Travel Duffle Bags Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192559
  • Format: Electronic (PDF)
  • Number of Pages: 195
  • Author(s): Joshi, Madhavi

Report Overview

The Travel Duffle Bags Market size was estimated at USD 5.2 billion in 2023 and is projected to reach USD 10 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Travel Duffle Bags Market

(Market Size)
$5.2 billion
$10 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 5.2 billion
2030 Market Size USD 10 billion
Key Players Nike, Adidas, The North Face, Patagonia, Osprey

Market Summary

The travel duffle bags market is a dynamic segment within the consumer goods industry, characterized by evolving consumer preferences and increasing demand for versatile and durable luggage solutions. These bags are favored for their spacious design, ease of carrying, and suitability for various travel scenarios, including gym use, short trips, and outdoor activities. The market is driven by a growing emphasis on active lifestyles, fitness trends, and the rising popularity of adventure tourism. Manufacturers are focusing on innovation, incorporating features such as waterproof materials, multiple compartments, and ergonomic designs to enhance functionality and user comfort. The competitive landscape includes both established brands and emerging players, all striving to capture market share through product differentiation and strategic marketing. Sustainability has also become a key consideration, with an increasing number of companies exploring eco-friendly materials and production processes to appeal to environmentally conscious consumers. The market is influenced by factors such as economic conditions, consumer spending patterns, and technological advancements, which collectively shape its trajectory and growth potential.

Key Highlights

The travel duffle bags market is distinguished by several key highlights that underscore its significance and growth prospects. One notable trend is the integration of smart technology, such as GPS tracking and USB charging ports, which enhances the functionality and appeal of these products. Additionally, there is a strong focus on material innovation, with high-performance fabrics like ballistic nylon and recycled polyester gaining traction for their durability and sustainability. The market is also witnessing a surge in customization options, allowing consumers to personalize bags with monograms, colors, and features tailored to their specific needs. Another highlight is the expanding distribution channels, including e-commerce platforms, which have made these products more accessible to a global audience. The rise of influencer marketing and social media presence has further amplified brand visibility and consumer engagement. Moreover, collaborations between luggage brands and fashion or sports icons are creating buzz and driving sales. These factors collectively contribute to a vibrant and competitive market environment, where innovation and consumer-centric approaches are paramount for success.

Drivers, Opportunities & Restraints

The travel duffle bags market is propelled by several drivers, including the increasing participation in fitness activities and sports, which boosts demand for gym and sports duffle bags. The growing trend of adventure travel and outdoor recreational activities also fuels market growth, as consumers seek durable and versatile luggage options. Additionally, rising disposable incomes and changing lifestyles encourage spending on premium and feature-rich travel products. Opportunities abound in the development of eco-friendly and sustainable products, catering to the environmentally conscious consumer segment. Expansion into emerging markets presents another significant opportunity, driven by urbanization and increasing travel aspirations. However, the market faces restraints such as intense competition, which pressures pricing and profit margins. Fluctuations in raw material costs can also impact manufacturing expenses and product affordability. Economic uncertainties and reduced travel during periods of global instability may further restrain market growth. Despite these challenges, innovation and strategic market positioning can help stakeholders navigate these dynamics effectively.

Concentration Insights

The travel duffle bags market exhibits a concentrated competitive landscape with a mix of global giants and niche players dominating different segments. Key players such as Samsonite, Nike, Adidas, and VF Corporation hold significant market share due to their strong brand recognition, extensive distribution networks, and diverse product portfolios. These companies invest heavily in research and development to introduce innovative features and materials, maintaining their competitive edge. Regional players also play a crucial role, often catering to local preferences and price sensitivities. The market concentration is influenced by factors such as brand loyalty, product quality, and marketing effectiveness. Mergers and acquisitions are common strategies employed by leading companies to expand their market presence and diversify their offerings. Additionally, the rise of direct-to-consumer brands and e-commerce platforms has enabled smaller players to gain traction by targeting specific consumer niches. This blend of established and emerging competitors creates a dynamic market environment where continuous innovation and adaptability are essential for sustained success.

Type Insights

The travel duffle bags market is segmented by type, with common categories including casual duffle bags, sports duffle bags, and travel duffle bags. Casual duffle bags are designed for everyday use, offering simplicity and functionality for short trips or daily commutes. Sports duffle bags are tailored for athletic purposes, featuring compartments for gym gear, shoes, and hydration bottles, often made from durable and moisture-resistant materials. Travel duffle bags are built for more extended journeys, with enhanced storage options, wheels for easy transportation, and robust construction to withstand rigorous use. Each type caters to distinct consumer needs and preferences, driving diversity in product offerings. Innovations within these segments include the use of lightweight materials, ergonomic designs, and smart features like integrated tech pockets. The demand for multi-functional bags that blend style with practicality is also rising, influencing manufacturers to develop hybrid products that serve multiple purposes. This segmentation allows companies to target specific consumer groups effectively and capitalize on emerging trends within each category.

Application Insights

The application of travel duffle bags spans various sectors, including personal use, sports, travel, and military. Personal use accounts for a significant share, with consumers utilizing these bags for daily activities, gym sessions, and short getaways. The sports segment is driven by athletes and fitness enthusiasts who require specialized bags for carrying equipment and apparel. In the travel sector, duffle bags are popular for their versatility and capacity, suitable for both leisure and business trips. The military application involves durable and tactical duffle bags designed to meet rigorous standards for durability and functionality. Each application segment has unique requirements, influencing design, material selection, and feature sets. For instance, sports duffle bags often include ventilated compartments and water-resistant fabrics, while travel-focused products may emphasize security features and organizational pockets. Understanding these application-specific demands enables manufacturers to develop targeted products that meet consumer expectations and enhance user experience, thereby driving adoption and market growth.

Regional Insights

The travel duffle bags market demonstrates varying dynamics across different regions, influenced by cultural preferences, economic conditions, and lifestyle trends. North America holds a substantial market share, driven by high consumer spending on travel and fitness products, along with a strong presence of leading brands. Europe follows closely, with demand fueled by a culture of outdoor activities and sports, particularly in countries like Germany and the UK. The Asia-Pacific region is experiencing rapid growth, attributed to rising disposable incomes, urbanization, and increasing participation in fitness and travel activities. Emerging economies such as China and India present significant opportunities due to their large population bases and growing middle class. Latin America and the Middle East & Africa are also emerging markets, where economic development and changing consumer behaviors are gradually boosting demand. Regional preferences often dictate product features; for example, lightweight and compact designs are favored in Asia, while durable and spacious bags are preferred in North America. Understanding these regional nuances is crucial for companies aiming to expand their global footprint and cater to diverse consumer needs.

Company Insights

Prominent companies in the travel duffle bags market include Samsonite International S.A., Nike Inc., Adidas AG, VF Corporation (which owns brands like The North Face and JanSport), and Under Armour Inc. These players leverage their strong brand equity, extensive research and development capabilities, and global distribution networks to maintain competitive advantages. Samsonite is renowned for its innovative luggage solutions, often incorporating advanced materials and technology. Nike and Adidas focus on sports-oriented duffle bags, emphasizing functionality and style for athletes. VF Corporation offers a diverse range through its portfolio brands, catering to both outdoor enthusiasts and casual users. Under Armour targets the performance segment with high-tech features and durable designs. Other notable players include Amer Sports, Briggs & Riley, and Eagle Creek, each specializing in niche segments. These companies engage in strategic initiatives such as product launches, collaborations, and mergers to enhance their market presence. Additionally, they prioritize sustainability, with many introducing eco-friendly product lines to align with consumer values and regulatory trends. The competitive strategies employed by these firms significantly influence market dynamics and direction.

Recent Developments

Recent developments in the travel duffle bags market highlight a focus on innovation, sustainability, and strategic expansions. Many leading companies have introduced new product lines featuring advanced materials such as recycled plastics and organic fabrics, addressing growing environmental concerns. For instance, several brands have launched duffle bags with integrated smart technology, including Bluetooth tracking and solar-powered charging capabilities, enhancing convenience for travelers. Collaborations between luggage manufacturers and fashion or sports brands have also gained momentum, resulting in limited-edition collections that drive consumer interest and sales. Additionally, there has been an increase in mergers and acquisitions, allowing companies to diversify their portfolios and enter new markets. Investments in e-commerce optimization and digital marketing strategies are another key trend, enabling brands to reach a broader audience and improve customer engagement. Furthermore, companies are focusing on supply chain innovations to reduce costs and improve efficiency, responding to global economic pressures. These developments reflect the industry's adaptability and commitment to meeting evolving consumer demands while navigating challenges such as raw material shortages and competitive pressures.

Report Segmentation

The travel duffle bags market report is segmented based on type, application, distribution channel, and region. By type, the market is categorized into casual duffle bags, sports duffle bags, and travel duffle bags, each addressing specific consumer needs and preferences. Application segmentation includes personal use, sports, travel, and military, highlighting the diverse usage scenarios for these products. Distribution channel segmentation covers online and offline channels, with online sales gaining prominence due to the convenience and wide reach of e-commerce platforms. Offline channels include specialty stores, supermarkets, and brand outlets, which continue to play a vital role in consumer purchasing decisions. Regional segmentation divides the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, each analyzed for their unique market dynamics and growth potential. This comprehensive segmentation provides a detailed understanding of market trends, consumer behavior, and competitive landscape, enabling stakeholders to make informed decisions and identify growth opportunities. The report also examines factors influencing each segment, such as economic conditions, cultural trends, and technological advancements, offering a holistic view of the market environment.

FAQs

What materials are commonly used in travel duffle bags? Travel duffle bags are typically made from materials such as nylon, polyester, canvas, and leather. High-performance variants may use ballistic nylon or recycled fabrics for enhanced durability and sustainability.

How do I choose the right travel duffle bag? Consider factors like size, material durability, compartment organization, carrying options (e.g., handles, straps), and intended use (e.g., gym, travel, sports) to select a bag that meets your specific needs.

Are there waterproof travel duffle bags available? Yes, many brands offer waterproof or water-resistant duffle bags, often made from coated fabrics or incorporating sealed seams to protect contents from moisture.

What are the popular brands for travel duffle bags? Leading brands include Samsonite, Nike, Adidas, The North Face, JanSport, and Under Armour, known for their quality, innovation, and diverse product offerings.

Can travel duffle bags be used for air travel? Many travel duffle bags are designed to meet airline carry-on size restrictions, but it's essential to check specific dimensions and airline policies before travel.

How do I clean and maintain a travel duffle bag? Most duffle bags can be cleaned with mild soap and water; always follow manufacturer instructions based on the material (e.g., machine washable for some fabrics, spot cleaning for others) to ensure longevity.

Citius Research has developed a research report titled “Travel Duffle Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Travel Duffle Bags Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Travel Duffle Bags Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Travel Duffle Bags Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Travel Duffle Bags Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Travel Duffle Bags Market
• Research Methodology
• Executive Summary
• Market Dynamics of Travel Duffle Bags Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Travel Duffle Bags Market
• Cost and Gross Margin Analysis of Travel Duffle Bags Market
• Travel Duffle Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Travel Duffle Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Travel Duffle Bags Market Key Stakeholders

Below are the key stakeholders for the Travel Duffle Bags Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Travel Duffle Bags Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Travel Duffle Bags Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Travel Duffle Bags Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Travel Duffle Bags Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Travel Duffle Bags Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Travel Duffle Bags Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Travel Duffle Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Travel Duffle Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Travel Duffle Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Travel Duffle Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Travel Duffle Bags Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Travel Duffle Bags Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Travel Duffle Bags Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Travel Duffle Bags Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Travel Duffle Bags Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Travel Duffle Bags Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Travel Duffle Bags Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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