Smart Thermometer Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192497
  • Format: Electronic (PDF)
  • Number of Pages: 186
  • Author(s): Joshi, Madhavi

Report Overview

The Smart Thermometer Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Smart Thermometer Market

(Market Size)
$1.2 billion
$2.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.8 billion
Key Players Kinsa, Withings, iHealth, Braun, Omron

Market Summary

The smart thermometer market is an evolving segment within the consumer goods industry, characterized by the integration of digital technology into traditional healthcare monitoring devices. These advanced thermometers connect to smartphones and other devices via Bluetooth or Wi-Fi, enabling real-time temperature tracking, data logging, and trend analysis. The market is driven by increasing consumer awareness regarding health monitoring, the growing prevalence of infectious diseases, and the rising adoption of connected devices in households. Key players are focusing on developing products with enhanced accuracy, user-friendly interfaces, and compatibility with health apps. The market is also influenced by the trend towards personalized healthcare, where individuals seek more control over their health data. Smart thermometers are becoming essential tools for parents, caregivers, and health-conscious consumers, providing insights that support proactive health management. The expansion of e-commerce platforms has made these devices more accessible, further propelling market growth. Additionally, partnerships between technology companies and healthcare providers are fostering innovation and expanding the application scope of smart thermometers beyond home use to clinical settings.

Key Highlights

The smart thermometer market showcases several key highlights that underscore its dynamic nature and potential. One significant aspect is the integration of Internet of Things (IoT) technology, which allows seamless connectivity and data synchronization with mobile applications. This feature enables users to monitor temperature readings over time, set reminders for medication, and share data with healthcare professionals remotely. Another highlight is the emphasis on accuracy and speed, with many products offering readings within seconds and high precision compared to traditional thermometers. The market also sees a surge in innovative designs, including non-contact infrared thermometers, which gained prominence during the COVID-19 pandemic for their hygiene benefits. Furthermore, the incorporation of artificial intelligence and machine learning algorithms in some models provides predictive analytics and health insights, enhancing their utility. The competitive landscape is marked by continuous product launches and technological advancements from leading companies such as Kinsa, Braun, and iHealth Labs. These developments are complemented by increasing investments in research and development to introduce features like fever guidance and multi-user profiles, catering to diverse consumer needs and strengthening market positioning.

Drivers, Opportunities & Restraints

The smart thermometer market is propelled by several drivers, including the rising incidence of infectious diseases and growing health consciousness among consumers. The COVID-19 pandemic significantly accelerated demand, as individuals sought reliable tools for fever monitoring at home. Technological advancements in wireless connectivity and smartphone penetration further drive adoption, making these devices more user-friendly and accessible. Opportunities abound in expanding applications beyond residential use to healthcare facilities, schools, and workplaces, where continuous health monitoring is becoming a norm. The integration with broader digital health ecosystems and electronic health records presents another growth avenue, enabling comprehensive health management. However, the market faces restraints such as high product costs compared to conventional thermometers, which may limit adoption in price-sensitive regions. Data privacy and security concerns also pose challenges, as these devices collect and transmit sensitive health information. Additionally, accuracy issues and regulatory hurdles in different regions can impede market expansion. Despite these restraints, the ongoing trend towards preventive healthcare and remote patient monitoring offers substantial growth potential, encouraging innovation and market entry.

Concentration Insights

The smart thermometer market exhibits a concentrated competitive landscape with a few key players dominating significant market share. Companies like Kinsa, Braun, and iHealth Labs are at the forefront, leveraging their strong brand reputation, extensive distribution networks, and continuous innovation. These players focus on strategic initiatives such as mergers, acquisitions, and partnerships to enhance their product portfolios and geographic presence. For instance, collaborations with tech firms and healthcare providers help in integrating advanced features and expanding consumer reach. The market also sees participation from smaller startups and regional players, who often niche target segments with specialized products, such as non-contact thermometers or devices designed for pediatric use. Geographically, North America and Europe hold substantial market concentration due to high healthcare expenditure, technological adoption, and consumer awareness. However, Asia-Pacific is emerging as a lucrative region with rapid urbanization, increasing disposable incomes, and growing focus on digital health solutions. This concentration dynamics drive intense competition, prompting companies to invest in research and development, marketing, and customer engagement to maintain and grow their market positions.

Type Insights

Smart thermometers are categorized into various types based on technology and application, each catering to specific consumer needs. The primary types include digital smart thermometers, which are often contact-based and provide readings via oral, rectal, or axillary methods; these are popular for their accuracy and ease of use. Infrared non-contact thermometers have gained significant traction, especially in public and clinical settings, due to their hygiene advantages and quick measurement capabilities. Ear-based smart thermometers, also known as tympanic thermometers, use infrared technology to measure temperature from the eardrum and are favored for their speed and minimal discomfort. Wearable smart thermometers represent an innovative segment, designed as patches or bands that continuously monitor body temperature and sync data to mobile apps, ideal for monitoring children or patients remotely. Each type offers distinct features, such as Bluetooth connectivity, app integration, and data storage, enhancing their appeal. The choice among these types depends on factors like accuracy requirements, user age group, and specific use cases, driving diversification in product offerings and innovation among manufacturers.

Application Insights

Smart thermometers find applications across various segments, primarily in residential, healthcare, and commercial settings. In residential applications, they are widely used for personal health monitoring, especially by parents tracking children's fevers, offering features like fever alerts and historical data tracking through mobile apps. Healthcare facilities utilize smart thermometers for patient monitoring, benefiting from features such as non-contact measurement to reduce cross-contamination and integration with hospital management systems for efficient data recording. Commercial applications include use in workplaces, schools, and public spaces for mass screening, particularly highlighted during health crises like the COVID-19 pandemic. Additionally, these devices are employed in sports and fitness contexts, where athletes monitor body temperature as part of performance tracking. The versatility of smart thermometers is expanding with advancements in technology, enabling uses in telemedicine and remote patient monitoring, where real-time data sharing with healthcare providers enhances diagnostic and treatment processes. This broad application spectrum drives demand and encourages continuous product development tailored to specific user needs.

Regional Insights

The smart thermometer market demonstrates distinct regional dynamics influenced by factors such as healthcare infrastructure, technological adoption, and consumer behavior. North America holds a prominent position, driven by high healthcare expenditure, early adoption of digital health technologies, and strong presence of key market players. The region benefits from robust awareness campaigns and supportive regulatory frameworks facilitating product innovation. Europe follows closely, with countries like Germany, the UK, and France showing increased demand due to aging populations and emphasis on preventive healthcare. The Asia-Pacific region is experiencing rapid growth, propelled by rising disposable incomes, expanding middle class, and growing penetration of smartphones and internet services. Countries such as China, Japan, and India are key contributors, with governments and private sectors investing in digital health initiatives. Latin America and the Middle East & Africa are emerging markets, where increasing health awareness and improving healthcare access are creating opportunities, though challenges like economic volatility and infrastructure gaps persist. Overall, regional insights highlight a globally expanding market with tailored growth strategies needed to address local preferences and regulations.

Company Insights

The smart thermometer market features several leading companies that drive innovation and competition. Kinsa Inc. is a notable player, known for its connected thermometers and health guidance app, which provides real-time fever tracking and health advice. Braun, a well-established brand in healthcare devices, offers smart thermometers with precision and connectivity features, leveraging its reputation for quality. iHealth Labs Inc. specializes in digital health devices, including non-contact infrared thermometers that gained popularity during the pandemic. Other significant players include Withings, which integrates thermometers into its ecosystem of health monitors, and Vicks, known for user-friendly designs targeted at families. These companies focus on strategies such as product launches, partnerships with tech firms, and expansions into new geographic regions to strengthen their market presence. Additionally, startups and tech companies are entering the space with innovative solutions, such as wearable thermometers and AI-powered analytics. The competitive landscape is characterized by continuous research and development efforts to enhance accuracy, connectivity, and user experience, ensuring that companies remain responsive to evolving consumer demands and technological trends.

Recent Developments

Recent developments in the smart thermometer market reflect ongoing innovation and strategic moves by key players. There has been a surge in product launches featuring advanced technologies, such as non-contact infrared thermometers with improved accuracy and faster response times, responding to heightened hygiene concerns. Companies are increasingly integrating artificial intelligence to provide predictive health insights and personalized recommendations based on temperature data. Partnerships between thermometer manufacturers and digital health platforms have become common, enabling seamless data integration with electronic health records and telehealth services. For instance, collaborations with app developers and healthcare providers enhance the functionality and adoption of smart thermometers in clinical settings. Additionally, expansions into emerging markets through distribution agreements and online sales channels are notable trends, making these devices more accessible globally. Regulatory approvals and certifications for medical-grade accuracy are also key developments, ensuring product reliability and compliance with health standards. These advancements underscore the market's evolution towards more connected, intelligent, and user-centric solutions, driving growth and differentiation in a competitive landscape.

Report Segmentation

The smart thermometer market report is segmented based on type, application, distribution channel, and region to provide a comprehensive analysis. By type, the market is divided into digital smart thermometers, infrared non-contact thermometers, ear-based thermometers, and wearable thermometers, each offering distinct features and catering to different user preferences. Application segmentation covers residential use, healthcare facilities, commercial spaces, and others, highlighting the diverse contexts in which these devices are utilized. Distribution channel segmentation includes online retail, offline retail, and direct sales, with online channels gaining prominence due to convenience and wider product availability. Geographically, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, each region analyzed for its unique market dynamics, growth drivers, and challenges. This detailed segmentation enables stakeholders to identify specific opportunities, understand regional trends, and make informed decisions regarding product development, marketing strategies, and investment plans, ensuring a thorough grasp of the market landscape.

FAQs

How do smart thermometers work? Smart thermometers use sensors to measure body temperature and connect via Bluetooth or Wi-Fi to mobile apps, allowing data tracking and sharing.

What are the benefits of smart thermometers? They offer accurate readings, continuous monitoring, data storage, and health insights through app integration, enhancing proactive health management.

Are smart thermometers accurate? Yes, most are designed for high accuracy, often comparable to clinical standards, with features like calibration and error reduction.

Can smart thermometers be used for babies? Absolutely, many models are pediatric-friendly, offering quick, non-invasive measurements and alerts for fever.

Do smart thermometers require internet? They need internet or Bluetooth for data syncing but can store readings offline temporarily.

How to choose a smart thermometer? Consider factors like type contact or non-contact, accuracy, app features, compatibility, and user reviews for optimal selection.

Citius Research has developed a research report titled “Smart Thermometer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Smart Thermometer Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Smart Thermometer Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Smart Thermometer Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Smart Thermometer Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Smart Thermometer Market
• Research Methodology
• Executive Summary
• Market Dynamics of Smart Thermometer Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Smart Thermometer Market
• Cost and Gross Margin Analysis of Smart Thermometer Market
• Smart Thermometer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Smart Thermometer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Smart Thermometer Market Key Stakeholders

Below are the key stakeholders for the Smart Thermometer Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Smart Thermometer Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Smart Thermometer Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Smart Thermometer Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Smart Thermometer Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Smart Thermometer Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Smart Thermometer Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Smart Thermometer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Smart Thermometer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Smart Thermometer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Smart Thermometer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Smart Thermometer Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Smart Thermometer Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Smart Thermometer Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Smart Thermometer Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Smart Thermometer Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Smart Thermometer Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Smart Thermometer Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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