Mortuary refrigerator Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192317
  • Format: Electronic (PDF)
  • Number of Pages: 175
  • Author(s): Joshi, Madhavi

Report Overview

The Mortuary refrigerator Market size was estimated at USD 450 million in 2023 and is projected to reach USD 850 million by 2030, exhibiting a compound annual growth rate (CAGR) of 9.00% during the forecast period (2024-2030).

Mortuary refrigerator Market

(Market Size)
$450 million
$850 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.00%
2023 Market Size USD 450 million
2030 Market Size USD 850 million
Key Players KUGEL Medical, Mortech, Thermo Fisher Scientific, LEEC, Mopec

Market Summary

The mortuary refrigerator market is a specialized segment within the consumer goods industry, catering primarily to healthcare facilities, funeral homes, and forensic institutions. These refrigeration units are essential for the temporary preservation of deceased bodies, maintaining specific temperature and hygiene standards to prevent decomposition. The market is characterized by a consistent demand driven by the non-discretionary nature of its applications, ensuring stable growth irrespective of broader economic fluctuations. Key product variations include single-body, double-body, and multi-body units, with advanced features such as digital temperature controls, alarm systems, and energy-efficient designs gaining prominence. The industry is moderately fragmented, with several established players and regional manufacturers competing on product quality, reliability, and after-sales service. Technological advancements are increasingly integrating smart monitoring systems and eco-friendly refrigerants to meet stringent regulatory and environmental standards. Geographically, developed regions lead in adoption due to well-established healthcare infrastructure, while emerging economies are witnessing gradual uptake driven by improving facilities and rising awareness of mortuary management practices.

Key Highlights

The mortuary refrigerator market is distinguished by its critical role in public health and safety, ensuring proper storage conditions for human remains. Key highlights include the growing emphasis on energy efficiency and sustainability, with manufacturers developing units that comply with international environmental regulations. There is a notable trend toward customization, where end-users request tailored solutions to fit specific spatial and operational requirements. The integration of digital technology, such as remote monitoring and automated temperature logging, enhances operational reliability and reduces human error. The market is also seeing increased demand from non-traditional sectors like disaster management and military applications, broadening its scope. Regulatory compliance remains a significant factor, with products needing to meet standards set by health authorities and environmental agencies. Additionally, the after-sales service segment is becoming a competitive differentiator, as reliability and maintenance support are paramount for end-users. The COVID-19 pandemic underscored the importance of mortuary capacity, leading to heightened awareness and investment in refrigeration solutions globally.

Drivers, Opportunities & Restraints

Several drivers propel the mortuary refrigerator market, including the rising global mortality rate due to aging populations and health crises, which necessitate adequate preservation infrastructure. Increasing investments in healthcare infrastructure, particularly in developing regions, further stimulate demand. The growing number of funeral homes and forensic laboratories also contributes to market expansion. Opportunities abound in technological innovation, such as the development of solar-powered and portable units for remote or disaster-prone areas. The trend toward green technologies presents avenues for manufacturers to differentiate their products with eco-friendly refrigerants and energy-efficient designs. However, the market faces restraints including high initial costs and maintenance expenses, which can be prohibitive for smaller facilities. Stringent regulatory requirements and certification processes may delay product launches and increase compliance costs. Economic downturns can impact discretionary spending on advanced mortuary equipment, though the essential nature of these products provides some buffer. Additionally, cultural practices in certain regions that favor rapid burial or cremation may limit demand for storage solutions.

Concentration Insights

The mortuary refrigerator market exhibits a moderate level of concentration, with a mix of global players and regional manufacturers dominating the landscape. Leading companies such as Thermo Fisher Scientific, Mopec, and LEEC hold significant market share due to their extensive product portfolios, strong distribution networks, and brand reputation for reliability. These players often focus on innovation and strategic partnerships to maintain their competitive edge. Regional manufacturers, particularly in Asia and Latin America, cater to local demand with cost-effective solutions, though they may lack the technological sophistication of global brands. The market is also characterized by the presence of niche players specializing in customized or high-capacity units for specific applications like disaster management. Mergers and acquisitions are occasional strategies for expansion, as larger companies seek to enhance their geographic reach or technological capabilities. Distribution channels include direct sales, medical equipment suppliers, and online platforms, with after-sales service being a critical factor in vendor selection. The competitive dynamics are influenced by product quality, regulatory compliance, and pricing strategies, with premium segments emphasizing advanced features and durability.

Type Insights

Mortuary refrigerators are categorized primarily by capacity and design, including single-body, double-body, and multi-body units. Single-body refrigerators are compact and suitable for smaller facilities with lower storage needs, offering basic temperature control and efficiency. Double-body units provide increased capacity and are common in mid-sized hospitals and funeral homes, often featuring separate compartments for organizational flexibility. Multi-body or modular refrigerators are designed for high-volume environments such as large medical centers or disaster response units, allowing scalable storage solutions. Technological variations include positive temperature units, which maintain above-freezing temperatures for short-term preservation, and negative temperature units used for long-term storage or forensic purposes. Advances in insulation materials and cooling systems have improved energy efficiency and temperature stability across all types. Digital controls, alarm systems for temperature deviation, and stainless-steel construction for hygiene are standard features in modern units. Customization options, such as adjustable shelves and door configurations, cater to specific spatial and operational requirements, enhancing usability and efficiency.

Application Insights

Mortuary refrigerators serve diverse applications across healthcare, forensic, and funeral service sectors. In healthcare settings, including hospitals and clinics, these units are essential for temporary storage of deceased patients, ensuring compliance with health regulations and allowing time for administrative and family arrangements. Funeral homes utilize mortuary refrigerators to preserve bodies during preparation for services, viewing, or transportation, with emphasis on aesthetic integration and reliability. Forensic laboratories employ specialized units for storing remains involved in legal investigations, requiring precise temperature control to preserve evidence integrity. Additional applications include disaster management, where portable or high-capacity refrigerators are deployed in emergency situations to handle unexpected fatalities. Military and government agencies also use these units for field operations and permanent facilities. The COVID-19 pandemic highlighted their critical role in managing overflow scenarios, leading to increased adoption in temporary morgues. Each application demands specific features; for instance, forensic units may include enhanced security and monitoring, while funeral home units prioritize quiet operation and design compatibility with viewing areas.

Regional Insights

The mortuary refrigerator market demonstrates distinct regional patterns influenced by healthcare infrastructure, regulatory standards, and cultural practices. North America and Europe are mature markets, characterized by high adoption rates due to well-established healthcare systems, stringent health regulations, and high awareness of mortuary management. The United States leads in North America, driven by a large number of funeral homes and advanced medical facilities. In Europe, countries like Germany and the UK emphasize technological innovation and environmental compliance. The Asia-Pacific region is experiencing growth, propelled by improving healthcare infrastructure, rising disposable incomes, and increasing government investments in public health. Countries such as China and India are key contributors, with growing demand from urban hospitals and private funeral services. Latin America and the Middle East & Africa show nascent but promising growth, driven by gradual modernization of mortuary facilities and rising health standards. Regional variations also exist in product preferences, with developed markets favoring advanced features and emerging markets prioritizing cost-effectiveness and durability.

Company Insights

Prominent companies in the mortuary refrigerator market include Thermo Fisher Scientific, a global leader known for its reliable and technologically advanced units catering to healthcare and research institutions. Mopec is another key player, specializing in anatomical pathology and mortuary equipment with a strong focus on customization and durability. LEEC stands out for its energy-efficient designs and comprehensive product range serving funeral homes and hospitals. Other significant participants include Barber of Sheffield, with a long history in mortuary refrigeration, and AFOS Group, which offers innovative solutions for forensic and medical applications. Regional players like KUGEL Medical in Germany and Mortech Manufacturing in the United States also hold substantial market share through tailored products and robust distribution networks. These companies compete on factors such as product innovation, compliance with international standards, after-sales service, and pricing strategies. Strategic initiatives often involve expanding geographic presence through partnerships, enhancing product portfolios with eco-friendly options, and integrating digital technologies for improved user experience and operational efficiency.

Recent Developments

Recent developments in the mortuary refrigerator market reflect a focus on technological integration and sustainability. Leading manufacturers have introduced units with IoT-enabled monitoring systems, allowing remote temperature tracking and automated alerts for maintenance issues, enhancing reliability and reducing operational risks. Energy efficiency has been a priority, with new models utilizing natural refrigerants like hydrocarbons to meet stringent environmental regulations and reduce carbon footprints. The COVID-19 pandemic accelerated innovations in portable and high-capacity refrigerators, addressing urgent needs for overflow storage in temporary morgues. Companies have also expanded their customization offerings, providing modular designs that can be tailored to specific space constraints and user requirements. Strategic collaborations between manufacturers and healthcare institutions have emerged to develop products that align with evolving mortuary management practices. Additionally, there is growing emphasis on hygiene features, such as antimicrobial coatings and easy-to-clean surfaces, to prevent cross-contamination. These developments underscore the market's adaptation to global health challenges and regulatory demands, ensuring continued relevance and growth.

Report Segmentation

This report on the mortuary refrigerator market provides a detailed segmentation to offer comprehensive insights into industry dynamics. The segmentation is based on type, application, and region. By type, the market is categorized into positive temperature refrigerators, negative temperature refrigerators, and combination units, each serving distinct preservation needs and operational environments. Application segmentation covers hospitals, funeral homes, forensic laboratories, and others including disaster management and military uses, highlighting diverse end-user requirements and growth avenues. Regional segmentation includes North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, analyzing geographic trends, regulatory influences, and adoption rates. Each segment is analyzed in terms of market trends, key players, and future prospects, providing stakeholders with actionable intelligence for strategic decision-making. The report also examines sub-segments such as capacity variations and technological features, ensuring a granular understanding of product offerings and competitive landscapes. This structured approach enables readers to identify niche opportunities and assess market potential aligned with their operational focus and geographic presence.

FAQs

What are the different types of mortuary refrigerators? Mortuary refrigerators include positive temperature units for short-term storage, negative temperature units for long-term preservation, and combination units offering both functionalities. Variations in capacity range from single-body to multi-body designs.

Which regions have the highest demand for mortuary refrigerators? North America and Europe exhibit high demand due to advanced healthcare infrastructure and regulatory standards. The Asia-Pacific region is growing rapidly with improving medical facilities.

Who are the key players in the mortuary refrigerator market? Major companies include Thermo Fisher Scientific, Mopec, LEEC, Barber of Sheffield, and AFOS Group, among others known for innovation and reliability.

What applications do mortuary refrigerators serve? They are used in hospitals, funeral homes, forensic labs, and for disaster management, ensuring temporary preservation of deceased bodies under controlled conditions.

What features are important in mortuary refrigerators? Key features include temperature stability, energy efficiency, digital controls, alarm systems, hygiene materials like stainless steel, and customization options for space and usage.

How has COVID-19 impacted the mortuary refrigerator market? The pandemic increased demand for high-capacity and portable units to manage overflow in morgues, highlighting the critical role of these refrigerators in public health crises.

Citius Research has developed a research report titled “Mortuary refrigerator Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Mortuary refrigerator Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Mortuary refrigerator Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Mortuary refrigerator Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Mortuary refrigerator Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Mortuary refrigerator Market
• Research Methodology
• Executive Summary
• Market Dynamics of Mortuary refrigerator Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Mortuary refrigerator Market
• Cost and Gross Margin Analysis of Mortuary refrigerator Market
• Mortuary refrigerator Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Mortuary refrigerator Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Mortuary refrigerator Market Key Stakeholders

Below are the key stakeholders for the Mortuary refrigerator Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Mortuary refrigerator Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Mortuary refrigerator Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Mortuary refrigerator Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Mortuary refrigerator Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Mortuary refrigerator Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Mortuary refrigerator Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Mortuary refrigerator Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Mortuary refrigerator Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Mortuary refrigerator Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Mortuary refrigerator Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Mortuary refrigerator Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Mortuary refrigerator Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Mortuary refrigerator Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Mortuary refrigerator Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Mortuary refrigerator Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Mortuary refrigerator Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Mortuary refrigerator Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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