India Biocides Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192210
  • Format: Electronic (PDF)
  • Number of Pages: 182
  • Author(s): Joshi, Madhavi

Report Overview

The India Biocides Market size was estimated at USD 420 million in 2023 and is projected to reach USD 750 million by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

India Biocides Market

(Market Size)
$420 million
$750 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 420 million
2030 Market Size USD 750 million
Key Players BASF, Dow, Lanxess, Lonza, Troy Corporation

Market Summary

The India biocides market within the consumer goods industry represents a critical segment dedicated to products that control harmful organisms through chemical or biological means. Biocides are integral to preserving the quality and extending the lifespan of various consumer goods by preventing degradation caused by microbes, insects, and other pests. The market is characterized by a diverse range of products including disinfectants, preservatives, and pest control solutions, which find applications in household cleaning, personal care, and fabric treatment. Increasing consumer awareness regarding hygiene and health, particularly in urban areas, is a significant factor influencing market dynamics. The demand is further supported by the growth of retail distribution channels and the expansion of product portfolios by key industry players. Regulatory standards set by Indian authorities also play a crucial role in shaping product development and market entry. The market is competitive, with both multinational corporations and domestic companies striving to innovate and capture greater market share through advanced and eco-friendly solutions.

Key Highlights

The India biocides market exhibits several key highlights that underscore its importance and growth trajectory. There is a noticeable shift towards green and sustainable biocidal products, driven by environmental concerns and stricter regulations. Innovation in formulation technologies is leading to more effective and longer-lasting products, enhancing consumer satisfaction. The market benefits from robust supply chains and increasing investments in research and development by leading companies. The COVID-19 pandemic has significantly accelerated demand for disinfectants and sanitizers, highlighting the essential role of biocides in public health. Additionally, the expansion of e-commerce platforms has made these products more accessible to a broader consumer base across both urban and rural India. Partnerships and mergers among companies are common strategies to enhance product offerings and geographical reach.

Drivers, Opportunities & Restraints

Several drivers are propelling the growth of the biocides market in India. Rising health and hygiene awareness among consumers, fueled by increasing disposable incomes and educational campaigns, is a primary driver. Urbanization and the growth of the middle class have led to higher standards of living and greater demand for premium consumer goods that incorporate biocides for protection and preservation. Government initiatives promoting cleanliness and sanitation, such as Swachh Bharat Abhiyan, also contribute to market expansion. Opportunities abound in the development of bio-based and eco-friendly biocides, catering to the growing segment of environmentally conscious consumers. The expansion into untapped rural markets presents significant growth potential. However, the market faces restraints including stringent regulatory approvals that can delay product launches and increase compliance costs. Environmental concerns regarding the toxicity of certain chemical biocides and the possibility of microbial resistance pose challenges to market growth. Economic fluctuations and raw material price volatility can also impact profitability and pricing strategies.

Concentration Insights

The India biocides market features a concentration of key players who dominate through extensive product portfolios and strong distribution networks. Companies such as BASF India, Dow Chemical International, and Lanxess are prominent multinational participants with significant market share. Domestic firms like Godrej Consumer Products and Reckitt Benckiser are also major contributors, leveraging their deep understanding of local consumer preferences. The market is moderately concentrated, with the top companies accounting for a substantial portion of revenue. These players compete on factors such as product efficacy, brand reputation, price, and innovation. There is also a presence of smaller regional manufacturers who cater to niche segments or specific geographical areas. The competitive landscape is dynamic, with ongoing efforts in mergers, acquisitions, and collaborations to strengthen market position and expand product lines.

Type Insights

Biocides in the Indian market are categorized into several types based on their active ingredients and functions. Major types include oxidizing biocides like chlorine and peroxides, which are widely used for disinfection and water treatment. Non-oxidizing biocides such as quaternary ammonium compounds and isothiazolinones are prevalent in personal care products and as preservatives. Halogen-based biocides are common in household cleaners, while metallic compounds find applications in various industrial and consumer preservation processes. Each type offers distinct advantages in terms of efficacy, spectrum of activity, and compatibility with different materials. The choice of biocide type depends on the specific application requirements, regulatory approvals, and environmental impact considerations. Innovation is focused on developing blends and formulations that enhance performance while minimizing negative effects.

Application Insights

In the consumer goods industry, biocides are applied across multiple segments to ensure product safety and longevity. A significant application is in household cleaners and disinfectants, where they eliminate pathogens and maintain hygiene standards. In personal care products such as shampoos, lotions, and cosmetics, biocides act as preservatives to prevent microbial spoilage and extend shelf life. The textile industry utilizes biocides for antimicrobial treatment of fabrics, preventing odor and degradation. Water treatment applications in residential settings also rely on biocides to ensure safe and clean water. Other applications include paints and coatings, where biocides prevent fungal and algal growth. The demand in each application area is influenced by consumer trends, regulatory standards, and technological advancements in formulation.

Regional Insights

The demand for biocides in India's consumer goods market varies across different regions, influenced by economic development, population density, and consumer behavior. Northern India, including states like Delhi and Uttar Pradesh, shows strong demand due to high population and urbanization rates. The western region, particularly Maharashtra and Gujarat, is a significant market driven by industrial activity and higher disposable incomes. Southern states such as Tamil Nadu and Karnataka exhibit robust growth owing to awareness campaigns and developed retail infrastructure. Eastern India is emerging as a potential growth area with increasing investments and rising health consciousness. Metropolitan cities like Mumbai, Delhi, and Bangalore are key consumption centers due to greater access to products and higher adoption of advanced consumer goods. Regional disparities in regulations and environmental policies also affect market dynamics.

Company Insights

Leading companies in the India biocides market include multinational corporations and domestic players who have established strong footholds. BASF India offers a wide range of biocidal products focusing on innovation and sustainability. Dow Chemical International provides advanced solutions for various applications, emphasizing research and development. Lanxess is known for its high-efficacy biocides used in multiple consumer good segments. Godrej Consumer Products leverages its brand strength and distribution network to cater to diverse consumer needs. Reckitt Benckiser dominates the disinfectant segment with popular brands. These companies invest heavily in marketing, customer education, and regulatory compliance to maintain competitiveness. Strategies often include portfolio expansion, strategic partnerships, and focusing on eco-friendly products to align with market trends and consumer preferences.

Recent Developments

The India biocides market has witnessed several recent developments reflecting its dynamic nature. Companies are increasingly launching bio-based and green biocidal products to meet environmental regulations and consumer demand for sustainable options. There has been a surge in research activities aimed at developing novel formulations with enhanced efficacy and lower toxicity. Strategic acquisitions and partnerships are common, such as collaborations between chemical giants and local firms to enhance market penetration. The COVID-19 pandemic led to accelerated production and innovation in disinfectant products, with companies expanding capacities to meet unprecedented demand. Regulatory updates from Indian authorities have prompted companies to reformulate products to comply with new safety and environmental standards. Investments in digital marketing and e-commerce platforms have increased to reach a wider audience and improve product accessibility.

Report Segmentation

This report on the India biocides market within the consumer goods industry is segmented to provide detailed insights across various dimensions. The segmentation by type includes categories such as oxidizing biocides, non-oxidizing biocides, halogen-based biocides, and metallic compounds, each analyzed for their market presence and growth potential. Application segmentation covers household cleaners, personal care products, textile treatment, water treatment, and paints & coatings, highlighting demand patterns and key trends in each sector. Regional segmentation divides the market into North, South, East, West, and Central India, examining regional disparities and growth opportunities. Additionally, the report offers segmentation by end-user, focusing on residential and commercial consumers, and by distribution channel, including online and offline retail. This comprehensive segmentation enables a thorough understanding of market dynamics and strategic decision-making.

FAQs

What are biocides used for? Biocides are chemical substances used to control, prevent, or destroy harmful organisms like bacteria, viruses, and fungi in various consumer goods to ensure safety and prolong product life.

Which companies are leading in the India biocides market? Key players include BASF India, Dow Chemical International, Lanxess, Godrej Consumer Products, and Reckitt Benckiser, among others.

What is driving the growth of the biocides market in India? Growth is driven by rising health awareness, urbanization, government hygiene initiatives, and increasing demand for preserved and safe consumer products.

What are the major applications of biocides in consumer goods? Major applications include disinfectants, personal care preservatives, antimicrobial textiles, water treatment, and protective coatings for paints.

How is the biocides market segmented? The market is segmented by type, application, region, end-user, and distribution channel for detailed analysis.

What are the opportunities in the India biocides market? Opportunities include developing eco-friendly biocides, tapping into rural markets, and innovating products for emerging consumer needs.

Citius Research has developed a research report titled “India Biocides Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• India Biocides Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The India Biocides Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

India Biocides Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

India Biocides Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of India Biocides Market
• Research Methodology
• Executive Summary
• Market Dynamics of India Biocides Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of India Biocides Market
• Cost and Gross Margin Analysis of India Biocides Market
• India Biocides Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “India Biocides Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

India Biocides Market Key Stakeholders

Below are the key stakeholders for the India Biocides Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

India Biocides Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the India Biocides Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the India Biocides Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in India Biocides Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global India Biocides Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global India Biocides Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global India Biocides Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global India Biocides Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global India Biocides Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global India Biocides Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America India Biocides Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America India Biocides Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe India Biocides Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA India Biocides Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific India Biocides Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa India Biocides Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia India Biocides Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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