Hair Scissors Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192160
  • Format: Electronic (PDF)
  • Number of Pages: 194
  • Author(s): Joshi, Madhavi

Report Overview

The Hair Scissors Market size was estimated at USD 650 million in 2023 and is projected to reach USD 1.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Hair Scissors Market

(Market Size)
$650 million
$1.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 650 million
2030 Market Size USD 1.1 billion
Key Players Jaguar, Kasho, Hikari, Kamisori, Joewell

Market Summary

The hair scissors market is a specialized segment within the consumer goods industry, catering primarily to professional hairstylists, barbers, and personal grooming enthusiasts. This market encompasses a range of cutting tools designed for precision, durability, and ergonomic comfort. The demand for hair scissors is driven by the expanding beauty and personal care sector, increasing salon services, and growing consumer awareness regarding professional grooming tools. Manufacturers focus on innovation, incorporating advanced materials such as stainless steel, titanium, and cobalt alloys to enhance performance and longevity. The market is characterized by a blend of established brands and emerging players, each competing on factors like quality, design, and price. Distribution channels include online retail, specialty stores, and direct sales, with e-commerce gaining significant traction. The hair scissors market is influenced by trends in hairstyling techniques, leading to the development of specialized scissors for texturizing, thinning, and precision cutting. Sustainability and eco-friendly production processes are also becoming important considerations for both manufacturers and consumers.

Key Highlights

The hair scissors market showcases several key highlights that underscore its dynamics and growth potential. Premium materials like Japanese steel and German craftsmanship are highly valued for their superior sharpness and durability. Ergonomics is a critical focus, with designs aimed at reducing hand fatigue and preventing repetitive strain injuries among professionals. Customization and personalization, such as engraved scissors or tailored blade designs, are emerging trends enhancing consumer engagement. The market sees robust innovation in product types, including swivel thumb scissors and convex edge blades, which offer enhanced cutting precision. Brand reputation and heritage play a significant role in purchasing decisions, with companies like Kai, Matsuzaki, and Equinox being recognized for their quality. Additionally, the rise of DIY hair grooming during periods like the COVID-19 pandemic has expanded the consumer base beyond professionals to include home users. Training and certification programs for hairstylists also indirectly drive market growth by emphasizing the importance of using high-quality tools.

Drivers, Opportunities & Restraints

Several drivers propel the hair scissors market forward, including the growth of the global beauty and personal care industry, increasing disposable incomes, and the rising number of professional salons and barbershops. The emphasis on professional hairstyling as a career further boosts demand for high-performance tools. Opportunities abound in technological advancements, such as the integration of anti-microbial coatings and lightweight composite materials, which enhance product appeal. Expansion into emerging markets, where grooming standards are evolving, presents significant growth potential. Customization and direct-to-consumer sales models offer avenues for differentiation and higher profit margins. However, the market faces restraints like the high cost of premium scissors, which may limit adoption among budget-conscious consumers and trainees. Counterfeit products and intense competition from local manufacturers also pose challenges. Economic downturns can affect discretionary spending on professional tools, while regulatory standards for material safety and manufacturing processes add complexity to market operations.

Concentration Insights

The hair scissors market exhibits a concentrated landscape with a mix of global leaders and regional specialists. Key players such as Kai Corporation, Saki Shears, and Hattori Hanzo Shears dominate through strong brand recognition, extensive distribution networks, and continuous innovation. Asia-Pacific, particularly Japan and China, is a hub for manufacturing, known for precision engineering and cost-effective production. Europe and North America have a significant presence of high-end brands focusing on premium materials and ergonomic designs. The market concentration is influenced by factors like technological expertise, heritage in craftsmanship, and strategic partnerships with professional hairstyling associations. Mergers and acquisitions are common as companies seek to expand their product portfolios and geographic reach. Despite the dominance of major players, niche manufacturers catering to specific segments, such as left-handed scissors or eco-friendly products, maintain a competitive edge through specialization.

Type Insights

Hair scissors are categorized into various types based on blade design, functionality, and user needs. Standard barber shears are the most common, used for general cutting and trimming, typically ranging from 5 to 7 inches in length. Thinning shears feature teeth-like blades to remove bulk and add texture without altering hair length. Texturizing shears have wider spacing between teeth for more pronounced effects. Swivel thumb scissors allow for dynamic hand positioning, reducing strain during prolonged use. Left-handed scissors are designed specifically for ergonomic comfort for left-handed users. Convex edge blades offer superior sharpness and smooth cutting compared to beveled edges. Each type addresses specific styling techniques, with professional hairstylists often owning multiple pairs for different purposes. Innovation continues to introduce hybrid designs, such as dual-purpose scissors that combine cutting and thinning functionalities, enhancing versatility and efficiency for users.

Application Insights

The application of hair scissors spans professional and personal use segments. In professional settings, such as salons and barbershops, scissors are essential tools for precision cutting, layering, texturizing, and creating detailed styles. The demand here is driven by the need for reliability, durability, and ergonomic designs to support high-frequency use. Personal use applications have grown, particularly with the rise of at-home grooming kits during the pandemic, where consumers seek salon-quality results. Educational institutions and training centers for hairstyling also represent a significant application area, requiring durable and cost-effective tools for students. Additionally, hair scissors are used in pet grooming services, where specialized designs handle animal fur efficiently. The diversity in applications necessitates a range of products, from affordable entry-level scissors for trainees to high-end, customized tools for expert stylists, reflecting the market's adaptability to varying user needs.

Regional Insights

Regionally, the hair scissors market demonstrates distinct trends and growth patterns. Asia-Pacific leads in both production and consumption, with countries like Japan, China, and South Korea renowned for manufacturing high-quality scissors and having a strong culture of professional grooming. North America and Europe are significant markets for premium products, driven by high disposable incomes and a well-established salon industry. These regions emphasize innovation, with brands focusing on ergonomic designs and advanced materials. Latin America and the Middle East are emerging markets, experiencing growth due to increasing urbanization and rising beauty consciousness. Africa shows potential with a growing number of local salons, though affordability remains a key consideration. Each region's regulatory environment, economic conditions, and cultural preferences influence product offerings, with manufacturers adapting strategies to cater to local demands while exploring export opportunities.

Company Insights

Prominent companies in the hair scissors market include Kai Corporation, known for its precision Japanese steel scissors; Saki Shears, which offers innovative designs like swivel thumb models; and Hattori Hanzo Shears, recognized for durability and craftsmanship. Other key players include Matsuzaki Shears, Equinox Professional Shears, and Jaguar Solingen, each leveraging heritage and technological advancements to maintain competitive positions. These companies invest in research and development to introduce features such as anti-rust coatings, lightweight materials, and customizable options. Marketing strategies often involve collaborations with professional hairstylists, participation in industry events, and robust online presence. Smaller niche players, like those focusing on eco-friendly or artisan-crafted scissors, also contribute to market diversity. The competitive landscape is characterized by a focus on quality assurance, brand building, and expanding distribution channels to reach both professional and consumer segments globally.

Recent Developments

Recent developments in the hair scissors market reflect a focus on innovation and sustainability. Companies are introducing scissors with advanced coatings for enhanced durability and hygiene, such as titanium nitride and antimicrobial finishes. Ergonomic improvements continue, with designs aimed at reducing occupational hazards for hairstylists, including adjustable tension systems and lightweight composites. The rise of e-commerce has prompted brands to enhance their digital platforms, offering virtual try-ons and detailed product tutorials. Sustainability initiatives are gaining traction, with manufacturers using recycled materials and eco-friendly packaging. Collaborations with celebrity stylists and influencers help in marketing and product endorsements, increasing brand visibility. Additionally, there is a growing trend towards customization, allowing professionals to personalize scissors with engravings or color options. These developments align with evolving consumer preferences and industry standards, driving growth and differentiation in the market.

Report Segmentation

The hair scissors market report is segmented to provide detailed analysis across various dimensions. By type, segmentation includes standard barber shears, thinning shears, texturizing shears, and specialized scissors like swivel thumb or left-handed models. Application segmentation covers professional use in salons and barbershops, personal use for at-home grooming, educational institutions, and pet grooming services. Material segmentation highlights scissors made from stainless steel, titanium, cobalt alloys, and others, each offering distinct benefits in terms of sharpness and durability. Distribution channel segmentation encompasses online retail, specialty stores, direct sales, and others, reflecting diverse purchasing behaviors. Geographic segmentation breaks down the market into regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, each analyzed for trends, growth potential, and competitive landscape. This comprehensive segmentation enables stakeholders to identify opportunities and make informed decisions.

FAQs

What are the different types of hair scissors? Hair scissors include standard barber shears for general cutting, thinning shears for reducing bulk, texturizing shears for adding texture, and specialized types like swivel thumb or left-handed scissors for ergonomic benefits.

How do I choose the right hair scissors? Choosing the right hair scissors depends on factors like hand size, cutting technique, and intended use. Professionals often prefer convex edge blades for sharpness, while beginners may opt for durable, affordable options.

What materials are best for hair scissors? High-quality hair scissors are typically made from stainless steel, titanium, or cobalt alloys, offering excellent sharpness, corrosion resistance, and longevity. Japanese steel is particularly valued for its precision.

How often should hair scissors be sharpened? Hair scissors should be sharpened every 6-12 months for regular users, but frequency depends on usage intensity. Professional stylists may require more frequent sharpening to maintain peak performance.

Can hair scissors be used for other purposes? While designed for hair cutting, hair scissors can be used for fine cutting tasks like tailoring or crafts, though it is not recommended as it may dull the blades and affect their hair-cutting efficiency.

What is the importance of ergonomics in hair scissors? Ergonomics is crucial to prevent hand fatigue and repetitive strain injuries among hairstylists. Features like offset handles, swivel thumbs, and lightweight designs enhance comfort during prolonged use.

Citius Research has developed a research report titled “Hair Scissors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Hair Scissors Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Hair Scissors Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Hair Scissors Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Hair Scissors Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Hair Scissors Market
• Research Methodology
• Executive Summary
• Market Dynamics of Hair Scissors Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Hair Scissors Market
• Cost and Gross Margin Analysis of Hair Scissors Market
• Hair Scissors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Hair Scissors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Hair Scissors Market Key Stakeholders

Below are the key stakeholders for the Hair Scissors Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Hair Scissors Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Hair Scissors Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Hair Scissors Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Hair Scissors Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Hair Scissors Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Hair Scissors Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Hair Scissors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Hair Scissors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Hair Scissors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Hair Scissors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Hair Scissors Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Hair Scissors Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Hair Scissors Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Hair Scissors Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Hair Scissors Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Hair Scissors Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Hair Scissors Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports