Diving Equipment Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192045
  • Format: Electronic (PDF)
  • Number of Pages: 206
  • Author(s): Joshi, Madhavi

Report Overview

The Diving Equipment Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Diving Equipment Market

(Market Size)
$1.8 billion
$3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3 billion
Key Players Mares, Scubapro, Cressi, Aqua Lung, Apeks

Market Summary

The diving equipment market is a specialized segment within the consumer goods industry, catering to both recreational and professional diving activities. This market encompasses a wide range of products essential for underwater exploration, including scuba gear, snorkeling equipment, diving suits, masks, fins, and buoyancy control devices. The demand for diving equipment is closely tied to the growth of tourism, particularly in coastal and tropical regions where diving is a popular recreational activity. Additionally, the market serves professional sectors such as military, scientific research, and commercial diving operations, which require high-quality, reliable equipment. Technological advancements have led to the development of more sophisticated and user-friendly diving gear, enhancing safety and comfort for divers. Environmental awareness and the promotion of marine conservation have also influenced the market, with an increasing number of divers seeking eco-friendly products. The market is characterized by a mix of established brands and emerging players, all competing on innovation, quality, and brand reputation. Despite economic fluctuations, the diving equipment market has shown resilience, driven by a dedicated consumer base and the enduring appeal of underwater adventures.

Key Highlights

The diving equipment market is distinguished by several key highlights that underscore its dynamics and growth potential. Innovation is a central theme, with companies continuously introducing advanced materials and technologies to improve product performance and safety. For instance, the integration of computer systems in dive watches and regulators allows for real-time monitoring of depth, time, and air supply, significantly enhancing diver safety. Sustainability has become a critical focus, with manufacturers developing eco-friendly products such as biodegradable wetsuits and reef-safe accessories to appeal to environmentally conscious consumers. The market also benefits from the growth of diving tourism, particularly in regions like Southeast Asia, the Caribbean, and the Mediterranean, where diving is a major attraction. Professional diving sectors, including offshore oil and gas exploration and underwater construction, contribute to steady demand for high-specification equipment. Brand loyalty is strong in this market, with consumers often preferring established names known for reliability and durability. Additionally, the rise of online retail has made diving equipment more accessible, allowing consumers to compare products and prices easily. These factors collectively highlight the market's adaptability and its ability to cater to diverse consumer needs.

Drivers, Opportunities & Restraints

The diving equipment market is influenced by several drivers, opportunities, and restraints that shape its trajectory. Key drivers include the increasing popularity of recreational diving and snorkeling, fueled by growing disposable incomes and the expansion of dive tourism. Technological advancements in equipment design and materials also drive market growth, as they enhance safety, comfort, and performance, attracting both novice and experienced divers. The rising interest in underwater photography and videography has created additional demand for specialized gear. Opportunities abound in emerging markets, where growing middle classes are discovering diving as a leisure activity. There is also potential for innovation in eco-friendly products, as environmental concerns become more prominent. However, the market faces restraints such as high costs associated with quality diving equipment, which can limit accessibility for some consumers. Seasonal variations in diving activity, particularly in temperate regions, can lead to fluctuating demand. Additionally, safety concerns and the need for proper training may deter potential entrants. Economic downturns can impact discretionary spending on recreational activities, affecting market growth. Despite these challenges, the market's strong fundamentals and ongoing innovation present a positive outlook.

Concentration Insights

The diving equipment market exhibits a moderate level of concentration, with a mix of large established players and smaller niche manufacturers. Leading companies such as Aqua Lung International, Johnson Outdoors, and Mares hold significant market shares due to their extensive product portfolios, strong brand recognition, and global distribution networks. These companies often engage in strategic partnerships, acquisitions, and continuous innovation to maintain their competitive edge. However, the market also includes numerous smaller players that focus on specialized segments, such as technical diving gear or eco-friendly products, catering to specific consumer needs. Regional concentration is notable, with North America and Europe being mature markets with high penetration, while Asia-Pacific is emerging as a high-growth region due to increasing tourism and rising disposable incomes. The market's competitive landscape is dynamic, with companies competing on factors like product quality, innovation, price, and brand reputation. Distribution channels range from specialized dive shops to online retailers, providing diverse access points for consumers. This blend of global giants and agile specialists creates a vibrant and competitive market environment.

Type Insights

The diving equipment market can be segmented by type into various categories, each serving distinct functions and consumer preferences. Scuba diving equipment represents a significant portion, including essential items such as regulators, buoyancy control devices, dive computers, and tanks. These products are critical for safety and performance, with continuous innovations aimed at enhancing reliability and user experience. Snorkeling equipment, comprising masks, snorkels, and fins, caters to a broader audience, including casual enthusiasts and beginners, due to its accessibility and lower cost. Exposure protection gear, such as wetsuits and drysuits, is designed to provide thermal insulation and protection against environmental elements, with advancements in materials improving comfort and durability. Underwater communication and navigation devices are gaining traction, especially among professional divers, for enhanced safety and efficiency. Accessories like dive lights, knives, and cameras are also popular, adding functionality and enjoyment to diving experiences. Each product type addresses specific needs, from basic recreational use to advanced technical diving, reflecting the market's diversity and its ability to serve a wide range of consumers.

Application Insights

The diving equipment market serves multiple applications, spanning recreational, professional, and military sectors. Recreational diving is the largest application segment, driven by the growing popularity of leisure diving and snorkeling among tourists and hobbyists. This segment benefits from the expansion of dive resorts, training centers, and tour operators worldwide. Professional applications include commercial diving for industries such as offshore oil and gas, underwater construction, and marine research, where reliability and safety are paramount. These sectors demand high-performance equipment capable of withstanding harsh conditions and supporting complex tasks. Military diving is another significant application, with armed forces requiring specialized gear for missions such as reconnaissance, demolition, and salvage operations. Scientific research institutions also contribute to demand, using diving equipment for marine biology studies, archaeological explorations, and environmental monitoring. Each application has distinct requirements, influencing product design and features. For instance, recreational gear emphasizes comfort and ease of use, while professional equipment focuses on durability and advanced functionality. This diversity in applications ensures a broad and stable demand base for the market.

Regional Insights

The diving equipment market displays varied dynamics across different regions, influenced by factors such as tourism, economic development, and natural resources. North America is a mature market, characterized by high consumer awareness and a well-established diving culture, particularly in coastal areas like Florida and California. Europe follows a similar pattern, with strong demand in Mediterranean countries such as Spain, Italy, and Greece, where diving tourism is prevalent. The Asia-Pacific region is emerging as a high-growth area, driven by increasing disposable incomes, growing tourism infrastructure, and rich marine biodiversity in countries like Thailand, Indonesia, and the Philippines. Latin America and the Caribbean also present significant opportunities, thanks to their popular dive destinations and expanding tourist arrivals. The Middle East and Africa show potential, particularly in regions with developing dive tourism and professional diving activities. Each region has unique consumer preferences and regulatory environments, influencing product offerings and market strategies. Companies often tailor their approaches to address regional specifics, ensuring relevance and competitiveness in diverse markets.

Company Insights

The diving equipment market features several key players known for their innovation, quality, and global presence. Aqua Lung International, a historically significant company, offers a comprehensive range of products including regulators, BCDs, and wetsuits, leveraging its strong brand heritage and continuous innovation. Johnson Outdoors, through its subsidiary Scubapro, is renowned for high-performance diving instruments and gear, focusing on technological advancements and reliability. Mares, an Italian company, is recognized for its diverse portfolio spanning recreational and technical diving equipment, emphasizing design and functionality. Other notable players include Aqualung, Cressi-Sub, and Sherwood Scuba, each contributing to the market with specialized products and strong distribution networks. These companies invest heavily in research and development to introduce new features such as integrated dive computers, eco-friendly materials, and enhanced safety mechanisms. They also engage in strategic initiatives like mergers, acquisitions, and partnerships to expand their market reach and product offerings. The competitive landscape is complemented by smaller firms and startups that bring niche innovations, particularly in sustainable and custom diving solutions, adding diversity to the market.

Recent Developments

Recent developments in the diving equipment market highlight ongoing innovation and strategic movements among key players. Companies are increasingly focusing on sustainability, introducing products made from recycled materials and developing eco-friendly manufacturing processes. For instance, there has been a rise in wetsuits constructed from natural rubber or limestone-based neoprene alternatives to reduce environmental impact. Technological advancements continue to evolve, with dive computers becoming more sophisticated, offering features like wireless air integration, GPS, and Bluetooth connectivity for enhanced data tracking and sharing. The integration of artificial intelligence and machine learning in diving gear is also being explored to provide predictive analytics for safety and performance. Strategic acquisitions and partnerships have been prominent, with larger companies acquiring smaller innovators to broaden their product lines and technological capabilities. The market has also seen increased investment in digital marketing and e-commerce platforms to reach a wider audience and improve customer engagement. Additionally, there is a growing emphasis on customization, allowing divers to tailor equipment to their specific needs and preferences. These developments reflect the market's adaptability and its commitment to meeting evolving consumer demands.

Report Segmentation

This report on the diving equipment market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The market is segmented by type, covering categories such as scuba equipment, snorkeling gear, exposure protection, and accessories. Each type is analyzed in terms of market trends, consumer preferences, and technological advancements. Application segmentation includes recreational diving, professional diving, military diving, and scientific research, highlighting the specific requirements and growth drivers for each segment. Regional segmentation breaks down the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, examining regional dynamics, key markets, and growth opportunities. The report also includes segmentation by distribution channel, covering specialized dive shops, online retailers, and sporting goods stores, to understand purchasing behaviors and market accessibility. Additionally, demographic segmentation considers factors such as age, gender, and income level, providing insights into consumer profiles and targeting strategies. This multi-faceted segmentation approach ensures a thorough analysis of the market, enabling stakeholders to identify opportunities and make informed decisions.

FAQs

What are the different types of diving equipment? Diving equipment includes scuba gear like regulators and tanks, snorkeling gear such as masks and fins, exposure protection like wetsuits, and accessories including dive computers and lights.

How do I choose the right diving equipment? Choosing the right equipment depends on factors like diving experience, water conditions, and personal preferences; consulting with professionals and trying products before purchase is advisable.

What is the importance of a dive computer? A dive computer is crucial for monitoring depth, time, and decompression limits, enhancing safety by preventing diving-related illnesses and providing real-time data.

How often should diving equipment be serviced? Diving equipment should be serviced annually or as per manufacturer guidelines to ensure reliability and safety, with regulators and BCDs requiring regular checks.

What are the trends in eco-friendly diving equipment? Trends include using sustainable materials like recycled neoprene for wetsuits, biodegradable accessories, and products designed to minimize environmental impact.

Which regions are popular for diving activities? Popular regions include the Caribbean, Southeast Asia, the Mediterranean, and the Great Barrier Reef, known for their rich marine life and diving infrastructure.

Citius Research has developed a research report titled “Diving Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Diving Equipment Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Diving Equipment Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Diving Equipment Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Diving Equipment Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Diving Equipment Market
• Research Methodology
• Executive Summary
• Market Dynamics of Diving Equipment Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Diving Equipment Market
• Cost and Gross Margin Analysis of Diving Equipment Market
• Diving Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Diving Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Diving Equipment Market Key Stakeholders

Below are the key stakeholders for the Diving Equipment Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Diving Equipment Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Diving Equipment Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Diving Equipment Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Diving Equipment Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Diving Equipment Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Diving Equipment Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Diving Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Diving Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Diving Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Diving Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Diving Equipment Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Diving Equipment Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Diving Equipment Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Diving Equipment Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Diving Equipment Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Diving Equipment Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Diving Equipment Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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