Ironing Boards Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193734
  • Format: Electronic (PDF)
  • Number of Pages: 183
  • Author(s): Joshi, Madhavi

Report Overview

The Ironing Boards Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.00% during the forecast period (2024-2030).

Ironing Boards Market

(Market Size)
$850 million
$1.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.00%
2023 Market Size USD 850 million
2030 Market Size USD 1.5 billion
Key Players Brabantia, Honey-Can-Do, Homz, Household Essentials, Minky

Market Summary

The ironing boards market is a mature yet steadily evolving segment within the consumer goods industry, catering to a fundamental household need for garment care. This market encompasses a wide range of products, from traditional foldable and tabletop models to advanced, feature-rich designs incorporating steam stations and enhanced safety mechanisms. The demand is primarily driven by replacement cycles in developed economies and rising penetration in emerging markets where increasing urbanization and disposable incomes are fostering growth. The market is characterized by a high degree of competition among both global players and regional manufacturers, all vying for market share through product innovation, material upgrades, and aesthetic design improvements. While the core function remains unchanged, manufacturers are increasingly focusing on ergonomics, space-saving features, and integration with modern home decor to appeal to contemporary consumers. The distribution landscape is diverse, spanning offline channels like hypermarkets and specialty stores to the rapidly growing e-commerce sector, which offers consumers a vast array of choices and competitive pricing. Sustainability considerations are also beginning to influence material choices and production processes, adding a new dimension to product development strategies.

Key Highlights

The ironing boards market exhibits several key highlights that define its current trajectory and future potential. A significant trend is the shift towards premiumization, where consumers are increasingly willing to invest in higher-quality, durable boards with advanced features such as adjustable height, wider surfaces, improved iron rests, and built-in steam generator compatibility. This reflects a broader consumer preference for products that enhance efficiency and the overall ironing experience. Material innovation is another critical highlight, with manufacturers utilizing lighter yet stronger materials like aluminum and advanced steel alloys to improve portability without compromising on stability. Design aesthetics have become a major differentiator, with companies offering boards in various colors and finishes to complement modern home interiors. Furthermore, the market is witnessing the integration of smart features, such as auto-retract cords and LED indicator lights, signaling a move towards more technologically integrated home appliances. The competitive intensity remains high, prompting continuous research and development efforts to capture consumer interest and sustain brand loyalty in a largely replacement-driven market.

Drivers, Opportunities & Restraints

The growth of the ironing boards market is propelled by several key drivers. The persistent demand from the residential sector, driven by routine household chores and the need for well-maintained apparel, forms the stable core of the market. Rising disposable incomes, particularly in developing regions, enable consumers to upgrade from basic models to more sophisticated and feature-rich ironing boards. The growth of the real estate and hospitality sectors also generates consistent demand from commercial establishments like hotels and laundromats. However, the market faces notable restraints. The product has a long replacement cycle, as a well-made ironing board can last for many years, which can dampen the frequency of new purchases. The rising popularity of wrinkle-free fabrics and casual dress codes in professional and social settings poses a challenge to the essential need for ironing. Despite these challenges, significant opportunities exist. Manufacturers can capitalize on the trend of compact living by developing innovative, space-saving, and multi-functional designs that appeal to urban apartment dwellers. There is also a substantial opportunity in expanding distribution networks in untapped emerging markets and leveraging the growing e-commerce channel to reach a wider customer base with targeted marketing.

Concentration Insights

The global ironing boards market is moderately concentrated, featuring a mix of well-established international brands and a multitude of regional and local manufacturers. Key global players such as Brabantia, Minky, and Leifheit hold significant market share due to their strong brand recognition, extensive distribution networks, and continuous investment in product innovation and quality. These companies compete on the basis of brand reputation, product durability, design aesthetics, and the incorporation of advanced features. Alongside these giants, there is a substantial presence of smaller, specialized manufacturers who often compete effectively on price, cater to specific regional preferences, or focus on niche segments like commercial-grade boards or highly compact designs. The concentration varies by region; North America and Europe are more consolidated with dominant brands, while markets in Asia-Pacific and Latin America are more fragmented with numerous local players. This structure fosters a competitive environment that drives innovation and keeps pricing competitive, ultimately benefiting the end consumer with a wide array of choices.

Type Insights

The ironing boards market is segmented by type, primarily distinguished by design, size, and functionality to meet diverse consumer needs. The most common and traditional type is the freestanding or foldable ironing board, valued for its portability, ease of storage, and affordability. These models often feature adjustable height settings and a sturdy, cross-shaped base for stability. Tabletop ironing boards represent another significant category, appealing to consumers with limited space, such as those in apartments or dormitories. While more compact, they offer a stable surface for smaller ironing tasks. A growing and premium segment includes wall-mounted or built-in ironing boards, which are permanently fixed to a wall or inside a cupboard, saving floor space and offering a seamless look in modern homes. Furthermore, the market includes specialized boards such as sleeve boards for detailed garment work and travel-sized boards for portability. The choice of type is heavily influenced by available living space, frequency of use, and the specific garments being ironed, driving manufacturers to continually refine each category.

Application Insights

Ironing boards find application across two primary sectors: residential and commercial. The residential segment is the dominant end-user, accounting for the largest share of demand. This encompasses individual households where ironing is a routine chore for maintaining personal and family clothing. Within homes, the need varies from light, frequent use for daily wear to more heavy-duty use for formal attire or linens. The commercial application segment, while smaller, is a consistent and valuable market. This includes hotels, which require durable boards for guest laundry services and housekeeping; laundromats and professional laundry services that need industrial-strength, high-usage boards; and tailoring and fashion industries where precision ironing is crucial for garment finishing. The requirements differ significantly between these applications; residential users often prioritize ease of use, storage, and aesthetics, whereas commercial users demand robustness, large surface areas, enhanced safety features, and compliance with commercial-grade standards. Understanding these distinct application needs is critical for manufacturers to tailor their product development and marketing strategies effectively.

Regional Insights

The demand for ironing boards exhibits distinct regional patterns influenced by cultural habits, economic development, and lifestyle trends. Europe and North America represent mature markets characterized by high household penetration rates. Demand in these regions is primarily replacement-driven, with consumers seeking premium, innovative, and design-conscious products to upgrade their existing household items. The Asia-Pacific region is identified as a high-growth market, fueled by rapid urbanization, a growing middle class with increasing disposable income, and the expansion of retail and e-commerce infrastructure. Countries like China and India are witnessing a surge in demand as ironing becomes a more common practice in urban households. Latin America and the Middle East and Africa present emerging opportunities, though growth is often tempered by economic volatility and the presence of a large informal sector. Regional preferences also vary; for instance, compact and space-saving models are highly sought after in densely populated Asian cities, while larger, more robust boards are preferred in North American homes. These geographic nuances necessitate a tailored approach for companies operating on a global scale.

Company Insights

The competitive landscape of the ironing boards market includes a roster of key players who have established strong footholds through brand legacy, innovation, and strategic market presence. Prominent companies such as Brabantia are renowned for their focus on design, durability, and a wide color palette that integrates with modern home decor. Minky is another major player, recognized for its innovative features like ergonomic designs, enhanced safety mechanisms, and boards compatible with steam generator irons. Leifheit emphasizes German engineering, offering products known for their robustness and functional reliability. Other significant participants include companies like Philips, which leverages its broader appliance brand strength, and Groupe SEB, through its ownership of brands like Tefal. Beyond these global names, numerous regional manufacturers compete effectively by understanding local preferences and offering cost-competitive solutions. The strategic focus for these companies involves continuous product development, strengthening supply chain and distribution networks, and engaging in strategic mergers or acquisitions to expand their geographic and product portfolio reach in a competitive environment.

Recent Developments

The ironing boards market has witnessed several recent developments centered on innovation, sustainability, and strategic business moves. A prominent trend is the introduction of boards designed specifically for use with high-power steam generator irons, featuring enhanced heat resistance and dedicated resting spots to prevent damage to delicate surfaces. Material science advancements have led to the use of lighter, more durable aluminum frames and covers with improved reflective properties for faster and more efficient ironing. From a design perspective, there is a growing emphasis on space optimization, leading to more sophisticated wall-mounted and hideaway models that appeal to the minimalist home trend. On the corporate front, key players have been focusing on enhancing their digital marketing strategies and e-commerce partnerships to improve direct-to-consumer sales channels. Sustainability initiatives are also gaining traction, with companies exploring the use of recycled materials in construction and more eco-friendly packaging solutions to reduce environmental impact and align with the values of a growing segment of conscious consumers.

Report Segmentation

This comprehensive market research report on the ironing boards industry provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the market dynamics. The segmentation is designed to help stakeholders identify specific growth pockets and tailor their strategies accordingly. The report is segmented by type, delving into the distinct characteristics and demand patterns for freestanding, tabletop, wall-mounted, and other specialized ironing boards. It is further segmented by application, providing insights into the divergent needs and growth prospects within the residential and commercial sectors. A crucial component of the segmentation is the regional analysis, which breaks down the market performance and opportunities across key geographies including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. Additionally, the report includes a detailed competitive landscape, profiling leading market players and analyzing their market share, product portfolios, and strategic initiatives. This multi-faceted segmentation ensures that the report delivers actionable intelligence for making informed business decisions.

FAQs

What are the different types of ironing boards available? The market offers several types including freestanding or foldable models, which are the most common; tabletop versions for small spaces; wall-mounted or built-in boards for permanent, space-saving solutions; and specialized boards like sleeve boards and travel-sized options.

Which material is best for an ironing board cover? The best covers are typically made from heat-resistant materials like cotton or felt with a reflective metalized surface, often aluminum, to effectively distribute heat and steam for efficient ironing while protecting garments from scorching.

How do I choose the right ironing board? Choosing the right board depends on your space availability, frequency of use, and the types of garments you iron. Consider stability, adjustability, size of the ironing surface, storage options, and additional features like an iron rest or steam vent.

What is the standard height for an ironing board? The standard height is adjustable but typically ranges to accommodate users of different statures. Most quality boards offer a height adjustment mechanism to ensure ergonomic comfort and prevent back strain during use.

Can you use a steam iron on any ironing board? While most boards can handle steam irons, it is advisable to use a board with a metal mesh surface and a cover designed for steam to allow moisture to pass through effectively, preventing condensation buildup and potential rust on the board.

How often should you replace an ironing board cover? A cover should be replaced when it shows signs of wear, such as burns, stains, or a loss of its reflective and heat-resistant properties. For frequent users, this might be every one to two years to maintain optimal ironing performance.

Citius Research has developed a research report titled “Ironing Boards Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Ironing Boards Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Ironing Boards Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Ironing Boards Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Ironing Boards Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Ironing Boards Market
• Research Methodology
• Executive Summary
• Market Dynamics of Ironing Boards Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Ironing Boards Market
• Cost and Gross Margin Analysis of Ironing Boards Market
• Ironing Boards Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Ironing Boards Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Ironing Boards Market Key Stakeholders

Below are the key stakeholders for the Ironing Boards Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Ironing Boards Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Ironing Boards Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Ironing Boards Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Ironing Boards Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Ironing Boards Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Ironing Boards Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Ironing Boards Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Ironing Boards Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Ironing Boards Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Ironing Boards Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Ironing Boards Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Ironing Boards Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Ironing Boards Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Ironing Boards Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Ironing Boards Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Ironing Boards Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Ironing Boards Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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