Excitation Systems Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194410
  • Format: Electronic (PDF)
  • Number of Pages: 194
  • Author(s): Joshi, Madhavi

Report Overview

The Excitation Systems Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 4.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 15.00% during the forecast period (2024-2030).

Excitation Systems Market

(Market Size)
$1.8 billion
$4.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 15.00%
2023 Market Size USD 1.8 billion
2030 Market Size USD 4.5 billion
Key Players ABB, Siemens, GE, Basler Electric, Andritz

Market Summary

The excitation systems market is a critical component within the energy and power industry, playing an indispensable role in maintaining the stability and efficiency of power generation and transmission. Excitation systems are essential for providing the direct current necessary to energize the field windings of synchronous generators, thereby regulating terminal voltage and reactive power output. These systems are widely utilized across various power generation sources including thermal, hydro, nuclear, and renewable energy plants. The market is characterized by continuous technological advancements aimed at enhancing system reliability, response time, and overall grid performance. With the global push towards modernizing aging power infrastructure and integrating renewable energy sources, the demand for advanced excitation systems is witnessing steady growth. Key industry participants are focused on developing innovative solutions that offer superior control, protection, and diagnostics capabilities to meet the evolving requirements of power utilities and independent power producers worldwide.

Key Highlights

The excitation systems market showcases several pivotal highlights that underscore its significance and trajectory. A prominent trend is the increasing adoption of digital and static excitation systems over traditional rotary exciters, driven by their higher efficiency, better performance, and lower maintenance needs. Another key highlight is the integration of advanced control systems and digital interfaces, which facilitate real-time monitoring, data analytics, and remote operation, thereby enhancing grid stability and operational flexibility. The market is also witnessing a surge in demand from the renewable energy sector, particularly in wind and solar power applications, where excitation systems are crucial for maintaining consistent power quality amidst variable generation conditions. Furthermore, stringent regulatory standards and grid codes mandating improved power quality and reliability are compelling utilities to invest in modern excitation solutions. Collaborations and partnerships between excitation system manufacturers and power generation companies are fostering innovation and the development of customized solutions tailored to specific operational needs and environmental conditions.

Drivers, Opportunities & Restraints

The growth of the excitation systems market is propelled by several key drivers, including the ongoing modernization of aging power infrastructure across both developed and developing regions. The need to enhance grid stability, improve energy efficiency, and ensure uninterrupted power supply is prompting utilities to upgrade their excitation systems. Additionally, the rapid expansion of renewable energy capacity, particularly in wind and solar power, is creating substantial demand for advanced excitation systems that can handle the intermittency and variability inherent in these sources. Opportunities in the market are abundant, with emerging trends such as the digitalization of power plants and the adoption of Industry 4.0 technologies opening new avenues for smart excitation systems equipped with IoT capabilities and predictive maintenance features. The increasing investments in hydropower projects and the revitalization of nuclear power in certain regions also present significant growth prospects. However, the market faces certain restraints, including high initial installation costs and the technical complexities associated with integrating new excitation systems with existing legacy infrastructure. Moreover, economic uncertainties and budget constraints in some regions may slow down investment in power generation projects, thereby impacting market growth.

Concentration Insights

The competitive landscape of the excitation systems market is characterized by a mix of global conglomerates and specialized players, each striving to enhance their market presence through innovation and strategic initiatives. Leading companies such as ABB, Siemens, General Electric, and Andritz AG dominate the market, leveraging their extensive product portfolios, strong R&D capabilities, and global service networks. These industry giants focus on developing cutting-edge excitation technologies that offer superior reliability, efficiency, and compliance with international standards. The market also features several niche players that cater to specific segments or regions, often providing customized solutions and specialized services. Concentration is particularly high in regions with advanced power infrastructure and significant industrial activity, such as North America and Europe. However, emerging economies in Asia Pacific and Latin America are witnessing increased competition due to rising investments in power generation and transmission projects. Strategic collaborations, mergers, and acquisitions are common in this market as companies seek to expand their geographical footprint and technological expertise.

Type Insights

Excitation systems are primarily categorized into static and brushless types, each offering distinct advantages and suitable for different applications. Static excitation systems are widely preferred for their rapid response times, high reliability, and excellent performance in maintaining voltage stability under varying load conditions. These systems utilize thyristors or other solid-state devices to convert AC power to DC, providing precise control over the generator's field current. They are commonly used in large thermal and hydroelectric power plants where robust performance and quick adjustment capabilities are critical. Brushless excitation systems, on the other hand, eliminate the need for slip rings and carbon brushes, thereby reducing maintenance requirements and enhancing operational safety. These systems are often employed in applications where reliability and minimal upkeep are paramount, such as in remote or harsh environments. Both types are evolving with digital controls and advanced diagnostics, enabling better integration with modern power plant management systems and improving overall operational efficiency.

Application Insights

Excitation systems find extensive applications across various segments of the power generation industry, including thermal power plants, hydroelectric stations, nuclear facilities, and renewable energy installations. In thermal power plants, these systems are crucial for maintaining voltage regulation and ensuring stable operation of synchronous generators, particularly during load changes and fault conditions. Hydroelectric power plants rely on excitation systems to manage reactive power and support grid stability, especially in plants with variable water flow. Nuclear power plants utilize highly reliable excitation systems to ensure uninterrupted operation and compliance with stringent safety standards. The renewable energy sector, particularly wind and solar power, is increasingly adopting excitation systems to address challenges related to power quality and grid integration. In wind farms, for instance, excitation systems help in maintaining voltage levels and providing necessary reactive power support, thereby enhancing the reliability of power supply from intermittent sources.

Regional Insights

The demand for excitation systems varies significantly across different regions, influenced by factors such as power infrastructure development, energy policies, and industrial growth. North America and Europe represent mature markets characterized by the replacement and upgrading of existing excitation systems in aging power plants, driven by the need for improved efficiency and compliance with environmental regulations. The Asia Pacific region is anticipated to exhibit substantial growth, fueled by rapid industrialization, urbanization, and increasing investments in power generation capacity, particularly in countries like China, India, and Southeast Asian nations. These regions are witnessing extensive development of thermal, hydro, and renewable energy projects, creating robust demand for advanced excitation systems. Latin America and the Middle East & Africa are also emerging as promising markets, supported by investments in energy infrastructure and the exploration of new power generation sources. Regional regulatory frameworks and grid modernization initiatives further shape market dynamics and adoption patterns.

Company Insights

Prominent companies operating in the excitation systems market include ABB Ltd., Siemens AG, General Electric Company, Andritz AG, and Basler Electric Company, among others. ABB is renowned for its comprehensive range of excitation solutions, emphasizing digitalization and energy efficiency. Siemens offers advanced excitation systems integrated with its broader portfolio of power generation and automation technologies, focusing on reliability and innovation. General Electric provides excitation systems that are part of its total plant solutions, leveraging digital capabilities for enhanced performance and predictive maintenance. Andritz AG specializes in excitation systems for hydropower applications, offering tailored solutions that meet specific project requirements. Basler Electric is known for its robust and reliable excitation products, serving various power generation segments with a focus on quality and customer support. These companies invest significantly in research and development to introduce new features such as advanced diagnostics, cybersecurity, and compatibility with renewable energy sources, thereby strengthening their competitive positions.

Recent Developments

The excitation systems market has witnessed several noteworthy developments in recent years, reflecting the industry's focus on innovation and adaptation to changing energy landscapes. Key players have introduced next-generation excitation systems equipped with digital controls, enhanced cybersecurity features, and improved interoperability with smart grid technologies. There has been a growing emphasis on developing excitation solutions that support the integration of renewable energy sources, such as systems capable of managing the variability and grid support requirements of wind and solar power. Collaborations and partnerships between excitation system manufacturers and power utilities have increased, aimed at co-developing customized solutions and expanding service offerings. Additionally, advancements in materials and design have led to more compact, efficient, and environmentally friendly excitation systems. Companies are also enhancing their service and maintenance capabilities, offering remote monitoring and predictive maintenance services to reduce downtime and operational costs for power plant operators.

Report Segmentation

This comprehensive report on the excitation systems market provides detailed segmentation to offer granular insights into various aspects of the industry. The market is segmented based on type into static excitation systems and brushless excitation systems, each analyzed for their market share, growth potential, and application suitability. Application-wise segmentation covers thermal power plants, hydroelectric power plants, nuclear power plants, and renewable energy installations, highlighting the specific requirements and adoption trends in each segment. Geographical segmentation includes in-depth analysis of key regions such as North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, examining regional market dynamics, growth drivers, and competitive landscapes. The report also delves into the competitive environment, profiling major players and discussing their strategies, product portfolios, and recent developments. This structured segmentation enables stakeholders to identify opportunities, assess market trends, and make informed decisions tailored to their specific interests and operational needs.

FAQs

What is an excitation system? An excitation system is a crucial component in power generation that provides the direct current needed to energize the field windings of a synchronous generator, thereby controlling the voltage and reactive power output to maintain grid stability.

What are the main types of excitation systems? The main types are static excitation systems and brushless excitation systems. Static systems use solid-state devices for conversion and control, while brushless systems eliminate mechanical parts like slip rings for reduced maintenance.

Why are excitation systems important in power plants? Excitation systems are vital for regulating generator voltage, ensuring stable operation during load variations, supporting reactive power balance, and enhancing overall grid reliability and power quality.

How do excitation systems support renewable energy integration? They help manage voltage and reactive power in renewable sources like wind and solar, which have variable output, thus ensuring consistent power quality and facilitating smoother grid integration.

Which companies are leaders in the excitation systems market? Key players include ABB, Siemens, General Electric, Andritz AG, and Basler Electric, known for their innovative solutions and strong global presence.

What are the recent trends in excitation systems? Recent trends include digitalization, integration with IoT for real-time monitoring, advancements in cybersecurity, and development of systems tailored for renewable energy applications.

Citius Research has developed a research report titled “Excitation Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Excitation Systems Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Excitation Systems Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Excitation Systems Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Excitation Systems Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Excitation Systems Market
• Research Methodology
• Executive Summary
• Market Dynamics of Excitation Systems Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Excitation Systems Market
• Cost and Gross Margin Analysis of Excitation Systems Market
• Excitation Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Excitation Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Excitation Systems Market Key Stakeholders

Below are the key stakeholders for the Excitation Systems Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Excitation Systems Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Excitation Systems Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Excitation Systems Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Excitation Systems Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Excitation Systems Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Excitation Systems Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Excitation Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Excitation Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Excitation Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Excitation Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Excitation Systems Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Excitation Systems Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Excitation Systems Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Excitation Systems Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Excitation Systems Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Excitation Systems Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Excitation Systems Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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