Manual Wheelchair Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192297
  • Format: Electronic (PDF)
  • Number of Pages: 186
  • Author(s): Joshi, Madhavi

Report Overview

The Manual Wheelchair Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 3.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Manual Wheelchair Market

(Market Size)
$1.8 billion
$3.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 1.8 billion
2030 Market Size USD 3.2 billion
Key Players Invacare, Sunrise Medical, Ottobock, Permobil, Pride Mobility

Market Summary

The manual wheelchair market represents a critical segment within the consumer goods and medical devices industry, catering to individuals with mobility impairments. This market is characterized by a consistent demand driven by an aging global population and the prevalence of conditions affecting mobility. Products range from basic, standard models to highly customized and specialized wheelchairs designed for specific user needs and activities. The industry is supported by a global network of manufacturers, distributors, and healthcare providers who ensure product availability and adherence to medical standards. Innovation remains a key focus, with companies investing in research to enhance comfort, durability, and overall user experience through improved materials and ergonomic designs. The market's dynamics are influenced by healthcare policies, reimbursement scenarios, and the economic conditions of different regions, making it a stable yet competitive field.

Key Highlights

A prominent highlight of the manual wheelchair market is the significant technological advancement in lightweight and high-strength materials, such as titanium and advanced aluminum alloys, which enhance portability without compromising structural integrity. Another key aspect is the growing trend towards customization, where manufacturers offer tailored solutions for sports, all-terrain use, and pediatric care, addressing niche consumer segments. Leading companies like Invacare Corporation and Sunrise Medical are consistently launching new models with innovative features like adjustable seating systems and improved wheel designs. The market also shows a strong shift towards online retail channels, improving accessibility for consumers and providing detailed product information and reviews. Furthermore, the increasing focus on user-centered design principles ensures that new products are not only functional but also prioritize comfort and ease of use for long-term mobility solutions.

Drivers, Opportunities & Restraints

The primary drivers propelling the manual wheelchair market include the rising geriatric population globally, which is more susceptible to mobility issues, and the increasing incidence of disabilities due to chronic diseases like arthritis and spinal cord injuries. Government initiatives and supportive healthcare policies in various countries that provide funding or subsidies for mobility aids also significantly boost market growth. A major opportunity lies in the untapped potential of emerging economies in Asia-Pacific and Latin America, where improving healthcare infrastructure and rising disposable incomes are creating new consumer bases. Additionally, the development of smart wheelchairs with integrated technology for better monitoring and control presents a futuristic growth avenue. However, the market faces restraints such as the high cost of advanced and customized wheelchairs, which can limit adoption in price-sensitive regions. Stringent regulatory approvals and standards across different countries can also pose challenges for manufacturers looking to expand their global footprint.

Concentration Insights

The manual wheelchair market exhibits a concentration of key players in North America and Europe, where established companies like Permobil Corp and Ottobock hold significant market shares due to their extensive product portfolios and strong distribution networks. These regions are characterized by high awareness, advanced healthcare systems, and favorable reimbursement policies that support market consolidation. In contrast, the Asia-Pacific region is fragmented with numerous local manufacturers catering to domestic demand with cost-effective solutions, though international brands are increasingly penetrating these markets. The competitive landscape is also concentrated around specialized product segments, with certain firms dominating niches like ultra-lightweight wheelchairs or all-terrain models. This concentration drives intense competition on factors such as product innovation, pricing, and after-sales service, compelling companies to continuously enhance their offerings to maintain and grow their market position.

Type Insights

The manual wheelchair market is segmented by type into standard wheelchairs, transport wheelchairs, and sports wheelchairs, among other specialized variants. Standard wheelchairs are the most commonly used type, designed for everyday mobility and typically feature a cross-brace folding frame for easy storage and transport. They are often the most affordable option and are widely available through medical equipment suppliers. Transport wheelchairs are lighter and more compact, intended primarily for short-distance use and easier maneuverability by a caregiver, making them popular in assisted living facilities and for travel. Sports wheelchairs are highly specialized, built for athletic activities with features like reinforced frames, cambered wheels for stability, and lightweight materials to enhance performance. Each type addresses specific user requirements, driving diversity in product development and marketing strategies across the industry.

Application Insights

Manual wheelchairs find application across various settings including hospitals, home care facilities, and rehabilitation centers. In hospitals, they are essential for patient mobility within the facility, aiding in transportation between departments and during recovery periods. Home care represents a substantial application segment, as individuals with long-term mobility challenges require wheelchairs for daily activities, promoting independence and quality of life. Rehabilitation centers utilize specialized manual wheelchairs as part of therapy programs to help patients regain mobility and strength. Furthermore, there is growing usage in community settings, such as for recreational activities and sports, supported by the availability of models designed for all-terrain use and active lifestyles. This diversity in application influences product design, with manufacturers developing chairs that meet the specific demands of each environment, from durability in institutional settings to comfort and style for personal use.

Regional Insights

Regionally, North America holds a significant share of the manual wheelchair market, driven by a well-established healthcare infrastructure, high healthcare expenditure, and supportive insurance policies that facilitate access to mobility aids. Europe follows closely, characterized by strong government support for disabled individuals and a high awareness of advanced mobility solutions. The Asia-Pacific region is anticipated to exhibit robust growth due to its large population base, increasing prevalence of age-related disabilities, and improving economic conditions that enhance affordability. Latin America and the Middle East and Africa are emerging markets where growth is fueled by rising healthcare investments and initiatives to improve accessibility for people with disabilities. Each region presents distinct regulatory landscapes and consumer preferences, influencing the strategies of global manufacturers who must adapt their products and marketing approaches to succeed in these diverse markets.

Company Insights

The competitive landscape of the manual wheelchair market includes prominent players such as Invacare Corporation, Sunrise Medical, and Permobil Corp, which are recognized for their extensive product ranges and global presence. These companies invest heavily in research and development to introduce innovative features like ergonomic designs, advanced materials, and customizable options to meet diverse consumer needs. Other significant participants include Ottobock and Pride Mobility Products Corp, which focus on combining functionality with user comfort, often incorporating feedback from healthcare professionals and end-users into their product development cycles. The market also features numerous regional and local manufacturers that compete on price and cater to specific geographic demands. Competition is based on factors such as product quality, durability, price point, and the effectiveness of distribution networks, with companies striving to strengthen their market position through strategic partnerships and expansions into emerging economies.

Recent Developments

Recent developments in the manual wheelchair market include the launch of new product lines featuring enhanced ergonomic designs and lightweight materials to improve user comfort and mobility. Companies are increasingly focusing on sustainability, incorporating recyclable materials and eco-friendly manufacturing processes into their production. There has been a notable rise in strategic collaborations and partnerships between manufacturers and healthcare institutions to develop wheelchairs that meet specific clinical requirements and patient needs. Technological integration is another key trend, with some models now offering modular components that allow for easy customization and upgrades. Additionally, market players are expanding their online presence and direct-to-consumer sales channels to reach a broader audience and provide better customer service, including virtual consultations and online fitting guides to assist in the selection process.

Report Segmentation

This market research report on the manual wheelchair industry provides a detailed segmentation analysis to offer comprehensive insights into market dynamics. The report is segmented by type, covering categories such as standard wheelchairs, transport wheelchairs, and sports wheelchairs, each analyzed for their market share and growth potential. Application segmentation includes hospitals, home care settings, and rehabilitation centers, examining the demand drivers and usage patterns in each sector. Geographic segmentation breaks down the market into key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting regional trends, regulatory influences, and competitive landscapes. Furthermore, the report includes a segment on material type, evaluating the adoption of various materials like aluminum, steel, and titanium, and their impact on product performance and pricing. This structured approach enables stakeholders to identify specific growth areas and make informed strategic decisions.

FAQs

What are the different types of manual wheelchairs available? The main types include standard wheelchairs for everyday use, transport wheelchairs which are lighter and designed for assisted mobility, and sports wheelchairs built for athletic activities with enhanced durability and maneuverability.

What materials are commonly used in manual wheelchair construction? Manual wheelchairs are typically constructed from materials such as steel, which offers durability at a lower cost, aluminum known for its lightweight properties, and titanium which provides a high strength-to-weight ratio for premium models.

How do I choose the right manual wheelchair? Selecting the right wheelchair depends on factors like the user's mobility needs, lifestyle, body measurements for proper fit, the intended environment of use, and budget considerations, often with guidance from a healthcare professional.

What are the key features to look for in a manual wheelchair? Important features include adjustable seating and backrests for comfort, lightweight frame materials for ease of transport, type of wheels and casters suitable for the terrain, and folding mechanisms for storage convenience.

Are there manual wheelchairs designed for specific activities? Yes, there are specialized manual wheelchairs designed for various activities including sports models for basketball or racing, all-terrain wheelchairs with reinforced frames for outdoor use, and beach wheelchairs with wide tires for sand.

What regulations govern the manual wheelchair market? The market is regulated by standards such as ISO 7176 for safety and performance, and regional regulations like the FDA in the United States and the Medical Device Regulation in Europe, which ensure product quality and user safety.

Citius Research has developed a research report titled “Manual Wheelchair Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Manual Wheelchair Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Manual Wheelchair Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Manual Wheelchair Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Manual Wheelchair Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Manual Wheelchair Market
• Research Methodology
• Executive Summary
• Market Dynamics of Manual Wheelchair Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Manual Wheelchair Market
• Cost and Gross Margin Analysis of Manual Wheelchair Market
• Manual Wheelchair Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Manual Wheelchair Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Manual Wheelchair Market Key Stakeholders

Below are the key stakeholders for the Manual Wheelchair Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Manual Wheelchair Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Manual Wheelchair Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Manual Wheelchair Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Manual Wheelchair Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Manual Wheelchair Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Manual Wheelchair Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Manual Wheelchair Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Manual Wheelchair Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Manual Wheelchair Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Manual Wheelchair Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Manual Wheelchair Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Manual Wheelchair Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Manual Wheelchair Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Manual Wheelchair Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Manual Wheelchair Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Manual Wheelchair Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Manual Wheelchair Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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