for diverse applications. Archer Daniels Midland emphasizes integrated processing and partnerships to enhance its market reach. Tate & Lyle excels in providing texturizing solutions, with a strong presence in health and wellness segments. Roquette Fr?res focuses on plant-based ingredients, including non-GMO and organic options. These companies engage in strategies like mergers, acquisitions, and capacity expansions to strengthen their positions. Additionally, regional players such as AGRANA Beteiligungs-AG in Europe and Global Bio-chem Technology in Asia contribute to market diversity through localized products and competitive pricing.

Recent Developments

Recent developments in the acetylated starch market highlight a trend toward innovation and sustainability. Major players have launched new products tailored to clean-label and non-GMO demands, such as Ingredion's introduction of organic acetylated starches derived from tapioca and corn. Cargill has expanded its production capacities in Asia-Pacific to meet growing regional demand, investing in facilities that utilize advanced modification technologies. Tate & Lyle has focused on partnerships with food manufacturers to develop low-fat and sugar-reduced solutions using acetylated starch. There is also increased emphasis on sustainable sourcing, with companies like Archer Daniels Midland implementing programs to ensure raw material traceability and reduce environmental impact. Regulatory approvals for new applications, such as in plant-based meat alternatives, have further driven innovation. Additionally, acquisitions, such as Roquette's investment in niche starch producers, aim to enhance product portfolios and market penetration.

Report Segmentation

This report on the acetylated starch market is segmented to provide comprehensive insights across multiple dimensions. The segmentation by type includes corn-based, wheat-based, tapioca-based, potato-based, and other starches, detailing their market presence and functional differences. Application segmentation covers bakery and confectionery, dairy products, beverages, processed foods, sauces and dressings, and other food sectors, highlighting usage patterns and growth areas. Geographically, the report is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, analyzing regional trends, regulatory frameworks, and consumer behaviors. Additionally, the report segments the market by functionality, such as thickening, stabilizing, gelling, and binding, to address specific industry needs. This structured approach enables stakeholders to identify opportunities, understand competitive landscapes, and make informed decisions based on detailed, category-specific analyses.

FAQs

What is acetylated starch used for? Acetylated starch is primarily used as a food additive for thickening, stabilizing, and improving texture in products like sauces, dairy items, baked goods, and processed foods, enhancing shelf life and consistency.

How is acetylated starch made? It is produced through esterification, where starch is treated with acetic anhydride or vinyl acetate to introduce acetyl groups, modifying its properties for better stability and functionality in food applications.

Is acetylated starch safe to eat? Yes, acetylated starch is generally recognized as safe by regulatory bodies like the FDA and EFSA when used within approved limits, as it undergoes rigorous testing for food safety.

What are the benefits of acetylated starch? Benefits include improved texture, enhanced stability under heat and acid conditions, reduced retrogradation, and better moisture retention, making it valuable in processed food manufacturing.

Can acetylated starch be used in gluten-free products? Yes, especially variants derived from tapioca or potatoes, which are naturally gluten-free and suitable for gluten-free applications like baked goods and beverages.

Citius Research has developed a research report titled “Acetylated Starch Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Acetylated Starch Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Acetylated Starch Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Acetylated Starch Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Acetylated Starch Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Acetylated Starch Market
• Research Methodology
• Executive Summary
• Market Dynamics of Acetylated Starch Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Acetylated Starch Market
• Cost and Gross Margin Analysis of Acetylated Starch Market
• Acetylated Starch Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Acetylated Starch Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Acetylated Starch Market Key Stakeholders

Below are the key stakeholders for the Acetylated Starch Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Acetylated Starch Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Acetylated Starch Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Acetylated Starch Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Acetylated Starch Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Acetylated Starch Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Acetylated Starch Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Acetylated Starch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Acetylated Starch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Acetylated Starch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Acetylated Starch Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Acetylated Starch Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Acetylated Starch Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Acetylated Starch Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Acetylated Starch Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Acetylated Starch Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Acetylated Starch Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Acetylated Starch Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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