Urban Air Mobility(UAM) Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192578
  • Format: Electronic (PDF)
  • Number of Pages: 177
  • Author(s): Joshi, Madhavi

Report Overview

The Urban Air Mobility(UAM) Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 20.00% during the forecast period (2024-2030).

Urban Air Mobility(UAM) Market

(Market Size)
$1.2 billion
$5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 20.00%
2023 Market Size USD 1.2 billion
2030 Market Size USD 5 billion
Key Players Uber Elevate, Volocopter, EHang, Lilium, Joby Aviation

Market Summary

The Urban Air Mobility (UAM) market represents a transformative segment within the broader transportation and consumer goods industries, focused on developing and deploying electric vertical takeoff and landing (eVTOL) aircraft for passenger and cargo transport within metropolitan areas. This emerging market is driven by the convergence of technological advancements in electrification, autonomy, and lightweight materials, aiming to alleviate ground traffic congestion and offer a new mode of on-demand urban transportation. Key industry participants include established aerospace giants and innovative startups, all collaborating to create an ecosystem encompassing vehicle manufacturing, infrastructure development, and air traffic management solutions. The market is currently in a advanced developmental and regulatory phase, with numerous prototypes undergoing testing and certification processes globally. The integration of UAM into existing urban frameworks presents significant opportunities for adjacent consumer goods sectors, including luxury personal transport, premium logistics for high-value goods, and advanced personal electronics for navigation and connectivity within aircraft.

Key Highlights

The Urban Air Mobility market is characterized by several pivotal developments that underscore its potential. A significant highlight is the rapid progression of eVTOL technology, with companies like Joby Aviation, Archer Aviation, and Lilium developing aircraft capable of quiet, efficient, and zero-operational-emission flights. Another critical aspect is the substantial investment flowing into the sector from venture capital firms, aerospace incumbents like Boeing and Airbus, and automotive companies such as Hyundai, signaling strong confidence in its commercial viability. The establishment of strategic partnerships for infrastructure, such as vertiport development with real estate firms and urban planners, is accelerating the pathway to operational readiness. Furthermore, the focus on autonomous flight systems aims to reduce operational costs and enhance safety, making the service more scalable. The market is also seeing early adoption use cases in emergency medical services and premium logistics, providing a tangible proof-of-concept before widespread passenger deployment.

Drivers, Opportunities & Restraints

The growth of the Urban Air Mobility market is propelled by several key drivers. Persistent urban congestion and increasing commute times in major cities worldwide create a strong demand for alternative, time-efficient transportation solutions. Simultaneously, advancements in battery energy density, electric propulsion, and composite materials have made the engineering of eVTOL aircraft feasible. Supportive government initiatives and funding for sustainable transport technologies further act as a significant catalyst. The market presents substantial opportunities, particularly in reinventing last-mile and regional logistics for time-sensitive consumer goods, pharmaceuticals, and e-commerce deliveries. The potential for a new premium mobility service tier also offers lucrative prospects. However, the market faces considerable restraints. The most formidable challenge is the complex and lengthy regulatory certification process for aircraft and air traffic management systems led by agencies like the FAA and EASA. High initial development costs, the need for extensive and costly ground infrastructure (vertiports), and the critical hurdle of achieving widespread public acceptance regarding safety and noise pollution are significant barriers that must be overcome for market maturation.

Concentration Insights

The competitive landscape of the Urban Air Mobility market is concentrated among a mix of well-funded startups and established aerospace corporations, primarily across North America, Europe, and Asia-Pacific. North America, particularly the United States, demonstrates a high concentration of leading developers such as Joby Aviation, Archer Aviation, and Beta Technologies, benefiting from robust venture capital investment and a proactive regulatory framework. Europe is another key hub, with players like Lilium (Germany) and Volocopter (Germany) leading innovation, often with strong backing from automotive and industrial conglomerates. The Asia-Pacific region is emerging rapidly, with companies like EHang in China gaining significant traction and government support. The market concentration is also evident in the formation of strategic alliances; for example, major aerospace entities like Boeing and Airbus are actively involved through investments, partnerships, and their own development projects, ensuring they have a stake in the ecosystem's future. This concentration among a few key players with substantial financial backing highlights the high-barrier-to-entry nature of this capital-intensive industry.

Type Insights

The Urban Air Mobility market can be segmented by the type of operation, primarily distinguishing between piloted and autonomous eVTOL aircraft. Initially, the market is expected to launch with piloted operations to streamline regulatory approval and build public trust. These vehicles will require a certified pilot on board, similar to traditional aviation models. The long-term vision, however, is centered on fully autonomous flight, which promises significantly lower operating costs by removing the need for a pilot and enabling higher scalability of services. Numerous companies are developing the sophisticated sense-and-avoid technology and redundant flight control systems necessary for this autonomy. Another type-based insight relates to vehicle design, which includes multicopter, vectored thrust, and lift-plus-cruise configurations, each offering different trade-offs between efficiency, noise, and complexity. The choice of type directly influences the aircraft's application, range, and operational profile, making it a fundamental aspect of market strategy for manufacturers.

Application Insights

Application insights reveal the diverse use cases targeted by the Urban Air Mobility market, extending beyond passenger transport into various consumer goods-oriented logistics segments. The primary application is intra-city passenger mobility, offering air taxi services for daily commuters and business travelers seeking to bypass traffic. A closely related application is inter-city connectivity, providing faster alternatives to regional rail or road travel. Within the consumer goods sphere, cargo transport is a critical and often earlier-stage application. This includes the rapid delivery of high-value, time-sensitive items such as medical supplies, electronics, and luxury goods. eVTOLs offer a solution for middle-mile and last-mile logistics that is faster and less susceptible to ground-based delays. Furthermore, applications in tourism, providing aerial sightseeing tours, and in emergency services, for rapid medical response and organ transport, are also being actively explored, demonstrating the platform's versatility.

Regional Insights

Regional adoption and development of Urban Air Mobility technology vary significantly based on regulatory support, urban density, and investment climate. North America is at the forefront, with the United States leading due to its strong aerospace sector, proactive Federal Aviation Administration (FAA) engagement in creating a regulatory framework, and the presence of numerous leading companies. Europe follows closely, with the European Union Aviation Safety Agency (EASA) having published a comprehensive regulatory roadmap, encouraging development in countries like Germany, France, and the UK. The Asia-Pacific region is poised for rapid growth, driven by severe congestion in megacities. China is a notable leader, with domestic companies receiving substantial state support, while countries like Japan and South Korea are also investing heavily in research and development. The Middle East, with its forward-looking urban projects and significant investment capital, is also emerging as a key region for early adoption and testing of UAM services.

Company Insights

The Urban Air Mobility market features a dynamic competitive landscape with a blend of agile startups and entrenched aerospace titans. Prominent pure-play startups include Joby Aviation, which has developed a five-seat eVTOL aircraft and acquired Uber's air taxi division, and Archer Aviation, which is working towards commercialization through a partnership with Stellantis. Lilium from Germany is notable for its unique ducted fan vectored thrust configuration. EHang, a Chinese company, has gained attention for its autonomous aerial vehicle (AAV) solutions and has conducted numerous demonstration flights. Established aerospace players are deeply involved; Airbus is developing its CityAirbus NextGen prototype, while Boeing is investing in supporting technology and through its subsidiary, Wisk Aero, which is focused on autonomous flight. Hyundai's Supernal division exemplifies automotive industry cross-over, leveraging manufacturing expertise to enter the air mobility space.

Recent Developments

The Urban Air Mobility sector has been marked by a series of significant recent developments that signal its progression towards commercialization. A major milestone has been the achievement of key certification steps with aviation authorities; for instance, Joby Aviation has progressed through multiple stages of the FAA's rigorous certification process for its air taxi. There has been a surge in public market entries via Special Purpose Acquisition Company (SPAC) mergers by companies like Joby, Archer, and Lilium, providing them with the capital necessary for scaling operations. Partnerships have expanded beyond aerospace, with collaborations between eVTOL manufacturers and automotive companies like Archer with Stellantis for manufacturing, and Hyundai's investment in its Supernal division. Furthermore, cities such as Los Angeles, Miami, and Singapore have announced partnerships for developing vertiport infrastructure and conducting feasibility studies, moving the concept from the drawing board into urban planning agendas.

Report Segmentation

This comprehensive market report on Urban Air Mobility is meticulously segmented to provide a granular analysis of the industry landscape. The segmentation offers a structured examination across several critical dimensions. The report is divided by type of operation, analyzing the distinct markets and prospects for piloted versus autonomous eVTOL aircraft. It is further segmented by application, providing detailed insights and forecasts for key use cases including passenger air taxis, cargo and logistics, air ambulances, and tourism. The range segment categorizes the market based on the operational distance of aircraft, such as inter-city and intra-city. Additionally, the report provides a thorough regional analysis, breaking down the market size, growth trends, and key players across North America, Europe, Asia-Pacific, and the Rest of the World. This multi-faceted segmentation allows stakeholders to identify precise opportunities and assess competitive dynamics within specific niches of the broader UAM ecosystem.

FAQs

What is urban air mobility? Urban Air Mobility (UAM) refers to a system for air transportation of people and cargo within urban areas using electric vertical takeoff and landing (eVTOL) aircraft. It is envisioned as an on-demand, efficient alternative to ground transportation to alleviate traffic congestion.

How does UAM work? UAM operates through a network of eVTOL aircraft that take off and land vertically at designated areas called vertiports. Passengers or cargo are transported directly between points, often managed through a digital booking platform. Operations may be piloted initially but are expected to evolve towards full autonomy.

What are the benefits of urban air mobility? The primary benefits include significant time savings by bypassing ground traffic congestion, reduced urban noise compared to traditional helicopters due to electric propulsion, zero operational emissions, and enhanced connectivity within and between cities.

What are eVTOLs? eVTOL stands for electric Vertical Take-Off and Landing. These are aircraft that use electric power to take off, hover, and land vertically, like a helicopter, but often utilize fixed wings for efficient forward flight. They are the central vehicle type for Urban Air Mobility services.

Is urban air mobility safe? Safety is the paramount concern for UAM developers and regulators. eVTOL aircraft are being designed with multiple redundant systems, including independent motors, batteries, and flight controls, to ensure safe operation. They must undergo rigorous certification processes with aviation authorities like the FAA and EASA before commercial deployment.

How will UAM impact consumer goods logistics? UAM will revolutionize logistics for time-sensitive and high-value consumer goods by enabling rapid aerial delivery. This can drastically reduce delivery times for e-commerce, pharmaceuticals, and premium products, creating new efficiencies in the supply chain and enhancing last-mile delivery capabilities.

Citius Research has developed a research report titled “Urban Air Mobility(UAM) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Urban Air Mobility(UAM) Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Urban Air Mobility(UAM) Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Urban Air Mobility(UAM) Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Urban Air Mobility(UAM) Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Urban Air Mobility(UAM) Market
• Research Methodology
• Executive Summary
• Market Dynamics of Urban Air Mobility(UAM) Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Urban Air Mobility(UAM) Market
• Cost and Gross Margin Analysis of Urban Air Mobility(UAM) Market
• Urban Air Mobility(UAM) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Urban Air Mobility(UAM) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Urban Air Mobility(UAM) Market Key Stakeholders

Below are the key stakeholders for the Urban Air Mobility(UAM) Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Urban Air Mobility(UAM) Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Urban Air Mobility(UAM) Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Urban Air Mobility(UAM) Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Urban Air Mobility(UAM) Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Urban Air Mobility(UAM) Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Urban Air Mobility(UAM) Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Urban Air Mobility(UAM) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Urban Air Mobility(UAM) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Urban Air Mobility(UAM) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Urban Air Mobility(UAM) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Urban Air Mobility(UAM) Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Urban Air Mobility(UAM) Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Urban Air Mobility(UAM) Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Urban Air Mobility(UAM) Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Urban Air Mobility(UAM) Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Urban Air Mobility(UAM) Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Urban Air Mobility(UAM) Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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