Plastic Furniture Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192943
  • Format: Electronic (PDF)
  • Number of Pages: 177
  • Author(s): Joshi, Madhavi

Report Overview

The Plastic Furniture Market size was estimated at USD 28 billion in 2023 and is projected to reach USD 48 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2030).

Plastic Furniture Market

(Market Size)
$28 billion
$48 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.80%
2023 Market Size USD 28 billion
2030 Market Size USD 48 billion
Key Players IKEA, Keter, Lifetime, Polywood, MityLite

Market Summary

The plastic furniture market is a significant segment within the global consumer goods industry, characterized by the production and distribution of furniture items primarily made from various plastic polymers. This market caters to both residential and commercial sectors, offering products such as chairs, tables, storage units, and outdoor furniture. The versatility of plastic allows for innovative designs, vibrant colors, and lightweight properties, making it a popular choice among consumers seeking affordability and functionality. Key materials commonly used include polypropylene, polyethylene, polyvinyl chloride, and engineering plastics, each selected for specific attributes like durability, weather resistance, and ease of maintenance. The market operates through multiple distribution channels, including offline retail stores, online e-commerce platforms, and direct sales, ensuring broad accessibility. Growing urbanization, changing consumer lifestyles, and the rising demand for space-saving and multifunctional furniture are influencing market dynamics. Additionally, increasing environmental awareness is driving the adoption of recycled and eco-friendly plastics, aligning with global sustainability trends. Manufacturers are focusing on product innovation, ergonomic designs, and enhanced aesthetic appeal to meet evolving consumer preferences and gain a competitive edge in this dynamic market landscape.

Key Highlights

The plastic furniture market is distinguished by several key highlights that underscore its growth and evolution. One notable aspect is the extensive use of advanced manufacturing technologies such as injection molding and blow molding, which enable mass production of high-quality, consistent products at lower costs. This technological edge allows manufacturers to offer a wide range of designs, from minimalist indoor pieces to robust outdoor furniture capable of withstanding harsh weather conditions. Another highlight is the increasing integration of smart and modular furniture solutions, catering to the demand for compact living spaces in urban environments. Brands are leveraging digital marketing and e-commerce to enhance consumer engagement and expand their reach, particularly in emerging economies where internet penetration is rising. The market also benefits from strong supply chain networks involving raw material suppliers, manufacturers, distributors, and retailers, ensuring efficient product availability. Furthermore, regulatory standards and certifications related to material safety and environmental impact are becoming more stringent, prompting industry players to adopt sustainable practices. Collaborations and partnerships between manufacturers and designers are fostering innovation, while competitive pricing strategies continue to attract price-sensitive consumers, reinforcing the market's resilience and potential for future expansion.

Drivers, Opportunities & Restraints

Several drivers propel the growth of the plastic furniture market, including the increasing demand for affordable and durable furniture solutions, especially in developing regions where economic constraints influence purchasing decisions. The lightweight nature of plastic furniture makes it easy to transport and handle, appealing to consumers seeking convenience. Additionally, the rise in hospitality, healthcare, and educational sectors necessitates functional and hygienic furniture, further boosting market demand. Opportunities abound in the development of eco-friendly products using recycled materials and bioplastics, aligning with global sustainability goals and attracting environmentally conscious consumers. Expansion into untapped rural markets and online sales channels presents significant growth potential, as does the trend of customization and personalized furniture offerings. However, the market faces restraints such as volatility in raw material prices due to fluctuations in petroleum markets, which can impact production costs and profitability. Environmental concerns regarding plastic waste and non-biodegradability pose challenges, leading to stricter regulations and potential consumer backlash. Competition from alternative materials like wood, metal, and glass furniture also restrains market growth, as these materials are often perceived as more premium and sustainable. Overcoming these restraints through innovation and sustainable practices is crucial for long-term market viability.

Concentration Insights

The plastic furniture market exhibits a varied concentration landscape, with key players and regional manufacturers dominating specific segments. The market is moderately fragmented, featuring a mix of large multinational corporations and small to medium-sized enterprises specializing in niche products. Companies such as Nilkamal Limited, Cosmoplast Industrial Company LLC, and Trex Company Inc. hold significant market shares due to their extensive product portfolios, strong brand recognition, and global distribution networks. These industry leaders focus on strategic initiatives like mergers, acquisitions, and capacity expansions to consolidate their positions and enhance market penetration. In contrast, regional players often cater to local preferences and price points, leveraging their understanding of domestic markets to compete effectively. Concentration is higher in regions with established manufacturing hubs, such as Asia Pacific, where cost advantages and abundant raw material availability foster production. The competitive landscape is characterized by intense rivalry, with companies competing on factors like price, quality, design innovation, and sustainability credentials. Collaborations with retailers and e-commerce platforms further influence market concentration, as partnerships enable broader reach and consumer access. Overall, the market's concentration dynamics are shaped by technological advancements, regulatory compliance, and evolving consumer demands, driving continuous adaptation and strategic positioning among stakeholders.

Type Insights

The plastic furniture market is segmented by type into various categories, including chairs, tables, storage units, shelves, and outdoor furniture, each serving distinct consumer needs. Chairs represent a prominent segment, widely used in residential, commercial, and institutional settings due to their versatility and ergonomic designs. Tables, both indoor and outdoor, are another key category, offering solutions for dining, work, and recreational purposes, with innovations in foldable and adjustable models gaining traction. Storage units and shelves are essential for organizational needs, particularly in compact living spaces, where multifunctional and stackable designs are highly valued. Outdoor furniture, designed for patios, gardens, and public spaces, emphasizes durability, weather resistance, and aesthetic appeal, often incorporating UV-resistant and waterproof materials. Materials used across these types vary, with polypropylene and polyethylene being common for their strength and flexibility, while engineering plastics are employed for high-stress applications. The market also sees growing demand for pediatric and ergonomic furniture, addressing specific consumer demographics. Design trends increasingly focus on minimalist, modern styles, and vibrant colors to enhance visual appeal, while functional aspects like lightweight construction and easy maintenance continue to drive consumer preference, shaping the diverse offerings within each type segment.

Application Insights

Plastic furniture finds applications across residential, commercial, and industrial sectors, each with unique demands and growth drivers. In the residential sector, plastic furniture is popular for indoor and outdoor use, including living rooms, kitchens, bedrooms, and gardens, driven by factors such as affordability, ease of cleaning, and resistance to wear and tear. The trend of compact urban housing fuels demand for space-saving and multifunctional pieces, such as nested tables and stackable chairs. Commercial applications encompass hospitality, healthcare, education, and office environments, where hygiene, durability, and cost-effectiveness are critical. For instance, in healthcare settings, plastic furniture is preferred for its non-porous surfaces that resist bacteria and facilitate sterilization. In the hospitality industry, outdoor plastic furniture is widely used in cafes, restaurants, and hotels due to its weather resilience and low maintenance. Industrial applications include furniture for warehouses, factories, and laboratories, where functionality and safety are paramount. Additionally, the growing adoption of plastic furniture in public spaces like parks and recreational areas highlights its versatility. Each application sector influences product design, material selection, and marketing strategies, with manufacturers tailoring offerings to meet specific requirements and enhance user experience across diverse environments.

Regional Insights

The plastic furniture market demonstrates distinct regional dynamics, influenced by economic conditions, consumer preferences, and industrial development. Asia Pacific dominates the market, driven by high production capacities in countries like China, India, and Vietnam, where low labor costs and abundant raw materials facilitate mass manufacturing. Rapid urbanization, rising disposable incomes, and growing population in this region fuel demand for affordable furniture solutions. North America and Europe represent mature markets characterized by a strong emphasis on sustainability and premium products, with consumers increasingly opting for recycled and eco-friendly plastic furniture. Stringent environmental regulations in these regions encourage manufacturers to adopt green practices and innovate in material science. Latin America and the Middle East & Africa are emerging markets with significant growth potential, owing to urbanization, infrastructure development, and expanding retail networks. In these regions, economic growth and increasing investment in hospitality and commercial sectors drive demand. Regional variations also exist in design preferences; for example, vibrant colors are popular in tropical climates, while minimalist designs are favored in urban settings. Overall, regional insights highlight the importance of adapting strategies to local trends, regulatory frameworks, and consumer behaviors to capitalize on growth opportunities.

Company Insights

Key companies in the plastic furniture market include established players such as Nilkamal Limited, Cosmoplast Industrial Company LLC, Trex Company Inc., Fermob, and Meco Corporation. Nilkamal Limited, based in India, is a leading manufacturer known for its diverse range of chairs, tables, and storage solutions, leveraging extensive distribution networks and a strong brand presence. Cosmoplast Industrial Company LLC, operating in the Middle East, specializes in high-quality plastic products for residential and commercial use, emphasizing innovation and customer-centric approaches. Trex Company Inc., a prominent name in the United States, focuses on eco-friendly outdoor furniture made from recycled materials, aligning with sustainability trends. Fermob, a French company, is renowned for its colorful and design-oriented furniture, catering to premium markets in Europe and beyond. Meco Corporation, also based in the U.S., offers functional and durable products for various applications. These companies employ strategies such as product diversification, technological advancements, and strategic partnerships to maintain competitiveness. Additionally, they invest in research and development to introduce innovative designs and materials, enhance production efficiency, and meet evolving consumer demands. The competitive landscape is marked by efforts to expand global footprints, tap into emerging markets, and strengthen sustainability credentials, ensuring long-term growth and market leadership.

Recent Developments

Recent developments in the plastic furniture market reflect ongoing innovation and strategic movements aimed at addressing consumer needs and environmental concerns. Companies are increasingly focusing on sustainable practices, such as incorporating recycled plastics and biodegradable materials into their products to reduce environmental impact. For instance, several manufacturers have launched lines made entirely from post-consumer recycled plastic, responding to growing demand for eco-friendly options. Technological advancements in manufacturing processes, like automated injection molding and 3D printing, are enhancing production efficiency and enabling more complex designs. There is also a trend towards smart furniture integrated with IoT features, such as solar-powered lighting in outdoor pieces, adding functionality and appeal. Strategic collaborations and acquisitions are common, with larger companies acquiring smaller firms to expand product portfolios and enter new markets. Additionally, investments in digital marketing and e-commerce platforms have accelerated, especially post-pandemic, to reach a broader audience and facilitate online sales. Regulatory compliance remains a focus, with companies adhering to stricter standards for material safety and environmental sustainability. These developments indicate a market evolving towards greater innovation, sustainability, and consumer engagement, positioning itself for future growth amidst changing global dynamics.

Report Segmentation

The plastic furniture market report is segmented to provide a comprehensive analysis, covering various dimensions essential for understanding industry dynamics. The segmentation includes type, application, material, distribution channel, and region. By type, the market is divided into chairs, tables, storage units, shelves, outdoor furniture, and others, each analyzed for market share and growth trends. Application segmentation encompasses residential, commercial, and industrial sectors, highlighting usage patterns and demand drivers across different environments. Material segmentation covers polypropylene, polyethylene, polyvinyl chloride, engineering plastics, and others, focusing on material properties, advantages, and adoption rates. Distribution channel segmentation includes offline retail stores, online platforms, and direct sales, examining consumer purchasing behaviors and channel effectiveness. Regional segmentation provides insights into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, detailing regional market characteristics, key players, and growth opportunities. This multi-faceted segmentation enables stakeholders to identify niche markets, assess competitive landscapes, and make informed decisions based on detailed, granular data. The report also considers factors like pricing analysis, consumer preferences, and regulatory impacts within each segment, offering a holistic view of the market structure and future potential.

FAQs

What are the key drivers of the plastic furniture market? The plastic furniture market is driven by factors such as affordability, durability, lightweight properties, and increasing demand from residential and commercial sectors. Urbanization and the need for space-saving solutions also contribute to growth.

Which regions are leading in the plastic furniture market? Asia Pacific leads due to high production capacities and growing demand, followed by North America and Europe, where sustainability trends influence market dynamics.

What materials are commonly used in plastic furniture? Common materials include polypropylene, polyethylene, polyvinyl chloride, and engineering plastics, chosen for their strength, flexibility, and resistance to environmental factors.

How is sustainability impacting the plastic furniture market? Sustainability is driving the adoption of recycled materials and eco-friendly practices, with consumers and regulators demanding reduced environmental impact.

Who are the major players in the plastic furniture market? Key players include Nilkamal Limited, Cosmoplast Industrial Company LLC, Trex Company Inc., Fermob, and Meco Corporation, among others.

What are the applications of plastic furniture? Applications span residential, commercial, and industrial sectors, including uses in homes, hospitals, schools, offices, and outdoor spaces.

Citius Research has developed a research report titled “Plastic Furniture Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Plastic Furniture Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Plastic Furniture Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Plastic Furniture Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Plastic Furniture Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Plastic Furniture Market
• Research Methodology
• Executive Summary
• Market Dynamics of Plastic Furniture Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Plastic Furniture Market
• Cost and Gross Margin Analysis of Plastic Furniture Market
• Plastic Furniture Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Plastic Furniture Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Plastic Furniture Market Key Stakeholders

Below are the key stakeholders for the Plastic Furniture Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Plastic Furniture Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Plastic Furniture Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Plastic Furniture Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Plastic Furniture Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Plastic Furniture Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Plastic Furniture Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Plastic Furniture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Plastic Furniture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Plastic Furniture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Plastic Furniture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Plastic Furniture Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Plastic Furniture Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Plastic Furniture Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Plastic Furniture Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Plastic Furniture Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Plastic Furniture Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Plastic Furniture Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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