Middle East Flooring and Carpet Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193771
  • Format: Electronic (PDF)
  • Number of Pages: 194
  • Author(s): Joshi, Madhavi

Report Overview

The Middle East Flooring and Carpet Market size was estimated at USD 3.4 billion in 2023 and is projected to reach USD 5.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.30% during the forecast period (2024-2030).

Middle East Flooring and Carpet Market

(Market Size)
$3.4 billion
$5.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.30%
2023 Market Size USD 3.4 billion
2030 Market Size USD 5.2 billion
Key Players Mohawk Industries, Interface, Tarkett, Beaulieu, Forbo

Market Summary

The Middle East flooring and carpet market is a significant segment within the consumer goods industry, characterized by steady growth driven by construction and infrastructure development across the region. Countries such as the United Arab Emirates, Saudi Arabia, and Qatar are major contributors due to ongoing urbanization, rising disposable incomes, and increasing tourism activities. The market encompasses a variety of flooring solutions including carpets, tiles, wood, vinyl, and laminate, catering to both residential and commercial sectors. Demand is influenced by factors such as aesthetic preferences, durability, and ease of maintenance, with a noticeable shift towards eco-friendly and sustainable products. The market is competitive, with both international and regional players striving to capture market share through innovation and strategic expansions. Economic diversification initiatives in Gulf Cooperation Council countries further stimulate market growth, supporting real estate and hospitality projects that require high-quality flooring materials.

Key Highlights

The Middle East flooring and carpet market is distinguished by several key highlights that underscore its dynamic nature. Premium and luxury flooring products are in high demand, particularly in hospitality and commercial projects in the UAE and Saudi Arabia, where aesthetics and quality are paramount. Innovation in materials, such as the development of antimicrobial and sound-absorbing carpets, is gaining traction, addressing specific needs in healthcare and educational institutions. The market also sees a growing preference for customized designs and patterns, allowing consumers to align flooring with interior d?cor themes. Additionally, the expansion of e-commerce platforms has made a wider range of products accessible, facilitating easier comparisons and purchases for both individual and corporate buyers. Sustainability trends are increasingly influential, with manufacturers focusing on recyclable materials and environmentally friendly production processes to meet regulatory standards and consumer expectations.

Drivers, Opportunities & Restraints

Several drivers propel the Middle East flooring and carpet market, including robust construction activities fueled by government initiatives like Saudi Arabia's Vision 2030 and the UAE's economic diversification plans. These projects span residential, commercial, and industrial sectors, boosting demand for flooring solutions. Rising urbanization and population growth further drive market expansion, as new housing and infrastructure developments require extensive flooring installations. Opportunities abound in the adoption of smart flooring technologies, which integrate features like heating systems and durability enhancements, appealing to modern consumers. The growing hospitality and tourism sectors also present significant prospects, with hotels and resorts frequently renovating and expanding their facilities. However, the market faces restraints such as fluctuating raw material prices, which can impact production costs and profit margins. Economic volatility and geopolitical tensions in certain regions may also hinder growth, alongside intense competition that pressures pricing strategies and innovation cycles.

Concentration Insights

The Middle East flooring and carpet market exhibits a concentrated competitive landscape, with key players dominating through extensive product portfolios and strong distribution networks. Major companies such as Interface, Inc., Mohawk Industries, and Tarkett have a significant presence, leveraging their global expertise to cater to regional demands. Local manufacturers like Arabian Carpets and Al Abdullatif Manufacturing & Trading also hold substantial market shares, often benefiting from deep understanding of cultural preferences and cost-effective production capabilities. The market concentration is higher in urban centers and economic hubs such as Dubai, Doha, and Riyadh, where high-value projects are concentrated. Distribution channels include specialty stores, hypermarkets, and online platforms, with partnerships and mergers being common strategies for expansion. This concentration fosters innovation and quality improvements but also poses barriers to entry for new players due to high capital requirements and established brand loyalties.

Type Insights

The Middle East flooring and carpet market is segmented by type into carpets and rugs, tiles, wood, vinyl, laminate, and others. Carpets and rugs are particularly popular in residential settings due to their comfort, insulation properties, and aesthetic appeal, with wool and synthetic fibers being common materials. Tiles, including ceramic and porcelain variants, dominate in areas requiring durability and easy maintenance, such as kitchens and bathrooms, and are widely used in commercial spaces. Wood flooring is favored for its elegance and natural look, often seen in high-end residences and hospitality venues, though it requires more upkeep. Vinyl and laminate flooring are gaining traction for their cost-effectiveness, water resistance, and versatility in mimicking higher-end materials. Each type caters to distinct consumer needs, influenced by factors like climate, lifestyle, and budget, with innovations continuously emerging to enhance functionality and sustainability.

Application Insights

In terms of application, the Middle East flooring and carpet market serves residential, commercial, and industrial sectors. The residential segment is a major contributor, driven by housing developments, home renovations, and increasing homeownership rates, with consumers prioritizing comfort, style, and durability. Commercial applications include offices, retail spaces, hospitals, and educational institutions, where flooring choices are influenced by factors like foot traffic, safety standards, and maintenance requirements. The hospitality sector, encompassing hotels and restaurants, demands high-quality, aesthetically pleasing flooring to enhance guest experiences and reflect brand identity. Industrial applications focus on durability and functionality, using materials that withstand heavy machinery and harsh conditions. Each application segment has unique demands, driving manufacturers to develop specialized products that meet specific performance and regulatory criteria, thereby supporting overall market diversification and growth.

Regional Insights

Regionally, the Middle East flooring and carpet market is dominated by the Gulf Cooperation Council countries, with the UAE and Saudi Arabia being the largest markets. The UAE's market is characterized by high-end projects and a strong tourism sector, leading to demand for luxury flooring solutions in cities like Dubai and Abu Dhabi. Saudi Arabia's market is driven by massive infrastructure and housing projects under Vision 2030, fostering growth in both residential and commercial segments. Qatar has seen increased activity due to preparations for major events and urban development, while other countries like Oman and Kuwait contribute steadily with their own construction initiatives. North African nations such as Egypt and Morocco also play a role, though on a smaller scale, with growth linked to economic reforms and urban expansion. Regional variations in climate, culture, and economic conditions influence product preferences and market dynamics, necess tailored strategies for each area.

Company Insights

Prominent companies in the Middle East flooring and carpet market include global leaders such as Interface, Inc., which focuses on sustainable carpet tiles, and Mohawk Industries, offering a diverse range of products including carpets, rugs, and hard surface flooring. Tarkett is another key player, known for its innovative and health-focused flooring solutions. Regional players like Arabian Carpets specialize in traditional and custom designs that resonate with local tastes, while Al Abdullatif Manufacturing & Trading leverages its regional presence for competitive advantage. These companies invest in research and development to introduce eco-friendly and technologically advanced products, catering to evolving consumer demands. Strategic partnerships, acquisitions, and expansions into emerging markets are common approaches to strengthen market position. The competitive landscape is marked by efforts to enhance product quality, expand distribution networks, and engage in marketing initiatives that highlight durability, aesthetics, and sustainability.

Recent Developments

Recent developments in the Middle East flooring and carpet market highlight trends towards innovation and sustainability. Major companies have launched products made from recycled materials, responding to growing environmental concerns and regulatory pressures. For instance, there have been introductions of carpets with reduced carbon footprints and flooring options that improve indoor air quality. Technological advancements include the integration of smart features such as heated flooring systems and enhanced durability coatings. Market players are also expanding their manufacturing facilities and distribution channels in the region to better serve local demands and reduce lead times. Collaborations with architects and interior designers have become more common, aiming to influence specification decisions in large projects. Additionally, e-commerce platforms have been optimized to provide virtual viewing tools, allowing customers to visualize products in their spaces, thereby enhancing the purchasing experience and driving sales.

Report Segmentation

The report on the Middle East flooring and carpet market offers a detailed segmentation to provide comprehensive insights. It is segmented by type, including carpets and rugs, tiles, wood, vinyl, laminate, and other flooring types, each analyzed for market share and growth potential. Application segmentation covers residential, commercial, and industrial sectors, examining demand patterns and key drivers within each. Geographically, the report breaks down the market into major regions and countries such as the UAE, Saudi Arabia, Qatar, and rest of Middle East, highlighting regional trends and opportunities. Further segmentation may include distribution channels like offline stores and online platforms, as well as material types such as natural and synthetic. This structured approach enables stakeholders to identify niche segments, understand competitive dynamics, and make informed decisions based on granular data and analysis tailored to specific interests and investment areas.

FAQs

What are the popular types of flooring in the Middle East? Popular types include carpets and rugs for comfort, tiles for durability, and wood for elegance, with growing interest in vinyl and laminate for cost-effectiveness.

Which countries lead the flooring market in the Middle East? The UAE and Saudi Arabia are market leaders due to extensive construction and infrastructure projects, followed by Qatar and Kuwait.

What factors drive demand for flooring in the region? Key drivers include urbanization, government initiatives, tourism growth, and rising disposable incomes, fueling residential and commercial developments.

How is sustainability influencing the market? Sustainability is increasing demand for eco-friendly products, such as recycled materials and low-emission flooring, driven by regulations and consumer awareness.

Who are the major players in this market? Major players include Interface, Inc., Mohawk Industries, Tarkett, Arabian Carpets, and Al Abdullatif Manufacturing & Trading, among others.

What are the emerging trends in Middle East flooring? Emerging trends include smart flooring technologies, customization options, and the rise of online sales channels enhancing consumer access and convenience.

Citius Research has developed a research report titled “Middle East Flooring and Carpet Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Middle East Flooring and Carpet Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Middle East Flooring and Carpet Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Middle East Flooring and Carpet Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Middle East Flooring and Carpet Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Middle East Flooring and Carpet Market
• Research Methodology
• Executive Summary
• Market Dynamics of Middle East Flooring and Carpet Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Middle East Flooring and Carpet Market
• Cost and Gross Margin Analysis of Middle East Flooring and Carpet Market
• Middle East Flooring and Carpet Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Middle East Flooring and Carpet Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Middle East Flooring and Carpet Market Key Stakeholders

Below are the key stakeholders for the Middle East Flooring and Carpet Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Middle East Flooring and Carpet Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Middle East Flooring and Carpet Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Middle East Flooring and Carpet Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Middle East Flooring and Carpet Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Middle East Flooring and Carpet Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Middle East Flooring and Carpet Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Middle East Flooring and Carpet Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Middle East Flooring and Carpet Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Middle East Flooring and Carpet Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Middle East Flooring and Carpet Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Middle East Flooring and Carpet Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Middle East Flooring and Carpet Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Middle East Flooring and Carpet Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Middle East Flooring and Carpet Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Middle East Flooring and Carpet Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Middle East Flooring and Carpet Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Middle East Flooring and Carpet Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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