Tumble Dryer Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193919
  • Format: Electronic (PDF)
  • Number of Pages: 204
  • Author(s): Joshi, Madhavi

Report Overview

The Tumble Dryer Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 14 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.50% during the forecast period (2024-2030).

Tumble Dryer Market

(Market Size)
$8.5 billion
$14 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.50%
2023 Market Size USD 8.5 billion
2030 Market Size USD 14 billion
Key Players LG, Samsung, Whirlpool, GE, Electrolux

Market Summary

The tumble dryer market is a significant segment within the global consumer goods industry, characterized by steady demand driven by urbanization, rising disposable incomes, and evolving consumer lifestyles. These appliances, essential for efficient laundry care, are available in various types including vented, condenser, and heat pump models, each catering to distinct consumer preferences and installation requirements. The market is highly competitive, with key players continuously innovating to enhance energy efficiency, reduce drying times, and integrate smart features. Regions such as North America and Europe represent mature markets with high penetration rates, while Asia-Pacific exhibits strong growth potential due to increasing urbanization and expanding middle-class populations. Sustainability trends are influencing product development, with manufacturers focusing on eco-friendly technologies and compliance with stringent energy regulations. The market is also witnessing a shift towards premium, feature-rich models as consumers seek convenience, reliability, and advanced functionalities in their household appliances.

Key Highlights

The tumble dryer market is distinguished by several key highlights that underscore its dynamics and growth trajectory. Energy efficiency remains a paramount focus, with innovations such as heat pump technology gaining prominence due to their lower energy consumption compared to traditional models. Smart connectivity features, including Wi-Fi enabled controls and integration with home automation systems, are becoming standard in premium segments, enhancing user convenience and appeal. The market is also characterized by robust research and development activities aimed at reducing noise levels, improving durability, and incorporating sensor-based drying for fabric care. Leading companies are expanding their product portfolios to include compact and stackable designs, addressing space constraints in urban households. Additionally, the after-sales service and warranty offerings play a crucial role in brand differentiation and customer retention. The competitive landscape is marked by strategic partnerships, mergers, and acquisitions aimed at strengthening market presence and leveraging technological advancements across regions.

Drivers, Opportunities & Restraints

Several drivers propel the tumble dryer market forward, including increasing urbanization, rising dual-income households, and growing awareness of time-saving appliances. The demand for convenient and efficient laundry solutions is further bolstered by changing lifestyles and higher adoption of automated home appliances. Opportunities abound in emerging economies where improving living standards and infrastructure development are creating new consumer bases. The integration of Internet of Things (IoT) and artificial intelligence (AI) in tumble dryers presents significant growth potential, enabling predictive maintenance and enhanced user experiences. However, the market faces restraints such as high initial costs of advanced models, particularly heat pump dryers, which may deter price-sensitive consumers. Energy consumption concerns and environmental regulations also pose challenges, necessitating continuous innovation in eco-friendly technologies. Additionally, economic fluctuations and supply chain disruptions can impact production costs and market stability, requiring agile business strategies from industry participants.

Concentration Insights

The tumble dryer market exhibits a concentrated competitive landscape with a few dominant players holding significant market shares. Companies such as Whirlpool Corporation, LG Electronics, Samsung Electronics, and Haier Group lead the industry through extensive product offerings, strong brand recognition, and global distribution networks. These players invest heavily in research and development to introduce energy-efficient and technologically advanced models, maintaining their competitive edge. Regional manufacturers also play a vital role, particularly in emerging markets, by offering cost-effective solutions tailored to local preferences. The market concentration is further influenced by strategic mergers and acquisitions, enabling companies to expand their geographic reach and technological capabilities. Collaboration with retail chains and e-commerce platforms enhances market penetration, while customer loyalty programs and warranty services contribute to sustained market presence. The concentration dynamics are expected to evolve with increasing competition from new entrants focusing on niche segments and sustainable innovations.

Type Insights

Tumble dryers are categorized into several types based on their technology and functionality, each addressing specific consumer needs. Vented tumble dryers are widely used due to their affordability and simplicity, expelling moist air through a hose, though they require adequate ventilation. Condenser tumble dryers offer greater flexibility as they do not need external venting, instead collecting water in a container, making them suitable for various installation environments. Heat pump tumble dryers represent the most energy-efficient option, recycling hot air to reduce electricity consumption, albeit at a higher initial cost. Additionally, gas-powered tumble dryers are available in some regions, offering faster drying times and lower operating expenses. The market is also seeing innovations in combination washer-dryer units, which save space and provide integrated laundry solutions. Consumer preferences vary by region, influenced by factors such as energy costs, living spaces, and environmental awareness, driving demand for specific types.

Application Insights

Tumble dryers find applications primarily in residential settings, where they are essential for household laundry management, offering convenience and time savings for families and individuals. The residential segment dominates the market, driven by increasing home ownership, urbanization, and the rising adoption of modern appliances. Commercial applications are also significant, encompassing hotels, laundromats, healthcare facilities, and hospitality industries where high-volume, efficient drying solutions are critical. In these sectors, durability, capacity, and operational efficiency are key considerations, leading to demand for industrial-grade tumble dryers. Additionally, niche applications exist in specialized fields such as sports clubs and military installations, where quick and reliable drying is necessary. The growing trend of smart homes is further expanding residential applications, with connected dryers offering remote monitoring and control. The application landscape is evolving with advancements in technology, catering to diverse end-user requirements across both consumer and commercial segments.

Regional Insights

The tumble dryer market demonstrates distinct regional variations influenced by economic conditions, consumer preferences, and regulatory frameworks. North America and Europe are mature markets with high penetration rates, characterized by demand for energy-efficient and smart tumble dryers, driven by stringent energy regulations and consumer awareness. The Asia-Pacific region is experiencing rapid growth, fueled by urbanization, rising disposable incomes, and expanding middle-class populations in countries such as China, India, and Southeast Asian nations. Latin America and the Middle East & Africa present emerging opportunities, though market development is slower due to economic constraints and lower consumer awareness. Regional preferences also vary; for instance, vented dryers are popular in some European countries, while condenser models are preferred in others. Climate conditions impact demand, with colder regions showing higher adoption rates. Manufacturers tailor their strategies to address regional nuances, including distribution channels, pricing, and product features, to capitalize on growth potential.

Company Insights

Prominent companies in the tumble dryer market include Whirlpool Corporation, LG Electronics, Samsung Electronics, Haier Group, and Electrolux AB, among others. These industry leaders leverage strong research and development capabilities to innovate in energy efficiency, smart technology, and user-friendly designs. Whirlpool Corporation is known for its diverse product portfolio and robust distribution network, while LG Electronics and Samsung Electronics focus on integrating advanced features such as AI and IoT connectivity. Haier Group emphasizes global expansion through strategic acquisitions and tailored solutions for different markets. Electrolux AB excels in sustainable manufacturing and premium product offerings. Other key players include Bosch Home Appliances, Miele, and Panasonic, which contribute to market diversity through niche innovations and regional strength. These companies engage in competitive strategies such as product launches, partnerships, and mergers to enhance their market presence. Customer-centric approaches, including warranty services and after-sales support, are critical for maintaining brand loyalty and market share.

Recent Developments

The tumble dryer market has witnessed several recent developments highlighting technological advancements and strategic initiatives. Companies are increasingly introducing models with enhanced energy efficiency, complying with updated international standards such as the EU energy labeling system. Smart tumble dryers with Wi-Fi connectivity, voice control compatibility, and mobile app integration are becoming more prevalent, offering users remote monitoring and customization options. There is a growing emphasis on sustainability, with manufacturers incorporating recycled materials and developing heat pump technologies that reduce carbon footprints. Strategic partnerships and acquisitions have been notable, such as collaborations between appliance makers and technology firms to integrate AI for improved performance. Additionally, expansion into emerging markets through localized production and marketing strategies is a key focus for major players. Recent product launches often feature reduced noise levels, larger capacities, and enhanced safety features, addressing consumer demands for convenience and reliability in home appliances.

Report Segmentation

This report on the tumble dryer market provides a comprehensive analysis segmented by type, application, and region to offer detailed insights into industry dynamics. The type segmentation includes vented tumble dryers, condenser tumble dryers, heat pump tumble dryers, and other variants, examining their market share, growth trends, and technological differences. Application segmentation covers residential and commercial sectors, analyzing demand patterns, usage scenarios, and end-user preferences across households, hospitality, healthcare, and other industries. Regional segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting geographic trends, regulatory impacts, and growth opportunities. Each segment is evaluated based on factors such as consumer behavior, competitive landscape, and innovation trends, providing stakeholders with actionable intelligence. The report also considers auxiliary factors like distribution channels and pricing strategies, ensuring a holistic view of the market structure and future potential for informed decision-making.

FAQs

What are the different types of tumble dryers available? The main types include vented, condenser, and heat pump tumble dryers, each offering distinct features such as varying energy efficiency, installation requirements, and cost points.

How does a heat pump tumble dryer work? Heat pump tumble dryers use a closed-loop system to recycle hot air, extracting moisture from clothes and reusing heat, which significantly reduces energy consumption compared to traditional models.

What should I consider when buying a tumble dryer? Key considerations include available space, energy efficiency ratings, capacity needs, noise levels, and additional features such as smart connectivity or sensor drying technology.

Are tumble dryers energy efficient? Modern tumble dryers, especially heat pump models, are designed for high energy efficiency, meeting strict regulatory standards and helping consumers lower electricity usage and costs.

Can tumble dryers be used for all fabrics? While tumble dryers are suitable for many fabrics, it is essential to check garment care labels, as some materials may require air drying or specific settings to prevent damage.

What are the benefits of smart tumble dryers? Smart tumble dryers offer convenience through remote control via mobile apps, integration with smart home systems, and features like diagnostic alerts and customized drying programs.

Citius Research has developed a research report titled “Tumble Dryer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Tumble Dryer Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Tumble Dryer Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Tumble Dryer Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Tumble Dryer Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Tumble Dryer Market
• Research Methodology
• Executive Summary
• Market Dynamics of Tumble Dryer Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Tumble Dryer Market
• Cost and Gross Margin Analysis of Tumble Dryer Market
• Tumble Dryer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Tumble Dryer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Tumble Dryer Market Key Stakeholders

Below are the key stakeholders for the Tumble Dryer Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Tumble Dryer Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Tumble Dryer Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Tumble Dryer Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Tumble Dryer Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Tumble Dryer Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Tumble Dryer Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Tumble Dryer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Tumble Dryer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Tumble Dryer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Tumble Dryer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Tumble Dryer Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Tumble Dryer Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Tumble Dryer Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Tumble Dryer Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Tumble Dryer Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Tumble Dryer Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Tumble Dryer Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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