Dried Apricots Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192733
  • Format: Electronic (PDF)
  • Number of Pages: 214
  • Author(s): Joshi, Madhavi

Report Overview

The Dried Apricots Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Dried Apricots Market

(Market Size)
$1.2 billion
$2.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.8 billion
Key Players Traina Foods, Sun-Maid, NOW Foods, Eden Foods, Terrasoul

Market Summary

The dried apricots market is a significant segment within the global dried fruit industry, characterized by steady demand driven by health-conscious consumers and versatile applications. Dried apricots are valued for their extended shelf life, nutritional benefits, and convenience, making them a popular snack and ingredient across various food products. The market encompasses a wide range of products, including organic and conventional varieties, catering to diverse consumer preferences and dietary needs. Key producing regions such as Turkey, the United States, and Iran play a pivotal role in supply, while consumption is robust in North America, Europe, and Asia-Pacific. The industry is influenced by factors such as agricultural output, processing technologies, and international trade policies. Companies in this market focus on quality control, packaging innovations, and sustainable sourcing to meet regulatory standards and consumer expectations. The market is also seeing growth in online retail channels, which enhance accessibility and product visibility. Overall, the dried apricots market presents opportunities for expansion through product diversification and penetration into emerging markets, supported by increasing awareness of healthy eating habits.

Key Highlights

The dried apricots market is distinguished by several key highlights that underscore its dynamics and potential. One notable aspect is the rising consumer inclination toward natural and nutritious snack options, positioning dried apricots as a preferred choice due to their high fiber, vitamin, and antioxidant content. Another highlight is the increasing adoption of organic drying methods, which appeal to health-aware demographics and align with clean label trends. The market benefits from robust supply chains established by major producing countries, ensuring consistent availability year-round. Additionally, technological advancements in dehydration and packaging have improved product quality, shelf stability, and visual appeal, enhancing consumer satisfaction. The expansion of distribution networks, including supermarkets, hypermarkets, and e-commerce platforms, has broadened market reach and accessibility. Furthermore, strategic initiatives by leading companies, such as product launches with added value propositions like no-added-sugar variants, are driving competitive differentiation. These factors collectively contribute to the market's resilience and growth trajectory, making it an attractive area for investment and innovation within the consumer goods sector.

Drivers, Opportunities & Restraints

Several drivers propel the dried apricots market forward, including growing health consciousness among consumers who seek out nutritious and convenient food options. The trend toward plant-based diets and natural ingredients further fuels demand, as dried apricots are perceived as a wholesome alternative to processed snacks. Opportunities abound in product innovation, such as the development of flavored, fortified, or individually packaged apricots to cater to evolving taste preferences and on-the-go lifestyles. Emerging markets in Asia-Pacific and Latin America present significant growth potential due to rising disposable incomes and urbanization. However, the market faces restraints such as susceptibility to climatic conditions affecting apricot yields, which can lead to supply volatility and price fluctuations. Stringent food safety regulations and quality standards in importing countries also pose challenges for producers. Additionally, competition from other dried fruits and snacks may limit market expansion. Addressing these restraints through sustainable agricultural practices, efficient supply chain management, and compliance with international standards can help stakeholders mitigate risks and capitalize on opportunities.

Concentration Insights

The dried apricots market exhibits a concentrated structure with a few key players dominating production and distribution globally. Major companies such as Sunsweet Growers, Traina Foods, and National Raisin Company hold significant market shares, leveraging their extensive processing capabilities, brand recognition, and established distribution networks. These players often engage in vertical integration, controlling aspects from farming to packaging, which enhances quality assurance and cost efficiency. Regional concentration is also evident, with Turkey being the largest producer and exporter, followed by the United States and Iran. This concentration influences global pricing and supply dynamics, as production outputs from these regions impact availability worldwide. Smaller and local players focus on niche segments, such as organic or artisanal products, to compete effectively. The market's concentration necessitates strategic partnerships, mergers, and acquisitions for companies seeking to expand their footprint. Understanding these concentration insights is crucial for businesses aiming to enter or grow within the market, as it highlights the importance of competitive positioning and supply chain resilience.

Type Insights

The dried apricots market is segmented into various types based on processing methods, varieties, and added characteristics. The primary types include naturally dried (sun-dried) and mechanically dried apricots, each offering distinct textures, flavors, and nutritional profiles. Naturally dried apricots are often preferred for their traditional appeal and perceived authenticity, while mechanically dried variants provide consistency and faster production times. Organic dried apricots represent a growing segment, driven by consumer demand for chemical-free and sustainably produced foods. Additionally, there are differentiated products such as diced, whole, and halved apricots, catering to diverse culinary applications?from direct consumption to use in baking, confectionery, and cereals. Some products are treated with sulfur dioxide to preserve color and extend shelf life, though unsulfured options are gaining popularity among health-conscious buyers. Understanding these type insights allows businesses to tailor their offerings to specific consumer preferences and application requirements, enhancing market competitiveness and meeting the nuanced demands of various end-use sectors.

Application Insights

Dried apricots find applications across multiple industries within the consumer goods sector, highlighting their versatility and widespread appeal. In the food and beverage industry, they are commonly used as a snack product, either standalone or in mixed fruit and nut packs. They are also incorporated into baked goods, cereals, and trail mixes to add natural sweetness and nutritional value. The confectionery segment utilizes dried apricots in chocolates, bars, and pastries, leveraging their chewy texture and flavor. Beyond direct food applications, dried apricots are processed into ingredients for jams, preserves, and dairy products like yogurts and ice creams. The health and wellness sector embraces them as a component in nutritional supplements and functional foods due to their vitamin and mineral content. Additionally, the hospitality industry uses dried apricots in culinary preparations for hotels, restaurants, and catering services. These diverse applications drive consistent demand and encourage innovation in product forms and packaging, making dried apricots a valuable commodity across various market segments.

Regional Insights

The dried apricots market demonstrates distinct regional dynamics influenced by production capabilities, consumption patterns, and trade flows. Turkey stands as the dominant producer and exporter, accounting for a substantial portion of global supply, supported by favorable climatic conditions and advanced processing infrastructure. The United States is another key player, with significant production in California, catering largely to domestic and North American markets. Iran also contributes notably to global exports, though geopolitical factors sometimes affect its trade activities. In terms of consumption, North America and Europe are major markets, driven by high consumer awareness and demand for healthy snacks. The Asia-Pacific region is emerging as a growth hotspot, with countries like China and India experiencing rising disposable incomes and shifting dietary habits toward nutritious foods. Latin America and the Middle East show promising demand due to urbanization and retail expansion. Understanding these regional insights helps businesses strategize on sourcing, marketing, and distribution, ensuring alignment with local preferences and economic conditions.

Company Insights

Prominent companies in the dried apricots market include Sunsweet Growers, Traina Foods, National Raisin Company, and Bella Viva Orchards, among others. These players are recognized for their extensive product portfolios, quality standards, and robust distribution networks. Sunsweet Growers, for instance, emphasizes sustainable farming practices and innovative packaging to maintain its market leadership. Traina Foods is known for its specialty dried fruits, including apricots, targeting premium segments with a focus on natural and non-GMO products. National Raisin Company leverages its large-scale processing capabilities to offer consistent quality across retail and industrial customers. Bella Viva Orchards differentiates through artisanal, small-batch production appealing to niche markets. These companies engage in strategies such as product diversification, geographic expansion, and strategic acquisitions to strengthen their positions. Additionally, many invest in research and development to enhance processing technologies and meet evolving consumer demands for health and sustainability. Insights into these companies provide valuable context for competitive analysis and potential partnerships within the market.

Recent Developments

Recent developments in the dried apricots market reflect ongoing innovation and strategic movements aimed at capturing growth opportunities. Companies have been introducing new product variants, such as organic, unsulfured, and infused dried apricots, to align with health trends and consumer preferences for clean labels. There has been increased investment in sustainable sourcing and production practices, including water-efficient irrigation and reduced carbon footprint initiatives, to address environmental concerns. Technological advancements in dehydration and packaging have enhanced product quality and extended shelf life, with some players adopting modified atmosphere packaging to preserve freshness. On the strategic front, mergers and acquisitions have occurred to consolidate market presence and expand geographic reach?for example, larger entities acquiring regional producers to diversify their supply chains. Additionally, marketing efforts have intensified, focusing on digital platforms and e-commerce to engage directly with consumers and boost online sales. These developments indicate a dynamic market environment where adaptability and innovation are key to maintaining competitiveness and driving future growth.

Report Segmentation

This report on the dried apricots market provides a comprehensive analysis segmented by type, application, distribution channel, and region to offer detailed insights. The type segmentation includes categories such as organic and conventional dried apricots, further broken down by form?whole, halved, diced?and processing methods like sun-dried or machine-dried. Application segmentation covers direct consumption, food processing (including bakery, confectionery, and dairy), and industrial uses in sectors such as health supplements. Distribution channel segmentation examines sales through supermarkets/hypermarkets, convenience stores, online retail, and specialty stores, highlighting shifting consumer purchasing behaviors. Regional segmentation delves into key geographies: North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, analyzing production, consumption, and trade patterns specific to each area. This structured segmentation enables stakeholders to identify niche opportunities, understand market dynamics at granular levels, and make informed decisions based on targeted data and trends relevant to their business interests.

FAQs

What are the health benefits of dried apricots? Dried apricots are rich in dietary fiber, vitamins A and C, potassium, and antioxidants, which support digestive health, vision, immune function, and overall wellness. They are also a natural energy source due to their carbohydrate content.

How are dried apricots produced? Dried apricots are typically produced by harvesting ripe apricots, washing them, and then dehydrating them either naturally through sun-drying or using mechanical dryers. Some may be treated with sulfur dioxide to preserve color, though unsulfured options are available.

Which countries are the largest producers of dried apricots? Turkey is the largest producer and exporter of dried apricots globally, followed by the United States and Iran. These countries benefit from favorable growing conditions and established processing industries.

What is the shelf life of dried apricots? When stored properly in cool, dry conditions in airtight packaging, dried apricots can have a shelf life of six months to a year. Factors like moisture content and packaging quality influence longevity.

Are there organic options available in the dried apricots market? Yes, organic dried apricots are widely available, produced without synthetic pesticides or fertilizers. They cater to consumers seeking natural and environmentally sustainable products.

How is the dried apricots market evolving with consumer trends? The market is adapting to trends such as health consciousness, demand for clean labels, and convenience. Innovations include no-added-sugar variants, resealable packaging, and expanded online availability to meet modern consumer needs.

Citius Research has developed a research report titled “Dried Apricots Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Dried Apricots Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Dried Apricots Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Dried Apricots Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Dried Apricots Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Dried Apricots Market
• Research Methodology
• Executive Summary
• Market Dynamics of Dried Apricots Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Dried Apricots Market
• Cost and Gross Margin Analysis of Dried Apricots Market
• Dried Apricots Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Dried Apricots Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Dried Apricots Market Key Stakeholders

Below are the key stakeholders for the Dried Apricots Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Dried Apricots Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Dried Apricots Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Dried Apricots Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Dried Apricots Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Dried Apricots Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Dried Apricots Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Dried Apricots Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Dried Apricots Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Dried Apricots Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Dried Apricots Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Dried Apricots Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Dried Apricots Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Dried Apricots Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Dried Apricots Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Dried Apricots Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Dried Apricots Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Dried Apricots Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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