Field Hockey Equipment Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192113
  • Format: Electronic (PDF)
  • Number of Pages: 208
  • Author(s): Joshi, Madhavi

Report Overview

The Field Hockey Equipment Market size was estimated at USD 650 million in 2023 and is projected to reach USD 1.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Field Hockey Equipment Market

(Market Size)
$650 million
$1.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 650 million
2030 Market Size USD 1.1 billion
Key Players Grays, STX, Adidas, Gryphon, TK

Market Summary

The field hockey equipment market is a specialized segment within the broader sporting goods industry, catering to athletes, teams, and enthusiasts engaged in the sport globally. This market encompasses a wide array of products including sticks, protective gear, footwear, balls, and goalie equipment, designed to meet the performance and safety demands of players across various skill levels. The market is characterized by continuous innovation in materials and design, aimed at enhancing player performance, durability, and comfort. Key factors influencing this market include the sport's popularity in regions such as Europe, Asia, and Australia, where it is deeply ingrained in school, club, and national sporting cultures. Additionally, the rise in women's participation and the growth of youth leagues have expanded the consumer base. Manufacturers are increasingly focusing on sustainability, incorporating eco-friendly materials and processes to appeal to environmentally conscious consumers. The market is also seeing a shift towards customization and personalization, allowing players to tailor equipment to their specific needs and preferences. Despite being a niche market, it demonstrates resilience and growth potential driven by grassroots development programs and international competitions that boost visibility and interest in the sport.

Key Highlights

The field hockey equipment market is distinguished by several key highlights that underscore its dynamics and evolution. Technological advancements play a pivotal role, with companies investing in research and development to introduce lightweight, high-performance sticks made from composite materials such as carbon fiber, which offer improved power and control. Protective gear has also seen significant enhancements, with better shock absorption and ergonomic designs to minimize injury risks. The market is highly competitive, with established brands like Grays, Adidas, and Gryphon dominating through strong brand loyalty and extensive distribution networks. Another highlight is the increasing adoption of online sales channels, which provide consumers with greater accessibility and variety, though traditional retail remains important for fitting and advice. The influence of professional athletes and endorsements is substantial, driving product trends and consumer preferences. Sustainability initiatives are gaining traction, with companies focusing on reducing carbon footprints and using recyclable materials. Furthermore, the market is responsive to demographic shifts, such as the growing involvement of female players, leading to gender-specific product lines that cater to anatomical and performance differences. These factors collectively highlight a market that is innovative, responsive, and poised for steady growth.

Drivers, Opportunities & Restraints

Several drivers propel the field hockey equipment market forward, including the increasing popularity of the sport at grassroots and competitive levels, which stimulates demand for quality gear. Government and private investments in sports infrastructure and development programs further boost participation rates. The growing emphasis on health and fitness worldwide encourages more individuals to engage in sports like field hockey, thereby driving equipment sales. Opportunities abound in emerging markets, where rising disposable incomes and growing awareness of the sport present untapped potential for expansion. Product innovation, such as smart equipment with embedded sensors for performance tracking, offers new revenue streams and enhances user engagement. However, the market faces restraints including high costs associated with advanced equipment, which may limit accessibility for budget-conscious consumers. Intense competition from alternative sports and recreational activities can also divert interest and spending. Additionally, economic uncertainties and fluctuations in raw material prices pose challenges to manufacturing and pricing strategies. Regulatory standards and safety certifications require compliance, adding to production costs and complexity. Despite these restraints, the market's growth trajectory remains positive, fueled by strategic initiatives and evolving consumer preferences.

Concentration Insights

The field hockey equipment market exhibits a concentrated structure with a few key players holding significant market share. Leading companies such as Grays International, Adidas AG, and Gryphon Hockey have established strong brand identities and extensive global distribution networks, often leveraging their heritage and sponsorship of top teams and events to maintain dominance. These players focus on continuous innovation, premium pricing, and customer loyalty programs to solidify their positions. Meanwhile, smaller and regional manufacturers compete by offering niche products, customization options, or more affordable alternatives, catering to specific segments like beginners or recreational players. The market concentration is also influenced by geographic factors, with brands often having stronger presence in regions where field hockey is most popular, such as Europe and Asia-Pacific. Mergers and acquisitions are occasional strategies used by larger firms to expand their product portfolios and market reach. This concentration leads to high barriers to entry for new players due to the need for substantial R&D investment, brand building, and distribution capabilities. However, it also ensures a consistent focus on quality and innovation, benefiting consumers through advanced and reliable products.

Type Insights

The field hockey equipment market is segmented by type into sticks, protective gear, footwear, balls, and other accessories, each catering to specific aspects of the game. Sticks are the most critical and widely used equipment, available in various materials like wood, composite, and carbon fiber, with composite sticks gaining popularity for their lightweight and durable properties. They come in different shapes and bow styles to suit player positions and preferences. Protective gear includes items such as shin guards, mouth guards, gloves, and helmets, essential for safety during play, with advancements focusing on enhanced protection without compromising mobility. Footwear is designed for traction and agility on turf surfaces, featuring specialized soles for grip and support. Balls are standardized for official play but vary in construction for training versus match use. Other accessories encompass bags, goalie equipment, and training aids. Each type sees continuous innovation, driven by player feedback and technological progress, aiming to improve performance, comfort, and safety. Consumer preferences vary by skill level and region, influencing product development and marketing strategies across these categories.

Application Insights

Field hockey equipment applications are diverse, spanning men's, women's, and youth segments, each with distinct needs and preferences. The men's segment often demands high-performance equipment designed for power and durability, used in competitive leagues and international tournaments. Women's equipment has evolved to address specific physiological requirements, with lighter sticks and better-fitting protective gear becoming increasingly available. The youth segment is a significant growth area, driven by school programs and junior clubs, where emphasis is on affordability, safety, and ease of use to encourage participation. Additionally, equipment is tailored for different playing environments, such as field turf, which requires specific footwear and stick designs optimized for surface interaction. Recreational players form another application segment, seeking durable and cost-effective products for casual play. Goalie equipment is a specialized subset, focusing on maximum protection and mobility, with innovations in materials like foam and plastics for impact resistance. These application insights reveal a market that is segmented yet interconnected, with manufacturers developing targeted products to meet the nuanced demands of each group, thereby enhancing overall market breadth and depth.

Regional Insights

Regionally, the field hockey equipment market shows varied dynamics, with Europe holding a prominent position due to the sport's deep-rooted popularity in countries like the Netherlands, Germany, and England, where it is widely played at amateur and professional levels. These regions exhibit high demand for premium equipment and are hubs for innovation and major brands. The Asia-Pacific region follows closely, with strong markets in India, Australia, and Pakistan, where field hockey is a major sport with substantial government and institutional support, driving equipment sales through schools and clubs. North America represents a growing market, fueled by increasing participation in women's and youth field hockey, though it remains niche compared to other sports. Other regions such as Africa and South America show emerging potential, with gradual growth in interest and infrastructure development. Regional preferences influence product offerings; for example, European markets may favor certain stick designs, while Asian markets might prioritize affordability. Economic conditions, cultural factors, and sports policies shape regional demand, making it essential for companies to adopt localized strategies in marketing and distribution to effectively capitalize on opportunities across different geographies.

Company Insights

Key companies in the field hockey equipment market include Grays International, a renowned brand with a long history and strong presence in international markets, known for its innovative stick technology and endorsements by top players. Adidas AG leverages its broad sportswear expertise to offer a range of equipment, including sticks and footwear, supported by strong marketing and global distribution. Gryphon Hockey is another major player, focusing on high-quality, handcrafted sticks and protective gear, popular among professional athletes. Other notable companies include Osaka Hockey, which emphasizes advanced materials and design, and TK Hockey, known for its customizable options. These players compete on factors such as product innovation, brand reputation, pricing, and sponsorship deals. They invest significantly in research and development to introduce features like improved weight balance and enhanced grip. Marketing strategies often involve partnerships with national teams and leagues to enhance visibility. Additionally, companies are expanding their online presence and exploring direct-to-consumer models to reach wider audiences. The competitive landscape is dynamic, with firms continuously adapting to trends like sustainability and digital integration to maintain and grow their market positions.

Recent Developments

Recent developments in the field hockey equipment market reflect a focus on innovation and strategic expansion. Companies have introduced new product lines featuring advanced materials; for instance, carbon fiber composites are increasingly used in sticks to reduce weight while maintaining strength and flexibility. There is a growing trend towards sustainability, with brands launching eco-friendly products made from recycled materials and adopting greener manufacturing processes. Technological integration is another key development, with smart equipment such as sensor-enabled sticks that provide performance analytics gaining traction. On the corporate front, mergers and acquisitions have occurred, allowing larger firms to diversify their offerings and enter new markets. Partnerships with sports organizations and professional leagues have strengthened brand visibility and consumer engagement. Additionally, companies are enhancing their digital strategies, improving e-commerce platforms, and utilizing social media for marketing and customer interaction. These developments indicate a market that is evolving rapidly, driven by consumer demands for better performance, safety, and environmental responsibility, while also adapting to the digital transformation affecting retail and product innovation.

Report Segmentation

This report on the field hockey equipment market is segmented to provide detailed analysis across multiple dimensions. The type segmentation includes sticks, protective gear, footwear, balls, and other accessories, each examined for market trends, material advancements, and consumer preferences. Application segmentation covers men, women, and youth categories, highlighting specific needs and growth areas within each group. Geographic segmentation breaks down the market into key regions such as Europe, Asia-Pacific, North America, and rest of the world, offering insights into regional dynamics, demand patterns, and opportunities. Additionally, the report may explore segmentation by distribution channel, including online and offline retail, to understand sales trends and consumer purchasing behavior. Each segment is analyzed in terms of market share, growth potential, and competitive landscape, providing a comprehensive view that aids stakeholders in identifying target areas and making informed decisions. This structured approach ensures that the report delivers actionable intelligence tailored to the diverse aspects of the field hockey equipment market.

FAQs

What are the different types of field hockey sticks available? Field hockey sticks come in various types primarily differentiated by material, including traditional wood, composite, and carbon fiber options. Composite sticks are popular for their lightweight and durable properties, while carbon fiber offers high performance with enhanced power and control. Sticks also vary in bow shape and flexibility to suit different playing styles and positions.

How do I choose the right field hockey stick? Choosing the right field hockey stick depends on factors such as player height, skill level, and position. The stick length should be appropriate for the player's height, and the bow shape affects dribbling and hitting techniques. Beginners may prefer simpler designs, while advanced players often opt for specialized sticks with specific bow types and materials for better performance.

What protective gear is essential for field hockey? Essential protective gear for field hockey includes shin guards, mouth guards, and gloves. Shin guards protect against ball and stick impacts, mouth guards prevent dental injuries, and gloves offer grip and hand protection. Goalies require additional gear such as helmets, leg guards, kickers, and body armor for comprehensive safety during play.

Which brands are leading in the field hockey equipment market? Leading brands in the field hockey equipment market include Grays International, Adidas, Gryphon Hockey, Osaka Hockey, and TK Hockey. These companies are recognized for their innovation, quality, and strong presence in international markets, often supported by endorsements from professional athletes and teams.

How has technology impacted field hockey equipment? Technology has significantly impacted field hockey equipment through advancements in materials science, leading to lighter, stronger, and more durable products. For example, composite and carbon fiber sticks offer improved performance. Additionally, smart technology integration, such as sensors in sticks for tracking metrics like speed and angle, provides data-driven insights for player development.

What are the trends in field hockey footwear? Trends in field hockey footwear focus on enhanced traction, comfort, and support tailored for artificial turf surfaces. Features include specialized outsoles for grip, lightweight materials for agility, and improved cushioning for impact absorption. Brands are also incorporating sustainable materials and designs to meet growing consumer demand for eco-friendly products.

Citius Research has developed a research report titled “Field Hockey Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Field Hockey Equipment Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Field Hockey Equipment Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Field Hockey Equipment Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Field Hockey Equipment Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Field Hockey Equipment Market
• Research Methodology
• Executive Summary
• Market Dynamics of Field Hockey Equipment Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Field Hockey Equipment Market
• Cost and Gross Margin Analysis of Field Hockey Equipment Market
• Field Hockey Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Field Hockey Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Field Hockey Equipment Market Key Stakeholders

Below are the key stakeholders for the Field Hockey Equipment Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Field Hockey Equipment Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Field Hockey Equipment Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Field Hockey Equipment Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Field Hockey Equipment Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Field Hockey Equipment Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Field Hockey Equipment Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Field Hockey Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Field Hockey Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Field Hockey Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Field Hockey Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Field Hockey Equipment Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Field Hockey Equipment Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Field Hockey Equipment Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Field Hockey Equipment Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Field Hockey Equipment Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Field Hockey Equipment Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Field Hockey Equipment Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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