Edible Oil and Fats Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192742
  • Format: Electronic (PDF)
  • Number of Pages: 205
  • Author(s): Joshi, Madhavi

Report Overview

The Edible Oil and Fats Market size was estimated at USD 220 billion in 2023 and is projected to reach USD 400 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.00% during the forecast period (2024-2030).

Edible Oil and Fats Market

(Market Size)
$220 billion
$400 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.00%
2023 Market Size USD 220 billion
2030 Market Size USD 400 billion
Key Players Cargill, ADM, Bunge, Wilmar, Louis Dreyfus

Market Summary

The edible oils and fats market is a vital segment within the global consumer goods industry, catering to both household and industrial food preparation needs. This market encompasses a wide range of products derived from various plant and animal sources, which are fundamental ingredients in culinary practices worldwide. The industry is characterized by a complex supply chain involving raw material sourcing, processing, refining, and distribution to end consumers through multiple retail and foodservice channels. Key market dynamics are influenced by evolving consumer dietary patterns, nutritional awareness, and economic factors affecting disposable incomes. The competitive landscape is intense, with numerous global and regional players striving for market share through product innovation, brand positioning, and strategic expansions. Sustainability and traceability have become increasingly significant, prompting companies to invest in responsible sourcing and transparent production practices. The market's evolution is closely tied to global agricultural output, trade policies, and technological advancements in extraction and processing methods that enhance efficiency and product quality.

Key Highlights

The edible oils and fats market is distinguished by several critical aspects that underscore its importance and trajectory. A prominent highlight is the persistent consumer shift towards healthier oil alternatives, driving demand for products perceived as beneficial, such as olive oil, avocado oil, and oils high in unsaturated fats. This health-conscious trend is a primary catalyst for innovation and new product development across the industry. Another significant highlight is the robust growth in demand from the food processing sector, where these commodities are indispensable ingredients in snacks, baked goods, confectionery, and ready-to-eat meals. The market also demonstrates remarkable resilience to economic fluctuations, as these products are considered essential food staples. Furthermore, the increasing penetration of private label brands in retail channels presents a notable competitive dynamic, offering consumers value-based options alongside established brands. The globalization of food cultures has further amplified the consumption of diverse oil types, previously regional, into mainstream international markets.

Drivers, Opportunities & Restraints

The growth of the edible oils and fats market is propelled by several powerful drivers. A primary driver is the rising global population coupled with increasing urbanization, which escalates the demand for processed and convenience foods that extensively use these ingredients. Growing health awareness is another crucial driver, leading consumers to seek out products with specific nutritional profiles, such as low-cholesterol or vitamin-fortified oils. However, the market faces significant restraints that challenge expansion. Price volatility of raw materials, such as oilseeds, directly impacts production costs and profit margins, creating an unstable business environment. Increasing health concerns regarding the overconsumption of trans fats and saturated fats have led to stricter government regulations and labeling requirements, compelling manufacturers to reformulate products. Despite these challenges, substantial opportunities exist. The development of functional oils with enhanced health benefits, like those fortified with omega-3 or vitamins, represents a lucrative avenue for growth. There is also a significant opportunity in leveraging digital marketing and e-commerce platforms to reach a broader consumer base and educate them on product benefits, thereby driving brand loyalty and sales.

Concentration Insights

The global edible oils and fats market exhibits a concentration characterized by the presence of a few multinational corporations holding significant market share alongside a vast number of regional and local players. Leading companies such as Cargill, Incorporated, Bunge Limited, Archer Daniels Midland Company, and Wilmar International Ltd. dominate the landscape through their extensive integrated operations that span from sourcing and crushing to refining and branding. Their dominance is reinforced by massive economies of scale, extensive global distribution networks, and strong financial capabilities for research and acquisitions. However, high concentration in certain segments does not preclude intense competition. Regional players often compete effectively by specializing in local oil preferences, such as mustard oil in parts of Asia or olive oil in the Mediterranean region, and by fostering strong community ties. The market concentration is also evolving with a trend towards consolidation, as larger entities acquire smaller specialized firms to diversify their portfolios and gain access to new technologies or geographic markets, further shaping the competitive dynamics.

Type Insights

The market is segmented into various types of oils and fats, each with distinct characteristics and demand patterns. Palm oil represents one of the most widely produced and consumed oils globally, prized for its versatility and high yield per hectare, though it faces scrutiny over environmental sustainability issues. Soybean oil is another major segment, extensively used in food processing and cooking due to its neutral flavor and widespread availability. Canola oil is highly regarded in health-conscious markets for its low saturated fat content and favorable fatty acid profile. Sunflower oil is popular for its light taste and high vitamin E content, making it a preferred choice for frying and dressings. Olive oil, particularly extra virgin, holds a premium position associated with Mediterranean diets and health benefits. Specialty oils like coconut, avocado, and grapeseed oil are experiencing growth in niche markets driven by their perceived superfood status and application in gourmet cooking and personal care. The animal fats segment, including lard and tallow, maintains demand in specific culinary traditions and industrial food applications.

Application Insights

Edible oils and fats serve a multitude of applications across the food industry, which is the primary end-use sector. The largest application segment is domestic or household consumption for cooking, frying, and baking, where product choice is influenced by taste, smoke point, health perception, and cultural habits. The food processing industry is another critical application area, utilizing these ingredients as key components in a vast array of products. They are essential in the manufacture of bakery items like bread, cakes, and pastries to provide texture and moisture. In the confectionery sector, they are used in chocolates and coatings. The snacks industry relies heavily on oils for frying potato chips, nuts, and other savory items. Furthermore, they are fundamental in the production of margarine, spreads, and shortenings. Beyond food, a smaller but significant application exists in the industrial sector for biofuel production, particularly biodiesel, and also in the cosmetics and personal care industry for soaps, lotions, and other products, although the food sector remains the dominant driver of demand.

Regional Insights

The demand and production of edible oils and fats exhibit strong regional variations influenced by dietary customs, agricultural production, and economic development. The Asia Pacific region stands as the largest and fastest-growing market, driven by high consumption in populous nations like India, China, and Indonesia. This region is a major producer of palm oil, coconut oil, and soybean oil. Dietary patterns here involve extensive use of oils for traditional cooking methods. North America and Europe represent mature markets where growth is driven less by volume and more by value-added products, such as organic, non-GMO, and specialty oils. Health trends significantly influence consumer choices in these regions, leading to a decline in certain saturated fats and a rise in alternatives like olive and canola oil. Europe has a strong production and consumption base for olive oil, particularly in Mediterranean countries. Latin America is a significant producer and exporter of soybean oil, while the Middle East and Africa show growing demand aligned with population growth and urbanization, with palm and sunflower oils being prominent.

Company Insights

The competitive landscape of the edible oils and fats market is defined by the strategies of its key players. Major corporations like Cargill, Incorporated operate on a global scale with a highly diversified portfolio that includes processing, transportation, and marketing of a wide range of agricultural commodities, including numerous oils. Bunge Limited is a dominant force, particularly in South America, with strong capabilities in oilseed crushing and refining. Archer Daniels Midland Company (ADM) leverages its extensive processing network and focus on innovation to produce ingredients for food, beverage, and industrial markets. Wilmar International Ltd. is a leading agribusiness group in Asia with a massive integrated business model controlling every step of the supply chain, especially for palm oil. Other significant players include Conagra Brands, Inc., known for its strong consumer branded portfolio like Wesson oils, and AAK AB, which specializes in value-added specialty vegetable oils and fats for specific food applications. These companies compete through vertical integration, sustainability initiatives, product innovation, and strategic mergers and acquisitions to strengthen their market positions.

Recent Developments

The edible oils and fats market is continuously evolving, with recent developments highlighting strategic shifts towards sustainability, health, and expansion. A prominent trend has been the accelerated investment in and adoption of sustainable sourcing practices, particularly for palm oil, with companies increasing commitments to certified sustainable palm oil (CSPO) to address deforestation concerns. There has been a surge in product innovation focused on health and wellness, leading to the launch of oils with enhanced nutritional profiles, such as high-oleic variants, and oils fortified with vitamins and omega-3 fatty acids. Acquisitions and partnerships remain a key strategy for growth and diversification; for instance, major players have acquired smaller companies specializing in niche or healthy oil segments to broaden their consumer appeal. Technological advancements in processing, such as enzymatic interesterification, are being adopted to eliminate trans fats without compromising on product functionality. Furthermore, companies are increasingly leveraging digital tools for supply chain transparency, allowing consumers to trace the origin of their products, which builds brand trust and aligns with the growing demand for ethical consumption.

Report Segmentation

This comprehensive market research report on the edible oils and fats market provides a detailed analysis segmented to deliver granular insights. The segmentation is primarily based on type, which includes palm oil, soybean oil, rapeseed/canola oil, sunflower oil, olive oil, and other specialty oils like coconut and avocado oil, alongside solid fats like butter and lard. The report further breaks down the market by application, covering key areas such as household cooking, food processing (sub-segmented into bakery, confectionery, snacks, spreads, and others), and industrial non-food uses including biofuels and oleochemicals. A crucial segmentation is by form, distinguishing between liquid oils and solid fats. Additionally, the distribution channel is analyzed, encompassing supermarkets/hypermarkets, convenience stores, online retail, and direct sales. The regional segmentation offers an in-depth view of market dynamics across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. This multi-faceted segmentation allows stakeholders to understand specific trends, growth rates, and competitive environments within each niche segment of the broader market.

FAQs

What are the different types of edible oils? The market comprises a wide variety of oils including palm oil, soybean oil, canola oil, sunflower oil, olive oil, coconut oil, and corn oil, each with unique properties and uses.

What is the healthiest cooking oil? Oils like olive oil and avocado oil are often highlighted for their heart-healthy monounsaturated fats, while canola oil is noted for its low saturated fat content. The healthiest choice can depend on its use, such as frying versus dressing.

Which region is the largest producer of edible oil? The Asia Pacific region is the world's largest producer and consumer of edible oils, with Indonesia and Malaysia being leading producers of palm oil and countries like China producing significant soybean oil.

What is the difference between fats and oils? The primary difference is physical state at room temperature; oils are liquid while fats are solid. This difference arises from their chemical structure, particularly the proportion of saturated and unsaturated fatty acids.

What are the major applications of edible oils? Major applications include direct household use for cooking and frying, and industrial use in food processing for products like baked goods, snacks, confectionery, margarine, and as ingredients in non-food items like cosmetics and biofuels.

How is the edible oil market evolving? The market is evolving with a strong focus on health and wellness, leading to growth in demand for specialty and functional oils. Sustainability concerns are also driving changes in sourcing and production practices, particularly for palm oil.

The Global Edible Oil & Fats Market size was valued at $XX billion in 2023, and is anticipated to reach $XX billion by 2030, growing at a CAGR of XX% during the forecast period. Citius Research has developed a research report titled “Edible Oil & Fats Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Edible Oil and Fats Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Edible Oil & Fats Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Edible Oil and Fats Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Edible Oil and Fats Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Edible Oil & Fats Market
• Research Methodology
• Executive Summary
• Market Dynamics of Edible Oil & Fats Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Edible Oil & Fats Market
• Cost and Gross Margin Analysis of Edible Oil & Fats Market
• Edible Oil & Fats Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Edible Oil & Fats Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Edible Oil and Fats Market Key Stakeholders

Below are the key stakeholders for the Edible Oil & Fats Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Edible Oil & Fats Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Edible Oil & Fats Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Edible Oil & Fats Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Edible Oil & Fats Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Edible Oil & Fats Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Edible Oil and Fats Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Edible Oil and Fats Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Edible Oil and Fats Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Edible Oil and Fats Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Edible Oil and Fats Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Edible Oil and Fats Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Edible Oil and Fats Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Edible Oil and Fats Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Edible Oil and Fats Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Edible Oil and Fats Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Edible Oil and Fats Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Edible Oil and Fats Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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