Pressure Relief Mattress Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193249
  • Format: Electronic (PDF)
  • Number of Pages: 212
  • Author(s): Joshi, Madhavi

Report Overview

The Pressure Relief Mattress Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 6.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Pressure Relief Mattress Market

(Market Size)
$3.5 billion
$6.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 3.5 billion
2030 Market Size USD 6.5 billion
Key Players Hill-Rom, Stryker, Invacare, Paramount, Drive DeVilbiss

Market Summary

The pressure relief mattress market is a specialized segment within the consumer goods industry, primarily catering to healthcare and home care settings. These mattresses are engineered to prevent and manage pressure ulcers, also known as bedsores, by redistributing pressure across the body's surface. The market is characterized by a strong focus on patient comfort and clinical outcomes, driven by an aging global population and a rising prevalence of chronic conditions that necessitate extended bed rest. Technological advancements have led to the development of sophisticated alternating pressure and low-air-loss mattresses, which are increasingly adopted in hospitals, long-term care facilities, and for home use. The demand is further influenced by growing healthcare expenditure and heightened awareness about the importance of pressure injury prevention protocols among medical professionals and caregivers. Manufacturers are continuously innovating to offer products with enhanced durability, ease of use, and infection control features, making it a dynamic and essential market.

Key Highlights

The pressure relief mattress market is distinguished by several key factors that underscore its importance. A primary highlight is the integration of advanced technologies such as microprocessor-controlled pump systems that automatically adjust pressure settings based on the patient's weight and position, optimizing therapeutic efficacy. The market also features a strong emphasis on cost-effective solutions, with many providers offering rental and leasing options to make these essential medical devices accessible to a broader user base. Another significant aspect is the stringent regulatory landscape, with products requiring certifications from bodies like the FDA to ensure safety and performance standards are met. Leading companies are investing heavily in research and development to create mattresses with antimicrobial fabrics and improved airflow systems to combat hospital-acquired infections. The competitive environment is intense, with key players focusing on strategic partnerships with healthcare providers and distributors to expand their global footprint and market share.

Drivers, Opportunities & Restraints

The growth of the pressure relief mattress market is propelled by several powerful drivers. The increasing geriatric population, which is highly susceptible to mobility issues and chronic illnesses, creates a sustained demand for preventive care products. Rising healthcare awareness and the implementation of strict guidelines for pressure ulcer prevention in clinical settings further accelerate market adoption. However, the market faces notable restraints, including the high cost of advanced pressure relief systems, which can limit penetration in price-sensitive markets and among individual consumers. Reimbursement policies for medical equipment can also be a complex and restrictive factor in certain regions. Despite these challenges, significant opportunities exist. The expanding home healthcare sector presents a vast, untapped market, as patients increasingly prefer recovery in a home environment. Emerging economies with improving healthcare infrastructure offer substantial growth potential for market expansion. Furthermore, the development of smart mattresses integrated with IoT for remote patient monitoring represents a frontier for innovation and new revenue streams.

Concentration Insights

The competitive landscape of the pressure relief mattress market is moderately concentrated, with a mix of large, established medical device corporations and specialized niche players. Dominant companies such as Arjo, Hill-Rom Holdings (now part of Baxter International), and Stryker hold significant market share due to their extensive product portfolios, strong brand recognition, and global distribution networks. These industry leaders often compete on the basis of technological innovation, clinical evidence, and comprehensive service and support offerings. Alongside them, numerous smaller and medium-sized enterprises compete by offering cost-competitive products, focusing on specific segments like home care or long-term care facilities, or by providing specialized solutions for bariatric patients. The market concentration is also influenced by regional dynamics, with certain players having a stronger presence in North America and Europe, while local manufacturers often have a foothold in the Asia-Pacific region. Mergers and acquisitions are a common strategy for larger firms to consolidate their position and acquire innovative technologies.

Type Insights

Pressure relief mattresses are categorized into several types based on their technology and mechanism of action. The primary segmentation includes alternating pressure mattresses, low-air-loss mattresses, and foam-based mattresses. Alternating pressure mattresses are among the most widely used; they consist of air cells that inflate and deflate in a cyclical pattern to continuously shift pressure points, preventing tissue ischemia. Low-air-loss mattresses allow a controlled flow of air through the surface to keep the skin dry and cool, which is crucial for managing moisture and reducing shear forces, making them ideal for high-risk patients. Foam-based mattresses, often made from viscoelastic or high-resilience foam, provide static pressure redistribution and are valued for their simplicity, durability, and lower cost, making them suitable for prevention in low to medium-risk scenarios. Hybrid models that combine these technologies are also gaining traction, offering customizable therapy to meet specific patient needs.

Application Insights

The application of pressure relief mattresses spans across various healthcare and caregiving environments. The largest application segment is hospitals, including intensive care units, medical-surgical wards, and burn centers, where critically ill and immobile patients are at the highest risk of developing pressure injuries. Long-term care facilities, such as nursing homes and rehabilitation centers, represent another major application area due to the extended stays of residents who often have limited mobility. The home care setting is a rapidly growing application segment, driven by the trend toward decentralized healthcare and the desire for patients to recover in the comfort of their own homes. Other applications include use in hospices for palliative care and in specialized bariatric care units for managing obese patients who require unique support and pressure management solutions. The specific needs of each application dictate the features required, such as portability for home use or advanced infection control for hospital settings.

Regional Insights

The demand for pressure relief mattresses exhibits distinct regional patterns influenced by demographics, healthcare infrastructure, and economic factors. North America and Europe are well-established markets, characterized by high adoption rates driven by advanced healthcare systems, a high proportion of elderly citizens, and robust reimbursement frameworks. These regions are also at the forefront of technological adoption, with a strong preference for advanced low-air-loss and alternating pressure systems. The Asia-Pacific region is identified as the fastest-growing market, fueled by its large population base, increasing geriatric demographic, rising healthcare expenditure, and improving access to quality medical care in countries like China, India, and Japan. Latin America and the Middle East & Africa are emerging markets where growth is linked to gradual healthcare modernization and increasing awareness of pressure ulcer management, though market penetration is often challenged by economic constraints and infrastructure variability.

Company Insights

The pressure relief mattress market features a competitive roster of companies striving for leadership through innovation and strategic expansion. Prominent players include Arjo, a global leader in medical devices offering a wide range of patient handling and hygiene solutions, including its Malinkrodt and Huntleigh product lines. Hill-Rom Holdings, now integrated into Baxter International, is another key contender known for its advanced therapy surfaces and clinical support tools. Stryker Corporation is a major force with its robust portfolio of medical and surgical equipment, including highly regarded pressure injury prevention products. Other significant participants include Invacare Corporation, which provides solutions for both institutional and home care settings, and Paramount Bed Holdings, a leading company in the Asian market. These companies compete intensely on factors such as product efficacy, durability, ease of maintenance, and the strength of their clinical evidence and customer support services.

Recent Developments

The pressure relief mattress market has witnessed several noteworthy recent developments reflecting its innovative and dynamic nature. A prominent trend is the increased integration of smart technology and connectivity features, with new mattress systems offering Bluetooth connectivity to allow healthcare providers to monitor usage, pressure settings, and patient compliance remotely via smartphone applications. There has been a surge in the development of sustainable and eco-friendly products, with companies introducing mattresses made from recyclable materials and designed for easier disassembly at end-of-life. Furthermore, the industry has seen strategic mergers and acquisitions aimed at portfolio diversification and market consolidation. For instance, the acquisition of Hill-Rom by Baxter International significantly altered the competitive landscape. Companies are also focusing on enhancing product comfort with softer, more breathable fabrics that also possess advanced antimicrobial properties to meet the heightened infection control standards in post-pandemic healthcare environments.

Report Segmentation

This comprehensive market research report on the pressure relief mattress market provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The report is segmented by type, categorizing the market into alternating pressure mattresses, low-air-loss mattresses, foam-based mattresses, and other hybrid or specialized types. It is further segmented by application, covering critical areas such as hospitals, long-term care facilities, home care settings, and other medical institutions. A crucial geographical segmentation provides an in-depth regional analysis of North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting key countries within each region. This multi-faceted segmentation allows stakeholders to identify precise growth pockets, understand application-specific demands, analyze regional trends, and benchmark the performance of different product types, thereby facilitating informed strategic decision-making and targeted business planning.

FAQs

What are the different types of pressure relief mattresses? The primary types are alternating pressure mattresses, which cycle air to shift pressure points; low-air-loss mattresses, which allow air to flow to manage moisture and temperature; and static air or foam mattresses, which provide constant pressure redistribution.

Who needs a pressure relief mattress? They are essential for individuals who are bedridden, have limited mobility, or are at high risk of developing pressure ulcers, including elderly patients, those with spinal cord injuries, and patients in critical care or recovering from surgery.

How does an alternating pressure mattress work? It operates with a pump that alternately inflates and deflates sets of air cells within the mattress according to a programmed cycle. This constant movement prevents prolonged pressure on any single area of the body, promoting blood flow and preventing tissue breakdown.

What is the leading application for these mattresses? The leading application is in hospitals, particularly in intensive care units and wards where patients are most vulnerable. However, demand is growing rapidly in long-term care facilities and the home healthcare sector.

Which region has the highest adoption of pressure relief mattresses? North America and Europe currently represent regions with the highest adoption rates, driven by advanced healthcare infrastructure, high awareness, and supportive reimbursement policies for medical equipment.

What are the key features to consider when choosing a mattress? Key considerations include the patient's risk level, required technology (alternating pressure vs. low-air-loss), ease of use and maintenance, durability, infection control features like antimicrobial fabric, and the availability of rental or purchase options.

Citius Research has developed a research report titled “Pressure Relief Mattress Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Pressure Relief Mattress Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Pressure Relief Mattress Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Pressure Relief Mattress Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Pressure Relief Mattress Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Pressure Relief Mattress Market
• Research Methodology
• Executive Summary
• Market Dynamics of Pressure Relief Mattress Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Pressure Relief Mattress Market
• Cost and Gross Margin Analysis of Pressure Relief Mattress Market
• Pressure Relief Mattress Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Pressure Relief Mattress Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Pressure Relief Mattress Market Key Stakeholders

Below are the key stakeholders for the Pressure Relief Mattress Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Pressure Relief Mattress Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Pressure Relief Mattress Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Pressure Relief Mattress Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Pressure Relief Mattress Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Pressure Relief Mattress Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Pressure Relief Mattress Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Pressure Relief Mattress Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Pressure Relief Mattress Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Pressure Relief Mattress Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Pressure Relief Mattress Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Pressure Relief Mattress Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Pressure Relief Mattress Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Pressure Relief Mattress Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Pressure Relief Mattress Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Pressure Relief Mattress Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Pressure Relief Mattress Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Pressure Relief Mattress Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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