Fancy Yarn Edition Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193183
  • Format: Electronic (PDF)
  • Number of Pages: 211
  • Author(s): Joshi, Madhavi

Report Overview

The Fancy Yarn Edition Market size was estimated at USD 1.5 billion in 2023 and is projected to reach USD 2.6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.80% during the forecast period (2024-2030).

Fancy Yarn Edition Market

(Market Size)
$1.5 billion
$2.6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.80%
2023 Market Size USD 1.5 billion
2030 Market Size USD 2.6 billion
Key Players Lion Brand, Red Heart, Bernat, Patons, Rowan

Market Summary

The fancy yarn edition market represents a specialized segment within the broader textile and consumer goods industry, focusing on yarns that are engineered or decorated to possess unique aesthetic and textural characteristics. These yarns are distinct from their conventional counterparts due to intentional irregularities, slubs, loops, or the incorporation of multiple fibers and colors during the manufacturing process. The primary appeal of fancy yarns lies in their ability to add value, luxury, and distinctive design elements to finished textile products. This market is intrinsically linked to fashion trends, consumer disposable income, and the demand for premium apparel and home furnishings. Manufacturers and suppliers in this space cater to designers and brands seeking to differentiate their product offerings in a highly competitive marketplace. The production processes are often more complex, involving specialized spinning, twisting, and embroidery techniques to achieve the desired effects. Sustainability and the use of eco-friendly fibers are increasingly becoming important factors influencing both production and purchasing decisions within this niche market.

Key Highlights

The fancy yarn market is characterized by its high degree of innovation and customization, serving as a critical enabler for textile designers. Key players consistently invest in research and development to create novel yarn structures and effects that align with evolving fashion cycles. The versatility of these yarns is a significant highlight, as they find applications across a diverse range of end-products from haute couture garments to high-end upholstery and technical textiles. The supply chain is global yet concentrated, with certain regions specializing in specific types of fancy yarn production based on historical expertise and access to raw materials. The market is also witnessing a gradual integration of digital technologies, such as computer-aided design (CAD), which allows for greater precision and experimentation in yarn development. Furthermore, the shift towards sustainable and traceable materials is prompting manufacturers to explore recycled and organic fiber options for their fancy yarn editions, responding to a growing segment of environmentally conscious brands and consumers.

Drivers, Opportunities & Restraints

Market growth is primarily driven by the perpetual demand for innovation and uniqueness within the global fashion and interior design industries. As consumers seek personalized and statement products, brands are compelled to incorporate distinctive textiles, thereby fueling demand for fancy yarns. The rising disposable income in emerging economies presents a substantial opportunity for market expansion, as a larger consumer base can afford premium products featuring these specialty yarns. However, the market faces significant restraints. The high cost of production, owing to complex manufacturing processes and often expensive raw materials, can limit widespread adoption. Furthermore, the market is susceptible to fluctuations in the prices of raw materials like cotton, silk, wool, and synthetic fibers. Economic downturns can negatively impact discretionary spending on luxury goods, directly affecting demand. An opportunity lies in the technical textiles sector, where fancy yarns with specific functional properties, such as enhanced durability or moisture-wicking, can be developed for performance apparel and other industrial applications.

Concentration Insights

The global fancy yarn market exhibits a notable concentration of manufacturing and expertise in specific geographic clusters. Asia-Pacific, particularly countries like China, India, and Pakistan, is a dominant force, leveraging large-scale textile production infrastructure, cost-competitive labor, and established supply chains for raw materials. Europe maintains a strong presence, especially in the production of high-end, luxury fancy yarns, with Italy and Turkey being renowned for their quality and design innovation. These regions benefit from a long history of textile craftsmanship and close proximity to major fashion houses. North America holds a significant share as a key consumption region, driven by a robust fashion and home d?cor industry, though a considerable portion of its demand is met through imports. The market structure includes a mix of large integrated textile corporations and smaller, niche specialty spinners that focus on custom and low-volume, high-value yarn editions.

Type Insights

Fancy yarns are categorized based on their structure and the method of production. Major types include slub yarn, which features deliberate thick and thin places along its length to create a rustic, linen-like effect. Gimp yarn is produced by twisting a coarse yarn around a fine core, creating a knotted appearance. Loop yarn is characterized by small, recurring loops that provide a soft, bulky texture, often used in chenille fabrics. Snarl yarn is created by twisting a component yarn so that it kinks and snarls, projecting from the core. Cover yarns involve a core wrapped by a effect yarn, completely covering it to create a smooth, uniform surface. Each type offers a distinct visual and tactile property, making it suitable for specific applications. The choice of type depends on the desired end-use fabric handle, appearance, and the technical requirements of the weaving or knitting process.

Application Insights

The application spectrum for fancy yarns is vast and primarily centered on enhancing the aesthetic appeal of textile products. In apparel, they are extensively used in the manufacturing of sweaters, scarves, suits, dresses, and denim to create unique patterns, textures, and a luxury feel. The home furnishing segment is another major application area, where these yarns are incorporated into curtains, upholstery fabrics, cushions, and carpets to add depth, design intricacy, and a premium touch. Furthermore, the automotive industry utilizes fancy yarns in vehicle interiors for seats and trims to achieve distinctive styling and improved comfort. Technical applications are emerging, though smaller in scale, where textural properties are leveraged for improved grip in industrial gloves or specific aesthetic requirements in other industrial fabrics. The choice of application dictates the specific performance characteristics, such as durability, pilling resistance, and color fastness, required from the yarn.

Regional Insights

The demand and production patterns for fancy yarns vary significantly across different regions. The Asia-Pacific region is the largest and fastest-growing market, driven by massive textile manufacturing bases in China and India, which serve both domestic and international demand. This region benefits from cost-effective production and abundant availability of raw materials. Europe is a mature market characterized by a focus on high-quality, innovative, and luxury yarn productions. Italy, in particular, is a global leader in design-intensive fancy yarns supplied to premium fashion brands. North America is a major consumption hub with a strong fashion retail sector and a growing DIY and craft community that utilizes these yarns. Regions like the Middle East and Africa and Latin America represent emerging markets with growing textile industries and increasing consumer spending power, presenting new opportunities for market players.

Company Insights

The competitive landscape of the fancy yarn market features a blend of large multinational corporations and specialized smaller players. Leading companies often have vertically integrated operations, controlling everything from fiber production to spinning and sometimes even fabric manufacturing. Key global players include Huvis Corporation, Indorama Ventures, and Sutlej Textiles and Industries Ltd., which have extensive portfolios that include various fancy yarn editions. These companies compete on factors such as product innovation, consistent quality, customization capabilities, and global distribution networks. Numerous smaller, regionally-focused companies thrive by catering to niche segments, offering highly customized solutions, and leveraging artisanal techniques. Competition is intense, with companies continuously striving to develop new yarn effects and improve production efficiencies to maintain their market position and profitability.

Recent Developments

The fancy yarn market has seen several notable recent developments focused on sustainability and technological advancement. Many leading manufacturers are increasingly integrating recycled polyester and other sustainable materials into their fancy yarn product lines to meet the growing demand for eco-friendly textiles. There is a significant push towards developing bio-based and biodegradable fancy yarn options. On the technological front, advancements in spinning machinery allow for more precise control over yarn effects, enabling the creation of more complex and consistent structures. Digitalization is also making inroads, with companies adopting AI and machine learning for quality control and predictive maintenance in production facilities. Furthermore, strategic partnerships and acquisitions have been observed as companies seek to expand their geographical reach and technological capabilities to serve a more global and demanding client base effectively.

Report Segmentation

This comprehensive market report on the fancy yarn edition market provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is structured by type, encompassing the various yarn structures such as slub, gimp, loop, snarl, and cover yarns. The report further breaks down the market by application, analyzing key end-use sectors including apparel, home textiles, automotive textiles, and others. A crucial component of the segmentation is the regional analysis, which provides insights into market dynamics across North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. This multi-faceted segmentation allows stakeholders to identify precise growth pockets, understand application-specific demands, and analyze competitive landscapes within each sub-segment, thereby facilitating informed strategic decision-making.

FAQs

What are the different types of fancy yarns? Fancy yarns are categorized into several types based on their structure, including slub yarn, gimp yarn, loop yarn, snarl yarn, and cover yarn. Each type is manufactured through specific techniques to create unique aesthetic and textural effects in the final fabric.

Which are the key companies in the fancy yarn market? The market features several key players, including large multinational corporations like Huvis Corporation, Indorama Ventures, and Sutlej Textiles and Industries Ltd., alongside numerous specialized manufacturers focusing on niche and custom yarn productions.

What are the main applications of fancy yarn? The primary applications are found in the apparel industry for garments like sweaters and dresses, and in home furnishing for products such as upholstery and curtains. They are also used in automotive interiors and emerging technical textile applications.

What is driving the growth of the fancy yarn market? Market growth is predominantly driven by continuous demand for innovative and distinctive textiles in the fashion and interior design industries, alongside rising disposable income in developing regions enabling the purchase of premium products.

Which region is the largest producer of fancy yarn? The Asia-Pacific region, with major manufacturing hubs in China and India, is the largest producer of fancy yarns globally, leveraging its extensive textile infrastructure and cost-competitive production capabilities.

How is sustainability impacting the fancy yarn market? Sustainability is becoming a significant factor, with manufacturers increasingly developing fancy yarns using recycled materials (like polyester) and organic fibers to meet the growing consumer and brand demand for environmentally responsible products.

Citius Research has developed a research report titled “Fancy Yarn Edition Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Fancy Yarn Edition Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Fancy Yarn Edition Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Fancy Yarn Edition Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Fancy Yarn Edition Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Fancy Yarn Edition Market
• Research Methodology
• Executive Summary
• Market Dynamics of Fancy Yarn Edition Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Fancy Yarn Edition Market
• Cost and Gross Margin Analysis of Fancy Yarn Edition Market
• Fancy Yarn Edition Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Fancy Yarn Edition Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Fancy Yarn Edition Market Key Stakeholders

Below are the key stakeholders for the Fancy Yarn Edition Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Fancy Yarn Edition Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Fancy Yarn Edition Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Fancy Yarn Edition Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Fancy Yarn Edition Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Fancy Yarn Edition Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Fancy Yarn Edition Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Fancy Yarn Edition Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Fancy Yarn Edition Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Fancy Yarn Edition Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Fancy Yarn Edition Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Fancy Yarn Edition Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Fancy Yarn Edition Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Fancy Yarn Edition Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Fancy Yarn Edition Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Fancy Yarn Edition Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Fancy Yarn Edition Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Fancy Yarn Edition Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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