Pet Grooming Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193811
  • Format: Electronic (PDF)
  • Number of Pages: 208
  • Author(s): Joshi, Madhavi

Report Overview

The Pet Grooming Market size was estimated at USD 4.5 billion in 2023 and is projected to reach USD 7.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.50% during the forecast period (2024-2030).

Pet Grooming Market

(Market Size)
$4.5 billion
$7.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.50%
2023 Market Size USD 4.5 billion
2030 Market Size USD 7.5 billion
Key Players Wahl, Andis, Oster, Hertzko, Chris Christensen

Market Summary

The pet grooming market represents a significant and expanding segment within the consumer goods industry, driven by the increasing humanization of pets and the rising demand for premium pet care services. This market encompasses a wide array of services and products designed to maintain the hygiene, health, and appearance of companion animals. The proliferation of professional grooming salons, mobile grooming services, and the availability of specialized at-home grooming kits underscore the market's dynamic nature. Pet owners are increasingly viewing grooming not merely as an aesthetic luxury but as an integral component of their pets' overall wellness and health management. This shift in consumer perception is a primary factor fueling market expansion, as owners seek out professional-grade services and products that promise safety, quality, and efficacy. The market is characterized by continuous innovation in grooming tools, shampoos, conditioners, and accessories, catering to a diverse range of pet breeds and specific needs such as hypoallergenic or organic formulations. The competitive landscape is robust, with both established players and new entrants vying for market share through product differentiation and service excellence.

Key Highlights

The pet grooming market is distinguished by several pivotal trends that highlight its evolution and future trajectory. A paramount highlight is the growing emphasis on premiumization and natural products, with consumers actively seeking organic, chemical-free shampoos and conditioners that are gentle on their pets' skin and coat. The integration of technology is another critical highlight, manifesting in advanced grooming tools equipped with safety features, ergonomic designs, and online booking platforms that enhance customer convenience. The rise of mobile pet grooming services offers unparalleled convenience, bringing professional grooming directly to the consumer's doorstep, which has gained substantial traction, particularly in urban areas. Furthermore, the market is witnessing an increased focus on specialized grooming services for different animal types beyond dogs and cats, including small mammals and even exotic pets, indicating a broadening of the market scope. Educational initiatives by key companies to inform pet owners about the importance of regular grooming for preventing health issues are also a significant trend, fostering brand loyalty and driving service adoption.

Drivers, Opportunities & Restraints

The growth of the pet grooming market is propelled by a confluence of powerful drivers, primarily the escalating pet humanization trend where owners are increasingly treating their pets as family members, leading to higher expenditure on pet care and wellness services. Rising disposable incomes in emerging economies further enable consumers to allocate more funds towards premium pet services that were previously considered non-essential. The heightened awareness regarding pet health and hygiene, supported by veterinary recommendations, acts as a strong catalyst for market growth. Significant opportunities lie in the untapped potential of emerging markets across Asia-Pacific and Latin America, where pet ownership is on a steady rise. The development and marketing of innovative, breed-specific grooming products and the expansion of service franchises present lucrative avenues for growth. However, the market faces restraints including the high cost associated with professional grooming services and premium products, which can limit penetration in price-sensitive consumer segments. A shortage of skilled and certified professional groomers in certain regions also poses a challenge to service scalability and quality consistency, potentially hindering market expansion.

Concentration Insights

The competitive concentration within the pet grooming market is fragmented yet features a core group of influential players that hold significant market share. Leading companies such as PetSmart, Petco, and Groomingdale's have established a strong presence through extensive networks of brick-and-mortar salons, brand recognition, and comprehensive service offerings. These major players compete intensely on service quality, brand trust, and customer experience. Alongside these giants, the market includes a vast number of small and medium-sized independent grooming salons and mobile services that compete by offering personalized care, niche services, and local community engagement. The market also sees concentration in the manufacturing segment for grooming products, with companies like Earthbath, Chris Christensen Systems, and Wahl dominating the shelves with their trusted brands. The distribution channel is another area of concentration, with pet specialty stores, veterinary clinics, and increasingly, e-commerce platforms, becoming critical battlegrounds for customer reach and sales. This blend of large chains and local providers creates a diverse and competitive environment.

Type Insights

The pet grooming market is segmented by type into various service and product categories, each catering to distinct consumer needs. Service-based types include full-service grooming salons, which offer a comprehensive suite of services from bathing and haircuts to nail trimming and teeth cleaning. Mobile grooming services represent a rapidly growing type, characterized by vans equipped as full-service salons that provide convenience and reduced stress for pets. Self-service grooming stations, often located in pet stores, allow owners to bathe and groom their pets themselves using professional-grade equipment. On the product front, the market is rich with shampoos and conditioners formulated for specific purposes such as medicated, flea and tick control, whitening, or de-shedding. Tools and accessories constitute another major type, including clippers, shears, brushes, dryers, and nail grinders. The demand for natural and organic product types is witnessing exceptional growth, reflecting a broader consumer shift towards sustainable and chemical-free pet care solutions.

Application Insights

Application insights reveal how pet grooming products and services are utilized across different contexts and for various animals. The primary application is for maintenance of coat health and hygiene, which involves regular brushing, detangling, and bathing to prevent matting, remove dirt, and distribute natural oils. A critical application is in the management and prevention of skin conditions and parasites; medicated shampoos are specifically designed to treat issues like allergies, fungal infections, and fleas. Grooming is also applied for aesthetic purposes, particularly in breed-specific haircuts and styling for shows or personal preference, which requires specialized skills and tools. Furthermore, applications extend to basic health maintenance procedures such as nail trimming to prevent overgrowth and associated paw problems, ear cleaning to prevent infections, and dental hygiene. The application is broadening to include anxiety-reducing treatments during grooming sessions, such as the use of calming sprays and techniques, addressing the behavioral aspect of pet care.

Regional Insights

Regionally, the pet grooming market demonstrates varied dynamics and growth patterns. North America, particularly the United States, represents a mature and highly developed market characterized by high pet ownership rates, strong consumer awareness, and the presence of major market players and franchise networks. Europe follows closely, with countries like the United Kingdom, Germany, and France showing robust demand for premium grooming services and organic products, driven by stringent pet care regulations and high disposable incomes. The Asia-Pacific region is identified as the fastest-growing market, fueled by rapidly increasing pet adoption, urbanization, rising middle-class wealth, and a growing influence of Western pet care trends in countries such as China, India, and Japan. Latin America and the Middle East and Africa are emerging regions with nascent but promising growth potential, as economic development leads to higher pet care expenditure. However, market maturity, cultural attitudes towards pet grooming, and economic disparities cause significant variation in adoption rates and service sophistication across these different geographies.

Company Insights

The competitive landscape of the pet grooming market is populated by a mix of well-established corporations and agile specialized firms. PetSmart and Petco Animal Supplies stand as behemoths in the space, operating vast chains of retail stores with in-house grooming salons, leveraging their scale for supply chain advantages and brand marketing. Millers Forge and Chris Christensen Systems are renowned for manufacturing high-quality, professional-grade grooming tools and products that are trusted by salon owners and enthusiasts alike. Earthbath has carved a significant niche with its line of natural and organic pet grooming products, appealing to the eco-conscious consumer. Wahl Clipper Corporation is a dominant force in the manufacturing of clippers and trimmers for both professional and home use. Companies like Groomer's Choice and SynergyLabs focus on specialized formulations, such as medicated and show-quality products. These companies compete not only on product innovation and efficacy but also on building educational resources for groomers and pet owners to solidify their industry authority.

Recent Developments

The pet grooming market has been active with strategic developments aimed at expansion and innovation. A prominent trend has been the acquisition of smaller, innovative brands by larger corporations seeking to diversify their product portfolios and tap into new consumer segments. There has been a significant push towards sustainability, with companies launching refillable packaging options and increasing the use of recycled materials for their products. Technological advancements have led to the introduction of smart grooming devices, such as app-connected clippers that track usage and provide maintenance alerts, and waterless bathing solutions for easier at-home care. Partnerships between grooming product manufacturers and veterinary associations have become more common to co-develop and endorse therapeutic grooming solutions. Furthermore, the franchise model for grooming salons has seen accelerated growth, enabling rapid geographic expansion for brands. Investment in digital marketing and social media engagement has intensified, with companies leveraging platforms to offer grooming tutorials and connect with a community of pet owners.

Report Segmentation

This market research report on the pet grooming market offers a detailed segmentation to provide clients with a granular understanding of the industry landscape. The report is meticulously segmented by type, categorizing the market into services such as salon-based, mobile, and self-service, and products including shampoos & conditioners, clippers & trimmers, and other tools & accessories. Further segmentation is provided by application, distinguishing between coat care & de-shedding, skin care & medicated, nail & paw care, and other specialized applications. The report also segments the market by animal type, covering dogs, cats, and other pets, recognizing the unique grooming needs of each category. Distribution channel segmentation includes pet specialty stores, veterinary clinics, online retail, and others, analyzing the shifting patterns of consumer purchase behavior. Geographically, the report provides a comprehensive analysis across North America, Europe, Asia-Pacific, and the rest of the world, with country-level insights for key markets, enabling businesses to identify region-specific opportunities and challenges.

FAQs

What is the pet grooming market? The pet grooming market encompasses all products and services dedicated to maintaining the cleanliness, hygiene, and appearance of pets. This includes professional services offered at salons or via mobile units, as well as the sale of products like shampoos, clippers, and brushes for home use.

How to start a pet grooming business? Starting a pet grooming business requires securing necessary certifications and licenses, investing in professional-grade equipment and safe products, finding a suitable location or vehicle for mobile services, obtaining insurance, and developing a marketing strategy to attract local pet owners.

What are the benefits of professional pet grooming? Professional pet grooming offers numerous benefits beyond aesthetics, including early detection of skin issues, lumps, or parasites; prevention of matting and associated skin infections; proper nail care to avoid posture problems; and overall maintenance of the pet's health and wellbeing.

How much does it cost to groom a dog? The cost to groom a dog varies significantly based on factors such as the dog's size, breed, coat condition, the geographic location of the service, and the specific services requested (e.g., basic bath vs. full haircut and styling). Prices range widely from affordable to premium tiers.

What are the latest trends in pet grooming? Latest trends include a strong demand for natural and organic grooming products, the popularity of mobile grooming services for convenience, the use of technology like online booking apps, and a growing focus on anxiety-reducing and stress-free grooming experiences for pets.

What equipment is needed for a pet grooming salon? Essential equipment for a professional salon includes hydraulic grooming tables, professional-grade clippers and blades, high-velocity dryers, bathing tubs with appropriate systems, a variety of brushes and combs, nail clippers and grinders, and a stock of shampoos, conditioners, and other care products.

Citius Research has developed a research report titled “Pet Grooming Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Pet Grooming Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Pet Grooming Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Pet Grooming Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Pet Grooming Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Pet Grooming Market
• Research Methodology
• Executive Summary
• Market Dynamics of Pet Grooming Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Pet Grooming Market
• Cost and Gross Margin Analysis of Pet Grooming Market
• Pet Grooming Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Pet Grooming Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Pet Grooming Market Key Stakeholders

Below are the key stakeholders for the Pet Grooming Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Pet Grooming Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Pet Grooming Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Pet Grooming Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Pet Grooming Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Pet Grooming Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Pet Grooming Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Pet Grooming Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Pet Grooming Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Pet Grooming Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Pet Grooming Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Pet Grooming Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Pet Grooming Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Pet Grooming Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Pet Grooming Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Pet Grooming Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Pet Grooming Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Pet Grooming Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports