Coffee Brewers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193562
  • Format: Electronic (PDF)
  • Number of Pages: 217
  • Author(s): Joshi, Madhavi

Report Overview

The Coffee Brewers Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 20 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Coffee Brewers Market

(Market Size)
$12 billion
$20 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 12 billion
2030 Market Size USD 20 billion
Key Players Keurig, Nespresso, Cuisinart, Breville, Mr. Coffee

Market Summary

The coffee brewers market is a dynamic segment within the consumer goods industry, characterized by consistent demand driven by global coffee consumption trends. This market encompasses a wide range of brewing devices, from traditional drip coffee makers to advanced espresso machines and single-serve pod systems. The increasing consumer preference for convenience, coupled with a growing culture of specialty coffee at home, significantly influences market dynamics. Manufacturers are continuously innovating to enhance user experience through features such as programmability, connectivity, and energy efficiency. The market is also responsive to sustainability trends, with a noticeable shift towards recyclable pods and machines with longer lifespans. Distribution channels are diverse, including online retail, specialty stores, and supermarkets, catering to both residential and commercial segments. The competitive landscape is intense, with key players focusing on product differentiation, strategic partnerships, and geographic expansion to capture market share.

Key Highlights

The coffee brewers market is distinguished by several key highlights that underscore its evolution and current state. Technological integration is paramount, with smart coffee makers offering app-based control and customization becoming increasingly prevalent. The single-serve segment, popularized by systems like Keurig's K-Cups, remains a major revenue driver despite environmental concerns leading to innovations in compostable and reusable capsules. Another significant highlight is the robust growth in premium and specialty coffee brewers, as consumers seek barista-quality results in their homes. Design aesthetics have also become a critical differentiator, with manufacturers investing in sleek, compact, and user-friendly interfaces. Furthermore, the commercial segment, including offices and hospitality services, represents a steady source of demand for high-volume, durable brewing equipment. The market's resilience is evident in its adaptation to raw material cost fluctuations and shifting supply chain dynamics.

Drivers, Opportunities & Restraints

The growth of the coffee brewers market is propelled by several key drivers. Rising disposable incomes in emerging economies enable consumers to invest in premium kitchen appliances, while busy lifestyles increase the demand for quick and convenient brewing solutions. The global proliferation of caf? culture and heightened consumer awareness about coffee origins and brewing techniques further stimulate market growth. Significant opportunities lie in the development of eco-friendly products, such as machines compatible with biodegradable pods and models made from sustainable materials. The integration of Internet of Things (IoT) technology presents another avenue for innovation, allowing for personalized brewing experiences. However, the market faces restraints including the high cost of advanced coffee brewing systems, which can limit adoption in price-sensitive regions. Environmental regulations concerning plastic waste from single-serve pods also pose a challenge, compelling companies to invest in circular economy solutions. Additionally, market saturation in developed regions and intense competition can pressure profit margins.

Concentration Insights

The coffee brewers market features a moderately concentrated competitive landscape with a mix of large multinational corporations and specialized niche players. Leading companies such as Keurig Dr Pepper, De'Longhi, and Philips dominate through strong brand recognition, extensive distribution networks, and continuous product innovation. These incumbents often engage in strategic mergers and acquisitions to consolidate their market position and expand their product portfolios. However, the market also supports numerous smaller companies and startups that focus on specific segments, such as manual pour-over brewers or commercial espresso machines, often competing on design, craftsmanship, and sustainability credentials. The concentration is highest in North America and Europe, where established brands have a firm foothold, while the Asia-Pacific region shows a more fragmented structure with growing local competition. This dynamic necessitates that all players, regardless of size, prioritize research and development and agile marketing strategies to maintain relevance.

Type Insights

The coffee brewers market is segmented by type into several distinct categories, each catering to different consumer preferences and usage occasions. Drip coffee makers represent a traditional and widely adopted segment, valued for their simplicity, capacity, and affordability. Single-serve brewers continue to experience strong demand due to their convenience and the wide variety of available coffee pods, though this segment is evolving to address environmental criticisms. Espresso machines form a premium segment, including both manual, semi-automatic, and super-automatic models, appealing to enthusiasts seeking caf?-quality beverages. French press and pour-over brewers constitute the manual brewing segment, favored by purists for their control over the extraction process and minimal electronic components. Additionally, cold brew coffee makers have emerged as a niche but growing category, responding to the popularity of cold coffee beverages. Each type presents unique growth trajectories and innovation opportunities for manufacturers.

Application Insights

Application insights reveal that the coffee brewers market serves two primary segments: residential and commercial. The residential application is the largest, driven by home consumption and the trend of creating coffee shop experiences domestically. Within homes, product choices range from basic models for daily use to high-end machines for hobbyists. The commercial application encompasses a broad spectrum of settings including offices, hotels, restaurants, and caf?s. In these environments, reliability, volume capacity, durability, and speed are critical purchasing factors. Commercial brewers often feature industrial-grade components and are subject to more rigorous usage patterns. The office segment, in particular, has been a significant adopter of single-serve systems for their ease of use and maintenance. Both application segments are influenced by overarching trends such as automation, sustainability, and the demand for specialty coffee, guiding manufacturers' development and marketing strategies.

Regional Insights

Regional analysis highlights distinct patterns in the coffee brewers market across the globe. North America remains a dominant region, characterized by high coffee consumption per capita and early adoption of single-serve technologies. Europe follows closely, with a strong culture of espresso consumption in Southern Europe and a growing preference for filter coffee in Northern countries. The Asia-Pacific region is identified as the fastest-growing market, fueled by rising urbanization, increasing western influence, and expanding middle-class populations in countries like China and India. Latin America, while a major producer of coffee beans, also presents a growing market for brewers as domestic consumption rises. The Middle East and Africa show emerging potential, particularly in urban centers where caf? culture is gaining traction. Each region exhibits unique preferences for brewer types, price sensitivity, and distribution channel effectiveness, necessitating tailored approaches from market players.

Company Insights

The competitive framework of the coffee brewers market includes several prominent companies that shape industry trends. Keurig Dr Pepper is a leader in the single-serve segment with its Keurig brewing systems. De'Longhi Group, through its De'Longhi and Nespresso brands (under license), holds a significant share in the premium and espresso machine categories. Philips Domestic Appliances, with its Senseo and Saeco brands, is another key player known for innovation in fully automatic machines. Newell Brands' Mr. Coffee line remains a strong contender in the value-oriented drip coffee maker segment. Spectrum Brands, owning the brands Braun and Krups, offers a diverse portfolio from drip to espresso machines. These companies compete on factors including technology, brand equity, design, price, and after-sales service. Their strategies often involve global expansion, portfolio diversification, and forging partnerships with coffee roasters to create exclusive pod ecosystems.

Recent Developments

The coffee brewers market has witnessed several recent developments reflecting its innovative and responsive nature. A major trend is the enhanced focus on sustainability, with companies launching machines compatible with reusable filters and promoting recyclable or compostable coffee pods. Technological advancements continue, with more brands introducing smart Wi-Fi enabled brewers that can be controlled via smartphones and voice assistants for ultimate convenience. There is also a noticeable push towards multifunctional appliances that can brew various types of coffee and other beverages like tea or hot chocolate from a single unit. In response to environmental concerns, some manufacturers are exploring new materials to reduce the plastic content in their machines and packaging. Furthermore, strategic collaborations between brewer manufacturers and coffee roasters are increasing to offer curated beverage experiences and secure brand loyalty in a competitive landscape.

Report Segmentation

This market research report on the coffee brewers industry provides a detailed segmentation analysis to offer a comprehensive understanding of the market structure. The report is segmented by type, which includes drip coffee makers, single-serve brewers, espresso machines, French press, pour-over, and cold brew makers. It is further segmented by application into residential and commercial sectors, with the commercial segment broken down into sub-applications like offices, hotels, and restaurants. Additionally, the report offers a geographical segmentation covering North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. Each segment is analyzed in terms of market dynamics, trends, and growth potential. This granular approach allows stakeholders to identify specific opportunities and challenges within niche segments and tailor their strategies accordingly for targeted market penetration and growth.

FAQs

What are the different types of coffee brewers available? The market offers a diverse range including automatic drip coffee makers, single-serve pod systems, espresso machines (manual, semi-automatic, super-automatic), French presses, pour-over cones, and dedicated cold brew makers.

Which companies are the leading players in the coffee maker market? Key players dominating the market include Keurig Dr Pepper, De'Longhi Group, Philips Domestic Appliances, Newell Brands (Mr. Coffee), and Spectrum Brands (Braun, Krups).

What is driving the growth of the coffee brewers market? Primary growth drivers include rising global coffee consumption, increasing consumer demand for convenience and specialty coffee at home, technological innovations, and growing disposable incomes in emerging economies.

How is the single-serve coffee brewer segment evolving? The segment is evolving to address environmental concerns through the development of recyclable, compostable, and reusable pods, alongside technological improvements in machine efficiency and beverage customization.

What are the latest trends in coffee brewer technology? Latest trends encompass smart, connected brewers with app and voice control, machines with built-in grinders for fresh beans, emphasis on sustainable design and materials, and multifunctional units that brew various beverage types.

Which region offers the most growth potential for coffee brewers? The Asia-Pacific region is currently identified as having the highest growth potential, driven by urbanization, a growing middle class, and increasing adoption of coffee culture in countries like China and India.

Citius Research has developed a research report titled “Coffee Brewers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Coffee Brewers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Coffee Brewers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Coffee Brewers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Coffee Brewers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Coffee Brewers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Coffee Brewers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Coffee Brewers Market
• Cost and Gross Margin Analysis of Coffee Brewers Market
• Coffee Brewers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Coffee Brewers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Coffee Brewers Market Key Stakeholders

Below are the key stakeholders for the Coffee Brewers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Coffee Brewers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Coffee Brewers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Coffee Brewers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Coffee Brewers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Coffee Brewers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Coffee Brewers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Coffee Brewers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Coffee Brewers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Coffee Brewers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Coffee Brewers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Coffee Brewers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Coffee Brewers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Coffee Brewers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Coffee Brewers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Coffee Brewers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Coffee Brewers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Coffee Brewers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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