Silk Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192469
  • Format: Electronic (PDF)
  • Number of Pages: 215
  • Author(s): Joshi, Madhavi

Report Overview

The Silk Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 22 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.30% during the forecast period (2024-2030).

Silk Market

(Market Size)
$12 billion
$22 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.30%
2023 Market Size USD 12 billion
2030 Market Size USD 22 billion
Key Players Anhui Silk, Wujiang First Textile, Sichuan Nanchong Liuhe, Zhejiang Jiaxin Silk, Kraig Biocraft

Market Summary

The global silk market operates as a significant segment within the consumer goods industry, characterized by its production of a natural protein fiber primarily obtained from silkworm cocoons. This market encompasses the entire value chain from sericulture, which is the cultivation of silkworms, to the weaving of silk yarn into fabrics and the manufacturing of end-products. Silk is highly prized for its luxurious texture, natural sheen, durability, and comfort, making it a preferred material in high-end fashion, home textiles, and various other applications. The industry is largely concentrated in Asia-Pacific regions, which are traditional hubs for silk production and export, though other regions are also involved in both production and consumption. Market dynamics are influenced by factors such as fluctuating raw material costs, evolving consumer preferences towards sustainable and natural fibers, and technological advancements in sericulture and processing. The market caters to a diverse clientele ranging from luxury fashion houses and interior designers to medical and cosmetic industries, underscoring its versatile utility.

Key Highlights

The silk market is distinguished by several key attributes that underscore its unique position. Silk's inherent properties, including its biodegradability, temperature regulation, and hypoallergenic nature, make it a highly sustainable and desirable material in an increasingly eco-conscious global marketplace. The production process, particularly of Mulberry silk, which is the highest quality and most widely produced variety, requires specific climatic conditions and skilled labor, creating concentrated production centers. Innovation is a critical highlight, with ongoing research into developing spider silk through biotechnology and enhancing sericulture practices to increase yield and reduce environmental impact. The market also demonstrates resilience against synthetic alternatives due to its irreplaceable luxurious appeal and natural origin. Furthermore, strategic initiatives by key players focus on vertical integration, from raw material procurement to branded finished goods, to capture higher value and ensure quality control across the supply chain.

Drivers, Opportunities & Restraints

Several powerful drivers propel the silk market forward. A significant driver is the rising disposable income in emerging economies, which fuels demand for premium and luxury goods, including silk apparel and home furnishings. Concurrently, the growing consumer awareness and preference for sustainable, natural, and organic fibers over synthetic materials bolster market growth. The expansion of the e-commerce sector has also made silk products more accessible to a global audience, further stimulating demand. The market presents substantial opportunities, particularly in the development and commercialization of new silk applications within the medical sector for sutures and scaffolds, and in the cosmetics industry for skincare products leveraging silk proteins. However, the market faces notable restraints. The production of silk is highly labor-intensive and susceptible to fluctuations in climate conditions, which can impact silk yield and quality. Volatility in the prices of raw silk and competition from lower-cost synthetic fibers like polyester also pose significant challenges to market stability and growth.

Concentration Insights

The global silk market exhibits a high degree of concentration in terms of production, with the Asia-Pacific region dominating the landscape. China and India collectively account for the vast majority of the world's raw silk production, supported by ideal sericulture conditions, traditional expertise, and significant government initiatives aimed at supporting silk farmers. This concentration creates a supply chain that is heavily reliant on these two countries, making global prices and availability sensitive to any domestic policy changes, climatic events, or economic shifts within them. Other countries, including Uzbekistan, Thailand, and Brazil, also contribute to global production but on a much smaller scale. In terms of consumption, while Asia-Pacific remains a major consumer due to its large population and cultural significance of silk, North America and Europe represent high-value markets driven by demand for luxury fashion and interior design products, relying heavily on imports from Asian producers.

Type Insights

The silk market is segmented by the type of silk, which is determined by the source silkworm and the specific production process. Mulberry silk represents the most prominent and highest-quality segment, derived from the Bombyx mori silkworm fed exclusively on mulberry leaves. It is renowned for its fine texture, durability, and brilliant sheen, commanding a premium price and dominating the luxury textile segment. Tussar silk, also known as wild silk, is produced by several species of silkworms and is characterized by its textured feel and natural goldish-brown color. Eri silk, or peace silk, is valued for its wool-like feel and the ethical production process where the silkworm is not killed. Muga silk, a specialty of Assam, India, is known for its natural golden yellow color and exceptional durability. Each type caters to different applications and price points, with Mulberry silk being the industry benchmark for quality.

Application Insights

Silk finds diverse applications across multiple industries, underpinning its value. The textile segment is the largest application, where silk is woven into fabrics for high-fashion clothing, bridal wear, luxury lingerie, scarves, and neckties. Its aesthetic appeal and comfort make it a staple for designers and premium brands. Beyond apparel, silk is extensively used in home furnishing applications, including bedding, curtains, upholstery, and wall coverings, adding a touch of opulence to interiors. The medical industry utilizes silk for its biocompatibility in products like surgical sutures and tissue engineering scaffolds. Furthermore, the cosmetics and personal care industry incorporates silk proteins into formulations for skincare and haircare products, capitalizing on its moisturizing and smoothing properties. This wide range of applications ensures a consistent and multi-faceted demand for silk.

Regional Insights

The Asia-Pacific region is the undisputed epicenter of the global silk market, both as the leading producer and a major consumer. China stands as the world's largest producer and exporter of silk, with a well-established and government-supported sericulture industry. India follows closely, with a strong domestic market and a significant export-oriented industry, particularly for handloom silk products. North America and Europe, while having minimal raw silk production, are critical high-value consumption markets. Demand in these regions is driven by a robust luxury fashion sector, high disposable incomes, and a growing appreciation for sustainable and natural materials. Other regions, such as Latin America and the Middle East and Africa, represent emerging markets with growing potential, though their current market share is relatively small compared to the dominant Asia-Pacific sector.

Company Insights

The competitive landscape of the silk market features a mix of large-scale integrated manufacturers, specialized textile companies, and numerous small-to-medium enterprises. Prominent players often have a strong presence in the Asia-Pacific region, leveraging vertical integration to control quality from raw material to finished product. Key companies involved in the global silk market include Anhui Silk Co. Ltd., Kraig Biocraft Laboratories, Inc., and Wujiang First Textile Co., Ltd. These entities compete on factors such as product quality, innovation in silk production and application, brand reputation, and global distribution networks. Many companies are investing in research and development to create new silk blends, improve sustainable farming practices, and explore novel applications in technical textiles and biomedicine to maintain a competitive edge and capture new market opportunities.

Recent Developments

The silk market is witnessing several noteworthy developments focused on innovation and sustainability. A significant trend is the advancement in biotechnology to produce recombinant spider silk, which boasts superior strength and elasticity compared to traditional silk, opening new avenues in protective gear and medical applications. Companies are increasingly adopting blockchain technology to ensure traceability and transparency in their supply chains, providing consumers with verified information about the ethical and sustainable origin of their silk products. There is a growing emphasis on organic sericulture practices that eliminate the use of pesticides and chemicals, responding to the demand for cleaner production. Furthermore, strategic partnerships and collaborations between silk producers and luxury fashion brands or cosmetic companies are becoming more common, aimed at co-developing new products and expanding market reach.

Report Segmentation

This comprehensive market research report on the silk market provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The report is segmented by type, covering key varieties such as Mulberry silk, Tussar silk, Eri silk, and Muga silk, analyzing the production, demand, and trends for each. It is further segmented by application, providing insights into the textile and apparel, home textile, medical, and cosmetic sectors. The regional segmentation offers an in-depth analysis of the market dynamics in North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. Additional segmentation may include analysis by product form such as raw silk, yarn, and fabric, and by distribution channel, including offline retail and e-commerce. This multi-faceted approach ensures a holistic understanding of the market forces at play.

FAQs

What are the different types of silk available in the market? The primary types of silk include Mulberry silk, Tussar silk, Eri silk, and Muga silk, each with distinct characteristics and derived from different silkworms.

Which countries are the largest producers of silk? China and India are the world's leading producers of silk, dominating global raw silk production.

What are the main applications of silk beyond clothing? Beyond apparel, silk is widely used in home furnishings like bedding and curtains, medical sutures, and cosmetics for its beneficial proteins.

How is silk production impacting the environment? Traditional sericulture can be water and energy-intensive, but there is a growing shift towards more sustainable and organic farming practices to mitigate environmental impact.

What is peace silk? Peace silk, often referring to Eri silk, is a type of silk where the silkworm is allowed to complete its metamorphosis and leave the cocoon before the silk is harvested, making it an ethical alternative.

Why is silk considered a luxury fabric? Silk is considered a luxury fabric due to its exceptional smoothness, natural sheen, durability, and the intricate, labor-intensive process required to produce it.

Citius Research has developed a research report titled “Silk Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Silk Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Silk Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Silk Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Silk Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Silk Market
• Research Methodology
• Executive Summary
• Market Dynamics of Silk Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Silk Market
• Cost and Gross Margin Analysis of Silk Market
• Silk Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Silk Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Silk Market Key Stakeholders

Below are the key stakeholders for the Silk Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Silk Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Silk Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Silk Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Silk Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Silk Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Silk Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Silk Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Silk Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Silk Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Silk Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Silk Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Silk Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Silk Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Silk Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Silk Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Silk Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Silk Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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