Patio Furniture Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193801
  • Format: Electronic (PDF)
  • Number of Pages: 191
  • Author(s): Joshi, Madhavi

Report Overview

The Patio Furniture Market size was estimated at USD 6.5 billion in 2023 and is projected to reach USD 11 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Patio Furniture Market

(Market Size)
$6.5 billion
$11 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 6.5 billion
2030 Market Size USD 11 billion
Key Players IKEA, Ashley Furniture, Home Depot, Wayfair, Walmart

Market Summary

The patio furniture market is a dynamic segment within the consumer goods industry, characterized by its responsiveness to consumer lifestyle trends and seasonal demand cycles. This market encompasses a wide range of outdoor furnishings designed for residential and commercial spaces, including dining sets, loungers, chairs, and complementary accessories like umbrellas and fire pits. The core function of these products is to enhance outdoor living experiences, providing comfort, style, and durability in environments exposed to the elements. The industry is supported by a complex supply chain involving raw material suppliers, manufacturers, distributors, and retailers, with a significant portion of sales now occurring through e-commerce channels alongside traditional brick-and-mortar stores. Consumer preferences are increasingly shaped by factors such as design aesthetics, material innovation, and the growing desire to create extended living spaces outdoors, which has become a more pronounced trend following global shifts in home-centric lifestyles. The competitive landscape is diverse, featuring both large multinational corporations and specialized niche players, all vying for market share through product differentiation, brand positioning, and strategic pricing.

Key Highlights

The patio furniture market is distinguished by several key attributes that define its current state and trajectory. A primary highlight is the robust innovation in materials, with a strong industry-wide shift towards sustainable and low-maintenance options such as recycled plastics, powder-coated aluminum, and synthetic wickers that offer enhanced weather resistance and longevity. This focus on material science is directly linked to the demand for products that can withstand diverse climatic conditions without compromising on aesthetic appeal. Another significant highlight is the influence of the hospitality and commercial sectors, including hotels, restaurants, and resorts, which represent a substantial application segment driving demand for high-volume, durable, and aesthetically cohesive outdoor furniture collections. The market is also highly responsive to design trends, with contemporary, minimalist styles and modular furniture that allows for customizable configurations gaining considerable consumer traction. Furthermore, the retail landscape has been fundamentally transformed by the growth of online platforms, where manufacturers and retailers utilize advanced visualization tools like augmented reality to help consumers envision products in their own spaces, thereby reducing purchase hesitation and facilitating higher online conversion rates.

Drivers, Opportunities & Restraints

The growth of the patio furniture market is propelled by a confluence of powerful drivers. A predominant driver is the increasing consumer inclination towards home improvement and outdoor living, a trend significantly accelerated by a greater focus on homes as multifunctional spaces for work, leisure, and entertainment. This has led homeowners to invest in creating comfortable and stylish outdoor areas, directly fueling demand. The rise in disposable income in emerging economies also enables higher spending on premium outdoor furnishings. Opportunities within the market are abundant, particularly in the realm of smart and technologically integrated furniture. Products featuring built-in LED lighting, wireless charging capabilities, and Bluetooth speakers present a significant avenue for differentiation and premiumization. The expansion of the real estate sector, especially in developing regions with a growing number of residential complexes featuring balconies and patios, further opens new customer bases. However, the market faces notable restraints. The seasonality of demand in temperate regions creates inventory and cash flow challenges for businesses. Fluctuations in the prices of raw materials, such as steel, aluminum, and resin, can squeeze profit margins and lead to price volatility for end consumers. Additionally, the high costs associated with shipping bulky items and intense competition from low-cost manufacturers pose persistent challenges to market players.

Concentration Insights

The global patio furniture market exhibits a varied concentration landscape, featuring a mix of well-established international players and a long tail of smaller regional manufacturers. The market is moderately concentrated, with leading companies like Ashley Furniture Industries, Inc., Brown Jordan, and Agio International Company Ltd. holding significant shares due to their extensive distribution networks, strong brand recognition, and diverse product portfolios. These industry giants often compete on scale, brand legacy, and the ability to offer a wide range of styles across different price points. Alongside these leaders, there is a vibrant ecosystem of specialized and niche manufacturers that focus on specific materials like high-end teak, innovative recycled composites, or bespoke design services, catering to a premium and discerning clientele. Geographically, manufacturing concentration is notably high in regions with favorable production economics, particularly in Asia Pacific countries like China and Vietnam, which serve as major export hubs for the global market. This concentration of manufacturing impacts global supply chains, pricing strategies, and the speed of product innovation and introduction to key consumer markets in North America and Europe.

Type Insights

The patio furniture market is segmented by product type, with each category addressing distinct consumer needs and usage occasions. Dining sets represent a foundational category, typically including a table with multiple chairs and are central to outdoor entertaining and family meals. This segment consistently sees high demand, with innovation focusing on extendable tables and stackable or foldable chairs for space efficiency. Seating and lounging furniture, which encompasses sofas, sectionals, chaise lounges, and deep-seating arrangements, is a rapidly growing segment driven by the desire to create outdoor living rooms that mirror indoor comfort. The emphasis here is on plush cushions, durable outdoor fabrics, and modular designs that can be reconfigured. Chairs, a broad category that includes Adirondack chairs, rocking chairs, and accent chairs, offer versatility for various spaces from large patios to small balconies. Accessories such as umbrellas, cantilever shades, and fire pit tables are crucial complementary products that enhance the functionality and ambiance of outdoor spaces, often driving additional sales and increasing the overall average transaction value for retailers.

Application Insights

The application of patio furniture spans two primary domains: residential and commercial. The residential segment is the largest and most dynamic, encompassing single-family homes, apartments, condominiums, and townhouses. Within this segment, consumer behavior is influenced by factors such as available outdoor space, architectural style, and personal lifestyle. The trend of creating outdoor rooms has led homeowners to invest in complete furniture sets that facilitate dining, lounging, and socializing, treating the patio or deck as a true extension of their indoor living area. The commercial application segment is equally critical and includes hospitality venues like hotels, resorts, restaurants, cafes, and bars, where outdoor seating is a key revenue-generating asset. This segment demands furniture that is exceptionally durable, easy to maintain, and designed to withstand high traffic and constant use. Other commercial applications include outdoor spaces in corporate offices, public parks, and educational institutions. Purchasing decisions in the commercial sector are often based on bulk contracts, lifecycle cost analysis, and compliance with specific safety and durability standards, differing significantly from the aesthetic and comfort-driven priorities of the residential buyer.

Regional Insights

The demand for patio furniture displays distinct regional characteristics influenced by climate, economic development, and cultural attitudes towards outdoor living. North America represents one of the most significant markets, driven by a strong culture of backyard entertaining, high disposable incomes, and a prevalence of single-family homes with ample outdoor space. The regional demand is seasonal, with peaks in the spring and summer, and consumer preferences lean towards durable materials like wrought iron and all-weather wicker. Europe is another major market, characterized by a preference for aesthetic design and premium materials. Countries in Southern Europe with warmer climates exhibit year-round demand, while Northern European markets are more seasonal. The Asia Pacific region is identified as a high-growth market, fueled by rapid urbanization, rising middle-class populations, and the development of residential real estate featuring balconies and terraces. Countries like China and Australia are key contributors, with growing interest in creating personal outdoor retreats. Latin America and the Middle East and Africa are emerging markets where growth is linked to economic development, tourism infrastructure expansion, and the increasing popularity of alfresco dining in urban areas.

Company Insights

The competitive environment in the patio furniture market is populated by a diverse array of companies employing various strategies to secure their positions. Key players such as Barbeques Galore, Home Depot, and Lowe's leverage their massive retail footprints and strong private-label brands to achieve wide market penetration, often competing on value and convenience. Specialist manufacturers like Brown Jordan and Treasure Garden have built reputations on high-quality materials, innovative design, and catering to the premium and contract segments of the market. Companies such as IKEA and Amazon have disrupted the market with affordable, flat-pack solutions and vast online marketplaces, respectively, appealing to price-sensitive and DIY consumers. The strategic focus for leading companies includes continuous product innovation?especially in sustainable materials?and the strengthening of omnichannel distribution to provide a seamless customer journey from online research to in-store or home delivery. Mergers and acquisitions are also a common strategy for portfolio diversification and geographic expansion, allowing larger entities to absorb innovative brands and technologies to enhance their market offerings and competitive edge.

Recent Developments

The patio furniture industry has witnessed several pivotal developments that are reshaping market dynamics. A dominant trend is the accelerated integration of e-commerce and digital tools, with companies investing heavily in enhanced online catalogs, 3D product visualization, and virtual reality apps that allow customers to see how furniture will look in their space before purchasing. Sustainability has moved from a niche concern to a central product development strategy, leading to the launch of numerous collections made from recycled ocean plastics, sustainably sourced teak, and aluminum with high recycled content. In response to supply chain disruptions, there is a notable trend towards near-shoring and onshoring of some manufacturing operations to increase agility and reduce lead times, particularly among brands targeting the North American market. Product-wise, recent introductions have focused on multifunctional furniture, such as dining tables that convert into fire pits or loungers with integrated storage. Furthermore, leading retailers and manufacturers are forming exclusive partnerships with designers and influencers to launch limited-edition collections, creating buzz and attracting style-conscious consumers.

Report Segmentation

This comprehensive market research report on the patio furniture market provides a detailed analysis segmented across multiple dimensions to offer granular insights. The segmentation by type categorizes the market into key product groups such as dining sets, seating and lounging furniture, chairs, and accessories, allowing for an understanding of demand dynamics and growth prospects for each category. The segmentation by material is critical, analyzing the market for wood, metal, plastic, and other materials, highlighting trends in material preference, innovation, and performance characteristics. The distribution channel segmentation breaks down the market into offline and online sales, examining the shifting retail landscape and the growing influence of e-commerce platforms, specialty stores, and direct-to-consumer sales models. Geographically, the report provides an in-depth regional analysis covering North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, identifying key growth regions, market drivers, and consumer behavior patterns unique to each area. This multi-faceted segmentation equips businesses with the targeted intelligence needed to identify opportunities, optimize product portfolios, and devise effective regional strategies.

FAQs

What are the most durable materials for patio furniture?

The most durable materials for patio furniture are generally powder-coated aluminum, which is rust-resistant and lightweight; teak wood, known for its natural oils that repel water and resist rotting; and all-weather wicker, typically made from synthetic resins like polyethylene that are immune to sun and moisture damage. These materials are engineered to withstand prolonged exposure to the elements with minimal maintenance.

How do I protect my patio furniture during winter?

To protect patio furniture during winter, it is recommended to clean it thoroughly, allow it to dry completely, and apply protective covers designed for outdoor use. For optimal preservation, storing pieces in a dry, covered area like a garage or shed is ideal. For furniture that must remain outside, elevating it off wet ground and using waterproof, breathable covers to prevent moisture buildup and mold is essential.

What is the best material for patio furniture cushions?

The best materials for patio furniture cushions are solution-dyed acrylic fabrics, such as those branded as Sunbrella. These fabrics are highly resistant to fading from UV rays, water-resistant, and mold/mildew resistant. They are also durable and easy to clean, making them the premium choice for ensuring cushions remain attractive and functional through multiple seasons of use.

Is wrought iron patio furniture good?

Wrought iron patio furniture is an excellent choice for its exceptional durability, classic aesthetic appeal, and stability in windy conditions. Its primary drawback is its significant weight, which makes it difficult to move, and its susceptibility to rust if the protective powder coating is chipped or scratched. It requires occasional touch-ups to maintain its appearance and longevity but is renowned for its strength and timeless design.

What are the current trends in patio furniture?

Current trends in patio furniture include a strong preference for modular and sectional pieces that offer flexible configurations, a growing demand for sustainable and eco-friendly materials made from recycled content, and the integration of technology with features like built-in charging ports and LED lighting. Color trends are shifting towards neutral, earthy tones and bold, dark hues, while designs favor contemporary, clean lines over traditional ornate styles.

How long does patio furniture typically last?

The lifespan of patio furniture varies significantly based on material, quality of construction, and level of care. High-quality materials like teak, powder-coated aluminum, and wrought iron can last 15 years or more with proper maintenance. Medium-density polyethylene (MDPE) resin wicker and good quality plastic furniture typically last between 5 to 10 years. Regular cleaning, use of protective covers, and off-season storage are key factors that extend the life of any outdoor furniture.

Citius Research has developed a research report titled “Patio Furniture Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Patio Furniture Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Patio Furniture Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Patio Furniture Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Patio Furniture Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Patio Furniture Market
• Research Methodology
• Executive Summary
• Market Dynamics of Patio Furniture Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Patio Furniture Market
• Cost and Gross Margin Analysis of Patio Furniture Market
• Patio Furniture Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Patio Furniture Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Patio Furniture Market Key Stakeholders

Below are the key stakeholders for the Patio Furniture Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Patio Furniture Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Patio Furniture Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Patio Furniture Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Patio Furniture Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Patio Furniture Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Patio Furniture Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Patio Furniture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Patio Furniture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Patio Furniture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Patio Furniture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Patio Furniture Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Patio Furniture Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Patio Furniture Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Patio Furniture Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Patio Furniture Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Patio Furniture Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Patio Furniture Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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