Mosquito Repellent Candle Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192891
  • Format: Electronic (PDF)
  • Number of Pages: 195
  • Author(s): Joshi, Madhavi

Report Overview

The Mosquito Repellent Candle Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Mosquito Repellent Candle Market

(Market Size)
$850 million
$1.6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 850 million
2030 Market Size USD 1.6 billion
Key Players Cutter, Repel, OFF!, Coleman, Murphy’s Naturals

Market Summary

The mosquito repellent candle market is a dynamic segment within the consumer goods industry, characterized by growing consumer awareness regarding mosquito-borne diseases and a shift towards natural and eco-friendly repellent solutions. These candles, typically infused with essential oils such as citronella, lemongrass, and eucalyptus, offer a convenient and aesthetically pleasing method for repelling mosquitoes in both indoor and outdoor settings. The market caters to a diverse consumer base, including households, hospitality sectors, and outdoor enthusiasts, driving consistent demand across various regions. Key market players are continuously innovating in terms of fragrance blends, burn time, and packaging to enhance product appeal and effectiveness. The market is also influenced by seasonal demand patterns, with higher sales observed during warmer months and in tropical regions where mosquito activity is prevalent. Overall, the mosquito repellent candle market presents a stable growth trajectory supported by health concerns and lifestyle trends favoring aromatic and functional home products.

Key Highlights

The mosquito repellent candle market is distinguished by several key highlights that underscore its commercial significance. Product innovation remains a central focus, with manufacturers developing candles that combine repellency with pleasant aromatherapy benefits, thereby appealing to consumers seeking multi-functional products. The use of natural ingredients has become a major selling point, as health-conscious consumers avoid synthetic chemicals like DEET. Brands are increasingly emphasizing sustainability through recyclable packaging and clean-burning wax formulations, such as soy or beeswax, to align with environmental trends. Distribution channels have expanded beyond traditional retail to include e-commerce platforms, which offer wider reach and convenience. Additionally, strategic collaborations between manufacturers and lifestyle or wellness brands are helping to penetrate new consumer segments. The market also benefits from effective marketing campaigns that highlight product safety, efficacy, and aesthetic value, making these candles popular for both practical use and decorative purposes.

Drivers, Opportunities & Restraints

Several drivers propel the mosquito repellent candle market forward, including rising incidences of mosquito-borne illnesses such as dengue, malaria, and Zika virus, which heighten consumer demand for protective measures. Increased outdoor living and recreational activities further boost the need for portable and effective repellent solutions. Growing consumer preference for non-toxic and natural products over chemical-based alternatives acts as a significant driver, encouraging innovation in essential oil-based formulations. Opportunities abound in expanding product lines to include complementary items like diffusers and sprays, as well as targeting emerging markets in Asia-Pacific and Latin America where mosquito prevalence is high. However, the market faces restraints such as intense competition from electric repellent devices and sprays, which may offer longer-lasting protection. Seasonal demand fluctuations can lead to inventory challenges, and variable efficacy of natural repellents compared to synthetic options may limit consumer adoption in high-risk areas. Regulatory hurdles related to product claims and safety standards also pose challenges for market players.

Concentration Insights

The mosquito repellent candle market exhibits a moderate level of concentration, with a mix of established global players and niche regional brands competing for market share. Leading companies such as Godrej Consumer Products, SC Johnson, and Reckitt Benckiser have a strong presence, leveraging their extensive distribution networks and brand recognition. These players often engage in strategic acquisitions and partnerships to expand their product portfolios and geographic reach. Simultaneously, smaller and artisanal brands focus on organic, handmade, or luxury segments, catering to consumers seeking premium and customized options. The market concentration is influenced by factors like manufacturing capabilities, innovation pace, and marketing effectiveness. Regional players dominate in specific areas due to better understanding of local preferences and mosquito species, while global brands benefit from economies of scale. The competitive landscape is dynamic, with continuous entry of new players introducing innovative formulations and designs, ensuring a diverse and evolving market environment.

Type Insights

Mosquito repellent candles are available in various types, primarily differentiated by their wax composition and ingredient formulations. Citronella-based candles are the most traditional and widely recognized, valued for their proven repellent properties and fresh scent. Soy wax candles have gained popularity due to their eco-friendly nature, clean burn, and longer-lasting performance compared to paraffin alternatives. Beeswax candles offer a natural option with subtle honey aromas and hypoallergenic benefits. Additionally, there are blends incorporating multiple essential oils such as lavender, peppermint, and tea tree, which enhance repellency while providing aromatherapy advantages. Some products feature innovative designs like spiral or triple-wick constructions for improved burn efficiency and scent dispersion. The type of candle often influences consumer choice based on factors like burn time, environmental impact, and additional benefits such as air purification or mood enhancement, driving diversification within the market.

Application Insights

Mosquito repellent candles find applications across multiple settings, reflecting their versatility and broad consumer appeal. Residential use constitutes a significant segment, with households employing these candles in gardens, patios, balconies, and indoor spaces to create mosquito-free environments while adding ambiance. The hospitality industry, including hotels, resorts, and restaurants, utilizes these products to enhance guest experiences in outdoor dining and leisure areas, combining functionality with aesthetic appeal. Camping and outdoor recreational activities represent another key application, where portable and easy-to-use candles are preferred for their convenience. Additionally, these candles are used in public spaces such as parks and event venues to protect attendees from mosquito bites. The application scope is expanding into therapeutic and wellness contexts, where candles with calming fragrances serve dual purposes of repellency and relaxation, catering to consumers' growing interest in holistic health solutions.

Regional Insights

The mosquito repellent candle market demonstrates distinct regional dynamics influenced by climate, mosquito prevalence, and consumer behavior. North America and Europe show steady demand driven by outdoor lifestyle trends and awareness of natural product benefits, with a preference for premium and eco-friendly options. The Asia-Pacific region dominates market growth due to tropical climates, high mosquito populations, and increasing incidences of vector-borne diseases, particularly in countries like India, Indonesia, and Thailand. Latin America also represents a significant market, with Brazil and Mexico leading consumption due to similar climatic conditions and health concerns. In Middle East and Africa, demand is rising with urbanization and growing health consciousness, though economic constraints may affect premium product adoption. Regional preferences vary, with North American consumers favoring soy-based candles, while Asian markets often prioritize efficacy and affordability, influencing product strategies and marketing approaches across geographies.

Company Insights

Prominent companies in the mosquito repellent candle market include Godrej Consumer Products, known for its Good Knight brand offering a range of repellent solutions; SC Johnson, with its OFF! brand leveraging extensive research and development; and Reckitt Benckiser, which markets mosquito repellent products under well-known household names. Other key players include Spectrum Brands Holdings with its Cutter and Repel products, and Newell Brands operating through brands like Woodwick. These companies invest heavily in innovation, focusing on improving product efficacy, burn time, and consumer safety. They also engage in strategic marketing initiatives to build brand loyalty and expand market presence. Smaller players and niche brands, such as those specializing in organic or artisanal candles, contribute to market diversity by addressing specific consumer segments. Competitive strategies often involve portfolio diversification, sustainability initiatives, and geographic expansion to capture emerging opportunities.

Recent Developments

Recent developments in the mosquito repellent candle market highlight a trend towards innovation and sustainability. Companies are introducing candles with enhanced formulations that combine multiple essential oils for broader repellency and longer-lasting effects. There is a growing emphasis on eco-friendly packaging, with brands adopting recyclable materials and reducing plastic use to meet consumer environmental expectations. Product launches increasingly feature blends targeting specific consumer needs, such as candles for sensitive skin or those offering additional benefits like stress relief. Strategic collaborations between repellent manufacturers and wellness brands have emerged to create co-branded products that appeal to health-conscious audiences. Additionally, advancements in wick technology and wax compositions aim to improve burn efficiency and minimize soot production. Market players are also expanding their online presence through e-commerce platforms and social media marketing to reach a wider audience and drive sales growth.

Report Segmentation

This report on the mosquito repellent candle market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The market is segmented by type, including citronella candles, soy wax candles, beeswax candles, and blended essential oil candles, each analyzed for their characteristics and consumer adoption patterns. Application segmentation covers residential, commercial, and outdoor recreational uses, highlighting demand drivers and usage trends across these sectors. Geographic segmentation breaks down the market into key regions such as North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, examining regional market dynamics, growth factors, and competitive landscapes. The report also includes segmentation by distribution channel, encompassing offline retail stores and online platforms, to understand purchasing behaviors and sales trends. This structured approach enables stakeholders to identify opportunities and make informed decisions based on specific market segments.

FAQs

What are mosquito repellent candles made of? Mosquito repellent candles are typically made from waxes such as paraffin, soy, or beeswax, infused with essential oils like citronella, lemongrass, eucalyptus, or lavender that naturally repel mosquitoes.

How effective are mosquito repellent candles? These candles are effective in creating a protective zone against mosquitoes, though their efficacy depends on factors like candle quality, essential oil concentration, and environmental conditions such as wind.

Are mosquito repellent candles safe for pets? Most natural mosquito repellent candles are safe for pets when used as directed, but it is advisable to avoid candles with synthetic additives or strong fragrances that may irritate animals.

Can mosquito repellent candles be used indoors? Yes, many mosquito repellent candles are designed for indoor use, provided the area is well-ventilated to prevent accumulation of fumes, especially in smaller spaces.

What is the burn time of typical mosquito repellent candles? Burn time varies by product, ranging from 15 to 50 hours, influenced by candle size, wax type, and wick design, with soy and beeswax candles often lasting longer.

Do mosquito repellent candles work against all types of mosquitoes? While effective against many common species, their performance can vary; some mosquitoes may be less deterred by certain oils, so combining with other repellent methods is recommended in high-risk areas.

Citius Research has developed a research report titled “Mosquito Repellent Candle Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Mosquito Repellent Candle Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Mosquito Repellent Candle Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Mosquito Repellent Candle Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Mosquito Repellent Candle Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Mosquito Repellent Candle Market
• Research Methodology
• Executive Summary
• Market Dynamics of Mosquito Repellent Candle Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Mosquito Repellent Candle Market
• Cost and Gross Margin Analysis of Mosquito Repellent Candle Market
• Mosquito Repellent Candle Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Mosquito Repellent Candle Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Mosquito Repellent Candle Market Key Stakeholders

Below are the key stakeholders for the Mosquito Repellent Candle Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Mosquito Repellent Candle Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Mosquito Repellent Candle Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Mosquito Repellent Candle Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Mosquito Repellent Candle Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Mosquito Repellent Candle Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Mosquito Repellent Candle Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Mosquito Repellent Candle Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Mosquito Repellent Candle Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Mosquito Repellent Candle Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Mosquito Repellent Candle Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Mosquito Repellent Candle Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Mosquito Repellent Candle Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Mosquito Repellent Candle Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Mosquito Repellent Candle Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Mosquito Repellent Candle Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Mosquito Repellent Candle Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Mosquito Repellent Candle Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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