Outdoor Furniture Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192924
  • Format: Electronic (PDF)
  • Number of Pages: 185
  • Author(s): Joshi, Madhavi

Report Overview

The Outdoor Furniture Market size was estimated at USD 28 billion in 2023 and is projected to reach USD 48 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2030).

Outdoor Furniture Market

(Market Size)
$28 billion
$48 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.80%
2023 Market Size USD 28 billion
2030 Market Size USD 48 billion
Key Players IKEA, Ashley Furniture, Home Depot, Lowe’s, Wayfair

Market Summary

The outdoor furniture market is a dynamic segment within the consumer goods industry, characterized by steady demand driven by residential and commercial applications. This market encompasses a wide range of products designed for exterior use, including seating sets, dining sets, loungers, and accessories, crafted from materials such as wood, metal, plastic, and textiles. The increasing popularity of outdoor living spaces, coupled with a growing emphasis on home improvement and leisure activities, significantly influences market dynamics. Consumers are increasingly seeking durable, weather-resistant, and aesthetically pleasing furniture that enhances their outdoor experiences. The market is also responsive to seasonal trends and economic conditions, with innovation in materials and design playing a crucial role in attracting discerning buyers. Key distribution channels include specialty stores, online retailers, and direct sales, each catering to different consumer preferences and purchasing behaviors.

Key Highlights

The outdoor furniture market is distinguished by several key highlights that underscore its growth and evolution. There is a notable trend towards multifunctional and modular furniture designs that maximize space utility and adapt to various outdoor settings. Sustainability has become a critical factor, with manufacturers increasingly utilizing recycled materials and eco-friendly production processes to meet consumer demand for green products. Technological advancements, such as UV-resistant coatings and quick-dry fabrics, enhance product durability and performance. The market also benefits from the rising popularity of outdoor entertainment and dining, which drives demand for high-quality, comfortable furniture. Additionally, the influence of hospitality and commercial sectors, including hotels, restaurants, and resorts, contributes significantly to market expansion, as these establishments prioritize outdoor ambiance and customer comfort.

Drivers, Opportunities & Restraints

Several drivers propel the outdoor furniture market forward, including the growing consumer inclination towards enhancing outdoor living spaces and increasing disposable incomes that allow for higher expenditure on home and leisure products. The rise in urbanization and the development of residential complexes with balconies, patios, and gardens further stimulate demand. Opportunities abound in the integration of smart technology, such as solar-powered lighting and weather-responsive materials, which can attract tech-savvy consumers. Expansion into emerging markets presents significant growth potential due to improving economic conditions and changing lifestyles. However, the market faces restraints such as volatility in raw material prices, which can impact production costs and profit margins. Seasonal demand fluctuations also pose challenges, requiring effective inventory management. Additionally, intense competition and the need for continuous innovation pressure manufacturers to consistently deliver high-quality, trend-aligned products.

Concentration Insights

The outdoor furniture market exhibits a varied concentration landscape, with presence of both global players and regional manufacturers. North America and Europe are mature markets with high consumer awareness and spending capacity, leading to significant market share. Companies in these regions often focus on premium products and sustainable practices. The Asia Pacific region is rapidly growing, driven by increasing urbanization, rising middle-class population, and expansion of the hospitality sector. Market concentration is also influenced by distribution networks, with major retailers and e-commerce platforms dominating sales channels. Key players engage in strategic initiatives such as mergers, acquisitions, and partnerships to strengthen their market position and expand geographic reach. The competitive environment encourages continuous product development and marketing innovations to capture consumer interest and maintain competitive advantage.

Type Insights

The outdoor furniture market is segmented by type into various categories, each catering to specific consumer needs and preferences. Seating furniture, including chairs, benches, and sofas, represents a substantial portion of the market, driven by demand for comfort and social seating solutions. Dining sets are popular for outdoor entertaining, with materials like teak, aluminum, and wrought iron being favored for their durability and aesthetic appeal. Loungers and recliners are in demand for relaxation purposes, often featuring adjustable designs and weather-resistant cushions. Accessories such as umbrellas, tables, and storage units complement primary furniture pieces, enhancing functionality and convenience. Material choice plays a pivotal role, with metal furniture known for its strength, wood for its natural look, and plastic for its affordability and lightweight properties. Innovations in material technology continue to introduce new options that combine durability with environmental sustainability.

Application Insights

Application insights reveal that the outdoor furniture market serves both residential and commercial sectors, each with distinct characteristics and demand drivers. The residential segment is the largest, fueled by homeowners' desires to create inviting outdoor spaces for relaxation and entertainment. This includes patios, decks, gardens, and balconies, where furniture is selected for comfort, style, and durability. The commercial segment encompasses hospitality venues like hotels, restaurants, and cafes, which use outdoor furniture to enhance customer experience and ambiance. Additionally, public spaces such as parks, recreational areas, and institutional settings contribute to demand, often requiring robust and low-maintenance furniture. The trend towards outdoor workspaces and open-air events further expands application scope, driving innovation in portable and versatile designs that meet diverse functional needs.

Regional Insights

Regionally, the outdoor furniture market demonstrates varied growth patterns influenced by climatic conditions, economic factors, and cultural preferences. North America holds a significant share, with high consumer spending on home improvement and a strong culture of outdoor living. Europe follows closely, characterized by demand for premium, design-oriented products and sustainable materials. The Asia Pacific region is experiencing rapid growth due to urbanization, increasing disposable incomes, and the expansion of the hospitality industry. Countries like China and India are key contributors, with rising adoption of Western lifestyles boosting market prospects. Latin America and the Middle East & Africa are emerging markets, where economic development and tourism activities drive demand. Each region presents unique opportunities and challenges, necessitating tailored strategies for market penetration and growth.

Company Insights

The outdoor furniture market features a competitive landscape with several prominent companies leading innovation and market share. Key players include Trex Company, Agio International Company, Brown Jordan, Barbeques Galore, and The Home Depot, among others. These companies focus on product diversification, quality enhancement, and strategic expansions to strengthen their market presence. Trex Company is known for its composite materials, while Brown Jordan emphasizes high-end designs for residential and commercial use. Agio International offers a wide range of stylish and durable products, catering to various consumer segments. Barbeques Galore integrates furniture with outdoor cooking solutions, providing comprehensive outdoor living packages. The Home Depot leverages its extensive retail network to offer diverse options. These companies invest in research and development to introduce innovative materials and designs, ensuring they meet evolving consumer expectations and sustainability standards.

Recent Developments

Recent developments in the outdoor furniture market highlight ongoing innovation and strategic initiatives aimed at capturing growth opportunities. Companies are increasingly adopting sustainable practices, such as using recycled plastics and responsibly sourced wood, to appeal to environmentally conscious consumers. There is a surge in the introduction of smart outdoor furniture equipped with features like built-in speakers, USB ports, and solar lighting. Collaborations and partnerships between manufacturers and designers are common, resulting in unique and aesthetically pleasing product lines. E-commerce expansion continues to be a focus, with enhanced online platforms offering virtual visualization tools to assist customers in product selection. Additionally, companies are investing in durable, weather-resistant technologies to extend product lifespan and reduce maintenance requirements. These developments reflect the market's responsiveness to trends and commitment to meeting consumer demands for functionality, style, and sustainability.

Report Segmentation

The outdoor furniture market report is segmented to provide detailed analysis and insights across various dimensions. Segmentation by type includes seating furniture, dining sets, loungers, and accessories, each analyzed for market trends and growth potential. Material segmentation covers wood, metal, plastic, and textiles, highlighting preferences and innovations within each category. Application segmentation distinguishes between residential and commercial uses, examining demand drivers and consumer behavior in each sector. Regional segmentation breaks down the market into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, offering insights into geographic trends and opportunities. Further segmentation may include distribution channels, such as offline retail and online sales, to understand purchasing patterns. This comprehensive segmentation enables stakeholders to identify niche markets, assess competitive landscapes, and make informed strategic decisions.

FAQs

What materials are best for outdoor furniture? Materials such as aluminum, teak, and all-weather wicker are highly recommended due to their durability, resistance to weather conditions, and low maintenance requirements.

How can I protect my outdoor furniture from weather damage? Using protective covers, applying sealants or coatings, and storing furniture during extreme weather conditions can significantly extend its lifespan and maintain appearance.

What are the latest trends in outdoor furniture design? Current trends include modular and multifunctional pieces, eco-friendly materials, integrated technology features, and minimalist designs that blend seamlessly with outdoor environments.

Is outdoor furniture suitable for commercial use? Yes, many manufacturers offer commercial-grade outdoor furniture designed for high traffic areas, featuring robust construction, easy maintenance, and compliance with safety standards.

How does regional climate affect outdoor furniture choices? Climate influences material selection; humid regions may require rust-resistant metals, while sunny areas benefit from UV-protected fabrics and finishes to prevent fading and degradation.

What should I consider when buying outdoor furniture? Key considerations include intended use, available space, material durability, comfort, style compatibility with existing decor, and budget constraints to ensure a satisfactory purchase.

Citius Research has developed a research report titled “Outdoor Furniture Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Outdoor Furniture Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Outdoor Furniture Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Outdoor Furniture Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Outdoor Furniture Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Outdoor Furniture Market
• Research Methodology
• Executive Summary
• Market Dynamics of Outdoor Furniture Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Outdoor Furniture Market
• Cost and Gross Margin Analysis of Outdoor Furniture Market
• Outdoor Furniture Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Outdoor Furniture Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Outdoor Furniture Market Key Stakeholders

Below are the key stakeholders for the Outdoor Furniture Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Outdoor Furniture Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Outdoor Furniture Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Outdoor Furniture Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Outdoor Furniture Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Outdoor Furniture Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Outdoor Furniture Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Outdoor Furniture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Outdoor Furniture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Outdoor Furniture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Outdoor Furniture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Outdoor Furniture Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Outdoor Furniture Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Outdoor Furniture Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Outdoor Furniture Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Outdoor Furniture Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Outdoor Furniture Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Outdoor Furniture Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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