Biomass Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193995
  • Format: Electronic (PDF)
  • Number of Pages: 186
  • Author(s): Joshi, Madhavi

Report Overview

The Biomass Market size was estimated at USD 95 billion in 2023 and is projected to reach USD 160 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Biomass Market

(Market Size)
$95 billion
$160 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 95 billion
2030 Market Size USD 160 billion
Key Players Drax Group, Enviva, E.ON, ?rsted, Ameresco

Market Summary

The biomass market is a critical segment within the global energy and power industry, focusing on the utilization of organic materials to produce energy. Biomass resources include wood, agricultural residues, energy crops, and organic waste, which are converted into various forms of energy such as electricity, heat, and biofuels. This market plays a significant role in supporting renewable energy goals and reducing dependency on fossil fuels. Governments and private sectors worldwide are increasingly investing in biomass technologies to promote sustainable development and address climate change concerns. The market is characterized by ongoing technological advancements, policy support, and growing awareness of environmental sustainability. Key participants include energy companies, technology providers, and agricultural sectors, all contributing to the expansion and innovation within this dynamic market.

Key Highlights

The biomass market is distinguished by several key highlights that underscore its importance and growth potential. One major highlight is the diversification of biomass feedstocks, which enhances energy security and reduces supply chain risks. Technological innovations in conversion processes, such as gasification and anaerobic digestion, are improving efficiency and output quality. Another significant aspect is the integration of biomass with other renewable energy sources, creating hybrid systems that optimize energy production. The market also benefits from strong regulatory frameworks and incentives in regions like North America and Europe, which encourage adoption and investment. Additionally, the role of biomass in waste management and circular economy models is gaining traction, providing both environmental and economic benefits. These factors collectively position the biomass market as a vital component of the global renewable energy landscape.

Drivers, Opportunities & Restraints

Several drivers are propelling the growth of the biomass market. Key drivers include increasing governmental policies and subsidies aimed at reducing carbon emissions and promoting renewable energy sources. The rising global energy demand, coupled with the need for energy security, is also fueling market expansion. Opportunities within the market are abundant, particularly in the development of advanced biofuels and bioproducts, which offer higher value and broader applications. The expansion of biomass power generation in emerging economies presents significant growth prospects. However, the market faces restraints such as high initial investment costs and logistical challenges related to feedstock collection and transportation. Additionally, competition with food production for land use and concerns about sustainability certifications can hinder progress. Addressing these challenges through innovation and strategic planning is crucial for unlocking the full potential of the biomass market.

Concentration Insights

The biomass market exhibits a varied concentration of activities across different regions and segments. In terms of geographical concentration, North America and Europe are leading markets due to well-established policies and advanced infrastructure. Within these regions, certain countries like the United States, Germany, and the United Kingdom have high densities of biomass projects and investments. The market is also concentrated in specific application areas, such as power generation and heating, which account for significant shares of biomass usage. Companies operating in this space range from large multinational corporations to specialized SMEs, each focusing on niche aspects like feedstock supply, technology development, or energy production. This concentration influences market dynamics, including competition, innovation rates, and partnership opportunities, shaping the overall growth trajectory of the biomass sector.

Type Insights

Biomass resources are categorized into several types based on their origin and characteristics. Solid biomass, including wood pellets and agricultural residues, is the most commonly used type, primarily for heating and power generation. Liquid biofuels, such as biodiesel and ethanol, are derived from crops like corn and sugarcane and are used in transportation. Biogas, produced from anaerobic digestion of organic waste, is utilized for electricity and heat production. Another type includes energy crops specifically grown for biomass production, such as switchgrass and miscanthus. Each biomass type has distinct advantages and challenges related to availability, conversion efficiency, and environmental impact. Understanding these variations is essential for stakeholders to make informed decisions regarding feedstock selection, technology adoption, and market positioning.

Application Insights

The applications of biomass are diverse and span multiple sectors within the energy and power industry. In power generation, biomass is used in dedicated plants or co-fired with coal to produce electricity. Heating applications involve the use of biomass in residential, commercial, and industrial settings for space and process heating. The transportation sector utilizes biofuels as alternatives to conventional fuels, reducing greenhouse gas emissions. Additionally, biomass is increasingly being used in combined heat and power (CHP) systems, which enhance overall energy efficiency. Emerging applications include the production of bioplastics and other bioproducts, expanding the scope of biomass beyond energy. Each application segment has specific requirements and market dynamics, influenced by factors such as technological maturity, regulatory support, and end-user demand.

Regional Insights

The biomass market demonstrates distinct regional characteristics influenced by local resources, policies, and energy needs. North America is a prominent market, driven by supportive government policies and abundant biomass resources, particularly in the United States and Canada. Europe follows closely, with countries like Germany, Sweden, and the United Kingdom leading in biomass adoption due to strong renewable energy targets and incentives. The Asia-Pacific region is experiencing rapid growth, fueled by increasing energy demand and efforts to reduce pollution, with significant activities in China, India, and Southeast Asia. Latin America and Africa are emerging markets, with potential for expansion based on agricultural residues and energy crop cultivation. Each region presents unique opportunities and challenges, shaping the global biomass market's development and integration into broader energy systems.

Company Insights

Several key companies are actively shaping the biomass market through innovation, investment, and strategic initiatives. Prominent players include Drax Group, which operates large-scale biomass power plants and is involved in pellet production. Enviva is a major supplier of wood pellets, supporting biomass energy projects globally. Companies like POET and ADM are leaders in biofuel production, utilizing agricultural feedstocks for ethanol and biodiesel. In technology development, firms such as Valmet and Andritz provide advanced conversion systems for biomass processing. These companies, along with numerous SMEs and startups, drive market growth through research and development, partnerships, and expansion into new regions. Understanding the strategies and focus areas of these key players provides valuable insights into market trends and future directions.

Recent Developments

The biomass market has witnessed several recent developments that reflect its dynamic nature and growth potential. Technological advancements include improvements in gasification and pyrolysis technologies, enhancing the efficiency and cost-effectiveness of biomass conversion. There has been an increase in mergers and acquisitions, as companies seek to consolidate resources and expand their market presence. For instance, strategic partnerships between energy firms and technology providers are facilitating the deployment of integrated biomass solutions. Policy developments, such as updated renewable energy standards and carbon pricing mechanisms, are also influencing market activities. Additionally, investments in new biomass projects, particularly in emerging economies, are accelerating. These developments indicate a robust and evolving market, poised for further expansion and innovation.

Report Segmentation

This biomass market report is segmented to provide detailed insights into various aspects of the industry. The segmentation includes by type, covering solid biomass, liquid biofuels, biogas, and energy crops. By application, the report examines power generation, heating, transportation, and emerging uses like bioproducts. Geographical segmentation covers key regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. Additionally, the report analyzes market concentration by company size and focus area, including feedstock suppliers, technology providers, and energy producers. Each segment is thoroughly assessed to offer a comprehensive understanding of market dynamics, trends, and opportunities, enabling stakeholders to make informed decisions and strategies.

FAQs

What is biomass energy? Biomass energy is derived from organic materials such as wood, crop residues, and waste, which are used to produce heat, electricity, or biofuels through various conversion processes.

How does biomass help reduce carbon emissions? Biomass is considered carbon-neutral because the carbon dioxide released during energy production is offset by the carbon absorbed during the growth of the biomass feedstocks, reducing net greenhouse gas emissions.

What are the main types of biomass feedstocks? The main types include woody biomass, agricultural residues, energy crops, and organic waste, each with specific characteristics and applications in energy production.

Which countries are leaders in biomass energy production? Countries like the United States, Germany, Sweden, and Brazil are leaders, due to supportive policies, abundant resources, and advanced infrastructure.

What are the challenges associated with biomass energy? Challenges include high initial costs, logistical issues in feedstock supply, competition with food production, and the need for sustainable sourcing practices.

How is biomass converted into energy? Conversion methods include combustion for heat and power, biochemical processes like anaerobic digestion for biogas, and thermochemical processes such as gasification and pyrolysis for biofuels and syngas.

Citius Research has developed a research report titled “Biomass Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Biomass Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Biomass Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Biomass Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Biomass Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Biomass Market
• Research Methodology
• Executive Summary
• Market Dynamics of Biomass Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Biomass Market
• Cost and Gross Margin Analysis of Biomass Market
• Biomass Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Biomass Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Biomass Market Key Stakeholders

Below are the key stakeholders for the Biomass Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Biomass Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Biomass Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Biomass Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Biomass Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Biomass Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Biomass Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Biomass Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Biomass Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Biomass Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Biomass Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Biomass Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Biomass Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Biomass Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Biomass Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Biomass Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Biomass Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Biomass Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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