Large Screen Monitor Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193219
  • Format: Electronic (PDF)
  • Number of Pages: 197
  • Author(s): Joshi, Madhavi

Report Overview

The Large Screen Monitor Market size was estimated at USD 18 billion in 2023 and is projected to reach USD 30 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Large Screen Monitor Market

(Market Size)
$18 billion
$30 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 18 billion
2030 Market Size USD 30 billion
Key Players Samsung, LG, Dell, HP, Acer

Market Summary

The large screen monitor market is a dynamic segment within the consumer goods industry, characterized by sustained demand driven by evolving professional and personal computing needs. These displays, typically defined by screen sizes of 27 inches and above, are no longer niche products but have transitioned into mainstream accessories for a diverse user base. The market caters to a wide spectrum of consumers, from corporate professionals and creative content creators to hardcore gamers and home entertainment enthusiasts. The core value proposition of these monitors lies in enhancing productivity through expansive screen real estate and delivering an immersive visual experience with high resolutions and superior color accuracy. The competitive landscape is intense, with numerous established electronics giants and specialized display manufacturers vying for market share through continuous innovation in panel technology, design aesthetics, and feature sets. The evolution of this market is intrinsically linked to advancements in complementary technologies, including graphics processing units (GPUs) and video content standards, which continually push the boundaries of display performance and capabilities.

Key Highlights

The large screen monitor market is distinguished by several pivotal trends shaping its current trajectory. A significant highlight is the rapid adoption of high refresh rate panels, moving beyond the traditional 60Hz to 144Hz, 240Hz, and even higher, primarily fueled by the booming esports and competitive gaming sector. This is complemented by the widespread integration of adaptive sync technologies, such as NVIDIA G-SYNC and AMD FreeSync, which eliminate screen tearing and stuttering for a smoother gameplay experience. Another key trend is the pronounced shift towards higher resolutions, with 4K UHD becoming increasingly standard for professional and entertainment applications, while 1440p (QHD) remains a popular sweet spot for gaming. The emergence of UltraWide aspect ratios, such as 21:9 and even 32:9, offers an unparalleled field of view, effectively replacing dual-monitor setups for many users. Furthermore, panel technology wars continue, with In-Plane Switching (IPS) panels dominating due to their superior color and viewing angles, while Vertical Alignment (VA) panels are favored for their high contrast ratios, and Organic Light-Emitting Diode (OLED) technology begins its entry, promising perfect blacks and infinite contrast.

Drivers, Opportunities & Restraints

The growth of the large screen monitor market is propelled by several powerful drivers. The global and sustained shift to remote and hybrid work models has created a robust demand for home office setups, where large, high-quality monitors are essential for multitasking and productivity. The parallel expansion of the gaming industry, particularly PC gaming, continues to be a primary engine for growth, with enthusiasts consistently seeking performance upgrades. The content creation economy, encompassing everything from video editing and graphic design to streaming, relies heavily on color-accurate and high-resolution displays. Opportunities for market expansion are abundant in the further integration of smart features and connectivity, transforming monitors into hub devices. The potential for wider adoption of cutting-edge technologies like Mini-LED and OLED at more accessible price points presents a significant growth avenue. However, the market faces notable restraints, including persistent supply chain volatility affecting component availability and final pricing. High product costs, especially for premium feature sets, can limit market penetration in price-sensitive regions. Furthermore, the market is susceptible to economic downturns, as monitor purchases are often deferred during periods of financial uncertainty.

Concentration Insights

The concentration within the large screen monitor market reveals a landscape dominated by a mix of long-established multinational electronics conglomerates and highly focused specialist brands. The market is not monopolistic but is rather an oligopoly where a handful of key players command significant global market share and influence industry trends. These leading companies, including Samsung, LG Electronics, Dell Inc., HP Inc., and Acer Inc., leverage their extensive research and development capabilities, robust global distribution networks, and strong brand recognition to maintain their competitive positions. Their dominance is reinforced by vertical integration, particularly for panel manufacturers like Samsung and LG, who produce their own display components. Alongside these giants, a tier of dedicated gaming-focused brands such as ASUS ROG, AOC, and BenQ have carved out substantial niches by catering to specific high-performance segments. This concentration means that innovation, pricing strategies, and marketing campaigns from these top firms largely dictate the direction and pace of the entire market, though competition remains fierce on features, design, and value.

Type Insights

The large screen monitor market is segmented by type, primarily based on the underlying panel technology, each offering distinct advantages tailored to different user needs. In-Plane Switching (IPS) panels are highly prevalent, celebrated for their exceptional color reproduction and wide viewing angles, making them the de facto standard for professional photo and video editing, graphic design, and general office use. Vertical Alignment (VA) panels represent another major category, distinguished by their superior contrast ratios and deeper black levels compared to IPS, providing a more cinematic experience for movie watching and are also popular among gamers who prioritize immersion. Twisted Nematic (TN) panels, once dominant, have seen their market share decline but remain relevant in entry-level and high-refresh-rate budget gaming monitors due to their fast response times, though they suffer from inferior color and viewing angles. The market is also witnessing the emergence of newer technologies, with Organic Light-Emitting Diode (OLED) panels entering the space, offering self-emissive pixels for perfect blacks and instant pixel response, albeit at a premium cost and with concerns about burn-in for static content.

Application Insights

Application insights reveal the diverse end-use scenarios that fuel demand in the large screen monitor market. The gaming application segment is arguably the most dynamic and innovation-driven, characterized by demand for high refresh rates, low response times, adaptive sync technologies, and features specifically designed for an immersive experience, such as curved screens and RGB lighting. The professional and commercial segment encompasses a broad range of uses, including corporate offices, financial trading floors, software development, and content creation studios. Here, the emphasis is on accuracy, productivity, and ergonomics, with preferences for high resolution, color fidelity, and features like built-in USB hubs and adjustable stands. The entertainment and home user segment utilizes large screens as central hubs for media consumption, web browsing, and casual computing, often valuing screen size, resolution, and design aesthetics that complement living spaces. Furthermore, there is a growing application in specialized fields such as digital signage, medical imaging, and control rooms, which require robust, reliable, and often customized display solutions.

Regional Insights

Regional analysis shows a varied landscape for the large screen monitor market, with demand patterns influenced by economic development, technological adoption rates, and consumer purchasing power. The Asia-Pacific region stands as the largest and most influential market, driven by a massive consumer base, a strong presence of leading manufacturing hubs, and a deeply entrenched gaming culture, particularly in South Korea and China. North America represents a highly mature and significant market, characterized by high disposable income, early adoption of advanced technologies, and a strong corporate sector that regularly refreshes IT hardware. Europe follows as another key region, with demand stemming from a well-developed professional sector and a vibrant gaming community. Markets in Latin America and the Middle East and Africa are emerging, with growth potential tied to improving economic conditions and increasing digitalization, though price sensitivity remains a more considerable factor in these regions compared to their developed counterparts.

Company Insights

The competitive arena of the large screen monitor market features a roster of prominent companies, each with strategic focuses. Samsung Electronics leverages its leadership in display panel manufacturing, particularly with its QLED and Odyssey gaming lines, to offer technologically advanced products. LG Electronics competes fiercely with its Nano IPS and UltraGear series, emphasizing color accuracy and gaming performance. Dell Inc., through its Alienware sub-brand for gaming and UltraSharp series for professionals, has built a formidable reputation for quality and reliability. HP Inc. targets the enterprise and creator markets with its EliteDisplay and Z-series monitors, focusing on productivity and collaboration features. ASUS has aggressively captured the gaming mindshare with its Republic of Gamers (ROG) brand, known for pushing the limits of refresh rates and design. Acer Inc. offers a wide portfolio through its Predator (gaming) and ConceptD (creator) lines, aiming for broad market coverage. Other significant players include Lenovo, AOC, and BenQ, each holding substantial shares in specific geographic or application-based niches.

Recent Developments

The large screen monitor market is witnessing a wave of recent developments focused on technological refinement and feature expansion. A prominent trend is the increased adoption of Mini-LED backlighting technology, which allows for a much higher number of local dimming zones compared to standard LED-LCDs, resulting in significantly improved contrast ratios and HDR performance that approaches OLED quality without the risk of burn-in. Connectivity is becoming a major battleground, with a strong push towards integrating USB-C ports that support power delivery, data transfer, and video signal over a single cable, simplifying docking for laptops. There is a growing emphasis on eye comfort, leading to the implementation of more advanced flicker-free backlighting and low blue light technologies certified by standards like T?V Rheinland. Furthermore, manufacturers are increasingly incorporating built-in KVM switches, which allow users to control multiple computers with a single keyboard, video, and mouse setup, enhancing functionality for users with hybrid work environments. Design evolution continues towards thinner bezels, more ergonomic stands, and aesthetic customization to appeal to discerning consumers.

Report Segmentation

This comprehensive market research report on the large screen monitor market provides a detailed and structured analysis segmented across multiple dimensions to offer granular insights. The segmentation is crucial for understanding specific dynamics within the broader market. The report is segmented by screen size, categorizing monitors into ranges such as 27-inch, 32-inch, and larger than 32-inch to analyze demand patterns across form factors. It is further segmented by resolution, covering Full HD, Quad HD (QHD/1440p), 4K UHD, and emerging higher resolutions to assess the adoption of pixel density. A critical segmentation is by panel technology, providing in-depth analysis of IPS, VA, TN, and OLED panels, including their market share, growth, and application preferences. The report also segments the market by application, distinctly analyzing demand from gaming, professional & commercial, and entertainment & residential users. Additionally, geographic segmentation provides a country-level and regional-level analysis of market size, growth trends, and key influencing factors across North America, Europe, Asia-Pacific, and the Rest of the World. This multi-faceted segmentation allows stakeholders to identify precise opportunities and challenges.

FAQs

What is the difference between a curved and flat screen monitor?

A curved screen monitor is designed with a gentle?? to create a more immersive viewing experience by providing a uniform focal distance for the eyes, reducing distortion and eye strain, particularly on very large or ultra-wide screens. Flat screen monitors are the traditional standard, preferred for tasks requiring geometric accuracy, such as graphic design and CAD work, where a straight line must appear perfectly straight.

Is a 4K monitor worth it?

The value of a 4K monitor is highly dependent on its application. For professionals in video editing, photo retouching, and design, the increased pixel density provides sharper text and images, allowing for more precise work and more screen real estate without scaling. For gaming and media consumption, it offers exceptional detail and clarity, though it requires a powerful graphics card to drive games at high settings and frame rates.

What size monitor is best for gaming?

The best monitor size for gaming is subjective and depends on personal preference, desk space, and viewing distance. However, 27-inch monitors are widely considered a popular sweet spot for 1440p resolution, offering an excellent balance of immersion and practicality. For a more enveloping experience, 32-inch or larger screens, including ultra-wide models, are preferred, but they require more powerful hardware to maintain high frame rates.

What is the best monitor for photo editing?

The best monitors for photo editing are those equipped with In-Plane Switching (IPS) panels due to their superior color accuracy and consistent viewing angles. Key specifications to prioritize include a high resolution (ideally 4K), wide color gamut coverage (such as 99% or 100% of sRGB and Adobe RGB), high color bit-depth (10-bit), factory calibration for low Delta-E values, and hardware calibration support to maintain color precision over time.

What monitor is best for eyes?

Monitors that are best for eye comfort typically incorporate several key technologies. These include flicker-free backlighting that eliminates screen flicker at all brightness levels and low blue light modes that reduce the emission of potentially harmful blue light wavelengths without drastically distorting color balance. Additionally, monitors with matte anti-glare screens help reduce reflections, and those with automatic brightness adjustment can adapt to ambient light conditions, further reducing eye strain.

What is the response time on a monitor?

Response time, measured in milliseconds (ms), refers to the speed at which a pixel can change from one color to another, specifically often from black to white to black again (GtG or Grey-to-Grey). A faster response time, such as 1ms, reduces motion blur and ghosting in fast-moving scenes, which is critical for competitive gaming. Slower response times can lead to visible trails behind moving objects. It is a different specification from input lag, which is the delay between a command from an input device and its response on the screen.

Citius Research has developed a research report titled “Large Screen Monitor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Large Screen Monitor Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Large Screen Monitor Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Large Screen Monitor Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Large Screen Monitor Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Large Screen Monitor Market
• Research Methodology
• Executive Summary
• Market Dynamics of Large Screen Monitor Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Large Screen Monitor Market
• Cost and Gross Margin Analysis of Large Screen Monitor Market
• Large Screen Monitor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Large Screen Monitor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Large Screen Monitor Market Key Stakeholders

Below are the key stakeholders for the Large Screen Monitor Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Large Screen Monitor Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Large Screen Monitor Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Large Screen Monitor Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Large Screen Monitor Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Large Screen Monitor Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Large Screen Monitor Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Large Screen Monitor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Large Screen Monitor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Large Screen Monitor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Large Screen Monitor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Large Screen Monitor Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Large Screen Monitor Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Large Screen Monitor Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Large Screen Monitor Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Large Screen Monitor Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Large Screen Monitor Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Large Screen Monitor Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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