Skydiving Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192474
  • Format: Electronic (PDF)
  • Number of Pages: 198
  • Author(s): Joshi, Madhavi

Report Overview

The Skydiving Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Skydiving Market

(Market Size)
$1.2 billion
$2.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.8 billion
Key Players Skydive Dubai, GoSkydive, Skydive Perris, Skydive Australia, iFLY

Market Summary

The skydiving market, while fundamentally an experiential service industry, features a significant consumer goods segment that supplies essential equipment and apparel to both professionals and recreational participants. This market is characterized by the manufacturing and distribution of specialized products including parachutes, harnesses, altimeters, jumpsuits, helmets, and goggles. The demand for these high-performance goods is intrinsically linked to the activity's popularity and the number of licensed skydivers and drop zones globally. Manufacturers operate within a niche but dedicated B2B and B2C ecosystem, supplying gear to drop zones, training schools, and individual enthusiasts. The market is driven by a culture that prioritizes safety, technological innovation, and performance enhancement. Product development is continuous, with a focus on integrating advanced materials like lightweight yet durable fabrics and smart electronics for safety monitoring. The industry is also witnessing a gradual expansion of its consumer base beyond traditional thrill-seekers to include a wider demographic seeking unique recreational experiences, which in turn fuels the need for reliable and advanced equipment.

Key Highlights

The skydiving equipment market is defined by its stringent adherence to safety standards and certification processes, governed by aviation authorities and organizations like the FAA and the United States Parachute Association. A key highlight is the relentless innovation in canopy technology, with modern parachutes offering superior glide ratios, responsiveness, and safety features such as automatic activation devices. Leading companies like Velocity Sports Equipment, Rigging Innovations, and Sun Path Products are at the forefront of this R&D. Another significant trend is the customization and personalization of gear, allowing jumpers to tailor their equipment to their specific skill level and jumping style. The market also sees a robust secondary or used gear market, which provides an entry point for new participants. Furthermore, the integration of digital technology is prominent, with video and photographic equipment designed for aerial capture becoming a substantial product category. The emphasis on training and education creates a consistent demand for student gear packages, making this a stable segment within the broader market dynamics.

Drivers, Opportunities & Restraints

Primary drivers propelling the skydiving goods market include the growing popularity of adventure tourism and experiential activities, which is expanding the participant base. Increased disposable income in emerging economies allows more individuals to engage in this premium activity. Technological advancements that enhance safety and performance, such as improved parachute designs and smart altimeters, also drive upgrades and new purchases. A significant opportunity lies in targeting the tandem jumping segment, which requires robust, reliable, and frequently serviced equipment for first-time customers. The development of new, more accessible training methods and simulator technologies presents another avenue for growth. However, the market faces considerable restraints. The high cost of certified equipment is a major barrier to entry for many potential enthusiasts. The industry is also highly susceptible to economic downturns, as skydiving is a discretionary expense. Furthermore, stringent regulatory requirements and the high cost of liability insurance for manufacturers and drop zones can stifle innovation and increase end-consumer prices. Weather dependency and seasonal fluctuations in many regions also lead to inconsistent revenue streams.

Concentration Insights

The market for skydiving equipment is highly concentrated, with a small number of established players holding significant market share. These companies have built long-standing reputations for quality, safety, and reliability, which are paramount in an industry where product failure can be catastrophic. Key manufacturers are predominantly located in the United States and Europe, with companies like Airborne Systems, Performance Designs, and NZ Aerosports being globally recognized. This concentration is a result of high barriers to entry, including the need for substantial R&D investment, rigorous certification processes, and the establishment of trust within a close-knit community. The sales and distribution network is also concentrated, often involving direct sales from manufacturers to large drop zones or through a limited number of specialized dealers and riggers who are certified to inspect and repack parachutes. This creates a B2B landscape where relationships and a proven track record are critical for success, making it challenging for new entrants to gain a foothold without a significant value proposition or technological breakthrough.

Type Insights

The skydiving equipment market can be segmented by product type into several key categories. The most critical is the parachute system itself, which includes the main canopy, reserve canopy, and the harness/container system. Within parachutes, there are distinct types such as ram-air canopies for precision and accuracy, and those designed for tandem jumps, student training, or high-performance swooping. Another major category is aerial video and photography equipment, including specialized helmets with mounted cameras and grips designed for freefall stability. Altimeters, both visual and auditory, are essential safety tools and represent a significant product segment. Apparel is also crucial, encompassing jumpsuits made from durable materials like nylon or cordura that provide stability in the air and protection during landing, alongside helmets and goggles. Furthermore, supporting equipment like automatic activation devices (AADs), which are electronic pyrotechnic systems that automatically deploy the reserve parachute, represent a high-value, technology-driven product type that is increasingly becoming a standard safety feature.

Application Insights

The application of skydiving equipment bifurcates primarily into professional and recreational use. The professional segment includes equipment supplied to drop zones and training schools for commercial operations. This encompasses tandem systems used for first-time customer jumps, which are built for extreme durability and redundancy, and student gear for training programs like the Accelerated Freefall course. This B2B segment demands high-volume, reliable equipment often under service contracts. The recreational segment consists of equipment purchased by licensed skydivers. This market is driven by performance, customization, and personal preference, with jumpers often investing in high-end, personalized rigs as they advance in skill. Another application is in competitive skydiving, which includes disciplines like formation skydiving, freeflying, and canopy piloting. Each discipline requires highly specialized gear; for instance, canopy piloting uses small, high-performance parachutes, while formation skydiving may use jumpsuits with grips. The military and special forces also represent a niche application, requiring equipment for HALO and HAHO jumps, which often involves specialized, mission-specific gear not available on the civilian market.

Regional Insights

The demand for skydiving equipment exhibits distinct regional patterns influenced by climate, regulation, and economic factors. North America, particularly the United States, represents the largest and most mature market. It boasts the highest number of drop zones, licensed skydivers, and manufacturers, supported by a well-established regulatory framework from the FAA and the USPA. Europe is another significant market, with strong activity in countries like Germany, France, and the United Kingdom. The European market is characterized by strict safety regulations overseen by the European Aviation Safety Agency. The Asia-Pacific region is viewed as a high-growth potential market, driven by rising disposable incomes and the development of adventure tourism infrastructure in countries like Australia, New Zealand, Thailand, and the United Arab Emirates, where year-round good weather is an advantage. Regions with less developed aviation infrastructure or stricter airspace regulations see limited market activity. Seasonal variations greatly affect regions with harsh winters, leading to cyclical sales patterns for equipment and services.

Company Insights

The competitive landscape of the skydiving equipment market is dominated by a handful of specialized manufacturers with deep industry roots. Leading companies have established their authority through decades of innovation and an unwavering commitment to safety. Key players include Velocity Sports Equipment, a major manufacturer of parachute systems and containers known for its rigorous quality control. Performance Designs Inc. is renowned for its high-performance canopies, particularly in the sport and competition categories. Airborne Systems, with a history in both military and civilian applications, offers a wide range of parachutes and related components. Sun Path Products, another significant player, is recognized for its innovative container designs. Beyond parachute systems, companies like Cypres (maker of automatic activation devices) and L&B (manufacturer of altimeters) hold critical positions in the safety technology niche. These companies compete not only on product performance and innovation but also on their safety records, brand reputation, and their ability to provide comprehensive customer support and training, which is vital in this high-risk industry.

Recent Developments

The skydiving equipment industry has recently been focused on integrating smarter technologies to enhance safety and the user experience. A significant development is the advancement in Automatic Activation Device technology, with newer models offering more data logging, connectivity features, and improved reliability. There is a growing trend towards the use of lightweight and stronger composite materials in harness and container construction to reduce weight without compromising strength or safety. Canopy design continues to evolve, with manufacturers introducing designs that offer a wider range of flight characteristics, making advanced maneuvers more accessible while improving forgiveness for common piloting errors. Furthermore, there is increased activity in the aerial photography segment, with equipment designed to be compatible with the latest action cameras, providing more stable and high-quality footage. Companies are also investing in enhancing their direct-to-consumer online platforms for sales and education, providing detailed product information, fitting guides, and virtual support to cater to a global customer base more effectively.

Report Segmentation

This comprehensive market research report on the skydiving equipment industry provides a detailed analysis segmented to offer actionable insights. The segmentation is structured to dissect the market from multiple perspectives. The report is segmented by product type, which includes parachute systems (further broken down into main, reserve, and container), altimeters, helmets, goggles, jumpsuits, and automatic activation devices. It is further segmented by application, distinguishing between commercial use by drop zones and training schools, and recreational use by licensed individual skydivers, with additional insights into competitive and military applications. A critical segmentation is by distribution channel, analyzing sales through direct manufacturer channels, authorized dealers and riggers, and the growing online marketplace. Furthermore, the report provides a thorough regional segmentation, covering North America, Europe, Asia-Pacific, and the Rest of the World, with country-level analysis for key markets. This multi-faceted segmentation allows stakeholders to understand specific growth pockets, competitive dynamics, and demand patterns across different product categories and geographic regions.

FAQs

What safety measures are crucial in skydiving? Crucial safety measures include rigorous equipment checks and maintenance, the use of an Automatic Activation Device, thorough training and certification from recognized organizations, jumping within one's skill level, and always adhering to established safety protocols and weather guidelines.

How much does a full skydiving gear setup cost? A complete new gear setup for a licensed skydiver, including a main parachute, reserve parachute, harness container system, altimeter, and helmet, represents a significant investment, with costs varying widely based on the performance level and newness of the equipment.

What is the weight limit for skydiving? Weight limits are set by individual drop zones for safety reasons, primarily concerning parachute performance and landing forces. These limits can vary but are typically strictly enforced to ensure the safety of both the participant and the instructor on tandem jumps.

How long does skydiving training take? The duration of training to become a licensed skydiver depends on the program. An Accelerated Freefall course, a common method, can often be completed over a series of days or weekends, involving both ground school and successive jumps with instructors.

What is the best weather for skydiving? Ideal skydiving conditions consist of clear visibility, minimal cloud cover, and light winds at both the exit altitude and the ground level. Jumping is highly weather-dependent and is typically canceled in cases of precipitation, high winds, or low cloud ceilings.

What are the different types of parachutes used? The primary types include ram-air parachutes used by most sport jumpers for their maneuverability, round parachutes still used in some military and specific applications, and highly specialized canopies for tandem jumps, student training, and high-speed canopy piloting.

Citius Research has developed a research report titled “Skydiving Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Skydiving Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Skydiving Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Skydiving Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Skydiving Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Skydiving Market
• Research Methodology
• Executive Summary
• Market Dynamics of Skydiving Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Skydiving Market
• Cost and Gross Margin Analysis of Skydiving Market
• Skydiving Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Skydiving Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Skydiving Market Key Stakeholders

Below are the key stakeholders for the Skydiving Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Skydiving Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Skydiving Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Skydiving Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Skydiving Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Skydiving Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Skydiving Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Skydiving Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Skydiving Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Skydiving Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Skydiving Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Skydiving Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Skydiving Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Skydiving Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Skydiving Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Skydiving Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Skydiving Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Skydiving Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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