Cycling And Skatebording Equipment Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192021
  • Format: Electronic (PDF)
  • Number of Pages: 183
  • Author(s): Joshi, Madhavi

Report Overview

The Cycling And Skatebording Equipment Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 17 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.50% during the forecast period (2024-2030).

Cycling And Skatebording Equipment Market

(Market Size)
$12 billion
$17 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.50%
2023 Market Size USD 12 billion
2030 Market Size USD 17 billion
Key Players Giant, Trek, Specialized, Santa Cruz, Birdhouse

Market Summary

The cycling and skateboarding equipment market represents a dynamic segment within the consumer goods industry, characterized by steady consumer engagement and continuous product innovation. This market encompasses a wide array of products, including bicycles, skateboards, protective gear, components, and accessories, catering to a diverse user base from professional athletes to recreational enthusiasts. The fundamental appeal of these activities, promoting health, fitness, and sustainable urban mobility, underpins consistent market demand. The industry has evolved significantly, moving beyond mere transportation to embody a lifestyle and cultural phenomenon, particularly within youth demographics and urban communities. This evolution is supported by a robust ecosystem of manufacturers, distributors, specialty retailers, and online platforms that facilitate global reach and accessibility. Market dynamics are further influenced by seasonal trends, with sales often peaking during warmer months in many regions, and by the growing integration of technology, such as electric-assist systems and smart accessories. The competitive landscape is intense, with both established multinational corporations and agile niche players vying for market share through strategies centered on brand building, product differentiation, and channel expansion.

Key Highlights

A primary highlight of the cycling and skateboarding equipment market is its resilience and adaptability to changing consumer lifestyles. The sustained emphasis on health and wellness, coupled with a global push towards eco-friendly transportation alternatives, has solidified the position of cycling as a mainstream activity. Concurrently, skateboarding has cemented its status not just as a sport but as a significant element of global youth culture, further validated by its inclusion in major international sporting events. This cultural integration drives consistent demand for equipment and apparel. Another key highlight is the rapid pace of technological innovation. The market has seen substantial advancements in materials science, leading to lighter, stronger, and more durable frames for bicycles and decks for skateboards. The rise of connected technology is also notable, with an increasing number of products featuring GPS tracking, performance metrics, and integration with mobile applications. Furthermore, the retail landscape has undergone a profound transformation, with e-commerce becoming a dominant sales channel, enabling brands to reach a global audience directly and offer a vast selection of products and customization options that were previously unavailable in traditional brick-and-mortar stores.

Drivers, Opportunities & Restraints

Several powerful drivers propel the cycling and skateboarding equipment market forward. A significant driver is the increasing global focus on health and fitness, encouraging individuals to adopt active lifestyles through accessible sports like cycling and skateboarding. Urbanization trends and growing traffic congestion in major cities worldwide are also driving the adoption of bicycles and skateboards as practical and efficient modes of personal transportation for short commutes. Government initiatives and infrastructure development, such as the creation of dedicated bike lanes and public skate parks, further encourage participation. The market presents substantial opportunities, particularly in the expansion of electric bicycles (e-bikes) and the continued growth of the direct-to-consumer sales model. Emerging markets in Asia-Pacific and Latin America offer untapped potential due to rising disposable incomes and growing awareness. However, the market also faces notable restraints. Fluctuations in the costs of raw materials, such as aluminum, carbon fiber, and rubber, can impact manufacturing margins and final product pricing. The market is also susceptible to economic downturns, as these products are often considered discretionary purchases. Additionally, safety concerns and the associated risk of injuries can act as a barrier to entry for some potential new participants, emphasizing the critical role of protective gear.

Concentration Insights

The competitive concentration in the cycling and skateboarding equipment market is characterized by a blend of well-established, large-scale corporations and a vibrant community of smaller, specialized brands. The market is not monopolistic but is led by a few key players who hold significant shares due to their extensive brand heritage, global distribution networks, and comprehensive product portfolios. These leading companies, such as Giant Bicycles, Trek Bicycle Corporation, and Skate One Corporation (Powell-Peralta), often engage in strategic activities including mergers and acquisitions, partnerships with professional athletes and teams, and heavy investment in research and development to maintain their competitive edge. Alongside these giants, a high number of small and medium-sized enterprises thrive by focusing on niche segments, offering customized, artisan, or highly specialized equipment that appeals to specific subcultures and professional users. This structure creates a competitive environment where innovation, brand loyalty, and marketing effectiveness are crucial for success. The concentration also varies by region, with certain brands demonstrating stronger presence and loyalty in specific geographic markets.

Type Insights

The market's product type segmentation reveals a diverse and specialized range of equipment catering to different disciplines and user preferences. In cycling, the market is segmented into various bicycle types, including road bikes, mountain bikes, hybrid bikes, city bikes, and the rapidly growing category of electric bicycles (e-bikes). Each type is engineered with specific geometries, components, and materials optimized for its intended use, from high-speed racing on paved roads to rugged trail riding. The skateboarding segment is similarly diversified, offering products such as standard skateboards, longboards, cruisers, and penny boards, each designed for distinct riding styles from technical street skating to relaxed commuting. Beyond the primary equipment, a substantial market exists for components and accessories. This includes everything from high-performance drivetrains, wheels, and bearings to essential safety gear like helmets, knee pads, and elbow pads. The components and aftermarket segment is particularly dynamic, allowing enthusiasts to customize and upgrade their setups, which drives recurring revenue and fosters a deep, engaged consumer base.

Application Insights

The application of cycling and skateboarding equipment spans several key segments, primarily divided into professional sports, recreational activities, and daily transportation. The professional and sports application segment involves athletes and enthusiasts who participate in competitive events, tournaments, and organized sports. This segment demands high-performance, premium equipment that meets rigorous standards for durability, weight, and responsiveness. Brands catering to this segment often collaborate with professional riders to develop and test products. The recreational application segment is the largest, encompassing individuals who engage in cycling and skateboarding for fitness, leisure, and social purposes. This group prioritizes comfort, versatility, and value in their purchasing decisions. Lastly, the transportation segment is growing in importance, especially in urban environments. Consumers are increasingly adopting bicycles, e-bikes, and skateboards as practical and sustainable alternatives to cars for daily commutes and running errands. This shift is supported by urban planning initiatives and a growing societal emphasis on reducing carbon footprints, making utility and practicality key purchase drivers for this user group.

Regional Insights

The demand for cycling and skateboarding equipment exhibits distinct regional patterns influenced by cultural trends, economic development, infrastructure, and climate. North America and Europe are mature and high-value markets. These regions have well-established cycling cultures, extensive networks of bike paths, and a strong presence of leading brands. The markets here are driven by high disposable income, a strong focus on premium and technological products, and robust retail infrastructures. The Asia-Pacific region represents the largest and fastest-growing market, fueled by massive population bases, rapid urbanization, and increasing government support for non-motorized transport. Countries like China, India, and Japan are major hubs for both manufacturing and consumption. The Latin American and Middle East & Africa regions are emerging markets with significant growth potential. While currently smaller in scale, rising urbanization, growing middle-class populations, and increasing interest in fitness and sports are expected to drive future demand in these areas, making them important focal points for market expansion strategies.

Company Insights

The competitive landscape features a mix of global giants and influential specialist brands. Major players in the cycling arena include Accell Group N.V., Giant Manufacturing Co. Ltd., and Trek Bicycle Corporation. These companies compete on a global scale with extensive product lines that cover all bicycle categories and a strong focus on technological innovation and brand marketing. In the skateboarding segment, prominent companies include Skate One Corporation, which owns iconic brands like Powell-Peralta, and Billabong International Limited, which oversees the Element brand. These players have deep roots in skateboarding culture and maintain relevance through endorsements from professional riders and continuous product development. The market also includes significant players specializing in components and accessories, such as Shimano Inc. and Fox Factory Holding Corp., whose products are critical to the performance of both bicycles and skateboards. The strategies employed by these companies are diverse, encompassing global supply chain optimization, direct-to-consumer e-commerce platforms, strategic retail partnerships, and sustained investment in research and development to introduce lighter, stronger, and more intelligent products.

Recent Developments

The cycling and skateboarding equipment market is continuously shaped by recent developments that reflect evolving consumer demands and technological possibilities. A dominant trend is the accelerated adoption of electric mobility, with e-bikes experiencing unprecedented growth as they appeal to a broader demographic seeking assisted cycling for commuting and recreation. Sustainability has moved from a niche concern to a central business strategy, prompting companies to invest in developing products using recycled materials, bio-based composites, and more environmentally conscious manufacturing processes. The direct-to-consumer (DTC) business model has been solidified as a key channel, with brands enhancing their online platforms with sophisticated customization tools, virtual fitting services, and robust digital marketing campaigns. Furthermore, there is a noticeable convergence of sports and technology, leading to the launch of smart helmets with built-in lights and communication systems, skateboards with app connectivity for tracking tricks, and advanced wearable devices that sync with equipment to provide performance analytics. These developments indicate a market that is increasingly connected, customized, and focused on a holistic user experience.

Report Segmentation

This comprehensive market research report on the Cycling and Skateboarding Equipment Market provides a detailed analysis structured through a methodical segmentation. The report is segmented by type to deliver insights into the distinct product categories, including bicycles, skateboards, and the associated components and protective gear, analyzing the trends and demand within each category. It is further segmented by application, examining the market dynamics across professional sports, recreational activities, and transportation uses, highlighting the specific needs and growth drivers for each application sector. A crucial component of the report is the regional segmentation, which offers a granular view of the market performance and potential across key geographies including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. This multi-dimensional segmentation allows for a thorough understanding of the market structure, enabling stakeholders to identify high-growth segments, understand regional nuances, and tailor their strategies to target specific customer demographics and product preferences effectively.

FAQs

What are the key factors driving the growth of the cycling equipment market? The growth is primarily driven by increasing health consciousness, urbanization leading to demand for efficient commuting solutions, government initiatives promoting cycling infrastructure, and the rising popularity of electric bicycles.

Who are the leading companies in the skateboarding equipment market? The market features leading companies such as Skate One Corporation (known for Powell-Peralta), Billabong International Limited (owner of Element Skateboards), and DICK?S Sporting Goods, among other specialized brands.

How is e-commerce impacting the sales of cycling and skateboarding gear? E-commerce has become a dominant sales channel, offering consumers a wider selection, competitive pricing, detailed product information, and convenience, which has significantly expanded the market reach for brands of all sizes.

What are the different types of bicycles available in the market? The market offers a diverse range including road bikes, mountain bikes, hybrid bikes, city bikes, and the rapidly growing category of electric bicycles (e-bikes), each designed for specific terrains and uses.

Which region holds the largest share in the global cycling and skateboarding market? The Asia-Pacific region is the largest and fastest-growing market, attributed to its high population density, increasing disposable income, government support, and strong manufacturing base.

What recent trends are influencing product development? Key trends include the integration of smart technology and connectivity into equipment, a strong focus on sustainability through the use of eco-friendly materials, and the expansion of product lines for electric-assisted riding.

Citius Research has developed a research report titled “Cycling And Skatebording Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Cycling And Skatebording Equipment Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Cycling And Skatebording Equipment Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Cycling And Skatebording Equipment Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Cycling And Skatebording Equipment Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Cycling And Skatebording Equipment Market
• Research Methodology
• Executive Summary
• Market Dynamics of Cycling And Skatebording Equipment Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Cycling And Skatebording Equipment Market
• Cost and Gross Margin Analysis of Cycling And Skatebording Equipment Market
• Cycling And Skatebording Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Cycling And Skatebording Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Cycling And Skatebording Equipment Market Key Stakeholders

Below are the key stakeholders for the Cycling And Skatebording Equipment Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Cycling And Skatebording Equipment Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Cycling And Skatebording Equipment Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Cycling And Skatebording Equipment Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Cycling And Skatebording Equipment Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Cycling And Skatebording Equipment Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Cycling And Skatebording Equipment Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Cycling And Skatebording Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Cycling And Skatebording Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Cycling And Skatebording Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Cycling And Skatebording Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Cycling And Skatebording Equipment Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Cycling And Skatebording Equipment Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Cycling And Skatebording Equipment Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Cycling And Skatebording Equipment Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Cycling And Skatebording Equipment Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Cycling And Skatebording Equipment Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Cycling And Skatebording Equipment Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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