Secondhand Apparel Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193858
  • Format: Electronic (PDF)
  • Number of Pages: 207
  • Author(s): Joshi, Madhavi

Report Overview

The Secondhand Apparel Market size was estimated at USD 25 billion in 2023 and is projected to reach USD 50 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.50% during the forecast period (2024-2030).

Secondhand Apparel Market

(Market Size)
$25 billion
$50 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.50%
2023 Market Size USD 25 billion
2030 Market Size USD 50 billion
Key Players ThredUp, Poshmark, The RealReal, Depop, Vestiaire Collective

Market Summary

The secondhand apparel market represents a dynamic and rapidly expanding segment within the global consumer goods industry, characterized by the sale of pre-owned clothing, footwear, and accessories. This market has evolved significantly from its traditional thrift store origins, now propelled by sophisticated online platforms and a cultural shift towards more conscious consumption. The proliferation of digital resale marketplaces has democratized access, enabling both individual sellers and professional retailers to participate in a vibrant economic ecosystem. This sector is not merely an alternative to traditional retail but has established itself as a mainstream channel, appealing to a broad demographic spectrum from budget-conscious consumers to luxury fashion enthusiasts seeking rare and vintage items. The market's infrastructure continues to mature, incorporating authentication services, advanced logistics, and data-driven recommendations to enhance the consumer experience and build trust, which is paramount for transactions involving pre-owned goods.

Key Highlights

Several key factors underscore the significance and transformation of the secondhand apparel market. A primary highlight is the powerful influence of sustainability concerns, with a growing consumer base actively seeking to reduce the environmental footprint of their wardrobe by extending the lifecycle of garments. This aligns with the principles of the circular economy, positioning the secondhand market as a critical component in the future of fashion. The market is also distinguished by the blurring of lines between new and used apparel, with many fast-fashion retailers and luxury brands now launching their own resale initiatives to capture value from their products throughout their entire lifecycle. Furthermore, the integration of social commerce features, such as live selling and community-driven platforms, has created highly engaged consumer communities. The market's resilience is another notable highlight, often demonstrating counter-cyclical strength during economic downturns as consumers seek value without sacrificing style.

Drivers, Opportunities & Restraints

The growth of the secondhand apparel market is driven by a confluence of powerful factors. Increasing environmental awareness and a desire for sustainable fashion choices are primary drivers, compelling consumers to reconsider their purchasing habits. Economic incentives also play a crucial role, as secondhand goods offer significant value, allowing consumers to access higher-quality or designer brands at a fraction of the original cost. The widespread adoption of smartphones and high-speed internet has facilitated the ease of buying and selling online, removing previous barriers to entry. Key opportunities for market expansion lie in technological innovation, including the use of artificial intelligence for better sizing recommendations and pricing algorithms, and the potential for deeper penetration into emerging markets. However, the market also faces notable restraints. These include persistent concerns over product authenticity and quality consistency, which can erode consumer trust. Logistical challenges related to reverse logistics and efficient inventory management for a vast array of unique items also present operational hurdles. Furthermore, the market must continually combat the lingering social stigma sometimes associated with wearing used clothing.

Concentration Insights

The competitive landscape of the secondhand apparel market features a diverse mix of players, ranging from large, venture-backed online platforms to small, specialized boutique operators and individual sellers. The market concentration is currently fragmented but is showing signs of consolidation as leading platforms scale their operations and acquire smaller competitors. Major online marketplaces such as ThredUp, The RealReal, Poshmark, and Vinted have established significant market share in their respective regions and niches, from broad-based apparel to luxury-focused resale. These companies compete on factors including commission structures, seller tools, buyer protection policies, and the speed of the selling process. Beyond these dedicated platforms, traditional retailers like Patagonia and REI have integrated resale programs directly into their business models, while luxury brands such as Gucci are experimenting with branded secondhand channels. This activity indicates a market where concentration is increasing among digital-first leaders, but ample room remains for niche players specializing in specific categories like vintage denim or children's apparel.

Type Insights

The secondhand apparel market is segmented by type, primarily distinguishing between luxury and non-luxury or mass-market goods. The luxury resale segment is a high-growth area, fueled by consumer demand for prestige labels like Chanel, Herm?s, and Louis Vuitton at accessible price points. This segment relies heavily on rigorous authentication processes to guarantee product legitimacy and maintain consumer confidence. The non-luxury segment encompasses a much wider range of products, including fast-fashion brands, vintage clothing, athletic wear, and everyday casual apparel. This segment is often characterized by higher volume and faster turnover. A key insight is the rising popularity of specific categories within these types. For instance, secondhand designer handbags and accessories often hold their value exceptionally well, making them a stable commodity. Similarly, vintage items from specific eras or iconic brands represent a collectible sub-segment driven by uniqueness and cultural nostalgia, rather than mere utility.

Application Insights

In terms of application, the secondhand apparel market serves two primary consumer functions: resale for economic gain and purchase for personal use. The resale application has been empowered by platforms that provide individuals with an easy way to monetize their unworn clothing, turning closets into potential revenue streams. This peer-to-peer model dominates a large portion of the market. On the purchasing side, applications are diverse. A significant portion of consumers buy secondhand apparel as a primary means of building their wardrobe, valuing both the economic and environmental benefits. Another application is the acquisition of special occasion wear, such as formal dresses or suits, which are often worn only once. Furthermore, the market serves a growing cohort of consumers who specifically hunt for rare, discontinued, or vintage pieces that are unavailable in traditional retail stores, making secondhand the exclusive channel for these applications.

Regional Insights

The adoption and maturity of the secondhand apparel market vary significantly by region. North America, particularly the United States, represents one of the largest and most developed markets, driven by high consumer spending power, strong digital infrastructure, and early adoption of major resale platforms. Europe follows closely, with countries like the UK, Germany, and France showing robust growth. European consumers often exhibit a strong affinity for vintage fashion and sustainable living, which bolsters the market. The Asia-Pacific region is anticipated to be the fastest-growing market, with countries like China and Japan leading the way. Growth in APAC is fueled by a massive population, rapid urbanization, and the proliferation of super-apps and social commerce platforms that integrate secondhand shopping seamlessly into the digital experience. Other regions, including Latin America and the Middle East & Africa, are in earlier stages of development but present substantial long-term growth potential as internet penetration deepens and digital payment systems become more widespread.

Company Insights

The secondhand apparel ecosystem is supported by a variety of companies, each employing distinct business models. Pure-play online marketplaces are the most visible players. ThredUp operates a consignment model, handling the logistics of photography, listing, and shipping on behalf of sellers. The RealReal focuses exclusively on the luxury segment, providing authentication services and a curated inventory. Poshmark and Depop utilize a social, peer-to-peer marketplace model that emphasizes community engagement and discovery. Beyond these specialists, traditional fashion retailers are making strategic moves. For instance, Levi's has launched secondhand initiatives, and department store chains have begun to partner with resale companies to capture this growing demand. The competitive dynamics are intense, with companies competing on the breadth of inventory, seller and buyer fees, transaction speed, and the overall trust and safety of the platform. Success hinges on building a robust two-sided network of buyers and sellers and leveraging data to optimize the user experience.

Recent Developments

The secondhand apparel market has been a hotbed of recent activity, reflecting its high-growth status. A prominent trend is the wave of mergers and acquisitions, as larger platforms seek to consolidate market share and expand into new geographic or categorical territories. There has also been a significant influx of venture capital and public market investment, funding aggressive expansion and marketing campaigns. Strategically, many pure-play resale companies are forming partnerships with conventional retailers and brands to power their resale offerings, creating a hybrid model of new and old. Technological advancements represent another critical development, with companies investing heavily in AI and machine learning to improve authentication accuracy, personalize product recommendations, and automate pricing. Furthermore, the market is seeing innovation in logistics, with companies developing more efficient processes for handling the unique challenge of processing, grading, and distributing a never-ending stream of non-uniform inventory.

Report Segmentation

This market research report on the global secondhand apparel market provides a detailed and structured analysis through multiple segmentation criteria. The report is segmented by type, distinguishing between the mass market and the luxury resale segments to analyze their distinct dynamics and growth trajectories. It is further segmented by product category, covering apparel, footwear, and accessories, providing insights into the performance and consumer demand within each category. The report also includes segmentation by demographics, analyzing purchasing behavior across different age groups and genders. A critical segmentation is by distribution channel, examining the market through online platforms (including peer-to-peer marketplaces and curated resale sites) and offline channels such as thrift stores and consignment boutiques. Finally, the report offers a comprehensive regional segmentation, providing granular analysis of the market across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, highlighting key trends and opportunities in each geography.

FAQs

What is driving the growth of the secondhand apparel market? The growth is primarily driven by increasing consumer awareness of sustainability, the desire for more affordable access to fashion, and the proliferation of user-friendly digital platforms that make buying and selling pre-owned items convenient and secure.

How does the secondhand apparel market impact the environment? The market positively impacts the environment by promoting a circular economy, extending the life cycle of garments, reducing textile waste sent to landfills, and diminishing the demand for new clothing production, which conserves resources and lowers carbon emissions.

What are the different types of secondhand apparel businesses? Key business models include online peer-to-peer marketplaces where individuals sell directly to each other, curated consignment platforms that handle the selling process for individuals, and traditional brick-and-mortar thrift stores and consignment shops.

Is the secondhand apparel market considered competitive? Yes, the market is highly competitive and fragmented, featuring large online platforms, niche players focusing on specific categories like luxury or vintage, and an increasing number of traditional retailers launching their own resale programs.

What are the challenges facing the secondhand apparel market? Significant challenges include ensuring consistent product quality and authentication, particularly for luxury goods, managing the complexities of reverse logistics, and overcoming any residual social stigma associated with purchasing used clothing.

Which regions are the largest markets for secondhand apparel? North America and Europe are currently the largest and most established markets. However, the Asia-Pacific region is experiencing the fastest growth, fueled by a large, digitally-connected population and the integration of resale into popular e-commerce and social media platforms.

Citius Research has developed a research report titled “Secondhand Apparel Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Secondhand Apparel Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Secondhand Apparel Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Secondhand Apparel Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Secondhand Apparel Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Secondhand Apparel Market
• Research Methodology
• Executive Summary
• Market Dynamics of Secondhand Apparel Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Secondhand Apparel Market
• Cost and Gross Margin Analysis of Secondhand Apparel Market
• Secondhand Apparel Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Secondhand Apparel Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Secondhand Apparel Market Key Stakeholders

Below are the key stakeholders for the Secondhand Apparel Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Secondhand Apparel Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Secondhand Apparel Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Secondhand Apparel Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Secondhand Apparel Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Secondhand Apparel Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Secondhand Apparel Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Secondhand Apparel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Secondhand Apparel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Secondhand Apparel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Secondhand Apparel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Secondhand Apparel Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Secondhand Apparel Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Secondhand Apparel Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Secondhand Apparel Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Secondhand Apparel Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Secondhand Apparel Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Secondhand Apparel Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports