Door Phone Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192731
  • Format: Electronic (PDF)
  • Number of Pages: 191
  • Author(s): Joshi, Madhavi

Report Overview

The Door Phone Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Door Phone Market

(Market Size)
$1.2 billion
$2.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.8 billion
Key Players Aiphone, Panasonic, Legrand, Fermax, Comelit

Market Summary

The door phone market represents a specialized segment within the consumer goods industry, focusing on security and communication solutions for residential and commercial properties. These systems, which facilitate two-way audio and increasingly video communication between a door station and an indoor unit, are integral to modern access control and security frameworks. The market is characterized by a steady demand driven by rising security concerns, urbanization, and the proliferation of smart home technologies. Manufacturers are continuously innovating, integrating features like HD video, night vision, and mobile connectivity to enhance user convenience and safety. The competitive landscape includes both established electronics giants and niche security solution providers, all vying for market share through technological differentiation and strategic partnerships. The adoption is widespread across various building types, from single-family homes and apartments to office buildings and gated communities, indicating a broad and diverse application base.

Key Highlights

The door phone market is distinguished by several key developments that underscore its evolution. A significant highlight is the rapid integration of Internet of Things (IoT) technology, enabling remote access and control via smartphones and integration with broader smart home ecosystems. This connectivity allows users to see and speak with visitors from anywhere, vastly improving security and convenience. Another critical trend is the shift from traditional audio-only systems to advanced video door phones, which offer visual verification?a highly sought-after feature. Furthermore, there is a noticeable push towards wireless and IP-based systems, which reduce installation complexity and offer greater flexibility for retrofitting existing buildings. The market is also witnessing the incorporation of artificial intelligence for features like facial recognition and motion detection, adding a layer of proactive security. These technological advancements are central to product differentiation and are key factors influencing purchasing decisions among consumers and businesses alike.

Drivers, Opportunities & Restraints

The growth of the door phone market is propelled by several powerful drivers. Primarily, escalating concerns regarding personal and property safety across the globe are fostering increased investment in residential and commercial security systems. The ongoing trend of urbanization and the construction of new multi-dwelling units and commercial complexes create a natural demand for integrated access control solutions like door phones. Furthermore, the rising disposable income in developing economies allows consumers to prioritize and invest in advanced security and smart home products. The market presents substantial opportunities, particularly in the expansion of smart city projects and the increasing consumer appetite for connected devices. The integration of door phones with comprehensive home automation systems represents a significant growth avenue for manufacturers and service providers. However, the market growth is not without its restraints. The high initial cost of advanced video and IP-based systems can be a barrier to adoption in price-sensitive markets. Additionally, concerns regarding data privacy and the vulnerability of connected devices to cyber threats can deter some potential customers. The market also faces challenges from the availability of alternative security solutions, such as standalone smart doorbells offered by new entrants.

Concentration Insights

The global door phone market exhibits a varied concentration of players and technological expertise across different regions. The market is moderately concentrated, with a mix of large, multinational electronics corporations and smaller, specialized security firms. These established players possess significant brand recognition, extensive distribution networks, and substantial resources for research and development, allowing them to lead in innovation and market reach. However, the landscape also includes numerous regional and local manufacturers that compete effectively by catering to specific local preferences, price points, and regulatory requirements. This creates a competitive environment where technological prowess, product quality, and cost-effectiveness are crucial for success. Strategic initiatives such as mergers, acquisitions, and partnerships are common as companies seek to expand their geographical footprint and enhance their product portfolios. The concentration of manufacturing and technological development is notably higher in regions like Asia Pacific, which is a major hub for electronics production, influencing global supply chains and competitive dynamics.

Type Insights

The door phone market is segmented primarily by technology into audio door phones and video door phones. Audio door phones, the traditional variant, provide basic two-way audio communication between the outdoor station and the indoor handset. They are valued for their simplicity, reliability, and cost-effectiveness, making them a common choice for budget-conscious consumers and certain commercial applications. In contrast, video door phones have gained immense popularity and represent the growth segment of the market. These systems add a critical visual component, allowing users to see visitors before granting access, which significantly enhances security. Video door phones are further evolving with features such as high-resolution displays, infrared night vision, wide-angle lenses, and touchscreen interfaces. Within video systems, there is a clear distinction between analog-based systems and newer Internet Protocol (IP)-based systems. IP door phones leverage existing network infrastructure, offer superior video quality, and enable remote access and integration with other IP-based security and smart home devices, positioning them as the preferred choice for new installations and modern buildings.

Application Insights

Door phone systems find application across a diverse range of settings, primarily segmented into residential, commercial, and industrial sectors. The residential application is the largest and most significant segment, driven by the need for security and convenience in homes, apartments, and gated communities. Within residences, demand exists for both single-unit homes and multi-tenant buildings like apartment complexes, where systems often include multiple indoor monitors connected to a single outdoor station. The commercial application segment is also substantial, encompassing office buildings, retail stores, hospitals, and educational institutions. In these environments, door phones serve as a first line of security, managing access to entrances, reception areas, and secure zones. They are often integrated with other access control systems like electronic locks and entry systems. While a smaller segment, industrial applications involve using ruggedized door phone systems in warehouses, factories, and gated facilities to control access to premises and communicate with delivery personnel and visitors, emphasizing durability and functionality in harsh environments.

Regional Insights

The demand for door phone systems demonstrates distinct patterns across different global regions, influenced by economic development, security concerns, and technological adoption rates. North America and Europe are mature markets characterized by high consumer awareness, strong purchasing power, and a well-established infrastructure for smart homes. These regions show a strong preference for advanced, connected video door phones and are early adopters of IoT-integrated security solutions. The Asia Pacific region is anticipated to exhibit significant growth and is a major manufacturing hub for these products. Rapid urbanization, growing middle-class populations, increasing investments in residential and commercial construction, and rising security awareness in countries like China, India, and Japan are key growth drivers in this region. Latin America and the Middle East and Africa are emerging markets where growth is fueled by developing infrastructure and increasing urbanization. However, adoption in these regions may be more sensitive to price, with demand skewed towards more cost-effective audio and basic video systems, though demand for advanced systems is growing in urban centers.

Company Insights

The competitive landscape of the door phone market features a blend of global electronics leaders and specialized security solution providers. Prominent players such as Aiphone, Panasonic, Samsung, and Legrand have a strong presence, leveraging their brand reputation, extensive research and development capabilities, and global distribution channels. These companies often offer a wide range of products, from basic audio systems to sophisticated IP-based video solutions integrated into larger building management systems. Other significant players include Commax, TCS, and Fermax, which have strong regional footholds and specialize in intercom and door phone technologies. Competition is intense and is based on factors including product innovation, feature sets, audio and video quality, system reliability, ease of installation, and price. Companies are actively engaged in developing new products with enhanced functionalities like mobile connectivity, AI-powered features, and improved user interfaces to differentiate themselves and capture greater market share. Strategic partnerships with building contractors, security system integrators, and distributors are crucial for market penetration.

Recent Developments

The door phone market is dynamic, with recent developments focused heavily on technological integration and enhanced connectivity. A dominant trend is the seamless integration of door phone systems with smartphones and mobile applications. Manufacturers are launching products that send real-time alerts and live video feeds to users' mobile devices, allowing them to interact with visitors remotely from any location. This development significantly boosts convenience and security. Another key area of innovation is the incorporation of artificial intelligence and machine learning algorithms. Newer models are equipped with features like package detection, familiar face recognition, and unusual activity alerts, moving beyond simple communication to proactive monitoring. Furthermore, there is a growing emphasis on design aesthetics, with companies offering sleek, minimalist outdoor stations and indoor monitors that blend with modern home and office d?cor. The industry is also seeing a consolidation trend, with larger players acquiring smaller innovative firms to quickly gain access to new technologies and expand their product offerings in the competitive security market.

Report Segmentation

This comprehensive market research report on the door phone market provides a detailed analysis structured through a methodical segmentation approach. The report is segmented by type, categorizing the market into audio door phones and video door phones to analyze the demand, technological trends, and growth prospects for each product category. It is further segmented by technology, distinguishing between wired and wireless systems, which is critical for understanding installation trends and consumer preferences. The application segmentation breaks down the market into residential, commercial, and industrial sectors, providing insights into the specific needs and adoption patterns across these different environments. Geographically, the report offers a thorough regional analysis covering North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. This regional segmentation highlights growth rates, market dynamics, and competitive landscapes specific to each area. This multi-faceted segmentation allows for a granular understanding of the market, enabling stakeholders to identify key growth segments, emerging opportunities, and tailor their strategies accordingly for targeted audiences and regions.

FAQs

What is a door phone system?

A door phone system is an intercom device installed at the entrance of a building to facilitate two-way communication between a visitor outside and occupants inside. Modern systems often include video capabilities, allowing visual identification of visitors before granting access.

What are the different types of door phones?

The primary types are audio door phones, which provide voice communication only, and video door phones, which add a camera and screen for visual verification. These can be further classified based on technology as analog/wired or IP/wireless systems.

Who are the leading companies in the door phone market?

Key players in the global market include established electronics firms such as Aiphone, Panasonic, Samsung, and Legrand, alongside specialized security providers like Commax, TCS, and Fermax, who are known for their expertise in intercom technology.

What are the benefits of a video door phone?

Video door phones significantly enhance security by allowing visual confirmation of a visitor's identity, deterring potential intruders. They also offer convenience, as many modern models can send alerts and live video feeds to smartphones, enabling remote interaction from anywhere.

How does an IP door phone work?

An IP door phone connects to a local area network (LAN) using Internet Protocol, similar to a computer. It transmits audio and video data over the network, allowing for integration with other IP-based security systems, remote access via the internet, and often higher quality video than analog systems.

What is the future of door phone systems?

The future is oriented towards greater integration with smart home and building automation systems, increased use of artificial intelligence for features like facial recognition and anomaly detection, and a continued shift towards wireless and mobile-controlled solutions for enhanced user convenience and security.

Citius Research has developed a research report titled “Door Phone Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Door Phone Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Door Phone Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Door Phone Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Door Phone Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Door Phone Market
• Research Methodology
• Executive Summary
• Market Dynamics of Door Phone Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Door Phone Market
• Cost and Gross Margin Analysis of Door Phone Market
• Door Phone Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Door Phone Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Door Phone Market Key Stakeholders

Below are the key stakeholders for the Door Phone Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Door Phone Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Door Phone Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Door Phone Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Door Phone Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Door Phone Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Door Phone Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Door Phone Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Door Phone Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Door Phone Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Door Phone Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Door Phone Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Door Phone Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Door Phone Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Door Phone Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Door Phone Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Door Phone Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Door Phone Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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